Behind The Scenes at Behind Your Design

A Journey Overseas: Our Australian and New Zealand Visit

Sun, 19 Apr 2026 17:35:59 GMT

Exploring Sydney and Cairns in Australia and visiting Auckland, Rotorua and Taupo in New Zealand.

There’s something surreal about flying halfway across the world to visit your kid… down under!

This spring, we packed our bags and headed to Australia and New Zealand to visit Ian while he’s studying at the University of Sydney. What started as a “quick trip to see him” turned into one of those experiences you wish you could stop time for just a few moments.

SYDNEY

We landed in Sydney early in the morning and jumped right into exploring Ian’s new temporary city. There’s something about Sydney that is so cool—the harbor, the energy, the mix of city and water everywhere you turn.

We stayed in Pyrmont, which turned out to be the perfect home base, and spent the first week enjoying the harbor lifestyle.

Sailing through Sydney Harbour on a tall ship (yes, champagne included…) to Goat Island

Visited Cockatoo Island , where the really bad prisoners were sent

Walking through the Royal Botanic Gardens - got to see one of the oldest and rarest trees in the world! The Wollemi Pine . And learned a lot about the 800 varieties of Eucalyptus trees.

Visiting Bondi Beach, Manly Beach, and the iconic coastline

Had lunch at the brand new Sydney Fish Market

Toured the historical Sydney University , where Ian is taking classes this semester.

AND Attended a Quiz Night at a local Brewery - sadly no photos, but we had a fantastic time and were even able to contribute

Loved seeing Ian in his element — walking us through his favorite spots, showing us around like a local.

NEW ZEALAND - on the road

From Sydney, we flew to Auckland and immediately hit the road for Rotorua.

New Zealand is one of those places where every turn looks like a postcard.

Some of our favorite moments:

Walking through Hobbiton (yes, it’s as magical as you think)

Exploring geothermal landscapes in Rotorua… steam rising out of the earth everywhere
Mud baths and sulfur swims at Hells Gate

Sailing out to see the Māori rock carvings in Lake Taupō - the second largest lake in the southern hemisphere

A McDonald's that featured a DC-10 Airplane you can eat in

Visiting Huka Falls and Craters of the Moon

Te Puia experience featuring a traditional hāngī buffet dinner, followed by a powerful Māori cultural performance, and a lighted geyser show.

Black water rafting through glowworm caves in Waitomo (wild and unforgettable)

Forgotten World Tour, which was a golf cart ride down an abandoned stretch of railway

We packed a lot into a few days, but it never felt rushed—it just felt like discovery around every corner.

After all the adventure, Auckland gave us a chance to be back in the city, for just a minute.

We took a ferry to Waiheke Island—wine, olive oil tastings, incredible views - and ran into some people from Michigan, we have mutual friends!

Back in the city, we wandered through neighborhoods, waterfronts, and shops… the kind of exploring where you don’t have a plan and that’s exactly the point.

Next stop: Cairns

We:

Snorkeled the Great Barrier Reef (truly amazing!)

Rode the Kuranda Scenic Railway and Skyrail through the rainforest

Explored local markets and visited the animals in Kuranda

Back to Sydney:
For the last leg of our journey, we returned to Sydney to visit the Sydney Opera House and had a meal at the iconic Opera Bar.

On the way home, we stopped by the World's Largest Lego store and The Caterpillar Club

We spent our last full day hiking from Katoomba in the Blue Mountains .

All in all, an amazing trip!

Drive Your Brand Further with Custom Golf Balls

Wed, 15 Apr 2026 20:49:06 GMT

Custom branded golf balls are one of those promotional items that just make sense. Whether you run a golf course, a tournament, a resort, or simply want a unique way to connect with clients, they offer a fun and practical way to keep your brand in play.

Golf balls are naturally tied to relaxation, leisure, and connection . That makes them a powerful marketing tool. When your logo is on something that people are actually excited to use, your brand becomes part of a positive experience. Every swing, every round, and every time someone reaches into their bag, your business is right there with them.

For golf-related businesses, branded balls are an easy win. They are great for member giveaways, tournaments, pro shop merchandise, and corporate outings. If you are not in the golf industry, they still make an excellent client gift or a memorable handout that feels personal and unexpected. It is a simple way to say “thanks for your business” while staying top of mind long after the first tee.

Behind Your Design has recently created custom golf balls for The Ally Challenge , Epic Machine , and Lewis & Knopf . Each one was designed to reflect the brand while still feeling clean, professional, and ready for the course.

And let’s be honest, it is hard to find a promotional item with more staying power. These are not getting tossed in a drawer and forgotten. They are getting teed up, driven down the fairway, and maybe even lost in a water hazard or two. Either way, your brand is along for the ride.

When it comes to marketing, combining business with leisure is a hole-in-one strategy. It builds connection in a relaxed environment where people are already in a good mood and open to engagement. That kind of brand association is priceless.

If you are ready to put your brand in play, contact Behind Your Design today and start creating custom golf balls that keep your business top of mind from the first tee to the final putt.

Looking for additional golf related items to showcase your brand?

Browse our products HERE and click the link below to get started!

Fidget, Focus, and Your Brand Front and Center

Wed, 15 Apr 2026 20:38:54 GMT

If you’ve spent any time around kids lately or scrolling online, you’ve probably noticed one thing. Fidget toys are everywhere.

From the viral popularity of NeeDoh stress ball style products to satisfying squeeze cubes and rings, these small but mighty items have become go-to tools for entertainment, stress relief, and focus. And right now, they are not just fun. They are a smart branding opportunity.

Why Fidget Toys Work

Fidget toys hit a sweet spot that most promotional products do not. They are:

Used daily and not tossed in a drawer
Helpful for focus and stress relief
Appealing across ages, especially kids and teens
Easy to share and talk about

Whether it is in a classroom, at a desk, or during a meeting, people reach for these again and again. That means your brand gets seen again and again too.

Real Examples, Real Impact

We have recently helped clients turn this trend into something meaningful and memorable.

Tanglewood Home Care created custom Sensory Squeeze Fidget Cubes as a thoughtful resource for individuals who benefit from tactile support. These are not just giveaways. They are tools that provide comfort, support focus, and create a positive connection back to the brand that provided them.

We also partnered with Kettering University on a custom Orbit Fidget Ring. This is the kind of item students can use in class or meetings to stay engaged and focused without distraction. It is subtle, functional, and something they will actually keep.

A Trend Worth Tapping Into

Fidget toys are not just a passing moment. They have become part of how people manage stress and stay engaged, especially in environments where focus matters.

Because they are already trending heavily online, they come with built-in attention. When your brand is part of something people already enjoy using, it does not feel like marketing. It simply fits into their daily routine.

More Than a Giveaway

The best promotional products are the ones people do not throw away. Fidget toys check that box easily. They are interactive, memorable, practical, and easy to customize with your brand. Most importantly, they create a positive experience every time someone uses them.

Create Something People Want to Keep

If you are looking for a fresh way to get your brand into people’s hands and keep it there, custom fidget toys are worth considering.

From squeeze cubes to rings and beyond, we can help you create something that is not only on trend, but actually useful.

Because when your brand becomes part of someone’s everyday routine, that is when it really sticks.

Picture-Perfect Branding: Why Photo Prop Signage Works

Wed, 15 Apr 2026 20:04:32 GMT

There’s something special about capturing a milestone moment, especially when it’s paired with a great photo. Whether it’s the excitement of closing on a new home, celebrating a big win, or marking a major life event, people want to share those moments. That’s where photo prop signage becomes a powerful and often overlooked marketing tool.

Take a real estate office providing a custom acrylic sign for new homeowners. It might say something like “Just Sold!” or “Welcome Home,” while also showcasing the agent’s name and brand. Every time a client snaps a photo and shares it on social media, that brand goes right along with it.

Celebrating Them While Promoting You

The beauty of photo prop signage is that it doesn’t feel like advertising. It feels like part of the celebration. You’re giving clients something fun and share-worthy while naturally weaving your brand into the moment. Instead of a traditional ad people scroll past, you become part of a story they want to share.

Built-In Visibility & Repetition

Marketing is all about repetition and recognition. The more people see your brand, the more familiar and trusted it becomes.

Photo prop signage helps make that happen in an organic way:

The same sign shows up across multiple clients and celebrations
Shared photos extend your reach beyond your immediate audience
Your branding becomes associated with positive, meaningful moments

Over time, that consistent visual presence can make a real impact.

Social-Ready and Fun

People love a good photo op. A well-designed sign elevates the moment and gives people a reason to snap and share.

Because these signs are designed with photos in mind, they:

Look great on camera
Reinforce your brand colors, fonts, and style
Add a polished touch to every post

It’s marketing that feels natural, and that’s the sweet spot.

A Simple Tool with Lasting Impact

Unlike one-time ads or promotions, a durable acrylic photo prop sign can be used again and again. It becomes part of your customer experience, something people come to expect. Every time it’s used, your brand gets another moment in the spotlight.

Let’s Create Something Custom

At Behind Your Design, we love helping businesses turn everyday moments into branded experiences. Custom acrylic photo prop signage is one of the many ways we help you stand out and stay consistent. If you’re ready to create something fun, functional, and uniquely yours, contact us to get started.

Be Inspired: These Ideas and SO many more ways to utilize signage props in your brand.

A VIP Night to Remember at Medawar's

Tue, 14 Apr 2026 19:58:30 GMT

Behind Your Design recently had the opportunity to once again partner with Medawar’s in Flint Township to create a VIP experience for their most valued customers. This is a relationship that means a great deal to us because it goes all the way back to 2009 when we first began working with their team. Over the years, our partnership has grown into one that includes trust, creativity, and a shared commitment to delivering meaningful experiences.

For this event, our team handled everything from the initial invitation design and mailing, to the digital Evite and event signage, making sure every detail felt consistent and elevated from the very first touchpoint. The goal was to create something that felt special before guests even arrived.

When guests stepped on site, they were welcomed into a fully transformed outdoor lounge experience inside a heated tent. The space was designed to feel warm, inviting, and luxurious , with a hand-rolled cigar station, passed hors d’oeuvres, live acoustic music, craft cocktails, comfortable lounge seating, an ice sculpture, and an interactive luxury vehicle display. It was all about creating an atmosphere where people could slow down, connect, and enjoy the evening.

Inside, guests were able to browse and try on beautiful jewelry in a relaxed, social setting while enjoying cocktails and conversation. The experience was intentionally designed to feel personal rather than transactional, giving guests the space to truly appreciate the craftsmanship behind each piece.

We also created curated gift bags for attendees that included thoughtful, high-end items like cigar cutters , a premium lighter , stainless steel mugs , jewelry boxes , and watch cases . Guests were entered into a drawing for a stunning diamond necklace, adding a fun moment of anticipation to the night. Inside the showroom, a coffee bar and dessert offerings from CRUST Bakery rounded out the experience.

Looking back, this event is a reflection of a long-standing partnership with Medawar’s that we truly value. From their brand refresh in 2023 to years of event design and marketing support, we’re grateful to continue evolving alongside their team and helping bring their vision to life in memorable ways.

Take a look Behind The Scenes at the event!

Vendor Partners

Gerych's - Tent, Decor & Flowers

D&W Events - Catering, Coffee Bar & Full Bar Service

Sean Caldwell - Live Music

Icon Ice - Ice Sculpture

Jorge's Cigars - Cigar Bar

Crust - Dessert

Have a special event coming up?

We would love to help you with all of the details!

Check out all of the amazing items featured in the Medawar's gift bag!

Some great moments captured from the event!

From Spills to Squeaks: Promo Products That Save the Day

Tue, 14 Apr 2026 17:01:07 GMT

When it comes to branded promotional products, the best items aren’t just eye-catching, they’re useful, trusted, and kept. That’s exactly what makes these co-branded essentials featuring Tide and WD-40 such standout options. They go beyond typical giveaways by becoming everyday problem-solvers your audience will actually carry, use, and appreciate.

Practical Products People Reach For

A Tide to Go + Oxi pen is the kind of product people need in real-life moments for coffee spills before a meeting, lunch mishaps in the car, or last-minute touch-ups before an event. It’s compact, easy to store, and incredibly effective, making it something users will keep within arm’s reach at all times.

Pair that with the WD-40 Precision Pen, and now you’ve covered both personal and practical needs. From fixing squeaky hinges to loosening tight bolts, this kit becomes a go-to solution for quick fixes at home, in the office, or on the road.

Built-In Brand Trust = Instant Credibility

One of the biggest advantages of these products is the power of co-branding with names people already trust. Tide and WD-40 aren’t just recognizable, they’re relied upon. When your brand is placed alongside them, it inherits that same sense of reliability and quality.

Instead of introducing your audience to something unfamiliar, you’re aligning your brand with products they already know work. That creates a stronger, faster connection and makes your promotional item feel more valuable from the start.

High Visibility Through Everyday Use

These aren’t one-time-use items. They’re repeated use essentials. Whether stored in a purse, glove compartment, desk drawer, or travel bag, these products are used again and again. That means your branding gets seen consistently, not just once.

Branded Apparel That Stands Out (In All the Right Ways)

Tue, 14 Apr 2026 13:06:41 GMT

A simple ¼ zip with thoughtful details that make your brand feel intentional

When it comes to branded apparel, the difference is in the details. A great piece does not need to be complicated. It just needs to feel intentional. People will naturally reach for items that fit into their day without effort. Check out the video to see the demo of these sublimated collar 1/4 zips that check all of these boxes.

At first glance, it is a really clean, versatile piece. It is lightweight, comfortable, easy to layer, and polished enough to work just about anywhere. What really sets it apart are the subtle customization options that bring your brand into the piece in a thoughtful way.

The detail you might miss at first

In the demo, check out the collar to show one of our favorite features: the custom sublimated collar .

This is where you can incorporate:

your logo pattern
brand colors
a custom design that ties everything together

It is not something you see right away, but once you notice, it changes how the piece feels. It adds a layer of intention without being over the top.

The piece everyone comments on

Next, check out the custom zipper pull in the video. This is always the detail people react to. It is small, but it gives the pullover a more finished, elevated look. It feels less like a standard branded item and more like something designed specifically for your team or your brand. It becomes a subtle and consistent brand touchpoint.

Seeing it in action

This is one of those products that is best experienced on video. You can see how it moves, how lightweight it is, and how the custom details come together in a really natural way.

Where this works really well

This style is incredibly versatile and works across a lot of different settings:

Team apparel that feels polished and cohesive
Client gifts that feel elevated and intentional
Golf outings and events
Everyday branded wear that transitions easily from work to life

It is simple. Just done really well. And those are usually the pieces that make the biggest impact.

Here is a sample of the same concept

from the 1/4 zip on a full zip hoodie

Join Us at a 2026 Promotional Product Showcase!

Mon, 13 Apr 2026 01:59:34 GMT

We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand.

Two dates are available!

June 23 at Kellogg Center in East Lansing

October 13 at Holiday Inn in Farmington Hills

Join us for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear.

This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead.

You’re Invited: Discover What’s Next in Promotional Products

�� June 23, 2026

Location: Kellogg Center, East Lansing
Admission: Complimentary for Registered Behind Your Design Clients

�� October 13, 2026

Location: Holiday Inn, Farmington Hills
Admission: Complimentary for Registered Behind Your Design Clients

✨ Why Join Us?

Get inspired by the latest promo trends and product samples
Meet trusted suppliers and discover unique options you won’t find online
Connect with our team for custom ideas that make your brand shine
Walk away with fresh strategies to boost your marketing and gifting plans

Space is limited — reserve your spot today and see what’s possible!

Behind the Scenes: Moving a 20,000-Gallon Heated Tank

Fri, 10 Apr 2026 18:45:02 GMT

We were on site with Benecor to see firsthand how they handled a huge project — moving and installing a 20,000-gallon heated storage tank for a North Carolina paper mill. This wasn’t just any tank — it had to keep a temperature-sensitive chemical, GPAM, stable so the mill could run smoothly and maintain product quality.

Benecor’s team made it look easy with:

A durable, chemical-safe tank built to last
Industrial heating pads and insulation to keep the liquid at the perfect temperature
Precise controls to make sure everything stayed consistent, no matter the weather

Watching the process up close was impressive. From careful planning to the final installation, you could see the expertise and attention to detail that makes Benecor a trusted partner for these kinds of projects.

�� We even captured a behind-the-scenes video so you can see the scale and precision of the move for yourself!

Check out the full story of this massive transport on Benecor's blog!

Launching a New Brand at the Fenton Community Expo

Thu, 09 Apr 2026 19:04:36 GMT

How We Helped Tanglewood Home Care Show Up with a Complete Trade Show Presence

When Tanglewood Assisted Living decided to expand their services and launch Tanglewood Home Care , they needed more than just a name. They needed a clear way to introduce this new service to the community.

Tanglewood Assisted Living has built a strong reputation for providing compassionate residential care in a home-like setting. With the launch of Tanglewood Home Care, their team can now bring that same level of care directly into people’s homes with certified caregivers.

Our job at Behind Your Design was to help them introduce this new branch to the community in a professional and approachable way at the Fenton Community Expo.

Creating a Trade Show Booth That Stands Out

Trade shows are busy places, so it’s important to create a booth that is welcoming, easy to understand, and visually consistent. For the expo, we designed several pieces that worked together to create a cohesive look.

Backdrop Banner

A large backdrop banner helped clearly introduce the Tanglewood Home Care brand and communicate their services at a glance.

Tablecloth

A custom branded tablecloth gave the booth a polished look and helped reinforce the brand across the display.

Stand-Up Banner

The vertical banner allowed visitors to quickly understand what Tanglewood Home Care offers, even while walking through the expo.

Together, these elements created a booth that was professional, inviting, and easy for attendees to recognize from across the room.

Giveaways That People Actually Keep

We also created a branded giveaway bag designed to be useful long after the event ended.

Inside the bag were several helpful items:

Post-it notes
Mini tissue packs
Pens
A tri-fold brochure explaining Tanglewood Home Care services

These practical items help keep the Tanglewood name in front of families who may need care services now or in the future.

Supporting the Launch with a Website

In addition to the trade show materials, we also designed and launched their website:

www.tanglewoodhomecare.com

The site helps explain the new service and makes it easy for families to learn about the type of care available in their own homes. It also provides a place for people who met the team at the expo to go afterward for more information.

Helping New Services Launch with Confidence

Launching a new service can feel overwhelming, especially when you’re trying to explain something important like in-home care.

By combining trade show materials, printed marketing pieces, promotional items, and a website , we helped Tanglewood Home Care introduce their services to the community in a clear and professional way.

And the best part? Everything works together to tell the same story: compassionate, reliable care delivered where families need it most, at home.

Smart Marketing Within Budget: How We Helped Alive & Well Choose the Right Promotional Pieces

Wed, 11 Mar 2026 19:48:53 GMT

How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.

When Rachel Peabody, owner of Alive & Well IV Therapy , came to us, she knew she wanted marketing materials that would help her connect with new clients. What she didn’t want was to spend money on items that would end up sitting in a drawer. Like many small business owners, Rachel had a budget she wanted to stay within. The challenge was figuring out which promotional items would actually resonate with her target audience.

At Behind Your Design, we work with businesses across many industries and community events, which gives us a unique perspective on what promotional products people actually keep and use .

Hear About Rachel’s Experience

We recently sat down with Rachel to talk about her business, the marketing pieces we created together, and what the process was like working with Behind Your Design.

Watch the short interview to hear her perspective.

Choosing Promotional Items That Make Sense

Instead of selecting items at random, we walked Rachel through a variety of options that would make sense for her brand, her audience, and her budget.

Together we chose pieces that were practical and memorable, including:

Custom hair ties , a perfect fit for her health and wellness audience
Branded poker chips , which are fun, unique, and great conversation starters
A marketing folder that allows her to present her services professionally

Each item serves a purpose. Some help create brand awareness, while others help Rachel start conversations about the services Alive & Well provides.

Supporting Business Wellness Programs

In addition to promotional items, we also worked with Rachel to create a professional leave-behind marketing folder she can use when meeting with businesses.

Many companies today are recognizing that healthy employees are productive employees . Wellness programs can help reduce sick time, boost morale, and improve overall workplace performance.

Rachel’s folder provides an easy way for business owners and HR professionals to learn more about how Alive & Well can support employee wellness through IV therapy services.

Having a polished, organized marketing piece makes it easier for Rachel to present her services and start meaningful conversations with local businesses.

The Value of Local Experience

One advantage Rachel appreciated was our deep connection within the community. Because we work with so many local businesses, organizations, and events, we see firsthand which marketing pieces are effective and which ones get overlooked . That insight helps us guide our clients toward choices that make sense for their audience and their goals.

Every business is different, which is why we believe marketing materials should be strategic, thoughtful, and tailored to each client.

If you’re exploring promotional products or marketing materials for your business, we’re always happy to walk through ideas and help you find options that fit your brand, audience, and budget.

From a New Website to a Grand Opening: Supporting the Growth of Superior Lawn & Landscape

Mon, 09 Mar 2026 19:44:24 GMT

At Behind Your Design, we enjoy partnering with businesses that are passionate about what they do. That is exactly what we found while working with Superior Lawn & Landscape. From launching a new website to developing branded merchandise and planning a grand opening celebration, this project focused on supporting the continued growth of a company proud to serve its clients.

A Website Designed to Reflect the Brand

One of the first steps was creating a website that showcases the professionalism, experience, and range of services Superior Lawn & Landscape offers. The goal was to build a strong digital presence that clearly communicates the company’s capabilities while making it easy for potential clients to explore their services.

Clean layouts, organized service pages, and strong visuals guide visitors through the site while highlighting the company’s landscaping expertise and portfolio. The website also incorporates content from clients and partners, allowing real voices and experiences to help tell the story of the brand.

Capturing the Work Through Photography

To bring authenticity to the website, we coordinated a professional photo shoot to capture the team, their equipment, and examples of completed projects. Custom photography adds personality and allows visitors to see the craftsmanship and attention to detail in each project.

Extending the Brand Beyond the Website

Our partnership did not stop with the website. We also created a collection of custom branded merchandise to thank clients and promote the brand. Items included blankets, flashlights, beach towels, Melin hats, tumblers, and key chains, keeping the brand visible throughout the community.

Celebrating the Next Chapter

With the new website and branding pieces in place, the next step is celebrating this milestone. Behind Your Design is planning Superior Lawn & Landscape’s grand opening celebration on Thursday, June 4. The event will bring together clients, partners, and community members to celebrate the company’s continued growth.

We are proud to work alongside Superior Lawn & Landscape and look forward to seeing their team continue to create beautiful outdoor spaces for years to come. Click below to get started on your next big rebrand!

Branding That Starts at the Door: The Power of Custom Mats

Fri, 06 Mar 2026 20:23:07 GMT

Custom branded floor mats are a simple yet effective way to strengthen your business’s brand while improving the functionality of your space. With customizable options from InStyle Mats, businesses can feature their logo, colors, or messaging directly at entrances, reception areas, or throughout their facility. High-definition printing allows detailed logos and graphics to appear crisp and professional, helping create a strong first impression for customers and visitors the moment they walk through the door.

Beyond branding, custom mats are also a practical investment. They help trap dirt and moisture, protect floors, and reduce slipping hazards in high-traffic areas. InStyle Mats offers three customizable options designed for different needs, including entrance mats that capture debris right away, indoor logo mats that highlight your brand in lobbies or showrooms, and durable outdoor mats built to withstand heavy traffic and changing weather. They can be cleaned easily in the car wash or with a power washer for those harder to get out marks, making them a convenient and long-lasting solution for busy businesses. Together, these mats help keep your business cleaner, safer, and consistently on brand.

Dry Bags Might Be the Smartest Spring & Summer Promo Item

Fri, 06 Mar 2026 19:46:55 GMT

When you're choosing a spring or summer promo item, the real question is simple:

Will someone actually use this?

If you live anywhere near lakes, boats, kayaks, camping, or summer travel, dry bags are a no-brainer. These aren’t just cute swag items. They’re so functional. You put your phone, wallet, keys, towel, inside, anything you don’t want getting wet. Roll the top down. Clip it shut. It seals everything in.

If it falls in the water? Your stuff stays dry.

That alone makes it valuable.

And here’s what we love about them from a branding standpoint, not many companies are doing them yet. Everyone has water bottles and tote bags. A dry bag stands out. Even better? It actually lives with someone all summer long. In their kayak. On their boat. In their camper. At the beach. At tournaments. On vacation.

That’s real visibility.

If you're planning a golf outing, marina promotion, summer festival, or outdoor corporate event, this is the kind of promo piece people will thank you for and keep.

If you want to see what one would look like with your logo, let’s mock it up!

Functional is always a winner.

From Dock to Digital: Building the Fin-Addict Brand from the Ground Up

Fri, 06 Mar 2026 17:58:22 GMT

From dock to digital. Built to book.

When Captain Jason came to us with Fin-Addict Charter Fishing, he didn’t just need a logo, he needed a brand that matched the energy of being out on Lake Huron.

We worked together to create a bold, clean logo that instantly says “sport charter fishing.” It had to look great everywhere, on signage, marketing pieces, apparel, and of course, online.

Then we built the tools to help him grow.

We designed marketing materials and signage that clearly explain the experience and make Fin-Addict easy to spot at the marina. But the real anchor of the project? The website.

The site had to:

Showcase amazing trip photos
Be simple to navigate
Make booking fast and easy

No clutter. No confusion. Just pick a date and get ready to fish. And what makes Fin-Addict even better is that it’s not just for hardcore anglers.

Looking for a unique way

to entertain clients?
Planning a team outing?
Organizing a larger group?

Captain Jason has access to multiple boats, so he can coordinate multi-vessel trips for corporate outings, golf groups, bachelor parties, and more.

Big groups. Big water. Big memories.

Now Fin-Addict has a cohesive brand from dock signage to digital booking that reflects the quality of the experience on the water.

And that’s what good design should do: make it clear, make it exciting, and make it easy to say yes.

Looking for a way to make you brand stand out online?

Chenille Appliqué Is Back (And It’s Better Than Ever)

Sun, 22 Feb 2026 21:48:35 GMT

Dimension You Can Feel.

If you’ve ever loved the look of a classic varsity letter jacket, you already know the magic of chenille.

But this isn’t your high school mascot patch.

We first saw this updated chenille appliqué at the PPAI Expo in Las Vegas in January 2026, and it immediately stood out. It’s still pretty new in the promotional product space, which makes it even more exciting.

We’re now designing custom chenille appliqués that can be applied across sweaters, t-shirts, sweatshirts, tote bags, denim jackets and more. And once you see it in person (or in the video), you’ll understand why this one feels different.

Why It’s So Cool

Chenille is made from soft, plush yarn that creates a raised, dimensional look. It’s not flat like screen print and it’s not traditional embroidery.

It has depth, texture and presence.

It instantly makes a simple sweatshirt feel intentional.

There’s something about that soft, velvety finish paired with bold lettering or a clean logo that feels both nostalgic and modern at the same time.

�� Take a look at the video below to see the texture up close. This is definitely one of those “you have to see it in person” details.

Perfect for Spring & Summer Merch

If you’re thinking ahead to spring and summer, this is where chenille really shines.

Picture this:

A lightweight crewneck with bold chenille across the chest
A cropped hoodie for a boutique launch or event
A denim jacket with a custom patch on the back
A canvas tote with a soft, raised logo
A team sweatshirt people actually fight over

Spring and summer apparel is all about layering and texture and chenille adds just enough dimension to make a piece feel special without being heavy or overdone.

It turns a basic garment into something retail-worthy. Something people reach for. Something they keep.

If you’re planning:

A company retreat
A brand refresh
A school or team launch
A summer event
Or just want to create merch your audience genuinely wants to wear

This could be the piece that stands out.

And honestly? When promo feels this good, it doesn’t feel like promo at all.

Chenille patches are all custom with pricing determinate on size.

Contact BYD for more details!

The Most Popular Gift at Our Event Wasn’t What You’d Expect

Sun, 22 Feb 2026 20:01:49 GMT

Why a simple watercolor book outperformed the usual promo items
and what that says about today’s audiences.

At our recent networking event, guests could choose a gift.

The clear favorite ?
Our custom Paper Watercolor Brush & Paint Set.

Not the trendy tote bag.
Not the standard promo piece.

A watercolor book.

And honestly, that says a lot.

Each compact set includes 12 thick watercolor pages, each with its own built-in paint palette. Just add water. The brush is tucked inside the cover and when you’re done painting, each page can be used as a bookmark.

Simple. Portable. Unexpected.

But here’s why it really works:

Creative activities like watercolor painting are proven stress relievers. They encourage mindfulness, slow thinking, and a break from screens. When you can connect your brand to that kind of experience, it's powerful.

Most promotional products are either tossed or forgotten.

This is a promotional product the gets used, kept, shared.

Give something people will actually keep and enjoy.

How You Could Use These

VIP client appreciation gifts
Women’s events or wellness retreats
Real estate closing gifts
Conference table giveaways
Employee appreciation packages
Spa or salon membership perks
Subscription box inserts
Fundraiser thank-you gifts

They’re small enough to mail.
Affordable enough to scale.
Unique enough to stand out.

Custom Silky Pajama Pants for Pure Barre Grand Blanc

Thu, 12 Feb 2026 01:05:44 GMT

One of my favorite parts of what we do at Behind Your Design is taking an idea and turning it into something completely custom.

For Pure Barre in Grand Blanc, we had the opportunity to design silky custom pajama pants for their instructors. We started with a custom pattern created in Adobe Illustrator, tailored specifically to reflect their brand. From there, we applied the design to a digital mockup and brought it to life in production.

There’s something so satisfying about seeing a design go from a computer screen to a finished product and even better, seeing a team proudly wearing something made just for them.

Custom pajama pants are just one example of the creative, outside-the-box branded apparel we can produce. If you’re looking for something different, memorable, and fully customized for your team or event, we’d love to design something just for you.

Because custom hits different.

Questions?

Contact Tracy for pricing and ordering information

Grow Your Brand this Earth Day with Custom Seed Packets 🌱

Wed, 11 Feb 2026 20:10:47 GMT

Are you looking for a creative, eco-friendly way to connect with clients, customers, or friends? Custom seed gifts are the perfect solution. They are memorable, sustainable, and by the time Earth Day arrives on April 22, your gift will already be growing.

Whether you are giving them at an event, mailing them to clients, or handing them out in person, seed gifts are a thoughtful, sustainable way to connect and leave a lasting impression. Order now to have your custom seed packets, kits, or pops ready to share for Earth Day and watch your brand bloom.

Seed Matchbooks : These little surprises hold 10 colorful, plantable seed sticks made from 100% recycled paper. At Strategic Energy Solutions , sustainability guides every design decision, and these custom seed packets reflect that commitment. They create a meaningful way for SES to connect with clients and the community while reinforcing their belief in planting the seeds today for a smarter, cleaner energy future. Add your custom logo or message to the matchbook cover to transform it into a keepsake recipients will truly appreciate.

Wildflower Seed Packets : Perfect for gardens and pollinators, these plant-based cello bags include wildflower seeds and a full-color recycled backer card. DaniJo Hawkins Pottery , passionate about bees and her pottery planters, used these packets to spread the joy of growing wildflowers. Choose from pre-designed Earth Day artwork or fully customize with your logo.

DIY Planting Kits : These kits include seeds, soil wafers, and instructions in compostable packaging. Recipients can plant in recycled containers at home, like soup cans or yogurt cups, creating a fun and interactive gardening experience.

Seed Pops : A playful, lollipop-style seed gift made from recycled seed paper. Plant to grow flowers and use the wooden stick as a garden marker. Your custom message can be printed on the cardstock wrap for an extra special touch.

Questions?

Contact Tracy for pricing and ordering information

Mini Tote, Maximum Brand Impact

Tue, 10 Feb 2026 18:57:22 GMT

Canvas totes are having a moment. Thanks to Trader Joe's, what started as a simple grocery bagsare now widely recognized as stylish, everyday accessories that businesses are using to increase brand visibility.

As Forbes notes, Trader Joe’s tote bags have become “an unlikely status symbol,” driven by scarcity, cultural cachet, and social signaling. Outside the U.S., owning one suggests access, travel, and a certain worldview, proving that “the object accrues value through scarcity.” That same psychology makes these bags especially effective as promotional products.

Why we are paying attention and your brand should too:

Canvas tote bags tap into perceived exclusivity
Limited-feeling, small-format canvas totes come across as intentional and collectible, creating perceived value without a luxury price tag.
Canvas totes act as social signals, not just swag
A well-designed tote aligns your brand with style and lifestyle, not giveaways people forget at the bottom of a drawer.
Their size encourages daily use
Perfect for phones, wallets, keys, and small essentials, mini totes are easy to grab for errands, lunch runs, events, or travel.
Canvas totes feel premium and practical
Durable canvas, reinforced bases, sturdy handles, front stash pockets, and modern color options give these bags a retail-quality look.
They align with modern brand values
Reusable, PVC-free, and built to last, canvas totes naturally support sustainability and thoughtful branding.

Mini canvas totes blend trend-driven psychology with everyday function. They give brands a stylish, affordable way to stay visible wherever life happens.

At Behind Your Design , we believe the best promotional products are the ones people actually want to use. Mini canvas totes check every box: on-trend, functional, and easy to customize in a way that feels intentional, not overbranded. Whether you’re planning an event, creating client gifts, or building branded merchandise, we help you turn a simple bag into a lasting brand impression that shows up in everyday life.

Make your brand the ultimate accessory!

Browse custom canvas totes at the links below. Contact Behind Your Design for pricing and ordering!

Rain or Shine: A Practical Promo That Delivers Real Brand Visibility

Fri, 06 Feb 2026 20:17:31 GMT

Umbrellas may not be the first item that comes to mind for promotions, but they deliver impressive value when it comes to visibility, usefulness, and longevity. More than just rain gear, umbrellas offer year-round protection and everyday practicality, making them a promotional item people actually keep and use.

Why umbrellas work as promotional items:

Year-round usefulness – Provide rain coverage and help block harmful UV rays, adding a health-conscious benefit.
High brand visibility – Large canopies create prime space for logos and messaging that can be seen from a distance.
Repeated exposure – Stored in cars, offices, and bags, umbrellas are reused often, extending brand impressions.
Wide audience appeal – Practical for all ages and lifestyles, making them ideal for diverse audiences.
Long lifespan – Quality umbrellas can last for years, continuing to promote your brand long after distribution.
Strong return on investment – Durable, useful items outperform smaller or disposable promotional products.

Whether you go traditional or try something a little more fun, umbrellas remain a smart way to keep your brand visible rain or shine.

If you’re looking to take this classic promo item in a more unexpected direction, there are creative options beyond the standard umbrella. Branded pet umbrellas �� offer a playful, conversation starting, and eye-catching twist that pet lovers can’t resist.

Click the link below to see all of the umbrella options we offer at Behind Your Design.

Contact Tracy at Behind Your Design for pricing and ordering information.

From Trends to Touchpoints: Making Branded Merch Work Smarter

Thu, 05 Feb 2026 15:50:22 GMT

Branded merchandise is more than a giveaway. When used strategically, it becomes a marketing tool that builds visibility, connection, and loyalty. According to PPAI Research, 83% of business leaders say branded merchandise improves brand recall and campaign performance (PPAI Research, 2025). The key is thinking beyond the logo and choosing products people will actually use.

Make Recognition Matter

Recognition is one of the simplest ways to strengthen relationships. The best gifts are practical, high-quality, and thoughtfully timed. Apparel, lifestyle items, or accessories paired with custom details or packaging become keepsakes, not throwaways. Tying gifts to milestones like promotions or anniversaries helps reinforce your brand story. Companies with strong recognition programs see 31% lower turnover and 12 times higher engagement (Gallup Workplace Report, 2025).

Click on the catalogue to see all of the newest trends for 2026!

Keep Your Brand Top of Mind

Everyday, functional products keep your brand visible long after a campaign ends. Think tech accessories, drinkware, or hybrid work gear that people reach for again and again. When design and function work together, your brand feels elevated and consistent. PPAI’s Consumer Study found that 63% of consumers keep a promotional product for more than a year, creating long-term visibility and recall (PPAI Consumer Study, 2025).

Build Buzz and Engagement

Merch can make campaigns, events, and launches more memorable. Bold, shareable items or limited-edition designs spark conversation and encourage social sharing. Pre-event mailers or post-event thank-you kits extend engagement, keeping your brand top of mind while creating excitement.

Strengthen Culture and Community

Products can help people feel like they belong. Onboarding kits, volunteer gifts, or values-driven merch show appreciation, celebrate milestones, and reinforce your organization’s culture. When employees or customers feel connected, they become advocates who share your story.

When branded merchandise is part of your strategy, it stops being a line item and becomes a true growth driver. Explore the From Trend to Touchpoint catalog and start turning products into meaningful brand moments.

Click on the catalogue to see all of the newest trends for 2026!

Once you find trends that you would like to make touchpoints for your business, contact Tracy at 810-373-9293 or send her an email by clicking the link below!

Top New Promo Items from PPAI: Matt & Chelsea’s Favorite Finds

Wed, 04 Feb 2026 20:55:49 GMT

Matt and I traveled to Las Vegas last month to the PPAI Show where our suppliers and manufacturers from around the world come to showcase their new and current products, educate us on trends for the upcoming year and learn more about what we are hearing is important to you, our customers.

We will be featuring these products we saw and more over the next couple months in our newsletters and on our social media channels. If you'd like to schedule a time to come in and check out all the samples we brought home, just let us know! We'd love to show you what we found.

What's Hot

Trader Joe Dupe Bags

There are lots of options and lots of different sizes for this popular bag. You can get a micro keychain tote, a petite tote all the way up to full size larger totes.

*Stop in to get a FREE Behind Your Design sample of these popular totes!*

Tide To Go, WD-40 & Car Air Fresheners

These are a great gift people will keep around and remember you with. They have a new lower price in 2026, so be sure to stock up as these pens will be really popular. You can get them individually or in a combo kit together.

See the different product options below.

CoffeeThread Products

A unique and sustainable way to showcase your brand. Made from coffee-infused fabric, it is thoughtful, durable, and quietly refined, it moves easily from workdays to weekends without feeling out of place.

Crafted with sustainability in mind, Grounds turns used coffee grounds into a fabric that’s built to last and meant to be lived in.

See examples of the products below and also some information about how this unique fabric is made.

Commercial Floor Mats

(No Minimum)

These commercial floor mats are printed at a high resolution and are extremely durable for your most high traffic areas. They can be cleaned easily in the car wash or with a power washer for those harder to get out marks. With three different types available, these custom floor mats will level up your office, building or trade show booth experience.

Luxe Button-Top Tote with PU Leather Trim

Inspired by the Yves St. Laurent Vinyl Cabas Bag - Elevate your everyday carry with this stylish EVA tote, enhanced with durable PU leather trim for a sleek, premium look.

Lightweight, water-resistant, and perfect for work or weekend use.

Ready to connect for more information about pricing and ordering?

Contact Tracy to get started!

Preparing for expo and trade show season without the stress

Wed, 04 Feb 2026 14:25:32 GMT

Expo and trade show season is an exciting time for many businesses. It is your chance to show up in person, meet potential customers, and put your brand front and center. It can also feel overwhelming when you start thinking about everything that needs to be done.

From booth design and signage to giveaways and marketing materials, there are a lot of moving parts. That is where planning ahead and having the right support can make all the difference. Behind Your Design works with businesses every year to help make expo season easier and more successful.

Start with clear goals

Before anything is designed or ordered, it helps to define what you want to get out of the show. Are you focused on generating leads, building brand awareness, launching something new, or making connections?

Behind Your Design helps clients walk through these questions, because your goals should help guide every decision. When your goals are clear, it becomes much easier to determine what your booth should look like, what materials you need, and what giveaways will make the most sense.

Your booth should clearly represent your brand

Your trade show booth is often the first impression someone has of your business. It should feel like an extension of your brand and tell your story quickly and clearly.

Behind Your Design helps ensure your booth feels cohesive and intentional. Using signage, graphics, printed materials and apparel everything should work together so attendees understand who you are and what you do within just a few seconds of stopping by.

Choosing giveaways with purpose

Giveaways are a big part of trade shows, but the best ones are chosen intentionally. The right item can start a conversation, reinforce your brand, and keep your business top of mind long after the event is over.

Behind Your Design helps you select a giveaway that fits the goals you have set for your expo experience, as well as your audience and budget. And if you think it might be too late to order, ask us anyway. Some of our suppliers have the ability to make things happen when time is of the essence.

Behind Your Design Can Help at Any Stage

Every business comes into expo season at a different point. Some need help with everything from start to finish. Others already have pieces in place and just need support filling in the gaps.

Behind Your Design is here to help make expo and trade show preparation easier, whether you need help with the entire booth or just one last piece. Our goal is to make it easy for you to enhance your booth experience for attendees without adding stress to your plate. If you have an upcoming expo on your calendar, we would love to help you get ready.

Check out below just a few of the wide selection of items we have to offer.

Tents & Tablecloths

Banners

Hair Ties & Lip Balm

Seed Packets & Bracelets

Bottle Openers & Multi Tools

Post-it® Notes

Ready to order?

Contact Tracy to get your job started!

Rebranding with Purpose: Our Work with Cummings Property Management

Mon, 19 Jan 2026 21:08:37 GMT

Some projects mean a little more than others. Cummings Property Management is one of those.

We’ve been working with the Cummings team for nearly 15 years, and our relationship goes back even further. We’ve known the family since high school, so this rebrand wasn’t just another project. When they reached out about updating their logo and website, we knew how important it was to do it the right way.

Cummings Property Management has been serving community associations since 1977. What started in the Flint and Genesee County area has grown into a company that now manages more than 130 communities across mid-Michigan. Over the years, the company has evolved, but their brand hadn’t quite caught up with who they are today.

The goal of this refresh wasn’t to change who they are. It was to better reflect their experience, professionalism, and commitment to communication and education.

We started with a clean, modern logo that still feels timeless, followed by a new website designed to be clear, easy to navigate, and useful for boards, homeowners, and prospective clients. The site supports their focus on education and communication while presenting a professional, approachable look.

We’re really proud of how this project came together. The new logo and website feel like a true reflection of Cummings Property Management and position them well for what’s next. Even better, it’s always a win getting to work with people you’ve known and trusted for so long.

Looking to start a rebranding

journey for your business?

We would love to help!

Click the links below to see the

logo and web services that we offer.

Embossed Apparel Is Finally Within Reach

Thu, 08 Jan 2026 18:52:08 GMT

A modern decoration method with low minimums and major impact

This is one of the coolest apparel options we’ve rolled out in a long time.

Embossed sweatshirts are a clean, modern way to brand apparel, and until recently they were only realistic for really large orders. Now you can do them with minimums as low as 36 pieces with one supplier and 50 with another.

The best part is the flexibility. You can mix and match sweatshirt styles and colors while keeping the same embossed logo or design across the entire order. That makes this perfect for teams, company stores, or employee appreciation pieces people actually want to wear.

Dee Cramer recently launched a company store and let their employees choose the style and color of embossed sweatshirt they wanted. Same logo. Same elevated look. Everyone happy. Take a look at what options they offered to their team in the screenshot of their store below.

You can emboss a company logo or a custom design, and we always provide free mockups so you can see exactly how it will look before ordering.

The video also shows another detail we love right now: custom sublimation on the inside of hoodies and long sleeve hoodies . It is unexpected, feels premium, and is a great way to add personality without overpowering the outside of the garment. These also come with low minimums and free mockups.

This is one of those decoration methods that not everyone is doing yet, and that is what makes it so good. If you like being ahead of the curve with your branded apparel, this is absolutely something to look at.

Reach out if you want to learn more or see a mockup for your logo.

From Ecommerce to Engineered Solutions: Our Work with Benecor

Wed, 07 Jan 2026 21:46:10 GMT

At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships.

Focusing the Message on Custom Engineering Solutions

At Benecor, the team does more than sell fueling equipment. They design and deliver engineered solutions tailored to each operation. As a family-owned company in an industry where many competitors are backed by private equity, this distinction is important and meaningful to their customers. Benecor specializes in Aboveground Storage Tank (AST) systems for Biodiesel, Renewable Diesel, and Diesel Exhaust Fluid (DEF). Each system is designed to meet specific environmental conditions, operational workflows, and industry regulations. From fleet fueling and agricultural operations to prime power generation and commercial sites, Benecor partners with customers to create solutions that are reliable, efficient, and built to last.

Transitioning the Website from Ecommerce to Engineering

The first step was restructuring Benecor’s website to better reflect how they actually work with clients.

Instead of focusing on individual products and online transactions, we:

Repositioned the website around custom engineering and system integration
Highlighted Benecor’s role as a trusted systems integrator
Organized content by industries, applications, and use cases
Incorporated messaging that reflects Benecor’s family-owned values and hands-on approach

This shift better supports Benecor’s consultative sales process and helps prospective customers understand the value of working with an experienced engineering partner.

Mini Photoshoot to Capture the Team and the Work

To support the updated messaging, we coordinated a mini photoshoot to capture authentic images of the Benecor team and their operations. These photos replaced generic stock imagery and helped show the people behind the solutions. The visuals reinforce Benecor’s family-owned culture and
add credibility for Tier 1 and Tier 2 suppliers evaluating potential partners.

Trade Show Booth Design for a National Audience

Benecor exhibits at national trade shows, so we also designed a custom trade show booth that aligned with their updated website and brand messaging. The booth was created to clearly communicate Benecor’s engineering capabilities, attract decision-makers from large-scale operations, and visually differentiate Benecor from competitors focused primarily on products or pricing.

Line Cards to Support Sales Conversations

To round out the project, we designed custom line cards that support both trade shows and everyday sales conversations.

These line cards clearly outline Benecor’s solutions, services, and capabilities in a format that is easy to reference during technical discussions. They also ensure consistent branding across all customer touchpoints.

The Result

By transitioning Benecor’s website away from an ecommerce model and toward custom engineering solutions, and supporting that shift with photography, trade show design, and sales materials, Benecor now has marketing that reflects how they truly operate.

The result is a clear, confident brand presence that positions Benecor as a trusted, family-owned engineering partner delivering custom fueling and AST solutions to demanding operations nationwide. If your business has evolved but your website and marketing no longer tell the full story, Behind Your Design can help realign your brand to reflect the value you deliver.

Adding a personalized touch to Joan's 70th Birthday

Wed, 07 Jan 2026 21:31:59 GMT

Behind Your Design was honored to collaborate with Gerych’s Flowers & Events on a stunning 70th birthday celebration that blended elevated design with deeply personal touches. Hosted at the chic and modern MAD NICE , this event was a beautiful example of how the right details can transform a milestone birthday into an unforgettable experience.

This celebration came together thanks to an incredible group of collaborators:

Floral & Event Design: Alexis Gerych, Kristen Sims, Jon Gerych
Rentals: Gerych’s Flowers & Events
Lighting & AV: Band Ayd
Venue: MAD NICE
Cake: Frost This by Amy Adams-Means
Signage & Accessories: Behind Your Design
Photography: Emily Engler

The Power of Personalized Details

Behind Your Design created several custom pieces for the event, each designed to feel intentional, meaningful, and seamlessly integrated into the overall aesthetic. These details played a big role in making the celebration feel one-of-a-kind.

Welcome Sign

The custom welcome sign set the tone the moment guests arrived. Designed to reflect both the event style and the guest of honor, it created a warm first impression and instantly made the celebration feel personal and thoughtfully curated.

Olive Oil Labels

Custom olive oil labels turned a simple favor into a lasting keepsake. Personalizing these bottles added a meaningful touch that guests could take home and enjoy long after the party ended. It’s these thoughtful, usable details that help an event live on beyond the night itself.

Match Books

The personalized match books added a subtle but stylish layer of branding to the event. They tied into the overall design while offering guests a nostalgic, functional takeaway.
Small accessories like these often become cherished mementos, especially when they’re beautifully designed.

Napkins

Custom napkins are one of the most visible elements at any event. These added polish to the tablescape and reinforced the cohesive look of the celebration. When everyday items are personalized, they elevate the entire guest experience.

Hand Towels

The personalized hand towels brought an unexpected touch of luxury and attention to detail. Often overlooked, these elements show guests that every aspect of the event was considered, adding to the overall feeling of care and hospitality.

Why the details matter

Personalizing small details is what transforms a gathering into a meaningful celebration. These elements tell a story, honor the guest of honor, and create moments that guests remember and talk about long after the event. Thoughtful customization doesn’t just enhance the look of an event—it deepens the emotional connection and makes milestone moments feel truly special.

We loved collaborating with this talented team to help bring such a memorable celebration to life and are proud to have played a part in honoring 70 years with style, intention, and heart.

Looking for something special to elevate your next event?

Browse our online catalog of items HERE or contact Tracy and she will work with you to find something perfect for your next event.

Behind the Lens: Capturing JPO’Sullivan Distributing for an Exciting Year Ahead

Wed, 07 Jan 2026 15:48:51 GMT

In July 2025, Behind Your Design had the pleasure of partnering with John P. O’Sullivan Distributing, Inc. for a full-day photoshoot celebrating some exciting milestones for the company.

The shoot highlighted several key initiatives, including the Yuengling draft launch , upcoming bottles and cans launch on January 12, 2026 , and President/Owner Joanie O’Sullivan-Butler’s upcoming role as Chair of the Michigan Beer and Wine Wholesaler’s Association . We also captured content for their management team and website.

We’ve been proud to support JPO’Sullivan Distributing over the years, from designing their logo and creating a website in 2016 to launching a new, updated website in 2023 that showcases their growing team and services.

With over 130 dedicated employees and state-of-the-art operational systems, JPO’Sullivan Distributing navigates 25 delivery routes per day , serving more than 2,200 stores, bars, and restaurants across Michigan. From administrative personnel and sales staff to warehouse and delivery teams, recycling experts, and merchandisers, the company takes pride in low employee turnover and delivering unmatched customer service in their market.

We’re excited to share behind-the-scenes glimpses from the shoot in our upcoming reel , so you can see the energy, creativity, and teamwork that make JPO’Sullivan a leader in the industry.

Check out their website here to see how our photography will enhance their digital presence, and keep an eye out for the Yuengling bottles and cans launch on January 12 —it’s an exciting addition to their portfolio following the draft launch in November 2025.

At Behind Your Design, we love helping businesses tell their stories through visuals that show who they are, what they do, and where they’re going. For JPO’Sullivan, 2025 and 2026 are shaping up to be years of milestones, and we’re honored to help showcase them.

Behind the scenes

A Bittersweet Farewell to Career Connections

Sat, 03 Jan 2026 16:09:57 GMT

Reflections on My Final Year Leading Young Men in the Workforce

On Thursday, November 20th, I had the joy — and a touch of bittersweet emotion — of hosting my final Young Men in the Workforce event with the Fenton & Linden Regional Chamber of Commerce.

For the past 16 years, I’ve had the honor of serving as Chairman of the Career Connections Committee — one of the Chamber’s most impactful and community-focused initiatives. What started as a small effort has grown into a powerful program that brings nearly 200 students from Fenton, Lake Fenton, and Linden together with industry professionals for a full day of connection, insight, and real-world preparation.

This year’s Young Men’s event was especially memorable. I had the chance to meet professional boxer Joey Spencer , and was excited to welcome my longtime client Charlie Baur Racing as a table facilitator. Our keynote speaker, Ryan Niles of Niles Construction , shared an inspiring message that left a lasting impact on students and facilitators alike.

We were also joined by Derek Lewis of Financial Plus , who provided valuable credit and debit education — a Financial Plus tradition, as they’ve generously sponsored the event for as many years as I’ve been involved. Trevor Johnson from the Operating Engineers 324 brought his expertise and helped open students’ eyes to opportunities in the skilled trades. And of course, there were several more outstanding facilitators who gave their time and wisdom to help guide the next generation — thank you to each and every one of you.

The following day, I had the privilege of passing the mic and the leadership of the Young Women in the Workforce event to Hannah Riopelle , who facilitated for the first time and did an absolutely phenomenal job. Watching her step into this role with such confidence and care made me certain the program is in great hands moving forward.

This year’s keynote for the Young Women’s event was Dr. Nicole Wax , whose talk was uplifting, honest, and exactly what these students needed to hear. Joining the group of facilitators were Karly Rolls of Rolls Mechanical , Rachel Peabody of Alive & Well in Fenton , Mackenzie Harris of Financial Plus , and Kiersten Brown of the Operating Engineers 324 , who has continued to be a passionate advocate for women entering skilled trades. Again, there were many more facilitators who contributed to this impactful day, and I’m so grateful for the collective support and wisdom they shared.

A special thank you to Lee Graham , who helped bring the Operating Engineers into our program as sponsors and regular participants, helping strengthen the trades pathway for both groups. Ed Koledo once again led his always-popular session on branding and first impressions, and I can’t say enough about Keith Green , who’s been my co-facilitator on the Young Men’s event for nearly the entire time I’ve led the Young Women’s event. I’ll miss working alongside such a dedicated and passionate team.

I’ll also deeply miss working with the three incredible school districts that have made this program possible — Fenton, Lake Fenton, and Linden. Collaborating with the educators and administrators who care so deeply about student success has been a true highlight of this experience. One personal joy over the years has been getting to work alongside fellow Kearsley High School alum Lindsay Grady , who represents Fenton High School with such passion and dedication. What a full-circle moment it’s been to pour into students together, years after walking the halls of our own alma mater.

I’m incredibly proud to have been part of a program that bridges students with professionals from all walks of life. Strong communities are built by strong leaders — and I truly believe that investing in the next generation is one of the most important things we can do.

While it’s time for me to step back and make space for new leadership, I look forward to watching Career Connections continue to evolve and grow. It’s been fun. It’s been meaningful. And it’s been one of the most fulfilling roles I’ve ever had.

If you’re interested in learning more about the Career Connections Committee or how you can get involved, please contact the Fenton & Linden Regional Chamber of Commerce directly.

— Chelsea Mills

Gifts

Wed, 12 Nov 2025 13:53:42 GMT

Giving Thanks, Giving Local: Celebrating Community with Behind Your Design

This Thanksgiving season, we’re sharing a little extra gratitude with thoughtful promo gifts that celebrate the spirit of community. Sure, you might be able to find these products online, but when you choose to purchase locally through Behind Your Design, you’re doing so much more than picking up a great item. You’re supporting the small businesses, families, and creative professionals that make our community feel like home.

✨ Here’s what we included in our gift bags:

You can find these same products online, but when you buy from a local business, your purchase supports real people, local families, and the community we all share.

Choose local. It matters more than you know. ��

Holiday Gift Guide

Thu, 06 Nov 2025 18:10:20 GMT

From Past to Presents: Gifts That Wow This Holiday Season

From Past to Presents offers branded gifts that are functional, memorable, and genuinely appreciated - perfect for colleagues, employees, and business partners. This year, holiday gifting is about more than just showing up - it’s about showing you know them. Our selections embrace the latest trends:

Personalized gifts and experiences: Tailored to reflect each recipient’s interests and lifestyle - because one-size-fits-all just doesn’t cut it.
Sustainable and purpose-driven choices: Eco-friendly materials, ethical sourcing, and minimal-waste packaging are now essentials.
Tech-savvy and experience-focused options: Smart gadgets, wellness bundles, and immersive experiences that leave a lasting impression.
Inclusive and wellness-centered offerings: Thoughtful well-being kits and culturally aware gifts that reflect today’s diverse workplace.

Whether it’s for holiday celebrations, end-of-year recognition, or simply spreading festive cheer, our curated gifts turn simple gestures into meaningful connections.

Explore our holiday gift guide below for fresh ideas! Order early to secure the best selection, and contact us anytime to plan the perfect corporate gifting strategy.

Additional Standout Selections

�� Interested in customizing your brand? Click here to contact us and let’s put something special together!

Eastown Distributors

Tue, 14 Oct 2025 17:53:22 GMT

Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors

We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company.

The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself.

We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers.

On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers.

Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

�� Interested in customizing your brand? Click here to contact us and let’s put something special together!

Shine Bright Against The Competition with Neon Signage

Tue, 14 Oct 2025 14:42:07 GMT

Create Your Own Custom Neon Signage for Your Company

Allow us to introduce you to the mesmerizing world of neon signage. Neon signs are not just signs; they are works of art, meticulously designed to capture your audience’s gaze in an instant.With their luminous allure, neon signs offer an unparalleled canvas for expressing your brand, products, or services in a captivating manner. In a landscape where competition is fierce, neon signs emanate a radiant brilliance that turns heads day and night, ensuring your message is impossible to ignore.

Neon signs have a wide range of applications in various industries and settings. Here are 10 different applications for neon signs:

Storefront Signage: Neon signs are commonly used for storefronts to attract customers
Advertising and Marketing: Neon signs can be used as attention-grabbing advertising tools
Event Decor: Neon signs are popular for adding a vibrant and trendy element to events, such as weddings, parties, and corporate functions.
Wayfinding and Directional Signs: Neon signs can be used as directional signs in malls, airports, and large venues to guide people to specific locations.
Open/Closed Signs: They are used by businesses like cafes and shops
Art Installations: Neon signs are often used by artists to create visually stunning and contemporary art installations.
Interior Decor: Neon signs can be used as decorative elements in homes, bars, restaurants, and hotels to create a unique and lively atmosphere.
Safety Signs: In industrial settings, neon signs are used as safety signage to indicate hazards or emergency exits.
Entertainment and Nightlife: Neon signs are synonymous with bars, clubs, and theaters, where they add a dynamic and exciting ambiance.
Museum Exhibits: Museums and galleries sometimes use neon signs to enhance exhibits and provide context or information to visitors.

Our neon signs are available with many options for plugs, mounts, colors, and styles. View our catalog to see options and let's make your name glow!

Our Work with Tanglewood Assisted Living and Memory Care

Wed, 08 Oct 2025 19:18:35 GMT

Elevating the Tanglewood Brand

At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team.

As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.

�� Spreading the Word Through Advertising & Social Media

To keep their message top-of-mind, we assist with advertising efforts and social media management, helping Tanglewood Assisted Living reach more families and professionals who need their services. From crafting posts to creating ad content, we ensure their tone is always empathetic, informative, and approachable.

�� Website Refresh for a Clearer User Experience

We started with a refresh of their website, giving it a modern, clean look that better reflects the warmth and professionalism of their team. The updated layout makes it easier for visitors to explore services, request guidance, and quickly access the support they need. With improved navigation and a streamlined design, the site now provides a more welcoming and intuitive experience for every visitor.

�� Promotional Materials That Support Their Mission

Next, we created a full suite of branded materials - including napkins, name tags, cups, and candy - designed to reflect the care and credibility families expect from Tanglewood Assisted Living.

Working with Tanglewood Assisted Living and Memory Care has been a powerful reminder that thoughtful design can make a real difference - especially in spaces where compassion and clarity matter most.

Whether you need a logo, marketing strategy, print materials, apparel, or a full launch plan, Behind Your Design makes building a strong, professional brand simple — and effective behind the scenes.

Ready for a new website or a full brand makeover? �� Contact us today !

Wrap Yourself in The Blissful Comfort of a Cloud Nine Blanket

Thu, 02 Oct 2025 14:30:51 GMT

Experience Buttery Soft Comfort

Dupe of Nordstrom's Barefoot Dreams blanket for 1/3 of the price!

Experience the ultimate in comfort with a Cloud Nine Soft Throw, the cozy blanket you've been dreaming of. This blanket is a perfect blend of luxury and functionality, designed to provide unmatched softness and warmth and be the one you reach for every time. It features a buttery soft microweave texture that feels like a gentle caress against your skin. The breathable woven fabric offers exceptional stretch, ensuring that you stay comfortable and snug without feeling restricted. 60" L x 70" W. Available in black, white, gray, or navy with faux leather and ultra suede patch options.

New Website, Logo and Vinyl Wall Signage for Covenant Aero

Wed, 24 Sep 2025 20:03:55 GMT

Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero

When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in.

Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened.

Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.

�� Interested in customizing your brand? Click here to contact us and let’s put something special together!

Custom Hats and Belts by Imperial

Thu, 18 Sep 2025 19:46:42 GMT

�� Hats Off to Your Brand!
Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand.

�� Custom Hats Everyone Loves
From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off.

�� Belts That Bring It All Together
Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch.

✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.

�� Interested in customizing your brand? Click here to contact us and let’s put something special together!

LAFF Pathways Pancake Breakfast

Wed, 17 Sep 2025 20:01:14 GMT

Pancakes with a Purpose: Support the LAFF Pathways Trail

��✨ Join us for a delicious morning at the All-You-Can-Eat Pancake Breakfast Fundraiser benefiting LAFF Pathway! Enjoy a stack (or two!) on Sunday, October 12 from 11 AM – 2 PM at Serendipity Spa of Linden . �� The first 150 online ticket purchases even receive a FREE swag bag!

Getting Ready for the Pancake Breakfast: Our Custom Swag Lineup

We’re thrilled to roll out this year’s special edition swag for the LAFF Pancake Breakfast , happening October 12, 2025 in downtown Linden. Thanks to the generous support of our sponsors, we’ve put together an awesome collection of custom items—some for sale, some for raffle, some for volunteers—to help make the event extra memorable. Here’s a look at what we’ve created!

What’s New & Custom for This Event

Below are the items we’ve customized—with our logo/designs—especially for this Pancake Breakfast.

Get your tickets and join in on the fun!
You can also reach out now to secure your sponsorship – we can’t wait to see you at the event!

�� Interested in customizing your brand? Click here to contact us and let’s put something special together!

Salon & Spa at the Park

Thu, 04 Sep 2025 16:53:41 GMT

Transforming Salon & Spa at the Park’s Identity: Branding, Web, Print & Email Solutions

When Salon & Spa at the Park—an upscale collection of private, customizable salon and spa suites in Southfield, Michigan—needed a unique brand presence, we were thrilled to bring their vision to life. Here's how we elevated their image across every touchpoint:

Logo Design: A Mark of Elegant Professionalism

We created a refined logo featuring sophisticated gold and black tones that mirror the luxury and exclusivity of their spaces at Salon and Spa at the Park . It conveys both glamour and modern professionalism, ensuring the brand stands out in a competitive market.

Website: Showcasing Spaces That Inspire

Their website now beautifully showcases the “Salon at the Park – East,” “West,” and “Spa at the Park” locations, along with suite details, leasing opportunities, and easy booking tools. Our design emphasizes:

A clean, upscale aesthetic aligned with their brand.
Clear and inviting calls to action like “Book Your Tour.”
Integrated tools such as the earnings calculator that empower prospective tenants of Salon and Spa at the Park .

Tri-Fold Brochures: Elegant, Informative, On-Brand

We designed sleek printed brochures that translate the brand’s identity into tangible marketing materials—perfect for in-clinic display, event handouts, or leasing meetings. Each brochure reflects the gold-and-black theme while communicating key points like “Your Suite, Your Space, Your Style” and location-specific information for Salon and Spa at the Park .

Email Blasts: Consistent & Impactful Messaging

To keep prospects and clients engaged, we crafted email templates that carry the same visual style and messaging. They highlight the luxurious suite options, encourage scheduling tours, and maintain brand cohesion from email to web to print.

Why It Works: Cohesive Branding for Maximum Impact

Uniform Aesthetic: The consistent gold-and-black visual identity enhances brand recognition.
Clear Messaging: “Your Suite, Your Space, Your Style” resonates across web, print, and email.
Multi-Channel Reach: From brochures to browser to inbox—every touchpoint speaks with one voice.

Results That Speak Volumes

The combined effect of rebranding, thoughtful web design, eye-catching brochures, and strategic email messaging gives Salon & Spa at the Park a compelling edge. Prospective lessees and visitors enjoy a unified, polished experience that reflects the upscale nature of the suites themselves.

�� Interested in customizing your brand? Click here contact us and let’s put something special together!

Make Your Brand Stick with Custom Post-it Notes

Thu, 04 Sep 2025 14:51:36 GMT

Turn Everyday Reminders into Brand Builders

�� Post-it Notes might be small, but they’re mighty. Perfect for quick reminders, jotting down ideas, or �� brainstorming sessions, they’re used every single day in ✏️ offices, classrooms, and homes. Now imagine each of those notes carrying your brand—keeping your business top of mind with every sticky reminder!

At Behind Your Design , we create custom Post-it Notes that are practical, eye-catching, and branded to keep your name front and center.

Why they work:

Seen daily: Your logo gets noticed again and again.
People love them: Unlike some giveaways, Post-it Notes actually get used.
Professional edge: Custom notes show attention to detail.
Versatile: Perfect for businesses, nonprofits, schools, and more.

We make it simple, choose your size, color, and design, and we’ll handle the rest. Give them to your team, clients, or at events, these little notes make a big impression.

Small note. Big impact. Make your brand stick with custom Post-it Notes from Behind Your Design.

Your Logo, Right Where People Need It

�� Interested in customizing Post-It notes for your brand or event? Click here contact us and let’s put something special together!

Celebrating Small Business & Big Wins at the 2025 Ally Challenge

Wed, 03 Sep 2025 23:04:14 GMT

Behind Your Design brings 55 small businesses together to champion the tournament and community

The 2025 Ally Challenge presented by McLaren returned to Warwick Hills Golf & Country Club August 19–24, and what a week it was. From thrilling playoff finishes to unforgettable concerts, the tournament once again proved why it’s one of the region’s premier events. For Behind Your Design, the excitement started long before the first tee shot—we were honored to spend the summer coordinating the Small Business Campaign that brought together 55 incredible businesses from Frankenmuth to Troy.

Small Business, Big Impact

Each participating small business played a unique role in spreading the word and building excitement leading up to tournament week. Through social media posts, posters, flyers, life-sized cutouts of Sam Hunt and Dustin Lynch, email blasts, special events, and more, these businesses kept the momentum alive all summer long.

This year also featured a brand-new social media contest where businesses competed for behind-the-scenes media passes or front-of-stage tickets to the tournament concerts. The winners showcased creativity, community pride, and true tournament spirit:

Feather N Fin (Swartz Creek): This ice cream shop customized their menu around the tournament and even crafted a special dessert for champion Stewart Cink called Everything but the Stewart Cink. In a storybook ending, Stewart himself stopped by on Saturday night to meet staff and patrons.
SugarHigh Bakery (Frankenmuth): Known for their whimsical creations, the bakery designed a stunning array of Ally Challenge–themed sweets, from macarons and marshmallows to cookies, candy, and a centerpiece cake featured in the clubhouse. On media day, they surprised Stewart Cink with custom cookies made just for him.
Serendipity Spa of Linden: This innovative spa integrated the tournament into nearly every aspect of their summer—from colorist training classes to bar classes, yoga in the beer garden, and even a putting contest for clients.
Southern Lakes Parks & Recreation: This community-driven organization tied the tournament into local happenings including the farmers market, concerts in the park, and their flagship ArtWalk, which drew nearly 8,000 people to downtown Fenton.

Together, these businesses showed how local partnerships can bring energy, creativity, and heart to a world-class sporting event.

Tournament Week Highlights

Tuesday – Pairings Party

The week officially teed off Tuesday evening with a Cuban-themed Pairings Party. Guests enjoyed putting contests, flavorful food, themed beverages, and even a cigar bar—setting the tone for a lively week ahead.

Thursday – Women of Influence Luncheon

Thursday brought one of the most inspiring events of the week: the Women of Influence Luncheon. Behind Your Design hosted several clients, and I was especially proud to see longtime friends Joanie O’Sullivan-Butler of John P. O’Sullivan Distributing and Andrea Brimmer of Ally Financial featured on the panel. Afterward, Erin Stone led an exclusive behind-the-scenes tour of the tournament’s hospitality spaces, giving guests a glimpse into the premium experiences available.

Friday – Folds of Honor & WAR Concert

Friday began on a patriotic note with the Folds of Honor Breakfast and national anthem before play commenced. Later in the day, five chambers of commerce came together for a lively networking happy hour, with each chamber receiving 50 tickets to bring members out to the course. As play concluded, tournament goers gathered for a special performance by WAR—who brought five decades of iconic music to the stage. I was lucky enough to meet the band after their incredible show.

Saturday – Hospitality Tours, Charity Challenge & Concert

Saturday was jam-packed with excitement. While Ian volunteered for his fifth year as a standard bearer, Matt and I teamed up with Hanna to give hospitality tours for clients considering skyboxes for the 2026 tournament. In the afternoon, the High School Charity Challenge gave local students the chance to compete in sports-themed contests with celebrity coaches—including my friend Andrea Brimmer, who proudly represented Fenton High School.

After play wrapped, the energy shifted to the driving range where Sam Hunt and Dustin Lynch took the stage for an unforgettable concert under perfect summer skies. The night concluded with a spectacular drone show that lit up the sky.

Sunday – Small Business Celebration & Championship Finish

Sunday was the perfect finale. We hosted the Small Business Celebration in the Skybox on 17 Green, where campaign partners gathered to watch the action unfold. Ian continued his tradition as a standard bearer, this time with my parents watching proudly from the gallery.

The competition reached a thrilling climax as defending champion Stewart Cink went head-to-head with Ernie Els in a playoff. With skill and poise, Stewart secured the victory, becoming back-to-back Ally Challenge Champion.

Looking Ahead to 2026

The 2025 Ally Challenge was about so much more than golf. It was a week of community, connection, and celebration—one that shined a spotlight on the incredible small businesses that make our region special. Behind Your Design is grateful for the opportunity to help bring this vision to life alongside Erin Stone, Director of Business Development and Community Engagement, and her talented interns Hanna Jankowski and Freddy Kopolow.

Mark your calendars: the 2026 Ally Challenge presented by McLaren returns August 27–30. Even better, it won’t overlap with the Crim Festival of Races, so expect an even bigger community turnout. We can’t wait to see you on the course!

A Full Circle Celebration: Helping the Wentworth Family Celebrate Kori & Christian

Sun, 31 Aug 2025 21:18:10 GMT

From Bridal Shower to ‘I Do’ – Coordinating Every Detail with Care

One of the best parts of owning a business for nearly two decades is the way relationships come full circle. When fellow Albion College alumna, Jen Wentworth , reached out this spring to ask if Behind Your Design could help with her son’s wedding, I didn’t hesitate to say yes. Her husband, John Wentworth , was one of my very first clients when I launched Behind Your Design, and over the years we’ve had the pleasure of working with The Wentworth Group on many projects. Helping their family celebrate such a meaningful milestone felt like such a natural extension of our friendship and partnership.

From March through August, our team was honored to coordinate multiple events leading up to Kori and Christian’s wedding —making sure every detail reflected the couple’s personality, style, and story as high school sweethearts from Powers Catholic High School.

The Bridal Shower at Andiamo

The celebration began at Andiamo in Fenton , where family and friends gathered for a beautiful bridal shower. We coordinated:

Venue details to ensure a seamless flow
Flowers and décor from Gerych’s to set the perfect atmosphere
Live music from Savannah Fellenbaum to add a warm, personal touch
A bouquet bar for guests to create something special
Custom welcome signage designed and printed by our team

It was a joyful start to the wedding festivities, filled with laughter, love, and thoughtful details.

The Rehearsal Dinner at the Wentworths’ Lakefront Home

The night before the wedding, guests gathered at John and Jen’s gorgeous home on the lake. Our team handled coordination so the Wentworth family could relax and enjoy. Highlights included:

Layout, flowers, and décor designed with Gerych’s
Menu and bar service from Redwood Lodge
Live acoustic music by Sean Caldwell
A photo station where guests shared advice and memories, later captured in keepsake albums
Custom acrylic signage for the rehearsal dinner and wedding
Printed rehearsal dinner invitations designed by Behind Your Design
Onsite coordination to manage all the details, including welcome and parking signs

We even ensured that all items needed for the wedding—including custom CRUST cookies —were delivered onsite the next morning.

The Wedding at Holly Vault Collection

When the big day arrived, our team was there bright and early at the Holly Vault Collection to transform the space and bring the couple’s vision to life. We created and coordinated:

Custom favors and details : matchbooks, cups, drink stirrers, napkins, and chocolate buttermints in branded wrappers
Live cocktail hour music by John Latner of Driven and an unforgettable reception with DJ ChaChi
Custom signage for the bar, cake table, and photo booth
A stunning black-and-white photo collage of the couple as a photo booth backdrop
A fully wrapped Uncle Ray’s Dairyland ice cream cart with custom graphics
A newsprint program filled with fun stories about the couple
Canvas prints of engagement photos displayed on elegant gold stands
A glowing custom neon sign behind the head table reading “The Wentworth’s”
Custom decals for the party buses, featuring the couple’s logo

We also printed the wedding invitations designed by a friend of the couple, ensuring everything tied together beautifully.

A Day to Remember

It was a joy to help bring together so many thoughtful details that made Kori and Christian’s wedding celebrations truly one-of-a-kind . From the first meeting with Jen in March to the last sparkler send-off, our mission was simple: to make sure every special moment happened exactly the way the couple envisioned.

Working with the Wentworth family reminded me why I love what I do. Weddings are about more than just the details—they’re about creating experiences and memories that last a lifetime.

Thank you, Jen and John, for trusting us with such an important milestone. We were honored to help make Kori and Christian’s wedding celebrations one for the books!

Fenton Cheer Team Launches Limited-Edition Medallions

Mon, 18 Aug 2025 20:52:09 GMT

The Fenton High School Cheer Team is bringing extra spirit to the sidelines this season thanks to the support of John Wentworth Real Estate . Together, they’ve created exclusive Large Chain Medallions featuring the beloved F-Paw logo on one side and the John Wentworth Real Estate logo on the other.

These one-of-a-kind medallions will make their debut at Meet the Team Night on Wednesday, August 20th at Fenton High School . But hurry—only a limited number will be available, and once they’re gone, they’re gone!

A Cheer Accessory with Spirit

Much more than just a piece of spirit wear, these medallions are a bold statement of Tiger pride . Whether worn in the stands, at school events, or around the community, they’re the kind of keepsake people want to show off—and every time they do, the Fenton Tigers shine brighter.

Sponsorship That Makes a Difference

By sponsoring the medallions, John Wentworth Real Estate has helped the Fenton Cheer Team bring a fresh and fun way for fans to show their support. It’s a perfect example of how local businesses and schools can team up to create lasting memories and keep the spirit alive.

Durable, Stylish, and Unforgettable

Designed to stand out, the round medallion hangs on a sturdy chain, making it both durable and stylish. Its dual-sided design is a true eye-catcher—pairing Tiger tradition with community partnership. Whether worn at a game, fundraiser, or rally, these medallions are guaranteed to spark conversations and amplify Fenton pride.

�� Don’t miss your chance to grab this limited-edition medallion at Meet the Team Night, August 20th . Show your Tiger pride, support your cheerleaders, and wear it proudly all season long!

Bold. Memorable. Customizable.

Fully Customizable

Your brand deserves to be celebrated in style. With customization options, you can turn the medallion into a true reflection of your message. Add your company’s logo, a school mascot, or an event theme—the round shape offers plenty of space to get creative.

Perfect for Any Occasion

This product isn’t just for corporate giveaways. The Promo Chain with Round Medallion is versatile enough for:

Sports Teams – Celebrate big wins or use it as a fun spirit giveaway.
Events & Festivals – Give attendees a wearable keepsake that doubles as advertising.
Schools & Colleges – Pump up pep rallies, fundraisers, or alumni events.
Brand Promotions – Make your logo pop in photos and videos for maximum imp

Ready to take your promotions to the next level?

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Eco-Savvy Notes: Stylish Repreve Notebooks That Put Your Brand Front and Center

Fri, 08 Aug 2025 18:27:40 GMT

Eco-Savvy Notes: Stylish Repreve Notebooks That Put Your Brand Front and Center

Step up your giveaways with purpose—your brand, our planet. Sustainable, stylish, and highly functional, these two Repreve-powered notebooks make for remarkable promotional items that resonate with today’s eco-conscious audiences.

Both options deliver strategic brand visibility with eco-minded design. Whether you're targeting creative teams, attending events, or showcasing a sustainable ethos, these notebooks deliver both style and substance.

Put Your Brand on the Write Side of Sustainability

Why These Notebooks Are Brand Game-Changers

Feature Höga Spiral Notepad Coastal Threads Padfolio

Environmental Edge Recycled ocean-bound plastic cover Repreve 300D fabric & refillable design

Corporate Appeal Compact and brand-friendly Tech-savvy, organized, premium feel

Impression Factor Great for quick notes and branding visibility Multifaceted use as notebook + organizer

Ready to custom-brand them with your logo? We can make your brand stand out with purpose.��

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Rain or Shine, Their Tails Still Wag: Branded Pet Umbrellas That Make a Splash

Fri, 08 Aug 2025 16:27:43 GMT

For pet parents, rainy days don’t mean skipping the walk—they just mean getting creative.

That’s where these branded pet umbrellas come in, keeping furry friends dry while keeping your brand front and center. Whether you’re a pet-related business or just want to make a splash with a unique promotional item, these custom umbrellas are paws-itively perfect.

Why Branded Pet Umbrellas?

These are more than just rainy-day gear—they're conversation starters. Perfect for giveaways, pet expos, veterinary offices, groomers, or dog-walking businesses, they show your audience you care about their whole family (four-legged members included).

Umbrellas That Make Tails Wag—and Brands Shine

So go ahead—add your logo, and let it reign. ☔��

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Smokin’ Hot Promo: Customizable Smoker Kits That Stand Out

Thu, 07 Aug 2025 18:13:14 GMT

�� Turn heads and spark conversations!

This customizable smoker kit was a crowd favorite at the trade show—and it’s easy to see why. Watch it in action and imagine your brand making this kind of impact.

Ignite Your Brand: Custom Cocktail Smoker Kits That Impress

Looking for a unique and memorable way to elevate your corporate branding? These four cocktail smoker kits combine sophistication, sensory delight, and customization to deliver an unforgettable experience—one that puts your logo front and center.

Why These Smoker Kits Are a Marketing Game-Changer

Sensory Engagement: These kits don't just sit on a table—they seduce the senses. The sight, smell, and ceremony of using a smoker make your brand unforgettable.
Brand Visibility: Whether sleek or bold, each kit offers ample space for your logo—ensuring once they’re used, your brand is always part of the experience.
Versatile Appeal: These products fit a variety of audiences and events, from luxury client gifts to lively trade show activations.
High Perceived Value: Custom smoker kits feel premium. They leave recipients with a sense of quality and thoughtfulness—reflecting positively on your brand.

What’s on the Table

Who Wins with Branded Cocktail Smoker Kits?

Audience / Use Case Perfect For

Corporate Client Gifts Impress high-value clients with a luxurious, sensory gift
Trade Show & Event Giveaways Stand out with an experiential promo item
Hospitality & Bar Promotions Elevate the cocktail experience while promoting your brand
Executive or Milestone Gifts Celebrate achievements with a memorable and classy keepsake

These cocktail smoker kits offer more than just branding—they create an experience. Ready to spark interest in your brand the stylish way? Let’s talk customization, kit options, and how we can make your brand the talk of the next gathering.

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Tailgating Favorites: Your Logo, Their Fun

Thu, 07 Aug 2025 17:15:27 GMT

Let the Games (and Branding) Begin!

Bring the Fun (and Brand!) to the Next Level with Custom Yard & Tailgate Games

Looking for a memorable way to showcase your brand at events, trade shows, or employee gatherings? These oversized, interactive games are not only captivating but also fully customizable—perfect for imprinting your company logo and making a lasting impression.

Why Branded Games Are a Game-Changer for Marketing

Unmatched Visibility – Oversized formats mean your logo isn’t just seen—it’s part of the experience.
Deep Engagement – Interactive games draw crowds and encourage social sharing (“Look at our logo in action!”).
Versatile Appeal – Great for trade shows, employee appreciation, wellness events, or outdoor promotions.
Lasting Impressions – These durable items become event keepsakes, keeping your brand top-of-mind long after the event ends.

Ready to level up your brand’s presence with fun that’s built to last? These customizable yard games are waiting to make your next event unforgettable.

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Branded Creativity: Custom Coloring Books for Business

Thu, 07 Aug 2025 15:17:11 GMT

Creative. Calming. Memorable.

�� Boost Your Brand with Brain-Boosting Giveaways

Creative. Calming. Memorable.

Looking for a unique promo item that people will actually use—and thank you for? Say hello to branded adult coloring books and puzzle books. These on-trend, screen-free gifts deliver real value and make your brand stand out.

At Behind Your Design, we’re always on the lookout for meaningful, out-of-the-box promotional items—and these fit the bill perfectly.

�� Why These Work as Promotional Products

High perceived value – More useful and thoughtful than typical swag
Long-lasting brand exposure – Your logo stays front and center
Universal appeal – Great for all ages, industries, and event types
Stress relief = positive brand connection – People associate your brand with calm, clarity, and care
Customization options available – Add your logo, a custom message, or even a branded bookmark insert

�� Use Them For:

Employee wellness kits
Trade shows & vendor events
Corporate holiday gifts
New client welcome packs
Mental health & wellness campaigns

�� Featured Favorites You Can Customize:

�� Animal Coloring Book for Adults

Filled with stress-relieving animal designs, this book is a relaxing escape for busy professionals or clients in need of a mental reset.
Great for : spas, wellness events, employee appreciation, mental health awareness campaigns.

�� Stress Relief Coloring Book

Packed with intricate mandalas, florals, and geometric patterns, this book turns downtime into “me time.”
Great for : healthcare offices, corporate retreats, yoga studios, and wellness expos.

�� Large Print Sudoku Puzzle Book

200+ logic puzzles in a large-print format—perfect for all ages. Engaging, eye-friendly, and great for boosting focus.
Great for : senior centers, educational programs, insurance companies, or trade show booths targeting brain health.

�� I Love My New Home Coloring & Activity Book

This family-friendly activity book makes moving a little more fun. Ideal for realtors, builders, or mortgage lenders looking to leave a lasting impression.

��️ Looking for a creative way to engage your audience? Let’s design a coloring book that keeps your brand in their hands—and their hearts.

�� Let’s get started! Contact us at www.behindyourdesign.com/contact .

Passing the Baton: A Legacy of Empowering Students

Thu, 07 Aug 2025 01:26:12 GMT

Chelsea Mills Honored for 16 Years of Leadership with Career Connections

Since 2008, Chelsea Mills has proudly served as Chairman of the Career Connections Committee for the Fenton & Linden Regional Chamber of Commerce. Over the years, the committee has grown into a powerful program that connects approximately 100 young women and 100 young men from Lake Fenton, Fenton, and Linden High Schools with industry professionals for a day of career exploration, networking, and soft skills development. Each year, students hear from a dynamic keynote speaker and participate in workshops focused on topics such as credit and debit management, as well as social media etiquette.

Chelsea was especially honored to serve as the lead facilitator for the “Young Women in the Workforce” event, a role she found deeply rewarding. With both of her children now graduated from high school, Chelsea decided to pass the baton and step back from the committee.

In recognition of her years of dedicated service, she was recently surprised and celebrated at the Chamber’s Networking Around Noon event. Chelsea shared, “It has been an honor to be part of something so inspirational and fulfilling for so many years.”

Below are a random selection of images over the past 16 years.

Elevate Your Gifting Game with This Classy Cheese & Wine Set

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 25 Jul 2025 20:23:19 GMT

A Toast-Worthy Gift They'll Actually Use

When it comes to client appreciation or employee recognition, I’m always looking for gifts that are not only beautiful—but functional, memorable, and just a little unexpected. That’s why I was so excited to get my hands on this customizable Cheese & Wine Set —and I had to make a quick video to show it off!

This set is sleek, compact, and comes with all the essentials for a casual picnic, happy hour, or celebratory night in. The acacia wood box doubles as a cutting board and houses a bottle stopper, a bottle pourer/stopper, and a corkscrew with a standard opener, spiral worm, and serrated foil cutter. —it's giving total boutique winery vibes. ��

Why I Love This Product

As someone who helps businesses bring their brand to life through custom design and thoughtful marketing, I’m always thrilled when I find a product that’s not just promotional—but personal. This cheese & wine set checks all the boxes:

Customizable lid with your logo or message
High-quality materials that feel premium and gift-worthy
Perfect for holiday gifting, closing gifts, donor appreciation, or VIP giveaways
Low minimums and a classy impression that lasts

My Pro Tip

Pair this set with a favorite bottle of wine, a small box of crackers, and a handwritten note—it instantly becomes a full experience instead of “just a gift.”

Whether you’re thanking a long-time client, welcoming a new partner, or celebrating your team, this cheese & wine set is the kind of gift that says “you matter” with style. And hey, it doesn't hurt that it looks amazing in a photo or on a shelf, too.

Say Cheers with the Ultimate Client Gift

Cheese & Wine Set

Cheers,
Chelsea Mills
Owner + Creative Lead
Behind Your Design
www.behindyourdesign.com

�� Interested in customizing this piece for your brand or event? Click here contact us and let’s put something special together!

A Journal That Sticks with You: Meet the Custom 5x7 Perfect Bound Sticker Journal

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 25 Jul 2025 19:14:00 GMT

This Custom Journal Does More Than Take Notes

When it comes to creative branded swag, we believe that your promotional items should do more than just look good—they should leave a lasting impression. That’s exactly what our new 5x7 Full Color Perfect Bound Sticker Journal delivers.

��️�� So much more than just a notebook.

This isn’t your average journal. It’s a compact, thoughtfully crafted, and highly brandable notebook that includes a full sheet of custom stickers tucked neatly into the front cover. Whether you're gifting clients, welcoming new hires, or promoting an upcoming campaign or event, this piece is perfect for showing off your brand’s personality.

Key Features:
✔️ Full Color Custom Cover — Bring your brand to life with vibrant full-color graphics on the front and back.
✔️ Perfect Bound Spine — Sleek and durable, giving it a professional, polished look.
✔️ 100 Pages of Paper — Ideal for notes, doodles, journaling, and beyond.
✔️ Custom Sticker Page — A full page of kiss-cut stickers, designed just for you, stored inside the front cover.

Perfect for:
– Event giveaways
– Welcome kits
– Campus swag
– Influencer mailers
– Conference promo
– Client appreciation gifts

�� Want to make this your own?
At Behind Your Design, we help you create completely custom sticker journals that are on-brand and unforgettable. From design to delivery, we make sure every detail aligns with your goals and audience.

Add Personality to Every Page with a Custom Sticker Journal

5" x 7" Full Color Perfect Bound Sticker Journal

�� Let’s make your brand stick.
Ready to create a journal that tells your story? Contact us to start designing your custom sticker journal today.

Designing a Bold Identity for Scout Motors' Energy Storage Systems

Fri, 25 Jul 2025 14:53:05 GMT

New Logo for the Energy Storage Systems Scout Motors

Behind Your Design recently had the exciting opportunity to work with Scout Motors , a leader in the electric vehicle space known for reviving the spirit of American off-road adventure. As part of their growing innovations, Scout launched a new Energy Storage Systems division—and they needed a brand identity that reflected their rugged legacy and forward-thinking mission.

When it comes to Scout, the imagery is iconic: electric vehicles cutting through mountainous terrain, built for the trail, and ready for adventure. This spirit of exploration and strength was at the heart of our inspiration for the project.

Our team designed a custom logomark that blends natural ruggedness with electric energy . The design features a stylized mountain silhouette —a nod to Scout’s off-road DNA. At the center of the mark, we incorporated a lightning bolt , cleverly shaped to resemble a winding trail , symbolizing energy, movement, and the path ahead. This visual metaphor ties together the ideas of storage, power, and the pioneering journey Scout is known for.

In addition to the logo, we developed a range of branded apparel to unite the team behind the new division with a cohesive and professional look. The designs maintain the brand’s outdoorsy, bold feel, with clean lines and purposeful design that complements Scout’s overall aesthetic.

This project was a perfect example of how thoughtful branding can reflect both heritage and innovation . We’re proud to have played a part in supporting Scout Motors as they expand into energy storage, and we can’t wait to see where the trail leads next.

Helping Hampton Psychological Services Make a Strong First Impression

Wed, 23 Jul 2025 20:14:40 GMT

New Logo and Email Signature Block for Hampton Psychological Services

At Behind Your Design, we love helping businesses bring their brand to life—and that’s exactly what we did for Hampton Psychological Services.

When Dr. Rebecca Hampton reached out to us, she was looking for a professional logo that would represent her practice’s calm, trustworthy, and supportive approach to mental health. We began with a creative discovery session to understand her values, style preferences, and the audience she serves.

From there, our design team crafted a logo that reflects the compassionate care Hampton Psychological Services provides—clean, welcoming, and confident. The final design combines elegant typography with a calming color palette, offering a visual identity that feels both modern and approachable.

But we didn’t stop there. To make sure Dr. Hampton could consistently represent her new brand in every interaction, we walked her through how to create a custom email signature using her new logo. Now, every email she sends looks polished and professional—extending her brand from her website to her inbox.

Whether you're just starting your business or refreshing your current look, we’re here to help with thoughtful, impactful design.

��️ Explore more of our work or start your next project with us at behindyourdesign.com

Brand in Motion: A Bold New Look for Motion Control Corporation

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 17 Jul 2025 14:10:56 GMT

See how Behind Your Design helped Motion Control Corporation energize their brand across every platform.

Powering Possibilities: Behind Your Design + Motion Control Corporation

When Motion Control Corporation needed a partner to elevate their brand presence online and on the trade show floor, they turned to Behind Your Design — and we were proud to deliver a full suite of creative solutions that helped them look as innovative as the technology they provide.

�� A Website That Works as Hard as They Do

We kicked things off by designing a sleek, user-friendly website that reflects MCC’s expertise in automation, motion control, and robotics solutions. The site was built to not only look great but also function smoothly for users looking to explore their services and capabilities. From clear navigation to clean design, it’s a digital presence that performs — just like MCC’s engineering solutions.

�� Trade Show Booth Design That Commands Attention

With trade show season approaching, we designed and coordinated the production of a fully custom booth that reflects MCC’s commitment to innovation and professionalism. With bold branding and clean visuals, their booth now stands out in a sea of tech and tools, making a strong first impression on attendees and prospects alike.

��️ Promotional Items With Purpose

No trade show is complete without branded swag — and we made sure MCC had memorable, useful items to hand out. From sleek custom pens to branded data blockers (a modern must-have for protecting your devices from USB hacking), each item was chosen to reinforce MCC’s reputation for smart, secure solutions.

At Behind Your Design, we love helping companies like Motion Control Corporation bring their vision to life — whether that’s on the web, on the show floor, or in the hands of future clients.

�� Looking to upgrade your brand’s impact? Let's talk. We’re ready when you are.

If your business needs a new website — or a complete brand refresh — let’s chat. From strategy and logo design to print, apparel, and launch, Behind Your Design makes it easy to build a brand that looks great and works hard behind the scenes.

�� Ready to get started? Contact us today !

Chelsea & Matt Tee Up for This Year’s Ally Challenge

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 09 Jul 2025 21:10:24 GMT

We're Thrilled to Be A Part of Something Great!

This year, we’re excited to be back in the mix at The Ally Challenge presented by McLaren — and you’ll definitely spot Chelsea and Matt behind the scenes helping bring it all together!

�� Coordinating the Small Business Campaign

We're proud to be coordinating the Small Business Campaign , featuring 60 incredible small businesses from Frankenmuth, Swartz Creek, Davison, Flint, Lake Orion, Fenton, Clarkston, Rochester , and beyond! These businesses are helping promote this amazing event while connecting with their communities in fun, meaningful ways.

��️ Get Discounted Tickets Through Local Businesses

When you purchase tickets through any of these participating small businesses — including Behind Your Design — you'll receive:

$5 off a one-day ticket
$10 off a weekly pass

�� Ticket prices increase at the beginning of August, so don’t wait — get yours now and support local while saving!

�� Media Day Recap: Stewart Cink Returns for The 2025 Ally Challenge

It’s always special when our community comes together to celebrate the spirit of golf, generosity, and local connection — and this year’s 2025 Media Day was no exception!

On Monday, July 7th, we had the pleasure of hosting friends, partners, and supporters for lunch and conversation as we officially kicked off the countdown to this year’s tournament.

⛳ Welcoming Back 2024 Champion Stewart Cink

We were honored to welcome back our 2024 Ally Challenge Champion, Stewart Cink , as our special guest.

With a career that includes:
�� The 2009 Open Championship
�� 8 PGA TOUR titles
�� Presidents Cup & Ryder Cup appearances
�� 2017 Payne Stewart Award
�� Over 40 weeks in the Top 10 of the World Golf Ranking
�� And his first PGA TOUR Champions title right here at Warwick Hills

…Stewart is truly a legend. It was inspiring to hear him reflect on his win and share his excitement to defend his title this August.

��️ Gathering Community & Partners

After the holiday week, our partners, media friends, charity leaders, and supporters gathered to celebrate, connect, and build excitement for another unforgettable tournament season.

�� Thanks for Spreading the Word

Thank you to everyone who captured and shared the day’s excitement on social media — your photos and posts made it clear how special this community really is.

�� $8.4 Million & Counting

Thanks to your support, The Ally Challenge presented by McLaren has now surpassed $8.4 million in charitable impact — and the momentum keeps building.

From community connections and creative promotions to on-site excitement and giving back , The Ally Challenge isn’t just one of Michigan’s favorite golf events — it’s a celebration of everything that makes this region special.

We’re proud to play a small part in this big event again this year — and we can’t wait to see you at Warwick Hills this August for championship golf, live music, local flavor, and meaningful impact.

A Fresh New Website for Tasty Food Guys: Bringing Flavor to the Web

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 09 Jul 2025 18:59:30 GMT

We’re proud to share the new website for Tasty Food Guys.

A Fresh New Website (and More) for Tasty Food Guys: Bringing Flavor to the Web

At Behind Your Design, we love helping businesses tell their story in a way that’s clear, engaging, and true to who they are — and our recent project for Tasty Food Guys is the perfect example!

When Tasty Food Guys came to us, they needed more than just a website — they wanted a complete, cohesive brand experience that would help them stand out in a competitive market.

In addition to designing and developing their fresh new website, our team crafted a bold, memorable logo that perfectly captures their delicious mission. We brought that same eye-catching look to their business cards, brochures, and custom hats — giving Tasty Food Guys a consistent, professional brand presence whether they’re networking, meeting with clients, or showing off their team spirit.

We’re proud to support Tasty Food Guys in bringing their flavor to the world, and we can’t wait to see what they cook up next!

Who Are Tasty Food Guys?
Tasty Food Guys is a dynamic food service brokerage that connects top-tier food brands with grocery chains, restaurants, and food service distributors across Florida's East Coast. Their team is passionate about good food, smart solutions, and strong relationships — and they needed a website (and branded materials) that captured all that flavor in one place.

�� Explore the live site here:

�� What Tasty Food Guys Needed
When they came to us, they had one big goal: make it easy for customers and partners to see what they do and why it matters — all while keeping the vibe fresh, friendly, and professional.

They wanted:
✅ A clean, modern look that reflects their brand.
✅ Easy-to-navigate pages for suppliers, customers, and industry partners.
✅ Simple ways for people to learn about their services, meet the team, and get in touch.
✅ A site they could update easily as they grow.
✅ Printed pieces and apparel to tie it all together, from business cards and brochures to custom branded hats.

�� Our Design Solution
We started with a bold, clean website layout that puts Tasty Food Guys’ story front and center. We chose a fresh, food-friendly color palette with plenty of white space to keep everything crisp and inviting.

We streamlined their content into clear, user-friendly sections so visitors can quickly find what they’re looking for — whether that’s learning about the team, browsing their supplier partners, or reaching out for a meeting.

To top it off, we made sure their new site is fully responsive — looking just as great on a phone or tablet as it does on a desktop. And with matching printed materials and custom hats, Tasty Food Guys now has a cohesive, professional look that turns heads both online and in person.

�� Why This Matters
Your website and branded materials are often your first impression — and in the fast-paced food industry, first impressions count. With their new site, logo, print pieces, and custom hats, Tasty Food Guys can:
✨ Build trust with potential partners
✨ Show off their expertise
✨ Make it easy for people to connect
✨ Keep their content and look fresh as they grow

✅ Ready for a Brand That Looks as Good as It Works?
We’re so excited to see how Tasty Food Guys will use their new branding and website to grow their network and serve up success for their partners and clients.

�� Ready to get started? Contact us today !

Fresh Ideas, Hands-On Inspiration: Join Us at a 2025 Promotional Product Showcase!

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 07 Jul 2025 16:26:00 GMT

We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand.

Join us on September 17th at Ford Field in Detroit for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear.

You’re Invited: Discover What’s Next in Promotional Products

�� Event Details

Date: September 17, 2025
Location: Ford Field, Detroit
Admission: Complimentary for Registered Behind Your Design Clients

✨ Why Join Us?

Get inspired by the latest promo trends and product samples
Meet trusted suppliers and discover unique options you won’t find online
Connect with our team for custom ideas that make your brand shine
Walk away with fresh strategies to boost your marketing and gifting plans

Space is limited — reserve your spot today and see what’s possible!

Kettering University Pins and Cord Keepers

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 07 Jul 2025 15:31:01 GMT

Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business.

Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag:

Benefits:

Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement.
Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business.
Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company.
Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event.
Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database.
Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk.
Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts.

Challenges:

Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge.
Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications.
Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience.
Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations.
Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable.
ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive.
Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions.

In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness.

If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

Namaste & Rosé: Stretch, Smile, Sip, Repeat

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 01 Jul 2025 19:20:45 GMT

Behind the Design: Elevating Namaste & Rosé with Eye-Catching Graphics

Behind Your Design is proud to bring fresh energy and a playful aesthetic to Serendipity Spa of Linden’s newest event: Namaste & Rosé. Our team created a vibrant, feel-good flyer that blends the calming essence of yoga with the lighthearted charm of a summer wine tasting — all set against the spa’s beautiful outdoor beer garden.

From elegant typography to warm, inviting visuals, the flyer design captures the spirit of the event: relaxed, welcoming, and fun. With soft pastels, wine-inspired accents, and subtle yoga illustrations, we made sure the piece would not only inform, but inspire — instantly catching the eye of spa-goers and passersby alike.

Event Details:

Sunday, July 20

12:00 PM – 1:30 PM

Beer Garden at Serendipity Spa of Linden

$35 per person

This playful twist on a traditional yoga class kicks off with a rosé tasting and flows right into a gentle, all-levels Vinyasa session led by Nicole. It’s the perfect pairing of mindful movement and summer sipping — with the flyer design reflecting that same balance of calm and celebration.

What the Flyer Showcases:

Peaceful garden setting

Rosé in hand while you flow

Welcoming to all yoga levels

A sense of community and lighthearted fun

Whether you spotted the flyer at Serendipity or online, we hope it made you smile and sparked your interest. Don’t wait — tickets are available now at w ww.serendipitylinden.com/events .

Designed with intention. Created for connection. Promoting positivity — one mat (and one glass) at a time.

Unfold Downtown Fenton’s Art Scene: 2025 Sculpture Trail Brochure

Tue, 01 Jul 2025 18:42:09 GMT

Behind Your Design unveils this year’s must-have guide to Fenton’s creative trail.

Discover Downtown Fenton Through Art: The 2025 Sculpture Trail Brochure is Here!

At Behind Your Design, we’ve had the honor of working with the City of Fenton for several years to produce a truly unique piece— the annual Sculpture Trail brochure. This engaging, double gate-fold guide has become a favorite for locals and visitors alike, offering a fresh and fun way to explore the city through public art.

Each year, the brochure features a beautifully illustrated walking map of downtown Fenton , highlighting sculptures placed throughout the area. Each sculpture is marked with a numbered icon, corresponding to images and names in the brochure, making it easy to follow along and discover each piece along the trail.

What Makes It Special?

The map is placed in the center fold and designed for intuitive navigation.
New sculptures are added every year, while a few permanent installations continue to anchor the trail.
Visitors can match each number on the map with photos and details of the corresponding sculpture , making it an interactive, self-guided experience.
It’s not just for paper lovers— a scannable QR code lets you access the brochure digitally, so you can keep it handy on your phone as you walk the trail!

We’re thrilled with how the 2025 edition turned out and excited to share a few photos of the latest brochures, fresh from print! The fold design makes it compact and easy to carry, while the vibrant layout showcases Fenton’s public art in all its creative glory.

Whether you're a first-time visitor or a lifelong resident, the Sculpture Trail brochure is the perfect way to explore Fenton in a new light— one sculpture at a time.

Pick up your copy today, or scan the QR code on the brochure to view it online. Happy exploring!

40 Years of Signs & Success: Celebrating Signs by Crannie

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 01 Jul 2025 13:35:55 GMT

At Behind Your Design, we’re honored to have been a part of such an extraordinary milestone event. We coordinated and staffed their Signs by Crannie's 40th Anniversary Celebration Event, and this was one for the books!

This spectacular event was filled with sunshine, high energy, and a true sense of community. As always, the team at Signs by Crannie pulled out all the stops to thank their loyal customers, and we were delighted to be by their side to help bring the entire experience to life.

What We Did

Behind Your Design helped coordinate, staff, and support the event from start to finish. From pre-planning logistics to day-of execution, we were there to make sure every detail ran smoothly—so the Signs by Crannie team could focus on what they do best: connecting with their incredible customers.

We collaborated closely with the Signs by Crannie team to create a memorable experience for their valued staff and customers. We helped guide the theme selection and leveraged our expertise to coordinate apparel, decor, music, bar services, food, photography, signage, invitations, and staffing. Our goal is to ensure that each event is not only seamless but also unique, leaving a lasting impression on all attendees.

Why It Matters

Events like these go beyond just saying “thank you.” They create real connections, build brand loyalty, and foster the kind of community that makes a business like Signs by Crannie so special.

We’re always grateful for the opportunity to support a brand that values its customers as much as we do—and we’re already looking forward to what the future brings!

Why should you consider hiring an event planner? Here’s what we bring to the table:

Deeply Rooted Expertise and Experience: With years of experience planning events, we have the knowledge and industry connections to ensure that everything runs smoothly. We help avoid common pitfalls and maximize your budget for a successful event.
Time and Stress Savings: Event planning can be overwhelming. We manage the logistics, vendor negotiations, and coordination, so you can focus on other important aspects of your life or business.
Creative Innovation: We bring fresh, creative ideas to each event. From unique themes to unforgettable experiences, we ensure your event stands out and leaves a lasting impression on your guests.
Strong Vendor Relationships: Our long-standing relationships with trusted vendors mean you get the best deals and top-quality services. We collaborate with caterers, florists, photographers, and entertainers to enhance the overall quality of your event.
Attention to Detail and Problem Solving: We handle every detail, no matter how small, to ensure nothing is overlooked. Should any issues arise during the event, we’re there to solve them quickly and effectively.

By partnering with us, you're ensuring that your event reflects your vision while allowing yourself to enjoy the occasion stress-free. Let us manage the details so you can focus on celebrating the success of your event.

One of the unique services we offer for events is designing and producing custom Hawaiian shirts. These shirts have become a guest favorite, adding a fun, memorable touch that elevates the experience and creates a sense of excitement and connection.

We also had a blast designing and producing tons of custom swag that attendees could take home, including:

Custom-designed Employee event shirts
Branded stickers
Handy keychain/bottle openers
Branded post-it notes

These giveaway items were a hit with guests and served as fun (and functional) reminders of the Signs by Crannie experience.

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Want to plan your next branded event with a creative team that makes it easy?
We’d love to help you turn your ideas into an unforgettable experience.
Contact us to get started.

Branded to Impress: The Power of Tents, Flags & Banners

Tue, 17 Jun 2025 18:26:31 GMT

Create a Visual Impact with Stunning Tents, Flags & Banners

Stand Tall & Stand Out: How Tents, Flags, and Banners Elevate Your Brand Presence

In today’s competitive event scene, your brand has only seconds to make an impression—and it starts with bold, beautiful visuals that can’t be ignored. Whether you're setting up at a community event, festival, or trade show, your display is more than just a space—it's a statement.

That’s why custom tents, feather flags, table throws, and banners are essentials for any business that wants to stand out and draw people in.

Why It Matters

✅ Visibility from every angle – Feather flags wave attention your way, while banners and tents create structure and recognition.
✅ Professionalism & polish – A branded display instantly boosts your credibility.
✅ Durability & reusability – Our commercial-grade materials are made to last through event after event.
✅ Easy setup – Simple to transport and quick to assemble, saving your team time and stress.

�� Our Featured Bundle: All Eyes on You

Right now, you can elevate your outdoor (or indoor) setup with this can’t-miss combo :

�� 10' x 10' Commercial-Grade Steel Frame Dye Sub Canopy + 11ft Feather Flag + 6ft Table Throw

This package includes:

Full-color, dye-sub printed canopy for bold, high-impact branding.
11-foot feather flag to catch eyes from a distance and drive foot traffic.
6-foot table throw for a polished, professional display space.

Everything is fully customizable to your brand, so you’ll look cohesive, confident, and ready to do business.

Perfect For:

Farmer’s markets
Street fairs & festivals
Outdoor expos & races
Corporate activations
School & nonprofit events
Golf outings

When your brand shows up with cohesive, custom event gear , it speaks volumes before you say a word.

Make a bold statement with custom banners from Behind Your Design. Whether you need to promote an event, highlight a sale, or increase brand visibility, our banners are designed to turn heads. From indoor displays to durable outdoor signage, we offer a variety of sizes and finishes to meet your needs. Vibrant, high-quality, and built to last—your message deserves to stand out.

Ready to boost your brand visibility?
Don’t miss this special offer—contact us today to customize your tent, flag, and banner package!

One Year Later: Looking Back at Hannah & Reed Macksoods' Unforgettable Wedding

Tue, 17 Jun 2025 17:36:08 GMT

Celebrating One Year: Custom Details That Made the Macksoods Wedding Unforgettable

At Behind Your Design, we know that the best celebrations live on well beyond the big day—and as we just passed the one-year anniversary of Hannah and Reed Macksoods' wedding, we’re still swooning over all the custom details we helped bring to life.

From the moment guests received their thoughtfully designed wedding invitations, Hannah and Reed’s celebration stood out as something truly personal and unique. We were honored to collaborate with this amazing couple to create a suite of custom promotional pieces that captured their love story and elevated their wedding day in the most memorable way. Each piece was designed to not only look beautiful but to create a more meaningful experience for the couple and their guests.

Why Custom Wedding Details Matter

Custom promotional items don’t just decorate your event—they help tell your story. They turn a celebration into an experience, and a day into a memory that lives on long after the honeymoon. Personalized details:

Reflect your unique style and shared personality
Offer guests lasting keepsakes and thoughtful touches
Enhance the flow and feel of your big day with branding that ties everything together

And just like Hannah and Reed, you’ll be able to look back—even a year later—and smile at every beautiful, custom-crafted detail.

✨ Here’s what we created for the Macksoods:

Planning your wedding? Whatever you're dreaming of, Behind Your Design is here to help you create a celebration that's unforgettable, personal, and entirely you. Contact us today to start customizing your love story.

Design That Welcomes You Home: A Custom Website + Embroidered Touch for Shiawassee Shores

Thu, 12 Jun 2025 15:30:57 GMT

We’re proud to share the new website for Shiawassee Shores Retirement Community.

At Behind Your Design, we believe that every brand should reflect the heart of the people behind it—and when it comes to Shiawassee Shores, that heart is all about community, comfort, and connection. Nestled in the peaceful surroundings of Linden, Michigan, Shiawassee Shores offers maintenance-free manufactured home living for adults 55 and over. We were proud to help bring their message to life both online and off.

A Website That Reflects Community Living

When Shiawassee Shores came to us, they were ready for a website that not only looked great but made it easy for visitors to explore everything their community has to offer. From showcasing available homes to highlighting amenities and the lifestyle that sets them apart, we designed a clean, modern site that’s easy to navigate and welcoming to their target audience.

The website includes:

An intuitive layout for browsing home listings
High-quality visuals to reflect the calm, scenic environment
Easy-to-use forms for inquiries and contact
Mobile-friendly design so users can browse from anywhere

Every element was thoughtfully created to give visitors a genuine feel for the Shiawassee Shores experience before they even schedule a tour.

�� Explore the live site here:

The Perfect Branded Detail: Custom Embroidered Keytags

To complement their beautiful new website and make move-in day even more special, we also designed custom embroidered keytags . These sleek, personalized tags add a memorable, branded touch for new residents—and they align perfectly with the sense of quality and care Shiawassee Shores puts into everything they do.

�� Want to elevate your brand online and off?

More Than Design—It’s a Full Experience

This project is a great example of how digital and physical branding can work hand in hand to create a cohesive, memorable experience. From the first website visit to a branded keytag in hand, every detail was designed to feel thoughtful, friendly, and professional. The custom embroidered keytags we created are a simple yet impactful way to extend that brand experience beyond the screen—perfect for welcome packages, client gifts, or everyday visibility. It’s branding that leaves a lasting impression, right down to the smallest detail.

This Community Has So Much T o Offer:

New Website Design for Horses Haven

Fri, 06 Jun 2025 20:29:38 GMT

New Responsive Website Design!

At Behind Your Design, we know that a thoughtfully designed website does more than just look good—it helps organizations connect, grow, and serve their communities more effectively. Our recent collaboration with Horses’ Haven , a nonprofit equine rescue in Howell, Michigan, is a great example of how digital tools can make a big difference in the real world.

Helping People Find the Right Match

One of our top priorities was to improve the way Horses’ Haven showcases their adoptable equines . To do that, we built a custom filter that allows users to easily sort horses based on gender and whether the horse is suitable for riding or companionship . This makes it easier for potential adopters to find a good match—and for horses to find their forever homes.

We also created custom sections for each horse , giving visitors a more complete and personal view of every animal available for adoption. These pages include important details like temperament, history, and ideal home environment, helping adopters feel confident and informed in their decisions.

Streamlining the Adoption & Surrender Process

Transitions can be emotional—for both animals and humans—so we helped Horses’ Haven by building out several new pages with helpful information and forms for both the adoption and surrender processes. Clear, compassionate guidance was a key part of the design, helping visitors navigate their next steps with ease.

Calling All Volunteers

While adopting is one way to support Horses’ Haven, another powerful way to get involved is through volunteering . The organization relies on dedicated helpers for everything from barn chores and grooming to fundraising and event support. We made sure their website clearly highlights the many volunteer opportunities available , with easy ways to learn more and sign up.

Ready to Help?

We’re proud to support Horses’ Haven and the incredible work they do for equines in need. If you’d like to adopt, volunteer, or donate, visit their new and improved website at www.horseshaven.org .

At Behind Your Design, we build more than websites—we build solutions that serve missions. Want to talk about how we can help you? Let’s connect.

Introducing Green Ivy Financial: A Name Rooted in Growth and Heritage

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 03 Jun 2025 15:26:49 GMT

We’re excited to unveil the new brand identity for our long-time client, BRSi Retirement Solutions—now proudly known as Green Ivy Financial .

The name Green Ivy Financial is more than just a fresh coat of paint. It’s a thoughtful reflection of the founders themselves: Keith Green and Jim Maguire IV. “Green” draws inspiration from Keith’s last name, symbolizing renewal, growth, and financial vitality. The “Ivy” comes from the Roman numeral “IV” in Jim’s name, representing his family legacy and the strength and longevity of their firm’s commitment to clients.

Since our first collaboration in 2011—when BRSi Retirement Solutions was known as Innovative Retirement Solutions—we’ve proudly supported their brand evolution. Each step, from logos and websites to business cards, tents, and promotional materials, has reflected their unwavering dedication to client service and financial expertise.

Now, with an office in Davison and an additional location opening in the Fenton & Linden Chamber of Commerce building (right next to our Behind Your Design office!), Green Ivy Financial is well-positioned to serve clients in both communities with personalized retirement planning, wealth management, and financial services.

Heather Green, one of the owners at Green Ivy Financial, shared her experience working with us:

“It was so much fun collaborating with Behind Your Design on our new logo. The process was creative and seamless—plus, they came through in a pinch and got us branded apparel on short notice for our golf outing. We love having a partner that makes us look great, inside and out!”

We’re honored to have been part of this journey, and we look forward to continuing to support Green Ivy Financial as they grow and thrive under their new name and brand.

Welcome to Green Ivy Financial —where your future grows.

Check Out These Customizable Products:

Is It Time to Update Your Team Photos? (Yeah, Probably)

Mon, 02 Jun 2025 17:01:18 GMT

Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked.

If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past.

It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat.

Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business.

That “Stock Photo” Energy? Yeah, People Can Tell

You know what’s worse than old team photos? Generic ones.

We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?)

Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore.

What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.

Your Brand Has Grown—Have Your Photos Kept Up?

Think back to when you started your business. Maybe you bootstrapped everything—DIY website, borrowed office furniture, and a team pic snapped on someone’s iPhone in front of a brick wall “because it looked cool.”

And that was totally fine… then.

But if your company has grown—if you’ve invested in better branding, tightened up your messaging, updated your services—then your visuals should reflect that growth too. Otherwise, you're sending mixed signals.

A sleek website paired with grainy, badly lit team pics? It’s like wearing a tailored suit with flip-flops. It just feels off.

When we worked with Pulmonary Associates , with offices in Flint and Grand Blanc, we were able to bring their team’s professionalism and expertise to life in a fresh, approachable way. The updated photos now match their high standard of care and the trust their patients place in them every day.

People Buy People

It sounds a bit cheesy, but it’s true: people don’t do business with companies, they do business with people. And those people, your team, should be front and center.

Whether you're a local accounting firm, a boutique bakery, or a multi-location medical practice, clients want to see the humans behind the name. Not just for credibility, but for connection. For a sense of, “Hey, I think I’d like working with them.”

Good team photos can:

Make your business feel approachable
Reinforce your brand vibe (fun, professional, laid-back, you name it)
Boost internal pride and culture
Help prospective clients feel like they already know you

And when that happens? You’ve already made your sale halfway.

But… “We’re Not a Photogenic Bunch”

Yeah, yeah. We’ve heard this one before.

Here’s the truth: you don’t need to look like models—you just need to look like you. The right photographer isn’t there to make you look like something you’re not. They’re there to capture the best, most relaxed, most authentic version of your team.

You’d be amazed what a comfortable environment and a good sense of humor can do for a photo shoot. We’ve seen it firsthand—when people laugh a little, loosen up, and stop thinking so hard about their hair, that’s when the magic happens.

Team Changes = Photo Changes

If you’ve had staff turnover (which, let’s face it, is almost everyone in the last few years), your photos might feel a bit… outdated.

And yes, that matters. It’s a little like showing up to a meeting with the wrong business card, confusing, and it doesn’t inspire much confidence.

Even if you’re not redoing your whole site, updating your team section when people come and go is a smart habit. Not only does it keep things accurate, but it’s a small signal that says, “We care about the details. We’re proud of our team.”

But What If It’s Just Me?

Solo entrepreneur? Freelancer? One-person powerhouse?

Then especially don’t hide behind an old LinkedIn headshot or, worse, no photo at all. Your face is your brand. And having a current, confident, well-lit photo isn’t about vanity—it’s about visibility.

People want to know who they’re supporting. A photo makes your story feel real.

So… Is It Time?

Let’s do a quick gut check:

Does your team photo feature anyone who’s no longer with your company?
Is anyone in the shot rocking a hairstyle or fashion choice they’ve since left behind?
Do the photos feel aligned with your brand tone and values?
Would you be proud to have a potential client or partner look at them?

If even one of those made you squirm a little, you’ve got your answer.

Final Thoughts (Because Sometimes You Just Need a Nudge)

Updating your team photos might seem like a small detail,but it’s one that ripples through every first impression, every proposal, every digital handshake.

And if it’s been a while… maybe it’s time.

Book the photographer. Set aside an hour. Make it a fun team moment, play music, share snacks, laugh a little. We’ll help you look like you, only more polished and on-brand.

Because when your photos reflect who you really are as a business? People notice. And they remember.

Let’s get your team camera-ready.

Pickleball + Promo = A Match Made in Marketing Heaven

Fri, 23 May 2025 14:34:09 GMT

Serve Up Some Fun: How Pickleball Can Boost Your Brand

Pickleball is more than just a trend—it's a movement! I recently had the chance to play at the Loose Senior Center, and I totally get the hype now. It’s fun, fast-paced, and the community around it is amazing. Whether you're a seasoned pro or just picking up a paddle for the first time, there’s no denying pickleball's growing popularity.

But here’s a twist: Have you ever thought about using pickleball to promote your business?

Put Your Brand in Play—Literally!

One creative and effective way to boost brand visibility is by customizing a pickleball racket set with your company logo. Then, donate it to a local court or senior center, like Loose, for community players to borrow and use. It’s a win-win—your brand gets repeated exposure, and you’re giving back to your community in a fun and functional way.

Bonus Idea: Custom pickleball sets also make fantastic gifts for clients, employees, or golf outing giveaways. If they already love to hit the courts, they’ll think of your brand every time they play.

Why It Works

✅ Fun and memorable branding opportunity
✅ Supports local wellness and recreation
✅ Encourages word-of-mouth exposure in active communities

Let’s serve up some fun while building stronger community connections and promoting your brand in a fresh, active way!

Check Out These Customizable Sets:

Fiberglass Pickleball Racket Sets with Carrying Bag

Celebrating a New Era of Wellness in Flint

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 12 May 2025 17:45:20 GMT

Behind Your Design Leads Event Coordination for YMCA of Greater Flint Dedication

We were honored to be part of a transformative moment in Flint’s future as the YMCA of Greater Flint celebrated the grand opening and building dedication of their new Downtown facility. Held on Monday, April 28th, this event marked the unveiling of a vibrant new health and wellness hub at the corner of 3rd and Harrison Street — and Behind Your Design had the privilege of bringing it all to life.

Our team led the event coordination from start to finish, helping craft a memorable experience for guests, donors, and community leaders. Here’s a look at some of the details we were proud to help with:

��️ Custom Commemorative Coins – A lasting keepsake to mark this incredible milestone.
�� Swag Bags – Curated with thoughtful branded items for attendees.
�� Embroidered Keychains – A unique and functional gift featuring the YMCA brand.
�� Signage & Welcome Graphic – Directional and celebratory graphics helped guide and greet attendees.
�� Donor Recognition Graphics – Highlighting the generosity of those who made the project possible.
�� Photography Coordination – Capturing the ribbon cutting and tour moments to preserve and share this community celebration.

It’s always exciting to see vision and collaboration come together in such a meaningful way. This new 50,000-square-foot YMCA, alongside 50 residential units, the Hurley Physical Therapy Clinic, and the Crim Fitness Foundation, is part of the LiveWell on Harrison project — a game changer for Downtown Flint.

Thank you to the YMCA of Greater Flint for trusting Behind Your Design to support such an important event. We’re proud to be part of your journey and this incredible new chapter for Flint.

Promo Items in This Article

Logo Design for The Winner's Circle

Mon, 12 May 2025 15:02:35 GMT

New Logo for Charlie Baur Racing

Charlie Baur came to us asking for a new logo to match his growing racing career. We created his original logo for CB1 Motorsports and he returned to us to update his branding to focus more around his image and name as a driver creating Charlie Baur Racing. We are proud to be able to support and follow Charlie on his journey as a driver and celebrate his success with him.

You can watch and cheer on Charlie on the track competing in the Must See Racing Midwest Lights Series. https://msrxtreme.com/midwest-lights-series-schedule-rules-information/

Follow him on Facebook: https://www.facebook.com/profile.php?id=100086183034564

Put Outerwear Out of Mind With This Convertible Hoodie

Tue, 06 May 2025 14:44:55 GMT

The New Favorite on Your Coatrack.

No longer do you have to awkwardly carry your hoodie over your arm or tie it around your waist tightening it every few seconds so it doesn't fall off. This convertible hoodie quickly transforms into a drawstring bag that you can carry on your back and store items in.

With this convertible hoodie, you can seamlessly transition to different temperatures and needs without skipping a beat. It's great for those who love the outdoors, going to the gym, or early morning and evening walks. When the sun comes out and it's too warm for a jacket, simply transform your jacket into a hassle-free lightweight backpack. When the temperature drops, transform the backpack into a cozy hoodie. It's versatility is unmatched!

License to Chill: A Night of Glamour and Giving at the Hurley VIP Gala

Tue, 06 May 2025 13:53:02 GMT

How Behind Your Design Supported a James Bond–Inspired Evening for a Vital Cause

On Saturday, April 26th, I had the honor of serving on the committee for the Hurley Foundation VIP Gala—an unforgettable black-tie evening of elegance, mystery, and heartfelt purpose. The event, held at the Sloan Museum of Discovery, brought together community leaders, sponsors, and supporters to raise funds for a crucial expansion of Hurley Medical Center’s Inpatient Rehabilitation Unit.

The gala’s theme—James Bond style espionage—set the tone for a sophisticated affair. From the strolling dinner and silent auction to the high-stakes "jewel heist" grand prize furnished by Medawar's, every detail captured the spirit of intrigue and luxury.

As a committee member, I had the privilege of helping my dear friend Lisa Marie Szukhent—Hurley Foundation’s Director of Events & Sponsorships—bring her bold vision for the night to life. Watching Lisa Marie lead this event with heart, humor, and style made it even more special to be involved.

Behind Your Design contributed to the magic of the evening by designing and producing custom poker chips for the tables. These chips served as both elegant decorations and one-of-a-kind keepsakes for guests to take home. It was a small touch that added to the overall immersive theme of the night.

Most importantly, the gala raised significant funds to support Hurley’s efforts to keep rehabilitation care under the same roof where lives are saved—ensuring patients have a seamless recovery process close to home and family.

From the décor to the cause, it was a night to remember—and I’m so proud to have played a part in it.

Taker a Closer Look....

Fueling Innovation: A Modern Website and 24/7 Ordering Solution for US Petroleum Partners

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 14 Apr 2025 13:33:19 GMT

How We Transformed US Petroleum Partners’ Online Presence with a Streamlined Website and Custom Fuel Ordering Application

At Behind Your Design, we pride ourselves on building websites that don’t just look great—they solve real business challenges. One of our latest projects, for US Petroleum Partners , is a perfect example of how a digital upgrade can improve efficiency, strengthen branding, and enhance the customer experience.

The Challenge

US Petroleum Partners is a trusted wholesale and commercial fuel supplier serving Michigan and surrounding states through their fuel terminals in Novi and Toledo. As their business grew, so did the need for a modern website that reflected their industry leadership and made it easier for customers to do business with them.

Their previous website lacked functionality and didn’t reflect the full scope of their services—including branded fuel partnerships, logistics capabilities, and regional reach. They also wanted to offer a way for customers to order fuel online—anytime, day or night.

The Solution

We began with a complete redesign of their website. Our goal was to create a clean, professional site that clearly communicated their offerings, from branded fuel programs to pipeline and terminal solutions .

We then developed a custom fuel ordering application , integrated directly into the site. This tool allows US Petroleum Partners customers to place fuel orders online 24/7, giving them the convenience and flexibility they need to manage operations more efficiently. Whether it’s late at night or early in the morning, fuel customers now have access when it matters most.

Features We Built:

A fully responsive, modern website design
Branded fuel solution pages featuring top-tier brands like Exxon Mobil, Shell, BP, Sunoco, and Clark
A Pipeline & Terminal section showcasing USPP’s regional logistics strengths
A seamless fuel ordering portal that streamlines the ordering process for existing customers
Contact forms and lead capture opportunities to grow their dealer network

The Result

The new site positions US Petroleum Partners as a forward-thinking, customer-first leader in the fuel distribution industry. With the added functionality of online ordering, they’re now able to better serve their existing customers and attract new business in a competitive market.

Final Thoughts

Whether you're in fuel distribution, logistics, or another fast-paced industry, having a digital presence that reflects your brand—and works as hard as you do—is essential. We're proud to have partnered with US Petroleum Partners on this transformative project.

Looking to modernize your website or create a custom application that serves your customers better? Let’s talk.

Amazing New Experience - Hair Scalp Facial in Fenton

chelsea@behindyourdesign.com (Chelsea Mills) — Sun, 13 Apr 2025 15:22:24 GMT

Hair Scalp Facial at Edit Hair Company – My New Self-Care Obsession

I love discovering new ways to treat myself—and this one is now high on my list. I recently visited Edit Hair Company for a Hair Scalp Facial with Dani, and it was next-level amazing.

You might be thinking… what even is a scalp facial? It’s basically the perfect combination of relaxation and rejuvenation—like a facial for your scalp. Think exfoliation, deep cleansing, scalp massage, and hydration—all tailored to your hair and scalp type. Dani walked me through the whole process and made it incredibly relaxing.

In the video below, you can watch the full experience—from product application to the dreamy massage that almost put me to sleep. My scalp felt SO clean, my hair had incredible shine, and I left feeling totally refreshed.

If you’ve never tried this before, I highly recommend booking one for yourself. It’s the kind of self-care you didn’t know you needed… until you do it.

Put a New Handle on Your Marketing With The Perfect 5-Gallon Bucket

Thu, 10 Apr 2025 15:11:27 GMT

A Universal Product Redesigned

This 5 gallon bucket is different than any other bucket available. It's is made of heavy duty 90mil plastic and features a patented molded bottom handle and patented braided rope handle. The integrated molded handle makes pouring easier and the braided rope handle is easier on your hands than the traditional wire metal handle that leaves your hands hurting and often ends up broken after a few uses. Great for cleaning, food service, boats, sports, automotive, or anything you need a bucket for! Lids are also available to purchase with various options available to fit your needs.

Features:

DOT and UN Certifications Available
Extensively 3rd party tested
90 ML or 70 ML wall thickness
Rope, plastic or metal top handle options
Multiple Lid and Pour spout options
Food Grade Options
Custom colors and full color printing!

Buckets are standardly available in white, tan, gray, or seafoam green.

Stick Your Brand Anywhere with Reusable Peel-and-Stick Patches

Thu, 10 Apr 2025 14:47:02 GMT

Customers will wear your brand on their sleeve

Check out this peel-and-stick embroidered or DigiPrint/DigiStitch applique patch, measuring up to 1 1/2" x 1 1/2", elegantly presented on a custom printed card. This versatile product is ideal for a variety of applications, including fundraising efforts, notifications, or promotional activities. Its compact size makes it perfect for incorporating into kits or mailers, providing that extra touch of visibility and engagement. Whether you're looking to enhance your brand presence or simply share a message, this charming addition is sure to leave a lasting impression on recipients.

Card sizes come in 3"x4", 3"x5", or 4"x6" with one-sided or two-sided full color print.

Be The Face of Breakfast with Custom Designed Cereal Boxes

Wed, 09 Apr 2025 15:55:35 GMT

Treat Your Clients to Breakfast

Your brand will be on everyone's lips and at the forefront of their minds with these uniquely custom designed cereal boxes! You have the option to choose from an appealing stock design or unleash your creativity by creating your own personalized design. Additionally, you can select which cereal to fill it with, ensuring it resonates with your target audience. Imagine the delightful moment when your logo or brand identity greets your clients as the very first thing they see in the morning, setting a positive tone for their day ahead! This innovative approach not only makes breakfast enjoyable but also strengthens your brand's presence in a fun and memorable way.

Available in multiple sizes to accommodate all budgets! Choose from Cheerios, Special K, Rice Krispies, Fruit Loops, Lucky Charms, and Frosted Flakes.

Drive Your Marketing With These Hole-In-One Promotional Items

Tue, 08 Apr 2025 15:22:42 GMT

Promotional Items for Your Next Golf Outing

Being a sponsor at a golf tournament or fundraiser is a great opportunity for your business to interact with the community and reach a different audience of potential customers. Be sure to leave them with a lasting impression and momento that will make them think of you again with these giveaway promo items that are useful and event-relevant. With their immediate engagement, these items will make the recipient say, "Oh, I needed one of these!" or, "These are so great, I could always use more." or maybe even, "Wow! That's so cool!". Emotions are a strong component of memory making and recall. The recipient will remember that moment, and your brand, later when they may be in a similar situation or recalling the event to others.

How can these promo products be used?

Give away branded welcome bags with multiple items for each person or team
Have players pick an item when they tee up at the hole you are sponsoring.
Have a short putting contest for each group to win an item.
Place your items on golf carts before turnout.
Have a raffle to win larger items or services.
Give them out at the afterparty at the clubhouse.

Aligning your promotional strategy with the event's atmosphere and the interests of the audience helps establish lasting impressions, encouraging both immediate and long-term engagement with your first interaction. Let promotional products do the work for you!

Kit options are also available combining multiple products, contact us to find the right option for you.

Promotional Products

Contact us to order!

New Logo and Website for La Piazza

Mon, 07 Apr 2025 15:15:07 GMT

Websites Designed For Success

We partnered with S7 Holdings to create a new logo and website for La Piazza, a new three-story, multi-use development coming to Grand Blanc, MI.

The building will sit at the current site of The Crossbow Inn and Ziggy's Ice Cream overlooking Saginaw Street, longtime residents of the area, which will return to occupy two of the retail spaces available.

The project is planning space for two restaurants and three other retail establishments. The second and third floors include 20 apartments and offices. Plans for the roof include separate spaces for outdoor restaurant seating and recreation space for the apartment residents. Developer and head of the project, Chuck SeKrenes, "wants to bring some unique businesses, unique restaurants, and apartments into this building”. He is aiming to create a lively community atmosphere in Grand Blanc by blending residential and commercial spaces in the heart of the city. He was attracted the city's commitment to sustainable development while preserving its heritage.

Chuck, a longtime client of ours through various ventures, came directly to us for a website to represent this anticipated development, citing years of trusted service and satisfaction.

The initial goal of this website is to be used as information about the development and to advertise the spaces available within to commercial investors and businesses. The website is built with clear sections and pages for each type of space available with each page stating how the space will benefit tenants alongside renderings of the exterior. There are also multiple locations on the website for interested parties to press a button to contact for more information. The modern stark contrasted color scheme makes it easy to read for everyone and displays a bareness inviting interested parties to come in and make the space their own and define the building's image.

We are very excited to be a part of this development and look forward to seeing the project have a positive impact on Grand Blanc's community. The development groundbreaking is planned for September 2025.

Do you need a logo or website designed? Contact us for a quote!

Celebrating Connections at The 2025 Fenton Community Expo

Tue, 11 Mar 2025 17:49:16 GMT

The Fenton Expo celebrated it's 40th year with its event on March 1st & 2nd with over 100 businesses and organizations participating. The Expo provides a great outlet for the community to interact and learn about local businesses, organizations, and resources.

We helped to create awesome and standout red bags to match the Ruby in the event logo symbolizing it's 40th anniversary. These bags were passed out to attendees so they could have a place to collect giveaways as they went booth to booth. We also created matching chapsticks.

The City of Linden also had a booth at the Expo with a backdrop and table runner that we created for them.

Promotional Products In This Article

Live Now: New Website Design for Total Benefit Systems

Tue, 11 Mar 2025 16:45:24 GMT

We created a new website design for Total Benefit Systems Inc. ! Total Benefit Systems Inc. is an independent health insurance agency based in Flint, MI. Their experienced team insures over 385 businesses in Michigan and has over 20 providers to choose from. They work closely with clients to create a plan that fits them and also host informative meetings to help employees and clients understand their coverage and options.

This user-friendly website helps potential customers see how Total Benefit Solutions can provide them with the best solution tailored to them and their trustworthiness with customer reviews, staff photos, and a video that shows their staff working and meeting with actual clients. The home, about, and services pages also answers many of the questions that a potential client may have about the services that they provide. There are also several buttons as well as a button in the header that directs the user to a contact form if they wish to request a quote making contact hassle-free and depending upon the initial interaction of a user's interest.

The provider page displays what health insurance providers that Total Benefit Systems uses to provide their clients with coverage. Clicking on the logos redirects you to that company's website, this display of transparency shows that Total Benefit Systems will be clear and fair in providing the client with information about the services that they are providing, building trust.

The website's more modern design features clear sections with color blocking and prominent elements to attract a user's attention and make finding information and navigating more user-friendly.

Exciting Weekend at the Michigan Golf Show:

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 10 Mar 2025 18:01:30 GMT

This past weekend, Matt and I had the incredible opportunity to be at the Michigan Golf Show at the Suburban Showcase in Novi. We were in the Ally Challenge booth with some amazing people—Lisa Marie, Erin Stone, and Freddy Kopplow. It was a fantastic afternoon of sharing excitement about this year’s Ally Challenge, which will take place from August 18-24, 2025.

We also had the pleasure of running into some friends and clients, Lisa and Greg MacDonald, at the show, making the day even more memorable!

While the event is months away, we’re thrilled to announce that concert lineups will be revealed very soon, potentially next month! Keep an eye out for our media blitz as we travel around Genesee and Oakland County to announce the talented artists performing at the event.

If you’re interested in learning more about the tournament, getting your charity involved, or finding out about volunteer opportunities, be sure to check out the contact page at The Ally Challenge .

Stay tuned for more updates!

Empowering the Future: Young Women and the Workforce Event Inspires Local Students

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 10 Mar 2025 15:17:37 GMT

High School Juniors and Seniors Gain Career Insights and Networking Skills at Chamber-Led Workshop Featuring Keynote Speaker Andrea Brimmer

The Fenton & Linden Regional Chamber of Commerce successfully hosted its annual Young Women and the Workforce event on Friday, March 7th, at the Loose Senior Center in Linden. This dynamic workshop, chaired by Chelsea Mills , owner of Behind Your Design in Fenton, has been empowering young women since 2008. The event welcomed high school students from Fenton Area Public Schools, Lake Fenton Schools, and Linden Community Schools , providing them with valuable insights and strategies to help shape their future careers.

Throughout the day, students had the opportunity to engage with Chelsea Mills and a team of ten accomplished facilitators , who guided them through networking strategies, interview techniques, and professional development tips —all essential tools for securing jobs, college placements, scholarships, and other key opportunities in life.

Brimmer captivated the audience with her empowering message, emphasizing the importance of making a difference and embracing challenges. She encouraged students to “ embrace the slop ” when life gets messy, reassuring them that growth and change often emerge from life’s most unpredictable moments.

In addition to Brimmer’s keynote, the event featured an incredible lineup of facilitators who shared their expertise and mentorship with the students. These professionals, representing diverse industries and career paths, provided valuable guidance and firsthand insights to inspire the next generation of women in the workforce.

Lineup of Facilitators:

Melinda Keway, Epic Machine - Presenting Sponsor
Kiersten Brown, Operating Engineers 324 - Event Sponsor
Chelse Caldwell, Financial Plus Credit Union - Event Sponsor
Ashleigh Philburn, The State Bank - Sponsor
Keri Burns, Serendipity Spa of Linden - Sponsor
Shannon White, FUNchitecture
Renae Deshaw, Advanced Physical Therapy
Dawn Volz, Interiors By Bonnie
Malorie Stephens, Michigan Army National Guard
Dr. Nicole Stilson, Carousel of Hope Miniature Therapy Horses
Ed Koledo, Southern Lakes Parks and Recreation - Brand Presenter

The event was a resounding success, leaving students motivated and better prepared for their future endeavors. The Fenton & Linden Regional Chamber of Commerce remains committed to fostering these meaningful career connections and empowering young women with the skills and confidence to pursue their aspirations.

For more information about Young Women and the Workforce or to get involved in future events, please contact the Fenton & Linden Regional Chamber of Commerce at www.fentonlindenchamber.com.

Your Mobile Billboard–RovR Coolers

Wed, 05 Mar 2025 16:30:35 GMT

Take Your Name On The Go - Watch The Demo

Make every adventure an opportunity for brand exposure with these custom branded heavy duty coolers. Whether it’s a tailgate, beach day, or backyard BBQ, keep your name front and center as these coolers become a mobile billboard for your brand.

The KeepR features soft compartments to store food or drinks and an IceR to store your ice or cold items. The strong carrying handle and shoulder strap make it convenient to tote to your next gathering.

The RollR has all terrain rubber tires so you can take it wherever you go and can keep ice up to 10 days. Plus, it's certified bear resistant! ( Yes, they tested it with real grizzly bears ! )

The Perfect Portable Pop Up Counter to Pop Out Anywhere

Tue, 25 Feb 2025 15:49:01 GMT

Pop Out and Up Anywhere With This Pop Up Counter - Watch The Demo.

A pop-up counter is a versatile and essential tool for businesses, trade shows, and events. Its portable and lightweight design makes it easy to transport and set up, providing a professional and branded space for engaging with customers, displaying products, or offering promotional materials. Whether used at an exhibition booth, retail pop-up shop, or corporate event, a pop-up counter with its eye-catching custom graphics delivers convenience, functionality, and style wherever you need it.

This extremely versatile counter quickly self-rises setting itself up in less than 3 seconds without the need to remove and attach the banner. It uses heavy duty dual pistons (pneumatic) to easily, and safely, rise, and holds up to 40 pounds before it starts to compress back down. It can be easily taken on the go collapsing down into its hardshell case with carrying handle.

Replacement or additional graphics covers for this counter are also available for purchase.

Dimensions Uncompressed: 27.5" L x 16" W x 39.5" H

Power Your Connections with an LED Power Bank

Mon, 10 Feb 2025 18:50:40 GMT

Watch Chelsea's Super Cool Demo

Power your connections and make your brand shine bright. This power bank shines brightly with an illuminated laser engraved logo and can easily charge even the biggest phone battery multiple times. Perfect for business travelers, it is small enough to fit in your pocket, briefcase, backpack, or purse. Lending it to a friend in need also make it great at creating the opportunity for referrals and associating your name with reliance.

Serve Your Name Tastefully with this Charcuterie Puzzle Serving Set

Mon, 10 Feb 2025 18:31:24 GMT

Serve Your Name Tastefully - Watch Chelsea's Demo

This unique charcuterie serving set includes four bamboo trays nestled in a convenient caddy, the bottom of the caddy swings out to reveal a utensil holder with cheese fork, spade, and knife. The special puzzle shape allows you to interlock the pieces to create a larger board. The protruding tab creates an easy to hold handle and the blank indent effortlessly holds a wine glass making this piece great for gatherings.

Snack on The Go with the New Charcuterie Safe

Mon, 10 Feb 2025 18:12:52 GMT

View Chelsea's Demo of This Hot New Product!

Transport charcuterie wherever life takes you with this food grade safe, waterproof, and BPA-free container. Includes: one cheese knife, two watertight containers for spreads, sauces, etc., and interchangeable walls to customize your openings for goods. Store your charcuterie in the cooler, bring it to girls night, picnics, road trips, etc.! It comes in 3 different colors: Seafoam Green + Hot Pink, Light Blue + Neon Orange, and Peach Fizz. Dimensions: 14" x 9" x 2.5"

Make Your Name Handy with Wrist Keychains

Mon, 10 Feb 2025 16:51:40 GMT

Take a Look at This Up-and-Coming Hot Product!

Wrist keychains were a popular feature at the 2025 PPAI Expo . We collected samples of our favorites that we think our customers would like. Have your customers grabbing your name to take them to new and exciting places or just the usual everyday spot. Having your name on a product that is used daily gets your name in the eyes and brain of potential and loyal customers keeping your name top of mind . In keychain form, reliability also becomes an associated value to your brand. Wrist keychains have more uses than just carrying keys, they can also be used for ID badges, as a wallet alternative, use as a luggage tag, or as labels for a variety of items. They come in a variety of colors, materials, decoration, hardware, sizes, and customization options, browse some popular options we've selected below:

Interested in ordering or not finding an option fit for you?

Exploring Innovation at the PPAI Expo & Inviting You to Join Us

chelsea@behindyourdesign.com (Chelsea Mills) — Sun, 19 Jan 2025 19:53:12 GMT

Discover the Latest in Promotional Products and Be Our Guest at an Exclusive Showcase!

Last week, Matt and I had the incredible opportunity to attend the PPAI Expo in Las Vegas. For those unfamiliar, the PPAI Expo is the largest and longest-running trade show in the promotional products industry. This four-day event is packed with opportunities to learn, network, and explore the latest and greatest offerings from the industry’s leading suppliers.

The expo kicked off with a professional development conference, which provided invaluable classes and sessions designed to enhance our knowledge and skills. We participated in a variety of workshops that covered everything from innovative marketing strategies to emerging trends in promotional products. The insights we gained will undoubtedly help us continue to provide the best solutions for our clients.

Once the show floor opened, the real excitement began. With thousands of exhibitor booths and hundreds of thousands of promotional products on display, it was like stepping into a creative wonderland. Suppliers from around the globe showcased their latest designs, products, and ideas, offering inspiration for campaigns and projects we can bring to our clients.

In addition to discovering new products, we took the opportunity to build relationships with both established and new suppliers. These connections are key to ensuring we have access to high-quality products and cutting-edge solutions that make a difference for the brands we work with.

Some highlights of the show included:

Innovative eco-friendly products that align with the growing demand for sustainable solutions.
Unique customization techniques that elevate branding to the next level.
Exploring international brands and gaining insight into global trends.

Attending the PPAI Expo is always an inspiring experience, and this year was no exception. We returned energized, with fresh ideas and a renewed passion for what we do. It’s exciting to think about how these learnings and connections will shape our projects in the year ahead.

Looking ahead, we’re thrilled to invite our clients to join us at one of three upcoming promotional product showcases. These events provide an incredible opportunity to see a wide range of products in person, brought together by our trusted suppliers. Pricing discussions are off the table, allowing you to focus entirely on exploring the latest ideas and innovations.

The three shows will be held during the work day on the following dates - Behind Your Design will cover your entry

May 15th in Grand Rapids at the Meijer Gardens
July 15th in Lansing at the Kellogg Center
September 17th in Detroit at the Lions Stadium

If you’d like to be our guest at one of these events, please reach out to let us know which date works best for you. We’d love to share this experience with you and help bring fresh inspiration to your promotional strategies.

Refresh, Revamp, Relaunch.

Wed, 15 Jan 2025 19:22:03 GMT

Refresh for The New Year!

Whether you’re looking to modernize your image, reach a new audience, or differentiate yourself from competitors, the start of the year provides the perfect opportunity to refresh your brand identity.

Why?

Align with New Business Goals

Many businesses use the start of the year to set strategic objectives. A rebrand allows you to align your visual identity, messaging, and brand values with these new goals. If your company is shifting focus, launching new products, or expanding into new markets, a refreshed brand can help to communicate these changes.

Take Advantage of Budget Planning

Oftentimes, companies allocate budgets and set new goals and strategies at the start of the year. This is the ideal time to consider investing in updated branding materials, website redesigns, and marketing campaigns. Planning your rebrand early in the year gives the opportunity for adequate funds to be allocated towards your rebrand so that it can be successful, instead of trying to scrounge up money late in the year and not having the funds to execute it to the full extent or having to hold off on launching until the next fiscal year.

Maximize Marketing Opportunities

Customers are more likely to be paying attention to updates at the start of a new year as it is a common time for companies to make changes to products, services, and policies. This makes it the prime time to generate excitement with fresh marketing campaigns or identity. Additionally, if you plan to attend industry events or trade shows early in the year, a new brand identity or marketing campaign can attract a new audience and get you noticed by potential customers.

Stand Out from Competitors

The business landscape is constantly evolving, and staying relevant is crucial. If your competitors have modernized their branding or shifted their positioning, the beginning of the year is a strategic time to evaluate where you stand. A well-executed rebrand can set you apart and reinforce your unique offering.

Create a Cohesive Rollout Plan

A rebrand involves more than just a new logo or color scheme—it requires a well-thought-out strategy. The beginning of the year gives you ample time to plan a cohesive rollout, update all touchpoints (website, social media, packaging, etc.), and ensure a smooth transition for your audience.

Rebranding at the start of the year is a smart, strategic move that can revitalize your business and set the tone for success. By aligning your brand with your company’s evolving goals, engaging employees, and creating a buzz in the market, you position yourself for a strong year ahead. If you’ve been considering a rebrand, now is the perfect time to take action!

Why Behind Your Design?

We are a one-stop-shop for building your brand. We offer logo design and brand design services, once established we can assist in updating your marketing materials , including business cards , flyers , rack cards , pamphlets , magazines , and catalogs . We also can refresh your website , making it fit your image and more user friendly to direct more customers to you. We can also transform your social media presence with our social media management services .

Are you ready to refresh your brand for the new year? Let’s talk about how we can help bring your vision to life!

Launching the New Earl Smith Distributing Website

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 06 Jan 2025 17:15:43 GMT

Revamping a Legacy: How Behind Your Design Transformed Earl Smith Distributing’s Online Presence

At Behind Your Design, we’re always excited to work with businesses that share our commitment to quality and service. We’re proud to announce the successful launch of the new website for Earl Smith Distributing Company , a family-owned business that has been a pillar of Michigan's Thumb region for over 90 years. This project reflects our dedication to creating modern, user-friendly digital experiences that perfectly align with our clients' needs.

A Family-Owned Legacy

Founded nearly a century ago, Earl Smith Distributing has been a trusted distributor of beer, wine, and both alcoholic and non-alcoholic beverages. Their service area spans four Michigan counties: St. Clair, Sanilac, Tuscola, and Huron, with a customer base of over 600 retailers, including grocery stores, pharmacies, liquor stores, restaurants, clubs, and entertainment venues. Earl Smith Distributing’s longevity and leadership in the industry are a testament to their commitment to excellence and customer satisfaction.

As the leading beer wholesaler in the Thumb region, their mission has always been clear: to provide high-quality products and exceptional service to their valued customers. This focus on excellence made them an ideal partner for Behind Your Design, as we worked to create a website that reflects their legacy while offering new functionality for today’s digital world.

The New Website: Modern, User-Friendly, and Engaging

The new Earl Smith Distributing website is designed with both aesthetics and functionality in mind. With a modern, clean design and intuitive navigation, the site offers a seamless experience for users across all devices. One of the standout features is the Brand Finder tool, which allows retailers and customers to easily search for their favorite beverages and see which counties in Michigan they’re distributed in.

"We wanted a website that not only looked great but also made it easier for our customers to find and purchase products," says Jessica Ropposch, SHRM-CP , a key team member at Earl Smith Distributing. "The new site has exceeded our expectations, and we’re excited to see how it will enhance our customer relationships."

Collaborating with a Great Team

Behind every successful project is a strong collaboration. Working with Earl Smith Distributing has been a fantastic experience, and their team’s input was invaluable in shaping the website’s design and functionality. The process was a true partnership, with feedback and suggestions driving key decisions along the way.

“We knew we needed a website that could scale with our growth, and Behind Your Design delivered exactly what we were looking for,” says Pete Dawson , IT Manager at Earl Smith Distributing. “The user-friendly features and sleek design have made a big difference for us internally and for our customers.”

A Portfolio of Beverage Industry Expertise

At Behind Your Design, we’re proud to have worked on several websites for businesses in the beverage distribution sector. Along with Earl Smith Distributing, we’ve had the privilege of designing and developing websites for the Michigan Beer and Wine Wholesale Association and John P. O'Sullivan Distributing . These projects showcase our deep understanding of the unique needs of the industry and our ability to create custom solutions that help our clients thrive in the digital world.

We’re thrilled with how the new Earl Smith Distributing website turned out and are grateful for the opportunity to collaborate with such a respected, family-owned company. The project was a true reflection of our commitment to delivering high-quality websites that meet the unique needs of each client.

If you’re looking to create a website that reflects your business’s values and serves your customers effectively, get in touch with us. We’d love to help bring your vision to life.

The Ally Challenge presented by McLaren announces 2024 charitable donation

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 26 Dec 2024 17:31:21 GMT

At Behind Your Des ign, we are proud to have played a key role in organizing and coordinating the Small Business Marketing campaign for The Ally Challenge presented by McLaren. This collaborative effort brought together 50 businesses from Frankenmuth to Rochester, amplifying awareness and participation for the 2024 tournament. Our campaign not only highlighted local small businesses but also contributed to the overall success of the event, which raised over $1 million for charitable organizations, including more than $884,000 for Genesee County charities. The campaign’s success demonstrates the power of community collaboration and strategic marketing in driving meaningful impact.

SEVENTH ANNUAL PGA TOUR CHAMPIONS EVENT GENERATES MORE THAN

$1 MILLION FOR CHARITY IN SOUTHEASTERN MICHIGAN AND BEYOND

GRAND BLANC, Mich. – Officials of The Ally Challenge presented by McLaren announced today that the seventh playing of the official PGA TOUR Champions event, which concluded August 25, 2024, at Warwick Hills Golf & Country Club, raised a total of $1,005,260.21 for charitable organizations in southeastern Michigan and beyond, surpassing the $1 million mark for the fifth time in the tournament’s brief history.

Since its inception in 2018, The Ally Challenge presented by McLaren has donated nearly $8.4 million to support charity.

This year’s total includes $884,679.74 in support of Genesee County Charities. Overall, more than 31 charities were positively impacted by The Ally Challenge presented by McLaren this year, including a portion of the funds for 24 plus crucial programs identified by the tournament’s primary beneficiary, United Way of Genesee County (UWGC).

For more than 100 years UWGC has been addressing educational outcomes, health access, financial stability, and the basic needs of Genesee County residents; the UWGC leverages donations from more than 200 workplace campaigns and individual investors to support over 150 programs. Last year dollars raised impacted over 100,000 lives representing every zip code of Genesee County.

The tournament’s investment will impact more than 30,000 individuals in Genesee County through three priority areas: Financial Literacy, Affordable Housing and Employment.

“Thank you to all the fans, players and sponsors who attended the 2024 Ally Challenge,” said James Gaskin, CEO, United Way of Genesee County. “Your participation is supporting home repairs with Habitat for Humanity; helping homeless veterans get back on their feet at My Brother’s Keeper; teaching kids the importance of fiscal management; and more than 20 other crucial programs helping our most vulnerable neighbors. A very special thank you to Ally and McLaren for this opportunity to impact our community.”

The Ally Challenge’s 2024 total charitable giving amount contains money generated through several philanthropic tournament initiatives, including the Ally Charity Chip In, Tickets FORE Charity and the dollars raised by this year’s Celebrity Challenge.

"Surpassing the $1 million mark for the fifth time is a proud moment for us and reflects our deep commitment to southeastern Michigan,” said Mike Rizer, executive director of corporate citizenship at Ally. “These funds will support vital programs that create stronger, brighter futures in the communities we serve. We are incredibly grateful for the unwavering support of our sponsors, participants, and volunteers whose dedication makes this achievement possible. Together, we are making a lasting difference in the lives of thousands, and we look forward to continuing this impactful journey."

“These significant charitable dollars raised through the unwavering commitment of sponsors, organizers, volunteers and patrons are a true testament to the value this tournament brings to our region,” said Laurie Prochazka, VP of Community Partnerships at McLaren Health Care. “These funds will benefit thousands of people in meeting basic needs over the next year. McLaren could not be more proud to join with our tournament partners in delivering an event that makes such a positive impact on people’s lives.”

In addition to UWGC, The Ally Challenge presented by McLaren’s 2024 tournament efforts benefited additional charities and non-profits in the region, from operational partners such as Grand Blanc Schools and Charlie’s Forever Farm, to youth development programs like First Tee of Eastern Michigan, Boys & Girls Clubs of Greater Flint and Flint Junior Golf, among others. Furthermore, the tournament continues to grow stronger each year and make a meaningful difference in the region with an estimated annual economic impact of over $20 million.

“On behalf of HNS Sports Group and our tournament staff, I would like to thank Ally, McLaren Health Care and all our sponsors and fans for helping make the gift of these funds a reality,” said Erin Stone, Director of Business Development and Community Relations, The Ally Challenge presented by McLaren. “The tradition of giving this tournament has established in the southeastern Michigan community is inspiring and we are committed to growing that charitable spirit for years to come.”

The 2025 Ally Challenge presented by McLaren will take place the week of August 18 – 24 at renowned Warwick Hills Golf and Country Club.

The Ally Challenge will be one of the premier Regular Season events on the PGA TOUR Champions in 2025, which will give way to the Charles Schwab Cup Playoffs⎯a season-ending, three-tournament series used to determine the TOUR’s season-long champion.

All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.

For more information about The Ally Challenge, please visit theallychallenge.com. For the latest Ally Challenge news and updates on social media follow the tournament on Twitter and Instagram at @AllyChallenge and on Facebook at Facebook.com/AllyChallenge.

About The Ally Challenge presented by McLaren

The Ally Challenge presented by McLaren is an official event on the PGA TOUR Champions owned and operated by Tournaments for Charity, a Michigan non-profit corporation. This 54-hole stroke play golf tournament features 78 PGA TOUR Champions professionals competing for a $2 million purse at the historic Warwick Hills Golf & Country Club in Grand Blanc, MI. The event is designed to showcase the best golf on the PGA TOUR Champions for the enjoyment of spectators and to benefit local charities in the greater Flint area. All three official rounds will be internationally televised on the Golf Channel.

For more information about The Ally Challenge presented by McLaren, please visit theallychallenge.com. For the latest Ally Challenge news and updates on social media, follow the tournament on Twitter and Instagram at @AllyChallenge and on Facebook at Facebook.com/AllyChallenge.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a digital financial services company committed to its promise to "Do It Right" for its consumer, commercial and corporate customers. Ally is composed of an industry-leading independent auto finance and insurance operation, an award-winning digital direct bank (Ally Bank, Member FDIC and Equal Housing Lender, which offers mortgage lending, point-of-sale personal lending, and a variety of deposit and other banking products), a consumer credit card business, a corporate finance business for equity sponsors and middle-market companies, and securities brokerage and investment advisory services. A relentless ally for all things money, Ally helps people save well and earn well, so they can spend for what matters. For more information, please visit www.ally.com and follow @allyfinancial.

For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.

For further images and news on Ally, please visit http://media.ally.com.

About McLaren Health Care

McLaren Health Care, headquartered in Grand Blanc, Michigan, is a $7.3 billion, fully integrated health care delivery system committed to quality, evidence-based patient care and cost efficiency. The McLaren system includes 13 hospitals in Michigan, ambulatory surgery centers, imaging centers, a 640-member employed primary and specialty care physician network, commercial and Medicaid HMOs covering more than 732,838 lives in Michigan and Indiana, home health, infusion and hospice providers, pharmacy services, a clinical laboratory network and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by the Karmanos Cancer Institute, a National Cancer Institute-designated comprehensive cancer center. McLaren has 28,000 full-, part-time and contracted employees and more than 113,000 network providers throughout Michigan, Indiana and Ohio. Learn more at mclaren.org.

About HNS Sports Group

HNS Sports Group is a Dublin, Ohio-based LLC founded in 2000. The company offers over 125-plus years of collective experience and is committed to providing professional, efficient and effective client representation in the categories of sponsorship consultation, event management, hospitality management, sales representation and tournament operations within the golf market. To learn more about HNS Sports Group, visit www.hnssports.com.

Media Contact

Thomas P. Sprouse

Director of Communications,

The Ally Challenge presented by McLaren

E-Mail: tsprouse@hnssports.com

Office: 614-889-6791

Mobile: 614-519-1873

###

Winter Promotional Items to Keep Your Brand Hot!

Wed, 18 Dec 2024 16:18:52 GMT

Spark Warm & Fuzzy Feelings with Popular Winter Promotional Items

Winter is the perfect time to showcase how practical promotional items can be! Make your customers thankful to have something to protect them from the cold this winter and have them think of your brand during fridged mornings. Giving practical items shows how you care for your clients, creating a positive association and trust in your brand when a product with your name on it comes in handy or becomes a dependable everyday staple. With quality, dependable, promotional products, clients will praise your name to their friends and even strangers about how much they love your dependability and consideration.

Customizable promo items draw attention to your brand by being unique and one-of-a-kind, standing out from the crowd, and making your brand more recognizable in the eyes and mind of your audience. Customize with winter or holiday themes that make the item fun, eye-catching, and relevant to give the recipient a reason to show it off.

Timing is everything when it comes to making your name or product top of mind. Making your name useful at relevant moments boosts your positive association by being impactful and being there when a customer needs you. Seasonal marketing is a great way to take advantage of this as it is a common theme that continually cycles making it reusable again and again. Seasonal marketing is also a great way to engage a wide audience with a common theme that is experienced and celebrated by masses. You can worry less about pinpointing demographics, preferences, and lifestyles by selecting functional universal promo products.

Keep warm this winter with these popular customizable apparel items!

Keep the cold away with these helpful items.

Contact us to order your winter promo items!

Inspiring Futures at the 2024 Young Men and the Workforce Event

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 10 Dec 2024 16:39:45 GMT

This year’s event brought together about 50 high school juniors and seniors to explore career opportunities, develop professional skills, and connect with local business leaders.

On Friday, December 6th, the Loose Center in Linden was buzzing with energy as we hosted this year’s Young Men and the Workforce event. Despite the snowy weather, which caused the postponement of the Young Women and the Workforce event originally scheduled for Thursday, the young men of Fenton, Lake Fenton, and Linden High Schools showed up eager to learn and engage.

This year’s event brought together about 50 high school juniors and seniors to explore career opportunities, develop professional skills, and connect with local business leaders.

A Day Full of Learning and Engagement

The day began with inspiring keynote speaker, Tracy Ramin , who shared their career journeys and advice on navigating life after high school and what opportunities can arise from a near death experience.

They covered topics like professional development, personal branding, and turning aspirations into action.

After the morning sessions, students participated in an engaging team-building activity. Using a box of random items, they developed a product, created a business plan, and delivered a 1-minute commercial to their peers and industry professionals. This hands-on exercise fostered creativity, collaboration, and critical thinking—key skills for any career path.

Mentorship and Real-World Connections

One of the most valuable aspects of the event was the guidance provided by local industry professionals who served as table facilitators. These mentors offered insights from their fields and encouraged students to think about their futures. Over the years, several facilitators have become mentors or employers for students they’ve met through these events, building lasting and meaningful connections.

Financial Literacy for the Future

After lunch, students participated in a short but impactful session on credit and debit management. This essential lesson highlighted the importance of financial literacy as they prepare for adulthood, giving them practical tools to navigate personal finances.

Save the Date for the Rescheduled Young Women and the Workforce Event

If you have a high school junior or senior girl, we encourage you to keep an eye out for the Young Women and the Workforce event, which has been rescheduled for the spring due to Thursday’s snow day. Like its counterpart, this program is designed to inspire and empower students as they prepare for life beyond high school.

Reflections and Gratitude

We are so grateful for the support of our volunteers, sponsors, and local businesses who make these events possible. It’s always inspiring to see the impact this program has on students—hearing from past participants who credit it with shaping their career paths reaffirms why we do this work.

Thank you to everyone who helped make the Young Men and the Workforce event a success! We can’t wait to see what’s next for these incredible students.

We are excited to be heading to the PPAI Expo this January!

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 10 Dec 2024 00:34:14 GMT

Behind Your Design Heads to the PPAI Expo 2025!

Matt and Chelsea are thrilled for their upcoming trip to the 2025 Promotional Products Association International (PPAI) Expo at the Mandalay Bay Convention Center in Las Vegas this January. The PPAI Expo is the promotional products industry's largest and longest-running trade show, showcasing hundreds of thousands of innovative promotional items and bringing together more than 1,000 exhibiting suppliers.

What Does This Mean for Our Clients?

Attending the PPAI Expo allows us to connect directly with the manufacturers behind the promotional products you use and love. We gain valuable insights into the production process, ensuring we recommend items that meet the high standards your brand deserves. Plus, we can see, touch, and feel product samples, giving us the confidence to stand behind the quality we deliver.

Why Choose Behind Your Design for Your Promotional Needs?

Did you know that the online companies selling promotional products source their items from the same manufacturers we do? The difference is that when you work with Behind Your Design, a local Michigan-based business, you receive personalized support and a host of added benefits:

Design Expertise: We assist with the creative process, ensuring your promotional items align perfectly with your brand.
Simplified Communication: We handle all interactions with manufacturers, saving you time and stress.
Sample Availability: Whenever possible, we can provide samples so you can see and feel the product before you order.
Local Impact: Supporting Behind Your Design means keeping your dollars in Michigan. Our team of six lives, shops, and contributes to the local economy, supporting schools, small businesses, and government services.

By choosing Behind Your Design, you’re not just ordering products; you’re partnering with a team that cares about your success and our community.

Let Us Help You Stand Out

We’d love the opportunity to quote your next promotional product order! Reach out to Tracy ( orders@behindyourdesign.com ) today or visit promo.behindyourdesign.com to explore our selection and get started.

Turn Bounces Into Buyers: How to Hook Your Website Visitors

Mon, 09 Dec 2024 19:37:54 GMT

Stop The Bounce

What Is a Bounce?

A bounce is a visitor that clicks on your site and leaves without taking action. Usually, this is due to the user not instantly finding the information they are looking for. What could be to blame? It could be many things; confusing navigation, the site not being optimized for mobile devices, not linking directly to referenced pages. These issues can be easily resolved and you could be collecting these visitors and turning them into buyers and clients! How? Well, here's a start on some easy solutions to stop the bounce.

Make Information Easy to Find

An easy way to stop many bounces is making information on your site easy to find . Generally, the user should be able to find what they are looking for within 5 seconds of accessing a site, any longer and users get discouraged. Your site should use clear, concise, and relevant language in simple navigation menus and headings to guide visitors to what they are looking for. You know what is on your site, but, think about it from the perspective of a first time visitor that knows nothing about you. Would they know what you are talking about or be able to easily find information they were vaguely directed to? Incorporating a search bar or filtering options can further streamline their journey, reducing frustration and the likelihood of them leaving for a competitor’s site.

Make Your Site Mobile Friendly

Mobile browsing has become increasingly common and is convenient for those who are on the go or want to find their answers quickly. If your site isn't optimized for mobile browsing, you've pretty much lost you chance with them as they will likely quickly turnaround and leave. Mobile users today don't have the patience to give your site a chance if it isn't mobile compatible. Many users may also use your site on both desktop and mobile, meaning that your desktop and mobile site should both have a similar look, layout, and navigation so that users are sure that it is the same site.

Use Keywords

When browsing a site, users typically look for keywords in paragraphs and headings to quickly find what they are looking for. When visitors land on your page and find the information aligns with their needs or interests, they’re more likely to stay, explore, and interact with your site. Strategically placed keywords in headings, meta descriptions, and content are great for keeping your visitors engaged, guiding visitors seamlessly through your site, creating a better user experience . Using keywords is also important for search engine rankings. When a user searches one or more of these keywords, your site is more likely to appear in the given search results, resulting in more clicks, and retainment, through the use of relevant information. Using relevant keywords shows your website is a trusted resource for the topic, building credibility and encouraging longer visits.

Use Analytics

You can use tools like Google Analytics to see where site visitors are coming from, what keywords they are using, what demographic they are a part of, and how they are using your site . By studying your site with analytics tools you can weed out issues in your site by seeing how it is being used and where people leave or visit most. You can also use this tool to analyze your audience and improve your marketing strategy to flow with your audience's interests and push your products that are getting more traffic. You can also use analytics to find out what keywords are being used to find you or that you are showing up with.

Bounce Back

Bounces aren't all bad , if a user has bounced from your site, they will likely have you stored in their browsing history. So, when a user repeats their search or uses your keywords in a later session, your site is more likely to rank higher or autofill which could lead them back to you.

Behind Your Design can help to turn your Bounces in to Buyers with our website design services . Our services include all these great features listed above that will help your website stand out and retain users. We offer full ground-up designs as well as website optimization services and hosting.

What Do You Need for a Trade Show Booth?

Mon, 09 Dec 2024 17:27:20 GMT

From simple solutions to a full overhaul, we have options for every timeline and budget!

You've set aside the time. You've paid the fees. The next step is to make sure you have an eye-catching, memorable booth that shares your message and attracts your audience with a consistent and cohesive design reflecting your branding.

To be able to be memorable in the first place, people have to know who you are! Having elements that clearly match your brand and message that also work well together are a must. Tablecloths, displays, signage, and promotional material should all clearly represent your brand. If you hand out a business card or flyers with a design that is not represented in your booth design, your future client won't make the connection. Or, if your old logo featured a bubbly design and was used on your rack cards but you've since updated to a more modern angular design that was used in your banner, backdrop or other display feature, your client may not be able to connect the rack card to the informative, friendly person they met at "that one booth". Cohesiveness is key.

You may see some booths that look really impressive with bright colors, lights, and tech like screens or music. It's great for catching eyes, but if it doesn't speak to their brand, you may walk away thinking, "Who were they and what the heck do they do?" As you work on developing your presence, remember to ask yourself that question as well. To attract your audience, be sure your booth clearly communicates what you have to offer. If someone can't figure it out in 5 seconds, they are likely to become disinterested. Backdrop and banner displays are great for communicating what your company has to offer and is likely the first place a visitor will look to seek this information.

Every piece of your booth should be able to be a sole representative of your brand. This includes business cards, rack cards, flyers, and giveaways. Trade shows give you a chance to connect with clients face to face. You'll work hard to build foundations for future business partnerships at a trade show, so make sure to include something in your booth that they walk away with that represents you and your brand so they can connect the experience later.

Finally, give people who visit your booth a way to interact with you, your brand, or your product. A hands-on element leaves a greater impression than a well-designed booth alone. Hands-on could mean product for your future client to test out, creative selfie cut-outs or stand-ups for them to snap a picture with (doubles as grassroots marketing when they share it on their social media accounts!), fun giveaways, or informational flyers that are immersive and easy to understand.

We're in the business of making your business stand out to your audience, so trust us to design your next show stopping trade show booth!

View Behind Your Design 's Trade Show Booth portfolio HERE .

Already have a booth and just need to add some details? Have the basics covered, but want to upgrade? Just starting out and want help working out the best options to faithfully represent your business? Contact Behind Your Design to discuss options that will launch your trade show booth to the next level!

A Journey Overseas: Our Belfast Adventure and Beyond

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 14 Nov 2024 15:43:12 GMT

Exploring Ireland & Northern Ireland’s history, breathtaking landscapes, and family connections – one unforgettable moment at a time.

Visiting our son Ian, who is spending a semester at Queens University in Belfast, was more than just a family trip; it became a tapestry woven with discovery, connection, and nostalgia. Our journey was filled with meaningful family moments, stunning landscapes, and a mix of Irish culture and history that left us longing for more.

Belfast: Meeting Friends and Celebrating Ian
Arriving in Belfast, we were warmly greeted by Ian and his new circle of friends from Northeastern University. It was a joy to see him thriving, surrounded by a community that made his time away from home so fulfilling. On his birthday, we took Ian and a few of his friends out for dinner in the heart of Belfast, an evening filled with laughter, heartfelt stories, and good food.

Ian also took us on a campus tour of Queen's University which included the iconic Palm House gardens pictured below. We also took a photo of Ian in front of the barber shop he went to while he's been there.

The next day, we decided to explore the breathtaking sights Northern Ireland is known for. Renting a car, we drove along picturesque roads to visit iconic landmarks such as the Giants Causeway , with its fascinating basalt columns shaped by nature’s artistry, and the ethereal Dark Hedges , where light filters through twisted branches like a fairytale come to life. Our daughter Addison’s senior photos were taken here by the legendary Christopher Barr. The beauty of these locations made for a striking backdrop, and capturing family moments at Murlough Bay was a memory we’ll cherish forever.

Family Time and Festivities in Bournemouth
After our time in Belfast, we hopped on a flight to visit Matt’s family in Bournemouth. Halloween was particularly special, as we took our nephews trick-or-treating through quaint streets and enjoyed Bournemouth’s vibrant shopping and nightlife.

I spent lots of time cooking meals and teaching my nephew Toby who wanted to help! Addison even got to learn how to dig up the potatoes in the garden that we ate. Ian even joined us for the weekend, making our time with Matt’s father, brothers, and their families complete. As our suitcases were stuffed with tea and chocolate for the journey home, our hearts were equally full from reconnecting.

A Titanic Experience and a Touch of History
Returning to Belfast for another brief stay, we checked into the Titanic Hotel , which occupies a building once owned by the company that built the ill-fated ship. Our stay was unforgettable, especially our evenings spent in the opulent Architects' Room, now a charming bar and restaurant. Directly across from the hotel, the Titanic Museum offered an immersive experience, with artifacts and exhibits that brought the grandeur and tragedy of the Titanic to life. Seeing the slipways where the ships were launched was a humbling and moving reminder of history.

Exploring Dublin: Vibrancy and Spirit
For the last leg of our journey, we traveled to Dublin, a city brimming with energy and history. Our explorations took us to the Guinness Storehouse Tour , where we delved into Ireland’s rich brewing traditions, and Christchurch Dublinia , a museum dedicated to Viking and medieval Ireland. Wandering through Temple Bar , we soaked up the vibrant culture, lively music, and spirited crowd.

A highlight of our Dublin experience was Bar 1661 , an establishment steeped in history and intrigue. Named for the year poitín, a traditional Irish spirit, was banned, this speakeasy-style bar brought a unique flair to our visit. With its cozy atmosphere and expertly crafted cocktails, it’s a place I’d highly recommend to anyone seeking a taste of something different.

Reflections on a Journey Full of Memories
Our journey wasn’t just about miles traveled but about moments shared and connections deepened. From celebrating Ian’s milestone to exploring the captivating landscapes of Ireland and the warmth of family in Bournemouth, each experience added another cherished layer to our family’s story. As we returned home, we carried more than just suitcases of tea and chocolate—we brought back memories that will warm our hearts for years to come.

Product Catalog Design & Printing for RMR Solutions

Wed, 13 Nov 2024 20:05:25 GMT

Printing Solutions for Every Business

Check out these product catalogs we designed and printed for RMR Solutions household and professional lines of cleaning products.

RMR Solutions was founded by a team of experts in mold remediation and cleaning who saw the need for effective and accessible solutions for both homeowners and contractors. Now, consumers & homeowners can benefit from the tools of the trade that the pros use on a daily basis. RMR Solutions delivers high-quality, easy-to-use products that effectively clean & protect. This passion expanded into helping thousands of households and businesses stay clean and safe.

These catalogs feature images of the product packaging, before and after images to show the effectiveness of the product without a live demo, lists common uses for the product, available sizes, and a QR code to purchase the product. The most cohesive part is the color coordination of the product packaging to the colors of the product title, before and after banners, QR codes, and product tabs on the side so you can easily find which product you are looking for and identify them among others. This branding connection builds product identifiability with the customer and is subtle but a useful tool to subconsciously instill product memorability. Each page has a consistent layout and each product has its own page or spread so the reader does not become confused about what information belongs to which product.

If you need your printing done, choose our local, friendly, dependable, and helpful service. We work with an exclusive network of printers for lower costs and quick production times that rival common online services. We hold our work to high standards to deliver you a product you are completely satisfied with that is exactly what you envisioned.

Why You Should Gift Your Employees and Customers Promo

Wed, 13 Nov 2024 19:35:31 GMT

The holiday season is the perfect time of the year to promote your brand using promotional products. At the same time, it is an opportunity to show your appreciation for your employees and customers by gifting them high quality, useful gifts that will passively market your brand.

Why gift branded items to employees?

Boosts Morale and Job Satisfaction : Receiving a thoughtful gift can make employees feel valued and appreciated . This recognition can boost their morale, enhance job satisfaction, and foster a more positive work environment.
Increases Employee Engagement and Productivity : When employees feel that their hard work is recognized and rewarded, they’re often more motivated to stay engaged and contribute at a high level . This can lead to increased productivity and a stronger sense of commitment to the company’s goals.
Strengthens Team Loyalty and Retention : Employee turnover can be costly, both financially and culturally. Giving gifts that acknowledge loyalty and dedication can make employees feel a stronger connection to the company and encourage them to stay long-term.
Builds a Positive Company Culture : Recognizing employees with thoughtful gifts helps to create a culture of appreciation, gratitude, and respect. It demonstrates that the company cares about its employees as individuals, fostering a supportive and enjoyable workplace .
Enhances Brand Ambassadorship : When employees feel appreciated, they’re more likely to speak positively about their workplace to friends, family, and even potential customers . This word-of-mouth advocacy can enhance the company’s reputation and attract both talent and clients.
Celebrates Milestones and Achievements : Recognizing employees for important events like work anniversaries, promotions, or successful project completions helps to mark these milestones and show that the company values their contributions . This can encourage them to strive for further achievements.
Promotes a Sense of Belonging : Company-branded items, such as apparel or office accessories , can foster a sense of belonging and team unity . It helps employees feel like they’re a part of something bigger, which can increase their commitment to the organization’s vision.

Why gift branded items to customers?

Builds Brand Awareness and Recall : Promotional items keep your brand visible to customers in their daily lives. A product with your logo, like a pen or tote bag, acts as a reminder of your business every time they use it. Think about you favorite pen or tote bag, are they branded? This frequent exposure helps customers recall your brand when they need your products or services .
Creates a Positive Brand Association : People appreciate free, useful items, which can create a sense of goodwill and a positive perception of your brand . When customers receive something for free, especially something of quality, it leaves a favorable impression, which can build trust and loyalty . Think about how you felt the last time you received a freebie.
Encourages Customer Loyalty : Regularly gifting customers with small, thoughtful promotional items reinforces that you value their business. Loyal customers who feel appreciated are more likely to return and even refer your brand to others , which can help grow your customer base.
Cost-Effective Marketing Tool : Promotional products offer a high return on investment . They’re generally affordable to produce in bulk, and each item can reach multiple potential customers when used in public, creating a high number of impressions for a relatively low cost.
Provides a Tangible Brand Experience : Unlike digital ads or emails, promotional products give customers something they can touch and use. This tangibility can make your brand feel more real and accessible , fostering a stronger connection.

Don't want to do the packaging and shipping yourself? Let us take care of it!

Ask us about our kitting and distribution services.

A Milestone Achievement: Behind Your Design Partners with Goyette Mechanical’s Construction Division on New Website Development

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 12 Nov 2024 18:51:23 GMT

We’re thrilled to share one of our most exciting recent projects at Behind Your Design—the design and development of the new website for the construction division of Goyette Mechanical! This project was more than just another website; it was a dynamic collaboration that brought together creativity, innovation, and local roots.

Goyette Mechanical is a family-owned business known nationwide, with a legacy built on strong values and exceptional service. As a fellow family-owned business, we felt a deep connection to their story. At Behind Your Design, we’ve always believed that small businesses are the heart of our communities. Working together with another local company made this project truly special, as we know the positive impact that comes from supporting and partnering with businesses rooted in the community.

Capturing the Vision: Photography and Drone Work

To make Goyette Mechanical’s vision come to life, we brought our creative expertise to a full-scale photo shoot, including stunning drone footage to showcase their projects from a unique perspective. The photos tell the story of their work with depth and vibrancy, highlighting their craftsmanship and the scale of their construction efforts. This visual component is vital for engaging with today’s digital audience and demonstrating the magnitude and detail of their projects.

Content with a Purpose

In addition to visuals, we provided copy assistance to ensure that their brand’s voice and industry leadership were well communicated. Our goal was to reflect not just what they do, but why they do it—bringing out the passion and dedication they have for serving customers and delivering excellence.

A Project Worth Celebrating

From start to finish, this project was truly a rewarding experience. Not only were we able to combine our design expertise with storytelling and technical elements, but we also had the privilege of collaborating with a business whose values align so closely with our own. Working together on a project of this scale demonstrates the incredible power of small businesses supporting each other and using local talent and resources to achieve something great.

Thank you, Goyette Mechanical, for entrusting us with your website development. We’re proud to celebrate this milestone together and look forward to seeing your construction division thrive even more!

Are you looking for a new website or refresh? Get in touch , and let's build the website of your dreams.

Pancake Flipping Fun Supporting LAFF Pathways

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 15 Oct 2024 17:23:23 GMT

Tons of Flippin' Fundraising Fun

We had an incredible turnout at the LAFF Pancake Breakfast! The community came together to support The State Bank Trail efforts, and we had some amazing silent auction items up for grabs. We were thrilled to raffle off two kayaks, and we sold 13 limited edition LAFF trucker hats during the event!

Although rain arrived halfway through, it didn’t dampen the spirits—people stuck around to enjoy the live music and all-you-can-eat pancakes.

In total, we’ve raised almost $9,000 towards our pathway efforts, and we're still calculating the final numbers.

It's not too late to get your LAFF Trucker Hat or Campfire Mug - those are available for pick up at Behind Your Design (100 S. Adelaide St., Fenton, MI 48430 Monday - Friday from 8:30 AM until 4 PM)

Trucker hats are still available—we have 27 left

Campfire Mugs are still available - $15 ea or 4 for $50

PURCHASE HERE:

https://www.laffpathways.com/

A big congratulations to our Kayak Raffle Winners and the 50/50 Raffle Winner!

Thank you to everyone who came out and made the day a success despite the weather. Your support helps us move closer to completing the next phase of the LAFF Pathway!

Photos From The Event

Promo Items In This Article

Behind Your Design Coordinates Successful Grand Opening for John P. O’Sullivan Distributing’s New Warehouse

Tue, 15 Oct 2024 15:49:38 GMT

Grand Blanc Township, MI - October 11, 2024

Behind Your Design is proud to have played a crucial role in the grand opening celebration of John P. O’Sullivan Distributing ’s new 200,000-square-foot warehouse in Grand Blanc Township. As a leader in promotional products and event coordination, Behind Your Design was responsible for organizing every detail of the event, including vendor management, entertainment, promotional materials, and overall event logistics, ensuring a seamless and memorable experience for all attendees.

Event Coordination & Logistics

Behind Your Design coordinated the event from the ground up, managing multiple aspects to ensure smooth operations. We meticulously organized the event floor plan, mapping out vendor areas and guest seating, while ensuring traffic flow and accessibility. With an eye for detail, our team crafted the run of show, managing the schedule for speeches, entertainment, and the ribbon-cutting ceremony.

Our staffing efforts ensured that the event was well-supported by knowledgeable personnel, from the event registration team to the on-site assistance for city, state, and government officials. We were also responsible for managing the entertainment, coordinating a local band and background music, enhancing the celebratory atmosphere throughout the day.

Vendor Management

Behind Your Design worked with a variety of trusted vendors to bring the event vision to life. From caterers to audiovisual technicians, we curated a team that delivered top-notch services. Each vendor was carefully selected and managed to ensure that all aspects of the event ran smoothly, and that guests experienced a first-class grand opening.

Promotional Items & Branding

A key part of our involvement was providing high-quality promotional items that captured the brand and spirit of John P. O’Sullivan Distributing. Behind Your Design supplied custom signage , banners , koozies , mouse pads , pens , and swag bags , which were distributed to guests. These branded materials created lasting impressions and reflected the company's commitment to both innovation and community.

In addition to these items, we also designed and manufactured custom Hawaiian shirts for the event staff. These shirts featured the John P. O’Sullivan Distributing logo as well as logos from some of the well-known brands they distribute. The eye-catching, personalized shirts helped unify the event’s theme and made the staff stand out while reinforcing the company’s partnerships with key brands.

We also produced large-scale event signage and banners , ensuring visual branding was prominent throughout the warehouse and event space.

Successful Grand Opening

The event, attended by city, state, and government officials as well as key industry leaders, was a tremendous success. Attendees praised the smooth coordination, entertainment, and professional atmosphere. Our contribution to the grand opening reflects our commitment to excellence and our ability to deliver full-scale event services for our clients.

By providing not only promotional products but also managing every aspect of event logistics, Behind Your Design ensured that John P. O’Sullivan Distributing’s grand opening was a standout success, showcasing their new state-of-the-art facility and reaffirming their place as a leader in the beer distribution industry.

About Behind Your Design

Behind Your Design is a full-service creative agency specializing in promotional products, event coordination, and branding solutions. With years of experience in delivering high-impact marketing and event services, we work with clients to bring their vision to life. Whether it’s large-scale corporate events or everyday branding needs, Behind Your Design ensures that every detail is taken care of, from planning to execution.

For more information on how we can help coordinate your next event, contact us!

Promotional Items in This Article

Photos from the event

Promoting Potential with Giffels Webster Promo

Tue, 15 Oct 2024 15:11:10 GMT

Trade Show Season is Starting Up, Are You Ready to Impress?

In late September, Giffels Webster attended the Planning Michigan Conference put on by the American Planning Association of America - Michigan Chapter. The conference is an annual educational event to enable new community planning officials to better understand their roles and responsibilities, reacquaint experienced officials with current planning tools and techniques, provide the professional planner with professional development opportunities, and broaden urban planning students knowledge of statewide best practices. The event included general sessions, national experts, breakouts, mobiles, networking, and basic and advanced courses.

Giffels Webster has been a consistent supporter and participant of these events, setting up a booth and giving away promotional items to encourage these educational opportunities and we are glad to help them educate others about their services.

Promotional Items In This Article

BYD at The Michigan State University Annual Apparel & Promotional Product Vendor Fair

Tue, 15 Oct 2024 14:48:28 GMT

Last Thursday, we had the pleasure of attending the Michigan State University Annual Apparel & Promotional Product Vendor Fair, and what a day it was! From reconnecting with familiar faces to meeting new people from all corners of campus, we felt right at home among the Spartans. After all, Matt is a Spartan Alumni. The turnout was incredible, and we’re grateful for everyone who stopped by our booth to check out what we offer.

Some of the biggest hits of the day were our full-color hair ties , embroidered key tags , and the many options of dye-sublimated apparel . Our custom stickers flew off the table, and the Tide To-Go Pens were an unexpected favorite—because, let’s face it, who doesn’t need a quick fix for spills? We also saw a lot of interest in our challenge coins , which sparked great conversations with campus clubs and departments looking for unique ways to commemorate their achievements.

We’re thrilled with how the day turned out and excited about the new connections we made. It was wonderful to showcase what Behind Your Design can do, and as an MSU alum, it’s always special to return to campus and contribute to this vibrant community.

Thank you to everyone who stopped by to say hello and learn more about our services. We’re excited about the opportunities ahead and look forward to collaborating with many of you in the future!

Promo Featured In This Article

McKenzie's Top 5 Cider Mills So Far

Tue, 15 Oct 2024 14:21:44 GMT

Is your favorite on the list?

Fall is here, and that means it's time to hit up the cider mills! Michigan is home to some of the best cider mills in the country, and I've had the pleasure of visiting many of them. Here are my top 5:

Leaman's Green Applebarn

Leaman's Green Applebarn located north in Freeland Michigan is more than just a cider mill. It's a family-friendly destination with a playground, corn maze, putt-putt golf, petting barnyard, and hayrides. But it's the cider sundae that truly sets Leaman's apart. A decadent combination of vanilla ice cream, cider slush, whipped cream, and caramel drizzle topped with a cider donut, it's the perfect fall treat. Leaman's carries your standard cider and donuts but they take it up a notch with a variety of unique offerings like almond joy cookies, pumpkin spice donuts, and s'mores cookies. I had a tough time narrowing down my choices because everything sounded so good. (I'll be back for you, Caramel Apple Cream Cheese Cinnamon Rolls) Take a look at the photos below for a better idea on how vast their selection is!

Yates Cider Mill

As Michigan's oldest working water-powered mill, Yates Cider Mill, located in Rochester Hills, has been delighting visitors since 1863. The mill's water turbine, installed in 1894, is still in operation today, generating power to press their amazing apple cider. In addition to their delicious cider, Yates offers donuts, pies, turnovers, and jams. My grandma swears by their Dutch apple pie, claiming it's the best she's ever had in all of her 85 years! Definitely the most picturesque location on the list, you can enjoy cider and donuts at one of the many picnic tables on the property. After you've snagged your goodies take a walk behind the building and you will find a trailhead that offers scenic views of the Clinton River. Explore the branching trails for a leisurely fall stroll, while admiring the changing colors.

Past Tense Cider Mill

This location in Lapeer combines the cider mill experience with a huge gift shop, restaurant, and even haunted attractions after dark. The gift shop has multiple rooms dedicated to home decor, Halloween decorations, and Christmas decorations. Here, among the cider and donuts, you can find homemade chocolates and fudge. Not interested in sweets? Past Tense has a vast menu of sandwiches, salads, and unique pizzas in case you don't want to fill up on just the donuts.

Montrose Orchards

This no-frills spot gets straight to point by serving up incredible fall treats. Their apple cider donuts are my personal favorite. I always leave with a dozen at least. Give their pumpkin donuts a try too!

Spicers Orchards

Spicer's doesn't just serve up delicious homemade cider & donuts, they also serve an appetizer menu, hard ciders, wine, cocktails, and flight boards in their winery. On the weekends you can also find a variety of unique food vendors offering specialties like BBQ, tacos, loaded potatoes, and more! Once you're finished browsing all the goods, take a scenic ride around the orchards on their train or wagon ride.

Honorary Mention: Parshallville Cider Mill

Located in a small picturesque community, sitting on the banks of the North Ore Creek in Livingston County, this 136 year old mill is one of the few remaining water-powered mills in Michigan. The interior and exterior of the building really give off that old world charm. You can enjoy cider, spiced donuts, caramel apples, and homemade apple pies outside right by the creek. Just a short 5 minute drive from Spicer's make sure to include this gem on your list!

Do you have any recommendations on the next cider mill I should visit? Email me and let me know your favorites!

desk@behindyourdesign.com

Giffels Webster Trade Show Booth

Thu, 12 Sep 2024 14:30:03 GMT

Promo Favorites For Trade Shows

Giffels Webster recently attended The Association of Pedestrian & Bicycle Professionals Conference in Detroit to promote their services and asked Behind Your Design to help them to create displays and promotional items to impress their audience.

From their webste:

"Giffels Webster is a collection of people – civil engineers, landscape architects, planners, surveyors and GIS specialists – who choose every day to make communities better. Through our projects and community involvement, our people and our firm strengthen the areas in which we work and live."

Their services include Civil Engineering, Planning, Surveying, Traffic Engineering, Geographic Information Systems (GIS), and Landscape Architecture. They work for a variety of industries and markets, and offer toolkits and resources to help customers assess their needs.

Take a closer look at the items we created

Spook-tackular Halloween Promo

Wed, 11 Sep 2024 16:38:24 GMT

No Tricks Here

Halloween is creeping up... Is your business participating in trick or treating or other Halloween events? Consider giving away customizable promo items to trick or treaters!

Why should your business participate in Halloween events and give away custom promo?

Increase Foot Traffic: Offering free treats can attract more people into a store or business, creating opportunities for sales. Families often go out in groups, and stopping by for candy can lead to browsing or purchases.
Strengthen Community Connections: Participating in Halloween traditions like giving out candy can help a business establish itself as a community-focused and friendly brand. This positive interaction builds goodwill and local loyalty.
Boost Brand Awareness: Giving out branded treats or items alongside candy can increase brand recognition. Custom wrappers or small promotional items can serve as reminders of the business long after Halloween.
Create a Fun Atmosphere: Decorating the business and participating in Halloween can make the environment more enjoyable for customers. A festive atmosphere may encourage people to spend more time and money.
Engage with Families: Halloween often brings out families, so offering treats gives businesses a chance to interact with local parents and children, creating potential long-term customers.
Leverage Seasonal Marketing: Halloween-themed promotions can be tied to giveaways, offering discounts or special deals that drive sales. It also provides content for social media, showing the business’s fun and playful side.

Halloween Promo Items

Behind Your Design Teams Up with Serenity House

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 10 Sep 2024 17:46:03 GMT

Supporting Recovery and Wellness: Behind Your Design Partners with Serenity House Serving Genesee and Lapeer Counties.

At Behind Your Design, we believe in supporting organizations that make a real impact, and that's why we are excited to begin our partnership with Serenity House Communities . Founded in 2015 by Tara Moreno, a passionate advocate for mental health and recovery, Serenity House plays a crucial role in our community.

Serenity House’s Mission

Serenity House is dedicated to providing a safe, supportive space for individuals seeking recovery from addiction, trauma, and mental health challenges. Their mission is to foster healing, personal growth, and long-term sobriety by offering holistic recovery services, including peer support, meditation, and wellness programs. Tara and her team are committed to reducing stigma and empowering people to rebuild their lives with hope and resilience.

Why Serenity House Matters to Our Community

Addiction and mental health issues affect people from all walks of life, and Flint and Lapeer have faced unique challenges over the years. In communities where access to resources can be limited, Serenity House fills a vital gap by offering compassionate care and support to those in need. Their holistic approach goes beyond traditional recovery methods, promoting overall wellness and addressing the root causes of addiction.

By offering tools for recovery and a strong community network, Serenity House is helping individuals reclaim their lives, rebuild relationships, and contribute positively to society. Their work doesn’t just impact those in recovery—it strengthens families, improves public health, and fosters healthier, more connected communities.

Why We’re Involved

As a local business, we’ve seen firsthand the incredible work that Serenity House is doing, and we wanted to be a part of that. Partnering with an organization so dedicated to making positive change is not just an opportunity to give back—it’s an opportunity to help amplify a mission we deeply believe in. By supporting Serenity House with design, marketing, and promotional materials, we hope to help them reach even more people in need and raise awareness of the critical services they provide.

We are honored to work with Tara Moreno and her team, and we look forward to contributing to the amazing work happening at Serenity House. Together, we can help build stronger, healthier communities.

Items We Created

Interested in getting promo items for your business? Click here to get in contact.

Friday Night Lights Football Program

Tue, 10 Sep 2024 15:29:47 GMT

Behind your Design was asked to assist in putting together a special Football program as a fundraising tool to support Fenton Cheer.

The program features 48 pages containing the Fenton High School Football roster, Fenton High School Cheer roster, Fenton Marching Tigers feature, Fenton High School Dance Team roster, senior spotlight ads, exclusive stories and interviews from staff and coaches, and ads supporting the Tigers this season.

They are available to purchase at all Fenton High School Varsity Football home games for $2

Behind Your Design at MSU Vendor Fair

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 10 Sep 2024 15:01:17 GMT

We’re excited to announce that Behind Your Design , a local company owned by an MSU alum , will be at the Michigan State University Annual Apparel & Promotional Product Vendor Fair on Thursday, October 10, 2024 , from 12:00 – 3:30 p.m. at the MSU Union Ballroom ! This event is free to attend , and we’d love to connect with you.

As a licensed vendor with MSU, Behind Your Design is approved to sell custom apparel and promotional items to student organizations, campus groups, and internal departments. We’ll be showcasing a range of products, including MSU-branded chapstick, hair ties, and custom apparel designed for Spartans.

If you know anyone at MSU who could benefit from our services, please send them our way! This is a fantastic opportunity for us to connect with new groups and offer our creative solutions.

Let us know if there’s someone specific you’d like us to meet at the fair!

Some past pics of BYD at the expo.

The Ally Challenge 2024: Where Golf, Giving, and Community Converge

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 02 Sep 2024 19:56:49 GMT

Recap of The Ally Challenge Presented by McLaren: A Week of Golf, Music, and Community Impact

The 2024 Ally Challenge presented by McLaren, held from August 20th through August 25th, was a spectacular event that brought together the excitement of championship golf, lively entertainment, and a strong sense of community involvement. Hosted at Warwick Hills Golf & Country Club in Grand Blanc, Michigan, this year’s tournament was one for the books, showcasing not only top-tier golf but also highlighting the event's commitment to making a positive impact in the local area.

Women of Influence Luncheon: Empowering Women in Business

The week kicked off on Thursday with the much-anticipated Women of Influence Luncheon. Held from 12 to 2 p.m., this event has become a staple of the tournament, celebrated for its focus on the vital role women play in our business communities. Attendees were treated to a delicious lunch and beverages catered by Andiamo, while engaging in a powerful conversation with an impressive panel of women making significant strides both personally and professionally.

This year’s speakers included:

Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial
Shannon Easter White, Owner and Founding Principal, FUNchitecture
Linda Hubbard, President & CEO, Carhartt
Marsha Oliver, Senior Vice President, Community & Public Engagement, PGA TOUR
Laurie Prochazka, Vice President of Marketing and Communications, McLaren
Shaunda Richardson-Snell, President, Mott Community College
Jamie-Lee Venable, Vice President of Operations, United Way of Genesee County

Their insights and experiences provided valuable takeaways for all in attendance.

In addition to celebrating these influential women, the luncheon also put a spotlight on charity. Attendees were encouraged to bring donations of quality hygiene products to benefit YWCA Greater Flint. Those who donated at least two items received a free raffle ticket, adding a fun and charitable twist to the afternoon.

Tournament Play and Spectacular Entertainment

The tournament’s first round of play kicked off on Friday, setting the stage for an exciting weekend of golf. The day concluded with performances by local talent Niko Bokos and the iconic band Smash Mouth, adding a festive atmosphere to the evening.

Saturday brought the second day of tournament play, which ended on a high note with a stunning performance by country music star Thomas Rhett. The night sky lit up with a 100-piece drone show, leaving the audience in awe and making the evening truly unforgettable.

Championship Sunday and Community Engagement

Sunday marked the final round of the tournament, where golf fans witnessed the 2024 champion, Stewart Cink, secure his victory. My son, Ian, had the unique and memorable opportunity to serve as the standard bearer, walking alongside Cink throughout the day—a proud moment for our family!

A highlight of Sunday’s events was the gathering of 50 small businesses that participated in the Small Business Campaign, a grassroots marketing initiative organized by Behind Your Design. These businesses were invited to the Skybox on hole 17, where they enjoyed hospitality and networking opportunities.

The campaign aimed to engage small businesses from Frankenmuth to Rochester along the I-75 corridor, spreading the word about the tournament. Many of these businesses got creative with their involvement, using social media to promote the event, hanging posters, and distributing fun tournament-themed swag. One business even hosted a mini Ally Challenge putt-putt tournament, showcasing the enthusiasm and community spirit that this event inspires.

A Legacy of Giving Back

The Ally Challenge presented by McLaren is not just about golf and entertainment; it’s a crucial event for the local community. With over $7 million raised and awarded to date, the funds generated by the tournament have made a significant impact on numerous local charities. This ongoing commitment to giving back is what makes the Ally Challenge so special and why it’s vital to continue spreading the word about this incredible event.

As we look back on this year’s tournament, the excitement and sense of community remain strong. We’re already looking forward to what next year’s Ally Challenge will bring, confident that it will continue to be a highlight of the year for golf fans and the local community alike.

Amp Up Your School Spirit!

Thu, 29 Aug 2024 18:09:23 GMT

Another year of school has begun and that means so have school sports. Support your favorite team with any number of custom spirit wear apparel or accessories to show your pride!

We offer tons of other custom promo items as well. There's just too many to list! If you don't see what you want here, search our promo page or contact us to see how we can get you in the spirit!

New Logo Design for Chene Anchor

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 26 Aug 2024 16:48:21 GMT

Take a look at our new Logo Design for Chene Anchor!

Chene Anchors are competitively priced and offer unique design features:

The Fluke Styles are retrievable, offer improved holding power (with less line) and are very durable (with lifetime guarantee).
They require rope only and do not use chain. This allows for a light weight mooring solution.

The Specialty Anchors serve specific needs. Ice Spuds and Accessories are new additions to our growing marine business.

Chene Anchors are proudly manufactured by Epic Machine Inc. in a world class shop located in Fenton, Michigan USA.

For this design Behind Your Design created the main gold logo to represent the anchor. The word "Chene" is in it because that is the company's name and it is in an anchor to represent Chene Anchor. We made versions of black and white as well.

A company should contact Behind Your Design to design a new logo for their blog post because:

Professionalism: A well-designed logo creates a professional image.
Recognition: It helps in building brand recognition.
Differentiation: Sets the company apart from the competition.
Values: Communicates the company's values and mission.
Versatility: Can be used across various platforms.
Adaptability: Ensures relevance amid changing design trends.
Credibility: Enhances the company's credibility.
Consistency: Maintains a consistent visual identity.
Visibility: Attracts attention in blog posts and content.
Long-Term Investment: A lasting asset for the company's brand.

Need a new logo design? Get started today!

Call us at (810) 373-9293

Action Water Sports 2024 Customer Appreciation Event

Tue, 13 Aug 2024 16:38:18 GMT

For over a decade, we've had the privilege of planning the Action Water Sports Customer Appreciation event, starting our partnership back in 2012. Our role has evolved into a comprehensive service where we handle every aspect of the event. From the initial brainstorming of the theme in late spring to ensuring every detail is perfect on the day of the event, we're there every step of the way.

One of the unique traditions we've established is the design and production of a custom Hawaiian shirt each year. This shirt has become a highlight that guests eagerly anticipate, adding an extra layer of excitement and continuity to the event.

We collaborate closely with the Action Water Sports team to create a memorable experience for their valued customers. We guide the theme selection and extend our expertise to coordinating apparel, decor, music, bar services, food, photography, signage, invitations, and staffing. Our goal is to ensure that each event is not only seamless but also unique, leaving a lasting impression on all attendees.

Why should you consider hiring an event planner? Here’s what we bring to the table:

Deep Expertise and Experience: With years of experience planning events, we have the knowledge and industry connections to ensure that everything runs smoothly. We help avoid common pitfalls and maximize your budget for a successful event.
Time and Stress Savings: Event planning can be overwhelming. We manage the logistics, vendor negotiations, and coordination, so you can focus on other important aspects of your life or business.
Creative Innovation: We bring fresh, creative ideas to each event. From unique themes to unforgettable experiences, we ensure your event stands out and leaves a lasting impression on your guests.
Strong Vendor Relationships: Our long-standing relationships with trusted vendors mean you get the best deals and top-quality services. We collaborate with caterers, florists, photographers, and entertainers to enhance the overall quality of your event.
Attention to Detail and Problem Solving: We handle every detail, no matter how small, to ensure nothing is overlooked. Should any issues arise during the event, we’re there to solve them quickly and effectively.

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Taste is Back!

Mon, 12 Aug 2024 17:29:09 GMT

Buy Your Tickets Early and Save

Taste is coming back to downtown Fenton. Grab a TASTE of the area's finest food and drinks on Wednesday, August 21st from 4pm to 8pm in Rackham Park behind the Fenton Community & Cultural Center!

Food Samplings
Beer, Wine, Cocktails
Live Music
Pie Eating / Donut Eating Contest
Grand Prize Drawing
Vendors
& More!!!

- PARTICIPATING RESTAURANTS -

2941 Mediterranean Street Food

Andiamo of Fenton

Battle Alley Brewing Company

Beale St. Smokehouse BBQ

Ciao Italian Bistro

Crust - a baking company

D & W Street Eatery

El Pato's Mexican Fresh

Enzo's Pizzeria

Fenton Winery & Brewery

Ghost Burgerz

Hungry Howie's Pizza

Jersey Mike's Subs

La Marsa

Texas Roadhouse

The Cheese Lady

The Laundry

The Vault Downtown

Tropical Smoothie Cafe

Tickets:

$15 per strip of 10 tickets before August 21st

$20 per strip of 10 tickets on August 21st

Buy Tickets:

https://fentonchamber.chambermaster.com/eventregistration/register/8060

Event Info:

https://business.fentonlindenchamber.com/events/details/taste-8060

New Website For Interiors By Bonnie

Mon, 12 Aug 2024 17:06:21 GMT

We just launched a new website for Interiors By Bonnie!

"Interiors by Bonnie is a full-service interior design studio in Fenton, MI. As Interiors By Bonnie embarks into our 48th year, we uphold our intimate small-town business ambiance while empowering our design specialists to broaden their ideas, embracing both residential and commercial projects. We prioritize understanding our clients' expectations, crafting solutions that seamlessly blend functionality, aesthetics, and harmony. We cater to a variety of styles, whether you're searching for ideal accessories or starting with detailed plans, seeking comprehensive design expertise. Our dedication lies in enriching your vision."

Transform Your Tailgate With Promo Items

Thu, 08 Aug 2024 18:27:28 GMT

Make your next tailgate a home run with these promo items!

Elevate Your Tailgating Experience with Custom Promotional Items

Tailgating is more than just a pre-game ritual; it’s a celebration of community, team spirit, and the love of the game. Whether you’re gearing up for a football match, a concert, or any other major event, the right promotional items can make your tailgating experience unforgettable. Custom promotional items not only show off your team pride but also serve as functional tools to enhance your tailgate party. Here’s how you can take your tailgating to the next level with custom gear.

Team Spirit

Nothing screams team pride like brandishing your team’s colors and logo. Personalize these items with your favorite team or create unique designs that stand out in the crowd.

Comfort and Convenience

Tailgating often involves long hours of standing and socializing. Make sure everyone stays comfortable with custom folding chairs and cushions. These items can be emblazoned with your team’s logo or a catchy slogan to add a personal touch. Portable and easy to store, they’re perfect for any tailgate setup.

Custom Drinkware

Keep your beverages cool and show off your team spirit with custom drinkware. From insulated tumblers and cups to koozies and coolers, there are plenty of options to keep your drinks at the perfect temperature while sporting your team’s logo.

Practical Accessories for All-Weather Tailgating

Prepare for any weather with custom ponchos and hats. These items ensure that your tailgating experience is enjoyable, rain or shine. Plus, they can all be customized to show off your team spirit.

Exclusive Offer: Get the Best Deal on The Ally Challenge Tickets with Behind Your Design

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Aug 2024 18:48:18 GMT

Unlock Exclusive Offers and Experience the Best of The Ally Challenge with Behind Your Design's Special Promotion

�� Exciting news! Behind Your Design is partnering with The Ally Challenge presented by McLaren on their grassroots marketing campaign, and I'm thrilled to share a special offer with all of you. As part of this collaboration, we can offer small business promotional tickets to this fantastic event!

For just $100, enjoy all 4 days with the Weekly Grounds Ticket using promo code ALLYSMBUS. This ticket provides access from Thursday, August 22 – Sunday, August 25, 2024. That's a $160 value if purchased separately!

Included in your Weekly Grounds Ticket:

Thursday: Golf - $15 Value
Friday: Golf & Smash Mouth - $40 Value
Saturday: Golf & Thomas Rhett - $75 Value
Sunday: Golf & FREE Chicken & Waffles from Zehnder's of Frankenmuth - $30 Value
General admission access to both Thomas Rhett and Smash Mouth concerts

Plus, kids 17 and under receive free grounds access with a ticketed adult! ��️

Individual day tickets are also available at a $5 discount with promo code ALLYSMBUS, but the weekly ticket offers the best value and full experience for just $100.

If you're a small business owner or know someone who would love this opportunity, please share! Don't miss out on this incredible weekend of golf, music, and family fun!

#TheAllyChallenge #GrassrootsMarketing #SmallBusiness #BehindYourDesign #GolfTournament #FamilyFun #ThomasRhett #SmashMouth #ZehndersChickenAndWaffles #PromoCode

Below are some fun memories from past years!

New Signage for Athearn Realty

Mon, 05 Aug 2024 16:30:13 GMT

This is a subtitle for your new post

Realtor Lida Athearn contacted us to help create new signage for her company, Athearn Realty. We were able to help her create stand-out and durable metal double rider signs with interchangeable slide in signs to easily change the name of the realtor or the "For Sale" to "Sold"! We also created some way-finding signage for open houses matching their branding.

From Lida

"Shopping local REALLY makes a difference! Behind Your Design did a fantastic job on sprucing up our signs. All I had to do was share with them what I wanted my brand to convey and they went to work! I could not be happier with the final product. A huge thank you to the team at Behind Your Design for bringing my vision to life. I appreciate you all!!" - Lida Athearn

Interested in your own signs for your business or event? Contact us for pricing .

New Logo and Website for Cody Welch & Associates

Mon, 22 Jul 2024 17:33:28 GMT

New Logo, Website, and Business Cards for CWA

We just launched a new logo, website, and business cards for Cody Welch and Associates

"After 49 years of providing aircraft sales & acquisitions to the general aviation and corporate aircraft owners market, Cody Welch has acquired a reputation for professionalism and an unwavering personal commitment to customer service. Over 600 aircraft transactions have culminated in establishing a full service aircraft brokerage company dedicated to becoming a customer’s advocate; whether selling, purchasing as Buyers Agent or determining the right airplane for purchase. Cody has extensive experience in all segments of business and private"

See photos below or click the button to go to the site.

OAW Branding Package

Mon, 15 Jul 2024 16:57:41 GMT

New Branding for Oakland All Weather Construction

Oakland All Weather Construction Inc. purchased our branding package and we were able to provide them with the materials for a comprehensive branding strategy. We created a logo and brand guide which we used to create a new website showcasing their services. We also provided them with additionally purchased branded promotional products and merchandise to show off their brand and service. This included custom folders, pens, business cards, envelopes and letterheads, apparel, and signage for them to have a put together and professional look to match their services.

About OAW Construction

"The owners of OAW Construction bring a rich legacy of experience and dedication to their family-owned business. Jerry, a third-generation roofer born and raised in Oakland County, Michigan, carries forward a proud tradition of craftsmanship and excellence. Licensed as a builder in the state of Michigan, Jerry’s journey in roofing began early—he started working for his father at the age of 14 and was running a roofing crew by 16. In 2014, Jerry founded OAW Construction, Inc. to continue the family tradition, and over the past decade, the company has earned a solid reputation for quality and reliability. With a strong foundation in community values and a commitment to excellence, OAW Construction stands as a trusted choice for homeowners seeking top-quality roofing and construction services."

Included in our Basic Branding Package

Logo Design

Includes: Logo design and mini brand guide

An initial meeting to discuss design inspiration and 3 subsequent rounds of concept presentation based on feedback.

Website Design

Responsive, clean, modern site style with easy to use page navigation including 5 pages (services, gallery, about, blog, contact) with SEO optimization, Google Analytics, integration to compatible 3rd party programs, and training on how to update.

Social Media Graphics

Facebook, Instagram & Google My Business set up or update, and the creation of Canva or Adobe Express graphic templates.

Business Cards

Design and print first set of 500 business cards using your final logo design.

Rack Cards

Design and print first set of 500 4x9 Rack Cards

Need new branding? Contact us!

11th Annual Fenton Art Walk

Mon, 15 Jul 2024 16:13:54 GMT

Enjoy Art, Food, and Music at the Fenton Art Walk

The Fenton Art Walk is a community event celebrating the arts and showcasing local and regional talent with the visual art, music, entertainment, technology integrated art, and children’s activities.

On Saturday, July 27th from 10am to 7pm, the grounds of the Fenton Community & Cultural Center will be filled with art, activities for children, interactive art exhibits, music, food trucks and beverage tent.

During the Fenton Art Walk, fine art will be displayed in and around the Fenton Community & Cultural Center, and along the sidewalks of Rackham Park, and possibly inside local businesses.

Check out some of the swag we made for the event below and check back later for more photos from the event.

Find more info about the event here: https://slpr.net/programs/special-events/fentonartwalk/

Unlocking Customer Connection: My Approach with Marie Forleo's Copy Cure

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 15 Jul 2024 15:23:48 GMT

As someone who crafts copy for social media, brochures, and websites, I’ve found Marie Forleo's Copy Cure session, "How to Find the Exact Words Your Customers Need to Hear Before They Buy," incredibly transformative. Here’s how I’ve applied her techniques to elevate my work. It's not easy to do, but with practice, I've learned it gets easier.

1. Customer Language Mining

One of the most valuable techniques I’ve adopted is "customer language mining." By diving into the language our customers already use, I can mirror their exact phrases and words back to them in our copy. This involves reading reviews, testimonials, and social media comments to understand their pain points and desires. It’s amazing how using their own language can create a powerful connection.

2. Voice of Customer (VoC) Surveys

Conducting VoC surveys has become a regular part of my process. I ask open-ended questions to get direct feedback from our audience, such as "What’s your biggest challenge with [our product/service]?" or "How would you describe your ideal solution?" This feedback is invaluable, providing insights that help tailor our messages to address their specific needs.

3. Empathy Mapping

Empathy mapping has helped me better understand our customers' emotional states. I create visual maps that include what our customers are thinking, feeling, hearing, and seeing. This deeper understanding allows me to craft messages that resonate emotionally, addressing their fears and aspirations in a more meaningful way.

4. Clarity and Specificity

Marie’s emphasis on clarity and specificity has sharpened my copywriting. I focus on providing clear, specific benefits rather than vague promises. Detailing exactly how our product or service will solve their problems and improve their lives builds trust and makes our offers irresistible.

5. Storytelling

Incorporating storytelling into our copy has made it more engaging and relatable. I share success stories of past customers who faced similar challenges and achieved great results with our product. This not only illustrates the value of our offer but also helps potential customers envision their own success.

By working on implementing these techniques from Marie Forleo's Copy Cure session, I’ve been able to craft compelling copy that speaks directly to our customers' needs and desires. Whether it’s for social media, brochures, or websites, these strategies have significantly enhanced my ability to connect with our audience and/or drive them to take action.

New Logo and Website for Great Lakes Technologies

Tue, 09 Jul 2024 14:33:25 GMT

New Website and Logo Design

We just launched a new logo and website for Great Lakes Technologies!

Great Lakes Technologies builds equipment for material and part handling including automation, conveyors, robotic systems, special machines, structural steel and tooling. "With over 35 years of experience and a large engineering data base, we are a valuable resource to our customers."

Check out the site and logo below.

Behind Your Design's International Sales Team Visits Fenton

Mon, 08 Jul 2024 17:42:44 GMT

Thank you to everyone who gave some great suggestions for things to do in our community!

As you may remember, Matt, Chelsea, Ian, Addison and Snickers were excited to welcome Matt's brother and their nephew's to Fenton at the beginning of June.

As always, it was a whirlwind as we tried to fit in as much as we possibly could during the week long visit. Highlights included lots of ice cream at the Ice Cream Garage in Linden, the Pumphouse (where we got to meet a parrot!) and Uncle Ray's. Lots of fun on Lake Ponemah including the first time the boys had tubed (Snickers even got involved with that, although swiftly changing her mind!). We were also grateful to the Fenton Fire Department for showing everyone around the station (Matt's brother is a fireman in London, England, so they enjoyed seeing how things are done in Fenton compared to London).

We were also able to enjoy visiting CIAO while wandering through downtown Fenton and rode the tram through town.

The Fenton part of the trip ended at the Durand train station before they headed to Chicago for a night before flying home to England.

The boys went home with custom designed Behind Your Design Shirts and proudly wore them throughout Chicago. They are continuing to wear them as they serve as our first international sales people!!

We are already planning for their next visit!

How Custom Stickers Help Your Brand

Wed, 03 Jul 2024 18:08:06 GMT

Make Your Brand Stick With Custom Stickers!

Custom branded stickers can be quite beneficial for your brand in several ways:

Brand Visibility: Stickers act as mobile advertisements. When people use them on laptops, water bottles, cars, or other items, they showcase your brand to a wider audience.
Brand Loyalty: Offering stickers to customers can foster a sense of belonging and loyalty. People enjoy receiving freebies, especially ones they can use and display proudly.
Brand Recognition: Consistent exposure to your logo and brand colors through stickers helps reinforce brand recognition. When people see your logo repeatedly, it becomes more familiar to them.
Cost-Effective Marketing: Stickers are relatively inexpensive to produce compared to many other promotional items. They offer a cost-effective way to extend your brand's reach.
Creative Expression: Stickers allow for creativity in design and messaging. They can be tailored to different events, seasons, or promotions, allowing your brand to stay relevant and engaging.
Word-of-Mouth Marketing: When people share or display stickers, they often spark conversations about your brand. This word-of-mouth marketing can lead to new customers through recommendations.
Versatility: Stickers can be distributed at events, included in shipments, or given away with purchases. They're versatile in how and where they can be used, maximizing their impact.

In essence, custom branded stickers serve as small but powerful ambassadors for your brand, spreading awareness, fostering loyalty, and contributing to a positive brand image.

My First Ladies Invitational at Great Oaks Country Club

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 03 Jul 2024 17:28:15 GMT

An Exciting Debut: From Shoot-Out Success to Sudden Death Showdown

Participating in the Ladies Invitational at Great Oaks Country Club was an unforgettable experience for me. It was my first time playing in a tournament like this, and I was thrilled to share it with my friend, Heather Menary.

The event kicked off on Thursday night with a shoot-out, a format where Heather and I alternated shots. To our delight, we won our flight and advanced to the final round, where we faced the winners of the other three flights. In an exhilarating finish, we emerged victorious.

Friday’s format was the Chapman, a unique challenge where we each hit a drive, then played each other’s second shot, picked the best ball for the third shot, and alternated shots into the hole. Despite the complexity, we played exceptionally well and ended the day at the top of the leaderboard in our flight.

Saturday presented a new set of challenges. We faced a three-hour delay and scorching heat by the time we teed off. The conditions made for a rough start, but we persevered and managed a comeback on the final holes. At the end of the round, we found ourselves tied for first place, leading to a sudden death playoff. It was an intense finish, and though we played our hearts out, we lost by one stroke.

Throughout the tournament, I met many wonderful new friends and enjoyed the stunning course at Great Oaks Country Club. The camaraderie, competition, and beauty of the course made my first Ladies Invitational an experience I will always remember.

New Website for Ener-Tech Testing!

Mon, 24 Jun 2024 18:07:27 GMT

New Responsive Website Design!

We just launched a new website for Ener-Tech Testing!

"Ener-Tech is an air and water balancing company specializing in ensuring optimal performance and efficiency of HVAC (Heating, Ventilation, and Air Conditioning) systems, as well as domestic water distribution systems within buildings. We offer a range of services aimed at balancing airflow and water flow rates throughout a building's infrastructure to maintain comfortable indoor environments, improve energy efficiency, and meet regulatory standards."

Click the button to see the website or take a look at the screenshot below.

New Website Design for Kadaf Law

Thu, 20 Jun 2024 17:56:54 GMT

New Responsive Website Design!

We just launched a new website for Kadaf Law!

Kadaf Law is a law firm run by attorney, Jeahad Kadaf. Located in Dearborn, Kadaf law services the Metro Detroit region, encompassing Wayne County, Dearborn Heights, Dearborn, Taylor, Westland, Highland Park, Allen Park, Oak Park, Inkster, Garden City, Redford, Wayne, and surrounding areas. Their services include representations for criminal law, real estate law, landlord/tenant, civil litigation, and traffic violations. Kadaf Law also provides complementary consultations which can be requested on their website.

From Kadaf Law:

"At Kadaf Law, we are committed to providing exceptional legal services that prioritize your requirements. My aim is to consistently demonstrate that building a long-term, relationship-oriented with my clients and prospective clients, and that I understand that even by foregoing a representation offered to us. Our desired relationship with our clients is that they call us for all of their legal or professional service needs, and I help to guide them to the appropriate professionals, within or outside of our office."

"Kadaf Law is committed to safeguarding your rights and unafraid to advocate for them. Prepared to develop the optimal strategy that ensures each client achieves the most favorable result."

See photos below or click the button to visit the site.

Let Us Host Your Online Apparel Store

Mon, 10 Jun 2024 19:07:41 GMT

Launch a Company Store With Us

Recently, with events and sports starting up, many groups have been coming to us to create and host custom apparel web stores. You may know that we do custom apparel, but did you know that we can host your web store for ordering on OUR website? It can be frustrating to learn new mechanics and tools if you run your own website and finding quality products to sell and a decorator to do exactly what you want can be difficult. We offer an all-in-one service for custom apparel to make it easy. We offer a range of quality products from a trusted quick-delivery supplier and use an experienced local decorator for quick, quality application of graphics and embroidery. We can even complete the shipping process for you.

Why choose us to host your apparel store?

All-in-one service - Pick from hundreds of quality items available in a range of colors, we can help you create the design you want and provide high quality mockup proofs to be sure you know exactly what you're getting

Quality customer service - When you use our local small business, you can count on our support team to be ready to answer your questions and resolve any issues quickly.

No item or service limits - There is no limit to the amount of items that you can have on your shop page or limit to how long you are allowed to have it up for.

Quality check - When we receive your apparel, we will do our own quality check to make sure that the items are up to standard and we received the correct items and quantity.

Lower prices - We work directly with exclusive wholesale manufacturers, which means lower prices for you and your customers.

Page branding and design - We can design your page to fit your branding and can even divert existing page links to your new shop.

Responsive page design - We use responsive web design software to make it simple to shop across different platforms and devices.

Easy payment - We support credit card payments from all major credit card companies.

Promotion - We can help to promote your store through social media management, email blasts, flyers, or online graphics.

Stores start with an initial one-time set up fee of $200. Other fees may apply. Contact us for details.

Interested in hosting your online company store with us?

Veterans Memorial Dedication Coins

Mon, 10 Jun 2024 18:59:01 GMT

Remember your event with a special memento.

On Memorial Day, The City of Fenton hosted a dedication ceremony for the new veteran's memorial at Freedom Park. The park features a Veteran’s pathway filled with memorial bricks, a sponsor area, a statue and a commemorative wall honoring the United States military. At the ceremony, these commemorative coins we created were distributed to visitors, brick purchasers, and sponsors. We are proud to have had a part in this important event.

Bricks are still available for purchase online or at City Hall. More details here: https://www.fentonveteransmemorial.com/purchase-bricks

Promo Products in This Article

BYD at the 2024 Fenton & Linden Regional Chamber of Commerce Golf Outing

Mon, 10 Jun 2024 18:57:04 GMT

A bunch of fun and free promo

Our team had super fun at the Fenton & Linden Chamber fo Commerce Golf Outing last Friday at Fenton Farms. Our staff was greeting teams at the first hole with a choice of our promo items and a team photo from Freeze Frame photo booth sponsored by Sawyer Jewelers. There were lots of local business taking part in the event and we even saw some of our clients which we always love. We are so grateful of all the good words that we heard about our services, the entire BYD Team thanks you.

If you were there, you couldn't miss us with our custom BYD Hawaiian shirts and custom socks! Many people chose to take our custom socks from our table as it was a bit of a chilly day. We're glad so many people liked them! Our custom socks are fully customizable meaning you can put whatever you like on them. We would be more than happy to design and order them for you or your business! They make great gifts and are great for team and staff swag. They're also made fully in the USA and are soft and durable. One customer even mentioned that they loved them so much that they wore them until they had holes in them! We love hearing how our customers use the products that we create.

Follow this link to our summer promo page and you can see all the fun items that we had at the golf outing!

https://www.behindyourdesign.com/byd-summer-2024-promo

If you saw or took something that you liked, feel free to contact us about pricing or ordering!

810-373-9293

orders@behindyourdesign.com

10 Ways Temporary Tattoos Enhance Your Event

Wed, 15 May 2024 17:33:25 GMT

Bring Fun To Your Event With Custom Branded Temporary Tattoos

Read below 10 ways that you can use temporary tattoos to drive your event branding.

Milestone Rewards: Recognize participants who reach key milestones with your branded event tattoo. Collect the whole set.
Tattoo Station: Right next to the water station, offer a space for participants to easily apply their tattoos.
Themed Designs: Collaborate with local artists to design exclusive tattoo designs inspired by the charity's mission.
Branded Tattoos: Customize tattoos with sponsorship logos.
Community Collaboration: Partner with local businesses to co-brand tattoos along with other promotional materials.
Social Media Promotion: Encourage online sharing of tattoo photos with the charity's promotional hashtag.
Swag Bag Inclusion: Include tattoos in participant swag bags.
Educational Messages: Feature tattoos promoting donation and educational information, along with a call to action.
Event Souvenirs: Create memorable keepsakes for participants and spectators alike.
Don't Forget the Team: Staff and volunteers make great walking billboards, so offer them a tattoo that highlights the mission!

Chelsea & Matt Line Up For The Ally Challenge

Wed, 15 May 2024 17:28:29 GMT

We're So Excited To Be a Part of This Great Event

You've likely seen that we have been promoting The Ally Challenge on our social media pages. We have been honored to have been chosen as a local small business partner to provide services for The Ally Challenge presented by McLaren at Warwick Hills in Grand Blanc, MI happening August 19th-25th. The preparation has already begun with fun promotional events that we have provided promo items for.

Chelsea and Matt attended events at Little Joe's Tavern on 4/16 and Hamlin Pub Davison on 4/18 to give away free prizes and tickets to the Ally Community Concert featuring Thomas Rhett on Saturday August 24th.

Chelsea also attended the Clarkston Women in Business Event to promote the tournament

As we get closer to the time of the event, we'll continue to share our excitement of our involvement on social media.

You can buy tickets to The Ally Challenge and concerts here

Wedding Favor Items Approved By Brides

Wed, 15 May 2024 15:36:39 GMT

Custom Items To Make Your Event Memorable.

Recently-wed McKenzie, and soon-to-be-wed Haley picked a few of their favorite items to use as wedding party favors. Customized wedding favors and items are great to memorialize your (hopefully) once in a lifetime event. They allow you to infuse your personality, style, and story into every aspect of your wedding, making it truly unique and memorable. Custom items can help create a cohesive look and feel throughout your wedding, effectively branding it with your unique style. Custom items, allow you to have control over the smallest details, ensuring everything aligns with your vision for the big day that each detail was carefully chosen to reflect your love story. Apart from using custom items to decorate and make your reception special, they are also great for wedding party gifts and keepsakes that you and your guests can hold onto long after the wedding day, serving as a reminder of the beautiful moments shared.

Our Choices:

Custom invitations and envelopes with designs, colors, fonts, and wording to suit your event's theme. Generic invitations simply cannot compare when setting the stage for your event. With custom invitations, you have more control over the details, ensuring that everything from the paper stock to the envelope design aligns perfectly with your vision for the event.

For bachelor and bachelorette parties treat your honored members with custom koozies, cups, ornaments, bookmarks, cards, and/or poker chips that they can keep to remember your special event.

For the reception, charm your guests with customized napkins, coasters, mints, matchbooks, stickers, photo boards, table markers, banners, and signage.

Level-up the fun with a FreezeFrame Photo Booth Rental for your reception where guests can take home photo prints to remember the event!

For after, customized thank you notes to send out with custom wallet photos with the event and date so your guests can cherish the memory.

Whether it's custom invitations, signage, favors, or décor, incorporating personalized elements into your wedding can make it truly unforgettable for both you and your guests.

Social Media Services

Tue, 14 May 2024 14:45:42 GMT

The Advantages of Outsourcing Your Social Media

Outsourcing social media content posting can offer several advantages for businesses looking to enhance their online presence and streamline their marketing efforts. Here's why outsourcing social media content posting can be beneficial:

What We Offer

Save Money

While outsourcing social media management involves an investment, it can be cost-effective and is typically cheaper compared to hiring and training in-house staff or diverting resources from other areas of your business. Outsourcing allows you to access a team of experts at a fraction of the cost of maintaining a full-time internal team, making it a more affordable option for many businesses.

Save Time

We know you don't have the time to run a business, do your job duties, AND run social media. This lack of time often causes people to post intermittently or whenever they get the chance which is an ineffective way to deliver content. Outsourcing social media to professionals ensures that you have frequent and regular posting that is consistent across platforms to get your information out there. We have a proven strategy to cut the time it takes to make these posts while providing professional and effective content.

Access to Tools

By outsourcing, you are gaining access to advanced analytics tools, scheduling platforms, and content creation software that may be too costly for individual businesses to invest in.

These tools allow us to gain insights into your audience, track performance metrics, and optimize your social media strategy for better results.

An Expert Strategy

In our experience we have developed content strategies that are proven to reach your goals while also being aligned with your brand's goals and objectives. We do the necessary research on your business and the competition to optimize your plan, deliver to your intended audience, and help your online presence grow and succeed.

A Wider View

With a group of eyes on your content from a varying range of ages and backgrounds, we are able to incorporate fresh perspectives and knowledge, offer creative insights, innovative content formats, and new approaches to engage your audience effectively.

Our Experience

We currently manage social media for 35+ companies across 5 platforms and offer multiple packages with various frequency of posting and content creation. Contact us today about reaching your company's goals through social media management.

Amazing Shake Event at St. John the Evangelist Catholic School

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 13 May 2024 15:00:19 GMT

The Amazing Shake: Where Confidence Takes Center Stage

The Amazing Shake – a name that's become synonymous with confidence, communication, and fun! Born in Atlanta, this awesome event has spread its wings, landing right at St. John the Evangelist Catholic School in Fenton. And guess who got a front-row seat? Yep, yours truly!

Originating in Atlanta, the Amazing Shake was conceptualized by Ron Clark Academy, an acclaimed institution renowned for its progressive approach to education. The brainchild of Ron Clark, a renowned educator and bestselling author, this competition aims to equip students with the skills necessary to thrive in diverse social and professional settings. Through a series of interactive challenges, participants learn the art of communication, etiquette, and confidence, preparing them for future success.

Friday, May 10th, was buzzing with excitement as students geared up for the challenge. My job? To witness the magic unfold and boy, did it deliver! Alongside my table mates Tara, Hannah, and Craig, I had the privilege of experiencing firsthand the transformation of these incredible young individuals.

Each student had to go through a series of 20 unique gauntlets. In my gauntlet, the students had task of delivering a heartfelt toast to their favorite aunt, me! It was a moment filled with warmth and nostalgia as I saw familiar faces like Mia Medawar, Ellia Ward, Anna Roche, and Sammy White, students whom I have known since birth, stepping up to the challenge with poise and grace.

There was a lot of laughter, there were lots of imaginary stories (and some true ones, of course!), and above all, there was an overwhelming sense of pride. These kids weren't just delivering speeches; they were owning the stage, showing off skills that'll serve them well wherever life takes them.

The Amazing Shake isn't just about winning, although there were cash prizes; it's about growth. It's about empowering kids with information in real life scenarios, and knowing you played a tiny part in their journey.

So here's to the Amazing Shake – a platform where confidence takes center stage and where every toast, handshake, and smile is a step towards a brighter future. Cheers to that!

New Website for VIVE

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 17 Apr 2024 14:38:37 GMT

Vendor Information Verification Experts

Check out the website we create for VIVE- Vendor Information Verification Experts.

"VIVE specializes in and offers only vendor compliance monitoring services. Our team provides insights to a host of business operations and products suited to effectively manage vendor compliance for its clients and their vendors. Our implementation department will assist you completely with the set up process and you can have vendors compliance screened within minutes of the receipt of your vendors’ data and documents."

The Importance of Verifying Emails

art@behindyourdesign.com (Krislin Weier) — Mon, 15 Apr 2024 18:53:03 GMT

Learn with Haley why authentication is important

Watch this video of Haley from Behind Your Design explain changes made by Constant Contact and how to prevent these changes from affecting your email open rates.

Links:

https://community.constantcontact.com/t5/Email-Delivery-Success-Hub/Email-Delivery-in-2024-Success-Hub/ta-p/411500?rmc=clm_cus_email_authenticate_3a_gen&utm_source=sfmc&utm_medium=email&utm_campaign=Customer%20Notification&utm_content=CLM_CUS_EMAIL_AUTHENTICATE_3A_GEN

https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/5932-self-publishing-for-authentication?lang=en_US&rmc=clm_cus_email_authenticate_3a_gen&utm_source=sfmc&utm_medium=email&utm_campaign=Customer%20Notification&utm_content=CLM_CUS_EMAIL_AUTHENTICATE_3A_GEN

RMR Solutions Message Stickers

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 15 Apr 2024 18:33:12 GMT

Everyone's A Pro

RMR Solutions asked us to create for them a memorable sticker that people will want to use to help promote their products. Using a recognizable icon like Rosie the Riveter's iconic pose and transforming her into an RMR Solutions loving Cleaner brings the sentiment of the original image's toughness and power to the new image personifying the strength of RMR Solutions' cleaning products. Stickers are a great way to spread brand recognition far and wide. You'll never know where they'll end up. Stick your image, name, or slogan anywhere you want to be seen. Liven up a laptop or put some personality on a water bottle or notebook.

Promote your brand with stickers you'll want to stick on everything!

Award Winning Logo Design

Mon, 01 Apr 2024 12:45:26 GMT

Chelsea received an award for her work on the Great Lakes Data Systems logo.

Chelsea Mills, the lead designer and owner of Behind Your Design, just got recognized by DesignRush for her amazing work on the Great Lakes Data Systems logo. She was awarded a Best Gradient Logo Design award, and it's well-deserved. Chelsea's dedication to her craft and her ability to bring creativity to her designs have set her apart in the design industry.

Meticulously crafted, the logo seamlessly incorporates a gradient that not only captures attention but also tells a compelling visual story. The chosen gradient reflects the essence of the Michigan Great Lakes, embodying tranquility, depth, and a touch of modernity. The Best Gradient Logo Design award is a testament to Behind Your Design's ability to deliver exceptional results and sets the stage for exciting future collaborations with clients who value creativity and excellence in design.

Mills' worked with Great Lakes Data System's owner Jason Baylis to develop a fresh and new look for his company. She carefully selected a color palette that not only pays homage to the natural beauty of the Michigan Great Lakes but also communicates the cutting-edge technology associated with Great Lakes Data Systems. The result is a logo that resonates with both the client's heritage and its commitment to innovation.

Receiving the Best Gradient Logo Design is a testament to Chelsea Mills' exceptional talent and creativity. DesignRush, known for its discerning eye in recognizing top-tier design work, has acknowledged Mills' ability to elevate the visual identity of Great Lakes Data Systems through her innovative use of gradients.

This award is not just a reflection of a beautiful design; it also acknowledges Mills' strategic approach to logo creation and is a significant milestone. The Best Gradient Logo Design is a stamp of approval, indicating that Mills' work goes beyond aesthetic appeal to deliver a strong, memorable, and effective representation of a brand. The award highlights not only the talent within the agency but also the agency's commitment to pushing the boundaries of design excellence.

Chelsea Mills' achievement in winning the Best Gradient Logo Design is a testament to her skill, creativity, and dedication to delivering exceptional design solutions. The Great Lakes Data Systems logo stands as a shining example of how thoughtful and innovative design can elevate a brand's identity. As Behind Your Design continues to make waves in the design industry, this award serves as a symbol of the studio's commitment to excellence and a promising future in the world of design.

Ready to elevate your brand with a stunning new logo? At Behind Your Design, we're passionate about creating visually captivating logos that embody your unique brand identity. Whether you're looking to revamp your logo or starting from scratch, our team of designers is here to bring your vision to life. With a focus on graphic design, web development, business cards, brochures, trade show booths, and event coordination, we're your one-stop shop for all things visual. Let's get started today!

New Website for The Burger Bar & Tap!

Mon, 25 Mar 2024 17:18:36 GMT

User Friendly Responsive Website Redesign

We've helped The Burger Bar & Tap in Flint create a new website that is easy to navigate, simple to understand, and is constantly updated with the latest changes to be accurate to an in-person experience.

The Burger Bar & Tap is an American restaurant and sports bar featuring over 40 beers on tap and a menu of delicious burgers stacked high, handhelds, pizza and more. Its hours are 11am-11pm Monday-Saturday, 10am-11pm on Sunday. The restaurant features frequent fun events alongside its delicious food and drink offerings like karaoke, trivia, and live music performances. They also have a game room with billiards tables, pinball machines, and arcade games to play while you wait for your food.

The site features a header that follows you as you scroll down the website. The different pages listed in the header include Menu, Specials, Newsletter, Entertainment & Events, Private Room & Sports Lounge, Loyalty Program, Careers, and Contact. There is also buttons for Call Now and Order Online at the top of the header for easy access to quick actions. The Menu page features 5 different menus Dinner, Happy Hour, Beer, Wine, and Cocktail. These menus are kept up to date with in-restaurant changes. The Specials page shows the daily and weekly specials. The Newsletter page shows the most recent newsletters so that you can stay up to date on the latest news and events at Burger Bar and Tap. The Entertainment & Events page shows you events and entertainment happening at Burger Bar & Tap including karaoke and trivia nights and live music performances by local musicians. In the Private Room & Sports Lounge page you can reserve the private room for your event. If you tap into the loyalty program page it will showcase the benefits of the rewards program and has buttons where you can sign up or check your points. The Careers page features a quick and easy integrated form for applying to open staff positions. Finally, the Contact page contains a simple message form and details of Burger Bar & Tap's hours of operation and location. In the footer you can tap buttons that will take you to their Facebook and Instagram page so you can stay up to date with the latest.

Check out the screenshots below or click the button to go to the site.

Custom Branded Poker Chips, Playing Cards, And Game Prizes Are A Hit!

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 20 Mar 2024 17:45:13 GMT

Get in The Game of Branded Merchandise

Custom poker and game items have recently become a popular request from BYD and we think it's a wonderful way to spice up the fun and make it memorable.

Recently we created playing cards, poker chips, and napkins featuring sponsors of the Fenton Education Foundation Texas Hold 'Em and Poker Night. The event was used to raise funds for the Fenton Education Foundation which awards grants within the Fenton School District to support education. The event saw 200 attendees and raised a total of $13,000+ for students. St. John Catholic School also requested custom dry-erase Euchre score boards, poker chips, coasters, engraved glasses, and golf ball prizes for their game night event. Check out the images below.

Events like these are a great opportunity to get your name out there and build brand visibility. Sponsoring events and having items with your branding on it bring awareness to participants that you are an active supporter of your community and helping in making the event a success. This increases the likelihood that you will be thought of when other opportunities arise.

What are the benefits of custom branded merchandise?

Custom branding on practical items that can be used regularly or given away like playing cards, poker chips, and dry-erase boards extend the life of your message beyond a single event and therefore your brand gains more exposure and visibility over its life of use. When these items are given away and traded they can expand your brand's reach to new customers. Custom branded items are also more likely to be used and kept longer than generic mass produced items as they tend to hold more sentimental value.

Branded items for events help to make your event more memorable. When an event includes a specific name of a brand, the association makes the event become more recognizable and specific allowing for better recollection and reference of the individual event instead of something generic. "Poker Night at BYD" seems a bit dull and predictable, but "BYD Poker Night" seems much more exciting as you are representing the event instead of just being there. With custom items you can create a great memorable brand experience for those that come across it.

Make you and your event memorable with custom game items from us: Contact us

Check out the fun game items we have to offer

Check out more images below.

Elevating Your Presence: The Art of Crafting an Exceptional Trade Show Booth

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 20 Mar 2024 13:21:20 GMT

Leave a Lasting Impression With a Show-Stopping Booth Design

Trade shows are bustling hubs of activity where businesses converge to showcase their products, services, and innovations. Amidst the sea of exhibitors vying for attention, it's imperative to stand out. At the recent 2024 Fenton Business Expo, we had the privilege of collaborating with several companies to create captivating trade show booths that left a lasting impression on attendees.

One of our proudest creations was the new arch displays for Peabody Insurance and Medawar Jewelers. These displays were not just booths; they were experiences in themselves, drawing the gaze of passersby and inviting them into a world of possibilities. What set these arch displays apart was their ability to command attention through a larger-than-life, three-dimensional presence.

The key to the success of these displays lay in their design. By incorporating innovative architectural elements, we transformed traditional booth spaces into captivating environments. The arch design, in particular, provided a sense of grandeur and sophistication, instantly elevating the brands' presence on the expo floor. Moreover, the simplicity and ease of setup were paramount. The frame's modular construction allowed for effortless assembly, while its lightweight and portable nature made transportation a breeze. In a fast-paced environment like a trade show, where time is of the essence, these practical features proved to be invaluable.

Beyond aesthetics, a good trade show booth should also be strategically designed to engage and interact with visitors. Peabody Insurance and Medawar Jewelers understood this well. They utilized their arch displays not just as platforms to showcase their offerings but also as spaces for meaningful engagement. Through cleverly positioned signage, interactive demos, and knowledgeable staff, they were able to initiate conversations, capture leads, and ultimately, drive business growth.

But it's not just about flashy designs and fancy gimmicks. A truly successful trade show booth reflects the essence of the brand it represents. From the color scheme to the messaging, every element should align with the brand's identity and values. Peabody Insurance and Medawar Jewelers nailed this aspect by infusing their booths with elements that resonated with their target audience. Whether it was conveying trust and reliability or exuding elegance and luxury, their booths spoke volumes about who they are and what they stand for.

In conclusion, the recipe for a good trade show booth goes beyond mere aesthetics; it's a delicate blend of creativity, functionality, and strategic thinking. By investing in thoughtful design, seamless execution, and authentic brand representation, businesses can transform their booth spaces into powerful marketing assets that leave a lasting impression on attendees. As we look ahead to future expos and events, let's remember that a well-crafted booth isn't just a physical structure; it's a reflection of the passion, dedication, and vision that drive businesses forward.

Like what you see? Contact us.

Facebook Phishing Scams

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 13 Mar 2024 18:30:45 GMT

Facebook Phishing Scams On The Rise

If you've gotten message on your business page via Facebook Messenger, or maybe even an email, regarding copyright infringement or your Page being scheduled for deletion, don't panic.This is a prevalent phishing scam that is running rampant right now. Rest assured that your Page is fine as long as you don't click on any links in the message and you take steps to protect your account.

If you're like most business owners, you've become more active on Facebook and Instagram. Posting more frequently, and maybe even advertising. Scammers take notice when businesses become more active on Facebook and Instagram and they target these businesses with messages intended to steal personal data and gain access to your Facebook account.

This is how the scheme works:

You will receive an email or message via Facebook Messenger. These messages may say that your Page has violated Community Standards or is engaging in copyright infringement.
The message will contain a link that you are instructed to visit to appeal the violation to prevent your Page from being deleted.
The link will take you to an official looking Facebook Help Desk page that asks you to enter personal information like your Facebook login email, phone number, name and the names of any Pages you own.
The scammers will use this information to gain access to your Page and Ad Account.

You can protect yourself from phishing scams like this by not clicking on the links, reporting the profile and deleting the message. Know that Facebook will not send you messages via Facebook Messenger . Legitimate communications from Facebook will be sent to you via email , but check the Sender's email address. Real emails from Facebook will come from an address that ends with @support.facebook.com.

Here's three important steps you can take to safeguard your Facebook and Instagram Business Accounts.

DON'T click on links on messages in Messenger or IG DM's
Check the from email address on emails supposedly from Meta
Set up Two-Factor Authentication.

Protecting your Facebook and Instagram Business Accounts is one of the most important things you can do today to safeguard your business.

MSU Seeds for Veterans

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 21 Feb 2024 16:47:52 GMT

Behind Your Design Partners with MSU to Design Custom Seed Packets for Veterans

Behind Your Design is honored to partner with Michigan State University to design seed packets with custom packaging as part of their SNAP Outreach for Veterans program giveaway. The goal of this program is to bring a sense of joy, community pride, and health & therapeutic benefits to veterans by honing their gardening skills. Free seeds were distributed by MSU extension veteran outreach staff to veterans and according to Dr. Adam Ingrao , Army veteran and agricultural entomologist, “the seeds were filling a very important role in the lives of veterans by providing food, a sense of self-reliance, and the therapy of connecting with the land."

“Veteran recipients shared that they loved growing produce from seed, enjoyed working together on gardening projects, and have relished the opportunity to share their harvest with their communities.”

Here are a few key benefits of the program:

Provides a source of fresh fruits & vegetables rich in nutrients.
Promotes physical activity through tilling, planting, weeding, watering and harvesting.
Spending time in nature through gardening can increase mental well-being, mental clarity, feelings of reward, and reduce stress.

Click here to learn more about the MSU SNAP Outreach for Veterans program and see how to signup!

Check out some of our seed promotional products.

Timeless Scent Jewelry Candles available at select locations

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 20 Feb 2024 19:53:09 GMT

Excitement buzzed through Behind Your Design's team as we started on a unique collaboration between Fenton Candle Company and Medawar's to create something truly special – Timeless Scents Jewelry Candles. The concept was not only aromatic but also held the promise of hidden treasures. When these candles are burned, they would reveal a piece of jewelry, ranging in value from $35 to $99.

The vision was to infuse luxury and surprise into a seemingly ordinary item, turning it into a delightful experience for customers. The collaboration was not just about creating candles; it was about crafting an immersive and enchanting journey for those who wanted them.

As the design and production phases unfolded, close attention was given to both the quality of the candles and the allure of the hidden jewelry. Each element had to harmonize to create an experience that felt both fun and thrilling. The jewelry, carefully selected and curated by Medawar's, added an element of sophistication, ensuring that each piece reflected the brand's commitment to quality.

The candles, adorned with elegant packaging, can be found at multiple locations. Chelsea meticulously coordinated with various businesses, including Serendipity Spa of Linden, Artistic Interiors of Fenton, SHIFT of Flint and select Medawar locations in Fenton, and Flint Township. The goal was to make these Timeless Scent Jewelry Candles accessible to a wide audience, ensuring that the enchanting experience reached as many customers as possible.

Each location has a limited number of candles available, and are expected to sell out, so secure yours soon before they are all gone!

The partnership with Medawar's had successfully transformed an everyday item into a source of delight, making every burn of these candles an occasion to remember. Weaving a tale of surprise and sophistication, one that resonates with customers across multiple locations, makes it a truly magical experience for all involved.

To purchase or view our list of retail locations visit www.fentoncandle.company/stores

New Website for the Michigan Beer & Wine Wholesalers Association

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 19 Feb 2024 01:52:55 GMT

Behind Your Design Modernizes Michigan Beer & Wine Wholesalers Association's Online Presence

Behind Your Design, recently unveiled its latest project: a brand-new website for the Michigan Beer & Wine Wholesalers Association (MB&WWA). This endeavor not only involved the creation of a fresh new design but also encompassed two captivating photo shoots conducted in Kalamazoo and Ann Arbor, with additional ones planned throughout the state of Michigan.

The Michigan Beverage & Wine Wholesalers Association (MB&WWA) aimed to modernize the website’s aesthetic, consolidate and update the content, and improve the points of engagement for its target audiences. Understanding the significance of a website that is both intuitive and visually engaging, they partnered with Behind Your Design to actualize their vision. Collaborating with Rebecca Stow, the Marketing & Communications Manager, we successfully pinpointed and rectified certain deficiencies present in their previous web platform's design and functionality.

The website development process commenced with extensive consultations between Behind Your Design and the MB&WWA team to understand their requirements and goals. Leveraging their expertise in web design and marketing, Behind Your Design crafted a new website tailored to the association's needs.

Collaborating closely with Rebecca Stow, the Marketing & Communications Manager played a crucial role in ensuring that the design and functionality of the site were advantageous for their members. Behind Your Design was able to gain insight into some of the sticking points the old website had and was able to help streamline processes, provide solutions and increase efficiency in their day-to-day operations.

The result? A sleek and intuitive website that not only showcases the MB&WWA's mission and services but also provides valuable resources and insights for those seeking information about the beer and wine distribution industry.

However, the collaboration didn't stop there. Behind Your Design worked with MB&WWA to organize two immersive photo shoots, offering a glimpse into the inner workings of the beer and wine distribution industry. The first shoot took place in Kalamazoo, while the second in the Ann Arbor area. Stow worked closely with the distributor owners to prep them with the planned shot lists and locations to ensure we were able to capture all the photographs needed at each location.

These behind-the-scenes excursions offered an unparalleled opportunity to witness firsthand the intricate processes involved in beer and wine distribution. From navigating bustling warehouses to observing the meticulous procedures of recycling, picking, stocking, and marketing, the experience shed light on the multifaceted operations that drive the industry forward.

Moreover, the photo shoots unveiled the integration of cutting-edge technology within the distribution workflow. From automated inventory systems to state-of-the-art printing and marketing solutions, it became evident how technology continues to revolutionize the industry, streamlining operations and ensuring unparalleled accuracy and efficiency.

In summary, the partnership between Behind Your Design and the Michigan Beer & Wine Wholesalers Association has not only produced a visually striking website but has also delivered priceless insights into the ever-evolving realm of beer and wine distribution. Through the fusion of web design and photography proficiency, Behind Your Design has enabled the MB&WWA to enhance its digital footprint and solidify its role as one of the alcohol beverage industry’s most progressive state trade associations.

Chelsea & Matt's Favorite Items from PPAI

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Feb 2024 02:35:02 GMT

Chelsea and Matt attended the PPAI Expo in Las Vegas to connect with leading industry manufacturers and suppliers in order to offer you the newest and most exciting promotional items!

Matt and I had an amazing time exploring an array of promotional products that we can personalize and create just for you! Check out the videos below showcasing our top new discoveries. With over 2500 booths at the show this year, it was tough to narrow down our favorites to just a few.

These items make great gifts for customers, but some of them are also great products to have for employees, friends and family members.

Indoor Fire Pit that runs on rubbing alcohol!

The most stylish and functional 5-gallon bucket featuring a rope handle at the top and a plastic handle at the bottom.

Amazing peel and stick patches. Reusable and such a fun marketing give-a-way.

Customize cereal boxes with your brand for an amazing and memorable promotional giveaway.

Replica of the Barefoot Dreams Blanket! With a minimum order of just 24 pieces, this is an ideal option for securing a high-quality gift for your most valued clients.

View from the new product pavilion on the first day of the show.

We offer comprehensive support for all your needs, from trade booth banners and tablecloths to giveaway items and premium gifts for your team, family, friends, and esteemed clients. Let us assist you in making a lasting impression.

Do you have questions or would like more information on any of the products we saw? Just let us know!

New Logo Design for Hank Power Sports

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 10 Jan 2024 17:37:15 GMT

Take a look at our new Logo Design for Hank Power Sports!

Hanks is a Memphis Audio dealer . Call today to get yours installed. 810-299-1400 ask for Scott.

For this design Behind Your Design created based on Hank, the dog in the middle. We used the colors based on their company's colors, a lighter bright blue and a settle yellow. The dog has glasses to give off "cool" vibes. We created a black and white version as well.

A company should contact Behind Your Design to design a new logo for their blog post because:

Professionalism: A well-designed logo creates a professional image.
Recognition: It helps in building brand recognition.
Differentiation: Sets the company apart from the competition.
Values: Communicates the company's values and mission.
Versatility: Can be used across various platforms.
Adaptability: Ensures relevance amid changing design trends.
Credibility: Enhances the company's credibility.
Consistency: Maintains a consistent visual identity.
Visibility: Attracts attention in blog posts and content.
Long-Term Investment: A lasting asset for the company's brand.

Need a new logo design? Get started today!

Call us at (810) 373-9293

New Website Design for Northstar Assisted Living Advisors

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 10 Jan 2024 17:27:40 GMT

New Responsive Website Design!

Take a look through the new website we made for Northstar Assisted Living Advisors! Promoting an enhanced quality of life for every senior They are known for their compassion, trust, and stewardship.

When trying to find the best choice in senior housing, it can be an overwhelming and emotional experience. The mission of Northstar is to ease the process by providing insightful, reliable and well vetted information to our clients. Their goal is to act as a trusted advisor throughout the entire process.

Familiar with Your Family. Familiar with Assisted Living Facilities Near You. Collaboratively Achieving the Ideal Choice. Guided Tours by Experts for Caregivers to Discover Communities and Make Informed Decisions.

The website contains a Home Page filled with information including what they are as a business, a contact section where you can start talking with them, their mission statement, how certified senior advisors can help you, how they have experience, and the technology to do so. There is a tab section called About Us and tells you everything you need to know about the President, Jen Camps, CSA, and the Vice President, Ryan Camps, MHA, CSA. There is a tab How Our Service Works and tells you everything you need to know how they can provide for your senior. They also show what their goals are. There is a section called Facility Partnerships and it shows everything you need to know how it works. The Service Area tab shows where they are located and if you are interested in a partnership with Northstar. The last page is the Contact Us section where if you have any questions, this is where you would ask!

Tap the button to view the website, or click through the screenshots below.

New Website Design for All Occasions Music

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 10 Jan 2024 17:15:25 GMT

New Responsive Website Design!

Take a look through the new website we made for All Occasions Music!

All Occasions Music and the Jonny Mogambo Band are a company and band based out of Vail Colorado with over 20 years of experience in the wedding industry. They play weddings and private events anywhere in Colorado and nationwide. They can help you realize your vision for the music for your wedding day. They will help you transform your wedding celebration into the day of your dreams!

Music for any event, anywhere, anytime. Located in Vail, Denver and Nationwide!

The website contains a Home Page filled with a ton of information about their company including a captivating video to draw you into the website once when you log on. When you scroll, it has the story of how they started Sharing Joy Through Music with options on how to request book, call today, and about us. It also has multiple videos you can watch from previous events they had. There is a section of reviews of customers from their experience with All Occasions Music. A section dedicated to how they can take you to amazing places. What their latest music is, venues and festivals they played at, all of the blogs from their website, and all of their award winning performances. The About Tab has three sections, the first one is Our Story. This contains information about the band, their mission, why you should choose Jonny Mogambo band, and how to book the band. The next section is Meet the Band It has a profile with pictures of who they are telling the targeted audience who they are and what they do. The last section is the Reviews with videos included and written reviews from past clients. The next tab is music and this shows clips of their songs ceremony and rock/funk songs, the song lists categorized by what type of party you are having, and bands they have shared the stage with. The next tab is videos and that takes you to the section on the homepage where all of the videos are located. The Weddings tab is a section where you can book your weddings with them. They tell you what they can provide to you during the ceremony, cocktail and dinner, dance party, and rehearsal dinner. There are videos included as well. There is also a tab where you can book them at a corporate party. It shows you how they can provide this service to you and what corporate clients they have partnered with. The last tab is the Blog page where all of the articles based on the company are. There is also a button on the top right hand corner top contact them with any of your inquiries.

Tap the button to view the website, or click through the screenshots below.

Making Waves: The Evolution of MSU Rec Fest Shirts - A SeaLife Spectacle

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 09 Jan 2024 15:36:58 GMT

We have worked with Jody for a couple of years to design unique shirts for her events. What set this particular request apart was the unique twist she envisioned – a sea-life theme featuring marine creatures actively participating in various sports. To tie it all together, she suggested the tagline "Don't stop moving," a nod to the wisdom of Dory from Finding Nemo. From the beginning, it was clear that Jody was not just a coordinator but a passionate individual with a creative eye. As our design team dove into the challenge, Jody's excitement fueled the creative process.

After several rounds of collaboration and refinement, we presented Jody with a collection of vibrant and dynamic designs that perfectly captured the event's spirit. The sea-life-themed sports designs, paired with the motivational tagline, resonated strongly with Jody and the MSU community.

As the event day approached, anticipation built. When the custom shirts were revealed, they surpassed expectations. The sea-life-themed sports designs became an instant hit, bringing a burst of color and energy to the sports festival. More than just event merchandise, these shirts became cherished keepsakes, embodying the spirit of the day.

In the end, the custom shirts not only adorned the participants but became a visual representation of a collective commitment – to keep moving forward, just like the sea creatures on the shirts, overcoming challenges with determination and resilience. The collaboration between Jody, MSU, and our design studio was more than a successful project; it was a shared experience that left a lasting impact on all involved.

Get started on your next project! Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Crafting Ypsilanti's Holiday Magic: A Logo Design Journey

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 08 Jan 2024 19:44:13 GMT

Ylondia from BrandHrt Evolution reached out to our design studio seeking a unique logo for a special holiday event in Ypsilanti. With a vision of capturing the town's festive spirit, she emphasized the importance of blending local elements with holiday cheer. Our design team collaborated closely, drawing inspiration from Ypsilanti's holiday and community vibe.

Behind Your Design dove into the unique charm of Ypsilanti, drawing inspiration from the festive atmosphere that envelops the community during the holiday season.

After numerous brainstorming sessions, we presented Ylondia with a selection of logo options. Each design aimed to blend the festive spirit with Ypsilanti's identity. Ylondia's enthusiasm was contagious as she carefully reviewed the designs, offering insightful feedback that allowed us to fine-tune the logo further.

The finalized design became more than just a symbol for the event; it evolved into a part of the town's holiday celebration. Featuring festive decorations, the logo shows the joyous holiday atmosphere that awaited attendees. It seamlessly transitioned into banners, digital promotions, and various event materials, becoming a unifying visual element for the entire Ypsilanti community.

Ylondia expressed her gratitude for our team's dedication to bringing her vision to life. The logo, she noted, not only met but exceeded expectations, contributing significantly to a visually captivating and memorable holiday celebration. It became the drawing residents and visitors recognized to join in the festive spirit, making the event an unforgettable experience for all involved.

In the end, the collaboration with Ylondia and BrandHrt Evolution transcended a mere design project; it became a shared commitment to creating a meaningful experience for the Ypsilanti community during the holiday season. The logo became a symbol of unity, joy, and celebration, leaving a lasting impact on the town's holiday festivities.

Watch this video showcasing what the event is and how they used our creation!

Want to know more? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

New Website Design for Peabody Insurance

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 12 Dec 2023 16:13:10 GMT

New Responsive Website Design!

Take a look through the new website we made for Peabody Insurance! A Michigan based insurance agency.

Peabody Insurance is an independent and family run agency licensed in 30 states. We are committed to finding our clients the best coverage for the best price.

As an independent insurance agency we work for you, not the insurance company - giving you the power of choice. Our licensed agents work as your advocate to "sell" your insurance policies to a selection of insurance companies. We work to find you the best coverage for the best price.

The website contains a Home Page filled with information about what the insurance agency provide including learning more about business insurance, personal insurance, and life insurance, how you can protect your bottom line, what specialty programs you can have, business safety, what InsurLink is, and what careers you can have here. They provide testimonials from their clients as well, there proud accomplishments, and their history of the company. You can click the about page to discover more about how they are set apart from other insurance agencies including your trusted advisors, risk reduction process, and the ease of doing business, and they have a section for their core values. You can click the tab called "Business Insurance" and they will give you an explanation of how they work as an agency and their specialty programs. There is a tab for the "Safety App" that gives information of how their mobile app works including a video of how to use it. There is a tab for personal insurance with sub-tabs of life, auto, and home insurance. All of those consist of what it is, how it works, how to consolidate your insurance, and the quote process. The "Careers" tab includes how to elevate your career with Peabody Insurance, and shows what you can apply for including experienced producers, account managers, and how to start a career with them. There is also a "Contact" page with their phone number, email, map location, and how to get a quote.

Tap the button to view the website, or click through the screenshots below.

Young Men and the Workforce Event

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 12 Dec 2023 14:42:18 GMT

In her role as Chairman of the Career Connections Committee, Chelsea has been instrumental in organizing the annual Young Men and the Workforce Conference since 2009. Last month, she successfully orchestrated the Young Women and the Workforce Conference, further showcasing her dedication to fostering professional development. These events, presented by the Fenton & Linden Regional Chamber of Commerce , play a crucial role in empowering young individuals by providing valuable insights and mentorship opportunities. Under Chelsea's leadership as well as many others involved, these conferences serve as catalysts for personal and professional growth, leaving a lasting impact on participants and contributing to a culture of collaboration and empowerment in our community.

Keynote Speaker/Lead Facilitator: Keith Green - Owner of BRSi Retirement Solutions

Program Chairman: Chelsea Mills - Owner/Designer at Behind Your Design

Branding Presenter: Ed Koledo - Executive Director at Southern Lakes Parks & Recreation

Financial Representative: Derek Lewis - Mortgage Loan Originator at Financial Plus Credit Union

Along With: Staff Sergeant Jesse Alvarez, Jarad Becker, Bob Cairnduff, Detective Thomas W. Cole, Marcus Ebenhoeh, Matthew N. Fulton, D.D.S., Jarad Hicks, PE, Trevor Johnson, Nick Mermuys, and Rob Wicker

The active involvement of local professionals in community-driven youth development conferences highlights collaborative efforts in shaping the future. These dynamic platforms, where diverse careers are represented, serve as crucial environments for the next generation. The impact is profound, providing attendees with experiences and knowledge to make informed decisions about their paths. Networking opportunities offer meaningful connections and mentorship, inspiring increased self-confidence and a proactive approach to navigating the professional world. The participation of local professionals reflects a communal commitment to nurturing the potential of the next generation, fostering a sense of community and collaboration that shapes a well-equipped, inspired, and connected future generation.

Limiting the number of participants to 30 students per school suggests a desire to maintain an intimate and impactful experience for each attendee. This ensures that the students can actively participate, interact with mentors, and gain valuable insights tailored to their needs.

Have questions? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Launch your expo success today – trade show season awaits!

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Dec 2023 19:30:34 GMT

Expo marketing refers to the promotional activities and strategies implemented to raise awareness and drive attendance to an expo or trade show. Expos, also known as exhibitions or trade shows, are events where businesses, industries, or organizations showcase their products, services, and innovations to a targeted audience. Effective marketing is crucial to attract the right audience, create engagement, and maximize the impact of the expo.

Expo marketing offers businesses a many advantages. It serves as a networking hub, enabling valuable connections with industry professionals, while also boosting brand visibility through targeted showcases of products and services. The platform facilitates live demonstrations, allowing businesses to highlight new offerings and gain immediate feedback. Moreover, expos provide a unique opportunity for market research, offering insights into trends and competitor landscapes. The engagement opportunities at these events contribute to lead generation, as businesses can collect contact information from interested attendees. Educational aspects, such as workshops and keynotes, position companies as thought leaders in their industry. Participation in reputable expos not only keeps businesses competitive by staying abreast of industry developments but also enhances their credibility. The face-to-face interactions foster trust and a personalized connection with potential clients or partners, and media coverage further expands exposure. Ultimately, expo marketing serves as a dynamic strategy that combines networking, education, and brand visibility, providing businesses with a comprehensive platform for growth and success.

Explore our range of Expo Products , featuring an array of high-quality items such as brochures, flyers, elegant tablecloths, stylish table runners, eye-catching signage, booth setup essentials, and more. Discover the full collection here!

In expo marketing, diverse promotional products like pens, journals, apparel, koozies, notepads, pins, keychains, and cups are crucial. These tangible items create lasting impressions, with practicality (pens, notepads), professionalism (apparel), and fun (koozies, keychains). They serve as walking advertisements, reinforcing brand identity and giving positive associations. In the competitive expo marketing world, strategic use of these products enhances booth engagement, attracts attention, and leaves a memorable impact on potential customers, making them an essential element of a successful marketing strategy.

Want to know more? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Peabody Insurance Ribbon Cutting

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 28 Nov 2023 18:38:26 GMT

A day for some pre-game day tailgating and an open house!

Peabody Insurance set the stage for a spirited pre-game celebration ahead of the highly anticipated MSU vs. U of M football game. The atmosphere was electric with a tailgate extravaganza featuring delectable food, refreshing beverages, and an abundance of fun. The event not only marked the perfect kickoff to the intense rivalry on the field but also served as the grand opening celebration for Peabody Insurance's impressive new building. The festivities included a memorable ribbon-cutting ceremony, symbolizing the beginning of an exciting chapter for the company.

Adding to the excitement, the Fenton and Lake Fenton High School bands provided lively performances, infusing the air with team spirit. Norm's Ice Cream sweetened the experience with delightful frozen treats, creating a cool and delicious backdrop for the festivities. D&W's Street Eatery was at the event as well with food trucks serving up burgers, hotdogs, and tacos. Gerych's contributed to the eco-friendly vibe by providing customized trash bags, showcasing their commitment to sustainability. The celebration reached new heights with alcohol beverages generously provided by Fabiano, JPO, Rave, and Great Lakes. Their support added a touch of sophistication to the event, ensuring that attendees could enjoy the tailgate with top-notch refreshments. As well as a skilled photographer captured the vibrant moments, preserving the memories of the day for all to cherish.

Noteworthy guests, including the Fenton Chamber Staff and Board, Fenton City Council members, and representatives from the Flint Chamber Staff and Board, added to the sense of community and shared celebration. The event exemplified Peabody Insurance's commitment to creating memorable experiences, fostering connections, and embracing the local spirit. Overall, the tailgate pre-game party became a highlight, bringing together friends, local businesses, and community leaders for an unforgettable day of festivities.

Behind Your Design stands as the unparalleled choice for bringing your dream corporate event to life, offering a comprehensive suite of resources and tools that set us apart from the rest. With a unique blend of creativity, strategic thinking, and meticulous attention to detail, our team ensures that every aspect of your event exceeds expectations and aligns seamlessly with your company's vision. We view each event as a reflection of your brand, tailoring our services to your specific needs. What makes us the right choice is our commitment to curating experiences, not just planning events. From venue selection to thematic development, logistics coordination, customizing branded promotional items, and innovative marketing strategies, we handle it all, ensuring your event stands out in the competitive landscape. Our proven track record of successful events, coupled with our dedication to client satisfaction, makes Behind Your Design the strategic partner you can trust to transform your event dreams into a tangible and extraordinary reality.

Branded Promotional Items for Peabody Insurance Provided at the Tailgate:

Check out the pictures from the event!

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

New Logo Design for Medawar's

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 27 Nov 2023 20:25:49 GMT

Take a look at our new Logo Design for Medawar's!

The Medawar family of jewelers began in 1920 when Ronny’s grandfather, Chakib Medawar, opened a small watch and clock shop. Chakib Medawar then taught Ronny’s father, Samuel Medawar, the trade. With that catalyst, Samuel Medawar, sparked a jewelry legacy, by expanding the business to include jewelry repair and sales.

They offer Jewelry services such as In House Jewelry Repair, In House Swiss Certified Watch & Clock Repair, Custom Design, Appraisals, and We Buy Diamonds, Fine Swiss Watches & Gold.

Learn more about Medawar's by checking out their website!

A company should contact Behind Your Design to design a new logo for their blog post because:

Professionalism: A well-designed logo creates a professional image.
Recognition: It helps in building brand recognition.
Differentiation: Sets the company apart from the competition.
Values: Communicates the company's values and mission.
Versatility: Can be used across various platforms.
Adaptability: Ensures relevance amid changing design trends.
Credibility: Enhances the company's credibility.
Consistency: Maintains a consistent visual identity.
Visibility: Attracts attention in blog posts and content.
Long-Term Investment: A lasting asset for the company's brand.

Need a new logo design? Get started today!

Call us at (810) 373-9293

New Website Design for Epic Machine Inc.

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 21 Nov 2023 14:18:56 GMT

New Responsive Website Design!

Take a look through the new website we made for Epic Machine Inc! Precision Machining & Custom Tooling.

Epic Machine has been manufacturing high precision machined components since 1979.

The owner, Mike Parker, has been a fundamental part of Epic Machine blossoming into the diverse manufacturing company it is today. Starting at the company in 1979, Mike worked on the floor running a lathe and grew within the company until becoming owner in 1994.

Today, Epic is home to 17 CNC Turning Centers and 9 CNC Milling Centers. Additional departments include a precision grind room, fabrication, assembly, stamping, and low volume production area.

Over the last 40 years, it has been Epic’s goal to diversify the customer base to include not just the Automotive Industry, but Agriculture, Construction, Rail, Medical, Food, Wind, Solar, Municipal and Military Industries as well.

The website contains a Home Page filled with information on the homepage that shows how you can learn more about the industry, there's a satisfaction guarantee, what resources you can learn about, and how to get a quote today. There is an About page with the story behind Epic Machine, what industries are served, and the resources and affiliations with the company. The Products page consists of pattern shop and foundry maintenance, precision tooling components, equipment components, low volume production machining, and fabrications. On the Capabilities page, there are sections for machining, process, material, and delivery and logistic capabilities. The products and capabilities sections will give you a run down on everything included. There is a Parts Catalog on everything they use while they do their service. There is a careers page that shows you how you can join the team at Epic Machine. As well as a Contact page where you can contact them with any questions you may have.

Tap the button to view the website, or click through the screenshots below.

Creating Team Unity: Personalized Apparel and Custom Cowbells for Heidelberg Swim Team!

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 17 Nov 2023 02:51:21 GMT

Our friend Lisa from Lasco Real Estate reached out to us with an exciting request: to creatte some fabulous swag for the talented swimmers of the Heidelberg University Swim Team.

Lisa approached us with an incredibly exciting and one-of-a-kind concept! She had the brilliant idea of designing personalized team apparel, specifically incorporating unique elements of Heidelberg University for her son's swim team. Wearing spirit wear can foster a sense of togetherness and team camaraderie. Lisa was confident that we could expertly tailor the design to perfectly represent the Heidelberg University swim team, creating a personal connection.

Beyond the shirts, we also crafted these amazing custom cowbells for the parents to joyfully ring during the meets!

Customized swag serves a multitude of purposes beyond mere aesthetics. It aids in team bonding, establishes a distinct team identity, and even acts as a wellspring of motivation. Moreover, when parents, grandparents, and friends join in by proudly donning the custom shirts and ringing the cowbells, it elevates the overall team atmosphere during swim meets.

Young Women and the Workforce Event

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 15 Nov 2023 18:38:04 GMT

Chelsea is the Chairman of the Career Connections Committee and has been actively involved in coordinating the annual Young Women and the Workforce Conference since 2009. The event, presented by the Fenton & Linden Regional Chamber of Commerce , plays a crucial role in empowering young women by providing them with valuable insights and mentorship opportunities.

This year was especially exciting because her daughter Addison who is a Junior at Fenton High School and our summer intern Emily, who is a Senior at Fenton High School were both able to attend. Snickers also came to help set up and clean up, so she got to be in a photo.

The involvement of local women from a wide range of careers underscores the importance of community collaboration in supporting youth development. Such conferences can have a lasting impact on participants, offering them guidance, inspiration, and networking opportunities that contribute to their personal and professional growth.

This year's Women's event featured the following Women in the Workforce:

Lead Facilitator: Chelsea Mills - Owner/Designer of Behind Your Design

Branding Presenter: Ed Koledo - Executive Director of Southern Lakes Parks & Recreation

Financial Representative: Ciara Kolasinski - Financial Wellness Coach of Financial Plus Credit Union

Keynote Speaker: Dr. Sandy Smith - Veterinary Medicine at Animal Health Clinic

Along With: Julie Bemus, Angela Cook, Breanna DePottey, Ellen Glass, Kimberly Gruber, Emily Mayer, SFC Natalie K. Melvin, Sheena Payer, Krystle Schnell

She is also involved in coordinating a Young Men and the Workforce event. The upcoming Men's event is on Friday, December 8th, and offers high school junior and senior boys a chance to engage, learn, and network.

If you know any high school juniors or seniors who might benefit from this event, encouraging them to contact the counseling office to sign up is a great way to support their personal and professional development.

This year's Men's event will feature the following Men in the Workforce:

Program Chairman: Chelsea Mills - Owner/Designer at Behind Your Design

Branding Presenter: Ed Koledo - Executive Director at Southern Lakes Parks & Recreation

Financial Representative: Derek Lewis - Mortgage Loan Originator at Financial Plus Credit Union

Keynote Speaker/Lead Facilitator: Keith Green - Owner at BRSi Retirement Solutions

Along With: Staff Sergeant Jesse Alvarez, Jarad Becker, Bob Cairnduff, Detective Thomas W. Cole, Marcus Edenhoeh, Matthew N. Fulton, D.D.S., Jarad Hicks, PE, Trevor Johnson, Nick Mermuys, Rob Wicker

Have questions? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Shop Christmas!

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 14 Nov 2023 16:12:04 GMT

It's the Most Wonderful Time of the Year!

Embrace the festive cheer! Are you ready for the Christmas season? Look no further – we've got you covered! Explore our delightful range of products that are perfect for spreading joy and making this season extra special. From unique gifts to holiday essentials, find everything you need to make your celebrations merry and bright. Visit our store now and make this Christmas unforgettable!

Unleashing the Power of Branded Promo Items: Lewis & Knopf, CPAs

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 08 Nov 2023 18:36:39 GMT

Lewis & Knopf, CPAs is a dynamic and forward-thinking company, understands the importance of creating a strong and lasting impression with their employees, potential recruits, and the general public. They have realized that the key to successful branding and engagement lies in the careful curation of promotional items. Let's delve into the three distinct scenarios where Lewis & Knopf, CPAs uses their branded promo items:

1. Onboarding New Employees

Lewis and Knopf recognizes that the onboarding process is a critical moment in an employee's journey. New employees often feel a mix of excitement and uncertainty as they start their new roles. To make this transition smoother and memorable, the company has invested in creating comprehensive employee kits. These kits are thoughtfully designed to welcome new team members into the Lewis & Knopf, CPAs family.

The products ordered for these employee kits may include branded merchandise such as shot glasses, chapstick, zippered clear pouches, backpacks, sticky notes, and notebooks with attached pens.

These items not only serve a practical purpose but also reinforce a sense of belonging and identity within the organization. They showcase the company's culture and values, creating a positive first impression and fostering a deeper connection with the brand.

2. Recruitment at Career Fairs

Participating in career fairs is a strategic move for Lewis & Knopf, CPAs to attract top talent. During these events, the company uses branded promotional items to stand out from the competition and leave a lasting impression on potential candidates. The products ordered for these events may include eye-catching banners, brochures, promotional swag like branded stress balls, USB drives, and more.

These promotional items not only grab the attention of prospective employees but also reinforce the company's commitment to excellence and professionalism. They serve as a tangible reminder of the Lewis & Knopf, CPAs brand, which can influence a candidate's decision to consider the company for employment.

3. Expos for the General Public

Lewis & Knopf, CPAs recognizes the importance of showcasing its brand to a wider audience. Whether at trade shows, expos, or public events, the company uses branded promo items to engage with the general public. The products ordered for these expos may include branded tote bags, keychains, A-MAZE-ing games, silicone slap bracelets, custom USB drives, golf balls, golf ball markers, and informational brochures.

These items are not only promotional tools but also valuable giveaways that can spark interest and curiosity among event attendees. They serve as tangible reminders of the company's presence, creating opportunities for brand recognition and interaction with potential clients, partners, and customers.

Lewis & Knopf, CPAs understands that creating employee kits, recruiting materials, and expo giveaways with branded promotional items is a powerful way to build a strong brand presence and foster meaningful connections. These items go beyond mere marketing; they create a sense of belonging, professionalism, and engagement, making Lewis and Knopf an attractive and memorable choice for new employees, potential recruits, and the general public.

Have questions? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Applefest 2022 & 2023: Limited Edition Commemorative Pins Produced by Behind Your Design

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 07 Nov 2023 18:36:00 GMT

For the 50th anniversary of Applefest in 2022, Ronny Medawar, the owner of Medawar Jewelers, generously sponsored a commemorative lapel pin. These pins were sold to raise funds for St. John the Evangelical Catholic Church in Fenton. The 500 pins from last year were extremely popular and sold out in no time. They were exclusively designed and crafted by our team at Behind Your Design!

Patricia Lockwood, the Applefest Finance Chair, reported the 2023 year's collectible lapel pins were once again a huge success. Especially for those individuals who have a penchant for collecting rare and unique treasures.

The 51st Applefest lapel pins were alsodesigned and made by Mills and Medawar sponsored them.

"Being chosen once again to craft the commemorative pins for Applefest in 2023 was an immense honor for us. This remarkable chance allows us to fashion a unique memento for our wonderful community. Collaborating with long-time clients like Ronny Medawar and Pat Lockwood is an absolute delight, as we share a deep understanding of their visions and possess the ability to transform them into reality!" Chelsea Mills

This collaboration results in a fantastic design every year which community members will be able to cherish for years to come!

Click the link below to read the article written about us and the pins featured in Tri-County Times!

New Website Design for BMB Design Group

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 07 Nov 2023 16:32:25 GMT

New Responsive Website Design!

Take a look through the new website we made for BMB Design Group! Shop the best in Flooring, Windows, & Cabinets all in one place!

Building Material Brokers is a full-service design and sales studio. Whether you're looking to purchase direct or renovate with help from a designer, they offer top of the line kitchen cabinetry and counters, as well as flooring, and window options.

They have hand selected the best flooring, window, and cabinet design companies in the industry, ensuring quality products in every selection. Their field experience and knowledge surpass competitors. Large showroom with many selections for your customers to choose from. Their design manager will work one on one with you to create a custom rendering of your kitchen layout and your selections.

The website contains a home page filled with information about the company, how to get a free quote, testimonials from clients, and where to find them. It has a tab for services and vendors for flooring, windows, cabinets, and installers. A spot of kitchen, flooring, and window inspiration. A tab called "Kitchen Design" that explains how it works, meet the designer Erika, and the process listed in steps. You can click the "about" tab that tells more about the company and why you should choose them to get a quote. The last tab you can click is contact us where you can put in your information with any questions you need.

Tap the button to view the website, or click through the screenshots below.

Peabody Magazine - October 2023

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Oct 2023 16:52:18 GMT

Custom Publications Made Just For You!

Peabody Insurance Agency teamed up with us to build their annual magazine publication. They use these as part of their marketing plan to bring awareness to their clients about all the different aspects of their company.

Custom publications can be a valuable tool in your marketing strategy for several reasons:

Tailored Content: Custom publications are designed specifically for your target audience. You can create content that speaks directly to their interests, needs, and pain points. When your content resonates with your audience, it's more likely to engage and convert them.
Brand Authority: Custom publications allow you to showcase your expertise and thought leadership in your industry. By consistently delivering high-quality, informative content, you establish your brand as a trusted source of information, boosting your credibility and authority.
Differentiation: In a crowded marketplace, custom publications help your brand stand out. It sets you apart from competitors who might rely on generic, one-size-fits-all marketing materials. A custom publication demonstrates your commitment to going the extra mile for your customers.
Engagement: Quality content can drive engagement and build stronger relationships with your audience. Whether it's a magazine, newsletter, or other content type, if it's well-crafted and provides value, it can encourage readers to stay connected with your brand.
Nurturing Leads: Custom publications can be an excellent tool for lead nurturing. By providing valuable content over time, you can move potential customers through the sales funnel, turning leads into loyal customers.
Personalization: Personalization is a key trend in marketing. Custom publications enable you to tailor content to individual preferences, behavior, and demographics, further enhancing the relevance and impact of your marketing efforts.
Long-Term Impact: Custom publications often have a longer shelf life than other forms of content. A well-produced magazine, for example, can sit on someone's coffee table for months, providing ongoing exposure and reinforcement of your brand message.
Tangibility: Physical custom publications, such as brochures, magazines, or catalogs, provide a tangible and memorable experience for your audience. People often remember what they can touch and hold, enhancing brand recall.
Data Collection: Custom publications can also be a source of data collection. You can track reader engagement and responses to various content pieces, helping you refine your marketing strategies and better understand your audience.
Multi-Channel Marketing: Custom publications can be used across various marketing channels. You can repurpose content from your custom publication for your website, social media, email marketing, and more, maximizing its reach and impact.

However, it's important to note that the effectiveness of custom publications depends on the quality of content, the relevance to your audience, and how well they align with your overall marketing strategy. Additionally, the cost and resources required to create and distribute custom publications should be carefully considered to ensure they provide a positive return on investment. Check out the images below for a sneak peak of the magazine!

In need of printing services? Look no further. We offer high quality design, with exceptional pricing packages. Contact us today:

(810) 373-9293

Kettering University Pins and Cord Keepers

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Oct 2023 15:31:59 GMT

Benefits:

Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement.
Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business.
Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company.
Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event.
Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database.
Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk.
Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts.

Challenges:

Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge.
Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications.
Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience.
Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations.
Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable.
ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive.
Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions.

If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

Action Water Sports Customer Appreciation Event

Mon, 16 Oct 2023 15:14:21 GMT

We are honored to help plan the Action Water Sports Customer Appreciation event each year with their team. We start late spring brainstorming our theme and then coming up with all the unique touches that make the event so memorable.

Hiring an event planner can offer several advantages when organizing an event, whether it's a wedding, corporate conference, or any other type of gathering. Here are the top five reasons why you should consider hiring an event planner:

Expertise and Experience: Event planners are professionals specializing in organizing and executing events. They have the knowledge, experience, and industry connections to ensure that your event runs smoothly and is a success. Their expertise can help you avoid common pitfalls and make the most of your budget.
Time and Stress Savings: Planning an event, especially a large or complex one, can be incredibly time-consuming and stressful. Event planners take the burden off your shoulders by handling all the logistics, vendor negotiations, and coordination tasks. This allows you to focus on other important aspects of your life or business.
Creative Ideas and Innovation: Event planners bring a creative flair to your event. They can brainstorm unique themes, design concepts, and experiences that will leave a lasting impression on your guests. Their creativity can help you differentiate your event from others and make it more memorable.
Vendor Relationships: Event planners have established relationships with a network of trusted vendors, including caterers, florists, photographers, and entertainment providers. This can lead to cost savings, better deals, and access to top-notch professionals who can enhance the quality of your event.
Attention to Detail and Problem Solving: Event planners are known for their meticulous attention to detail. They can handle all the small, behind-the-scenes tasks that are crucial for a successful event but can be easily overlooked. Moreover, when unexpected issues arise during the event, event planners are skilled problem solvers who can handle these challenges seamlessly.

In addition to these top five reasons, event planners can also help you with budget management, timeline development, guest list management, and overall event design. They tailor their services to your needs and vision, ensuring that your event is a reflection of your goals and objectives.

Ultimately, hiring an event planner can lead to a more enjoyable, stress-free, and successful event, whether it's a personal celebration or a professional gathering. It allows you to relax and enjoy the occasion while leaving the logistics and execution in the hands of a capable professional.

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

School Spirit Merchandise

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 26 Sep 2023 12:59:01 GMT

Branded Merchandise Made Strictly for You!

We teamed up with Kearsley High School, Linden High School, Fenton High School, and Grand Blanc High School for branded merchandise for their sports and band teams! Whether its a sweatshirt, shirt, flannel, jacket, megaphone, umbrella, or hat, we got the right products for you! Banners are a great way to honor your seniors in their last year of their sports season, plus by sporting custom clothing you can show off your school and community pride.We are committed to design and create what you need. Whatever it is, we can make it happen for you! View our photo gallery below to see more examples or click the button to order branded items from our website!

Have questions? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Employee & Customer Gifts/Swag Kits

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 26 Sep 2023 12:42:06 GMT

Everyone that helps make your business as successful as it is should be appreciated and we have the best option for you! Gift your employees and/or customers with your choice of customizable gifts/swag kits! Whether it is a bag, note pads, pens, chapstick, hats, backpacks, cups, socks, golf balls, etc. We have the right products for you and your business! Read how promotional product gifting can help your business thrive!

Did none of these products interest you? Browse thousands more on our promo site!

New Website for Dearborn Country Club

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 19 Sep 2023 17:54:11 GMT

New Responsive Website Design!

Take a look through the new website we made for Dearborn Country Club!

At Dearborn Country Club, they offer a stunning 18-hole, 160 acre golf course as well as a historic clubhouse and pool that are perfect for socializing. Executive Chef Steve Mosko and his stellar culinary team are here to serve you and enhance your membership experience.

Whether your hosting friends, family or associates, there is no better way to commemorate the occasion than at Dearborn Country Club, your home away from home. Their professional staff will take care of all the details and are happy to provide assistance with every step of your planning process. Regardless of the occasion, they are committed to making your event exceed expectations for both you and your guests. They are confident you will be pleased with our tradition of quality service, food preparation and presentation and the atmosphere of Dearborn Country Club that will make every event memorable.

Over the years, fine golf and good companionship have been the hallmarks of a great country club and they are proud of our heritage. The same remains true today. Whether your interests lie purely in golf or as a premier place for social gatherings, Dearborn Country Club has all the amenities you and your family will enjoy. From unsurpassed dining experiences, thanks to the talents of their culinary team, to our scenic golf course, junior golf program, competitive swim team, and fitness areas, Dearborn Country Club offers your family everything you should expect from a club so rich in history and tradition.

The website contains a home page filled with how to join the country club, about the gold course and everything within, how to host a special event, what amenities to enjoy, a spot to see how your family can enjoy the country club, how to become a DCC member, everything you need to know about the club, and contact information for general inquiry.

Tap the button to view the website, or click through the screenshots below.

New Website for Garden Gate Montessori

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 11 Sep 2023 19:21:42 GMT

New Responsive Website Design!

Take a look through the new website we made for Garden Gate Montessori!

At the Montessori learning center, they strive to create a warm and supportive community where the children feel loved, valued, and encouraged to be themselves. They believe that every child is a unique and capable individual, and they are committed to helping them reach their full potential as confident and lifelong learners. Just like Dr. Maria Montessori said, "Imagination does not become great until a person, given courage and strength, uses it to create. If this does not occur, the imagination addresses itself only to a spirit wandering in emptiness."

The website contains a list of what the business is about, why you should choose Montessori, testimonials from guests, a letter from the director, their mission, the curriculum, what programs they offer for your child, a spot to apply for employment, and an area to contact the business for general inquiries.

Tap the button to view the website, or click through the screenshots below.

New Website for GLI Concrete Supply

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Sep 2023 19:41:40 GMT

New Responsive Website Design!

Take a look through the new website we made for GLI Concrete Supply!

At GLI Concrete Supply, they use a volumetric mixing truck to limit concrete waste and reduce the prices that you pay. Their mixer also uses precise water, cement, and sand measurements to create the ideal consistency for the construction job. You can rest assure that you'll end up with smooth, fresh concrete. Get freshly-mixed concrete for your residential or commercial project, revamp your home using our their custom concrete for a new patio or driveway, and request a made-to-order concrete delivery for your construction.

The website contains a list of how the company works, all about the concrete with requests on how to mix up your own, how the company works residentially as well as commercially, pictures from project they have worked on, and a contact page!

Tap the button to view the website, or click through the screenshots below.

New Websites for Fork n' Pint

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Sep 2023 17:49:29 GMT

New Responsive Website Design!

Take a look through the new website we made for Fork n' Pint!

While their passion for extraordinary food & beer is what inspired Fork n' Pint, it's the people, the team members, and guests, that breathe a special life into Fork n' Pint. They cherish their amazing connection to their guests…it is the reason they continue to strive for excellence and the core of what they believe to be the culture of cuisine. Please enjoy your visit!

The website contains a list of their menu with various of options, what events/specials they have going on each month, a newsletter you can look at, a loyalty rewards program you can join to earn points during each visit, an option for Fork n' Pint to cater events and host private events, to see reviews via Yelp to check out great experiences from the customers, a spot to apply for a job, and a contact page!

Tap the button to view the website, or click through the screenshots below.

Is your company ready for Halloween?

Mon, 28 Aug 2023 14:40:38 GMT

Halloween is right around the corner!

Are you planning a super spooky halloween party this year? Well we got you covered! View our spooky, customizable items for your next Halloween event! From glow sticks, trick or treat bags, pumpkin scoopers, and more, we got the right necessities for you!

Railyard Groundbreaking Event

Mon, 14 Aug 2023 14:35:00 GMT

The Railyard Groundbreaking Event was so successful! We enjoyed getting to see the future home of a fantastic business coming to Fenton. Crispelli's Pizza was a hit among the attendees of the groundbreaking event! So excited to see where this business goes and can't wait for the opening!

Railyard is a new unique food, bar, and entertainment business coming in right in Downtown Fenton! Tons of activities for all ages including pool tables, shuffleboard, an arcade room, live music, TVs for sports fans, a self-serve beer wall and more! On the outdoor patio, converted shipping containers will house a variety of food vendors from local restaurants, as well as outdoor seating and entertainment.

The Railyard anticipates their indoor portion opening before the end of 2023 and their outdoor area opening in the spring of 2024!

Fenton Art Walk

Wed, 09 Aug 2023 14:12:22 GMT

The Fenton Art Walk was a huge hit in Downtown Fenton on Saturday, July 29th. The Art Walk displayed so many of Fenton's local artists creative work. Along with the impressive art, there were local musicians that filled the downtown area with pleasant music as the people of Fenton took in all the art.

Some of the promotional items you might've seen throughout the event such as the cups, napkins, yard signs, brochures, and street signs around Fenton promoting the walk were all designed by us! We were fortunate enough to donate the cups for the Art Walk. The Art Walk was such a success and we were so glad to be able to help promote this wonderful tradition that Fenton has!

Banners & Signs

Tue, 08 Aug 2023 20:14:52 GMT

Get the word out! Advertise your event! Make the date known! We can help you advertise with custom signs and banners that will make your logo, event, or design more known to the public. We've made signs for the Fenton Girls Golf Outing, Chatham House Event, and the Fenton Art Walk. We also made the large Pancake Breakfast banner for Fenton Education Foundation.

https://www.behindyourdesign.com/

New Website for 493 Beaver Dam Road

Tue, 25 Jul 2023 17:17:49 GMT

New Responsive Website Design!

Check out the new website we designed for 493 Beaver Dam Road!

493 Beaver Dam Road is a beautiful rental property in Vail Colorado. It is a luxury home and is Vail's only true ski in/ski out luxury property. This is an incredible offering in the luxury rental line for a single family home on Vail mountain. Amazing winter ski season or summer rental. With 7 bedrooms and 6 baths you can sleep up to 18 people in this spacious 3805 square foot property with parking for 8 vehicles. Great for families, big ski groups, company get togethers, wedding parties or your discerning rental client. Luxury, privacy and perfection!

The website contains information about the properties, a virtual tour, local information about Vail, and booking!

Tap the button to view the website, or click through the screenshots below.

Medawar Jewelers Clear Pouches

Wed, 19 Jul 2023 13:48:50 GMT

We recently created these personalized, clear pouches for Medawar Jewelers! These pouches are perfect for everyday use or traveling to store toiletries, make-up, or tech accessories. It's stadium ready and easy to spot what you need and the removable clip/wrist strap make it easy to grab and go!

For more information about the pouches click here!

(810) 373-9293

https://www.behindyourdesign.com/

New Website for Irish Tavern Waterford and Madison Heights

Tue, 11 Jul 2023 15:41:46 GMT

New Responsive Website Design!

Check out the new website we designed for Irish Tavern Waterford and Madison Heights!

Irish Tavern is a fun, local pub that serves good drinks, food and provides an entertaining environment for customers! They offer a variety of different foods and drinks and has something for everyone. Irish Tavern has different specials every day of the week and lots of entertainment in forms of trivia, karaoke, euchre, and comedy.

The website contains their menu, events, specials, rewards, and reviews!

Tap the button to view the website, or click through the screenshots below.

LAFF Pathway Paddle & Pedal Event

Thu, 06 Jul 2023 14:19:45 GMT

On June 9th, 10th and 11th LAFF Pathway hosted the 2023 Paddle & Pedal event! They had tons of activities like kayaking, biking, and expert workshops all free of charge. Along with those activities they also had some impressive music from DJ Toad Throttle Up and bands from A Joyful Noise Music Studio. The event had a ton of sponsors but the presenting sponsor was The State Bank. Three days full of food trucks, music, activities, and fun!

We teamed up with LAFF PAthway for this event and helped them design and create many products for this event! The flyers, backpacks, tri-folds, yard signs, and sponsorship flyers were all products we helped them bring to life. Read more about those products below!

https://www.behindyourdesign.com/

Dee Cramer BIM Team Kits

Wed, 28 Jun 2023 15:05:10 GMT

Dee Cramer asked us to create a Team Swag Kit for some of their offsite workers. We collaborated with them and chose some great quality products and personalized them with their logo and brand! These products are great for any company and are completely customizable. We offer so much variety for any team kit and can help you create the company swag you've been looking for.

If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

John P. O'Sullivan Groundbreaking Event

Wed, 28 Jun 2023 14:53:58 GMT

On Tuesday, June 20th Behind Your Design was asked to coordinate the John P. O'Sullivan groundbreaking event. In addition to the event coordination, we designed and produced the invitations, table cloths, feather flags, bags, and koozies to go along with the event. D&W Street Eatery provided a hot dog truck with all the toppings during this lunchtime event.

Owners Joanie O’Sullivan-Butler and Sean Butler are breaking ground on a brand new 200,000-square-foot warehouse in Grand Blanc Township. The facility, which will replace John P. O’Sullivan Distributing’s Flint Township warehouse, will help the company accommodate a growing roster of suppliers and continue creating job opportunities in the community.

Family owned and operated since 1976, John P. O’Sullivan Distributing, Inc. is proud to offer an incredible variety of premium, craft, specialty and import beers as well as hard seltzers, canned cocktails and non-alcohol beverages to retail establishments, restaurants, and neighborhood taverns across Bay, Genesee, Gratiot, Huron, Lapeer, Midland, Saginaw, Sanilac, Shiawassee, St. Clair and Tuscola Counties.

Supported by over 130 employees and state of the art operational systems, John P. O'Sullivan Distributing, Inc. navigates 25 delivery routes per day servicing the needs of over 2200 stores, bars and restaurants across our service area. Our dedicated employees work in a variety of positions, including administrative personnel, sales, warehouse, delivery drivers, recycling, and merchandisers. They take great pride in their low employee turnover and providing the highest level of customer service of any distributor in our service area.

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

BYD Summer Products

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 22 Jun 2023 14:51:52 GMT

Our summer products are out in full force! Some of our most popular products include our colorful beach towels, coolers in a variety of shapes, colors, and sizes. Along with those items we have a VIBE cup that doubles as a speakers so you can enjoy a refreshing drink and your favorite playlist all in one. We also have a collection of wine tote that come in a variety of colors.

All of these products are customizable to fit your business needs. We love all of our summer products and think you would too!

The Birches Mugs

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 21 Jun 2023 15:29:16 GMT

The Birches is a rental cabin company located in Inlet, NY. They contacted us asking about a mug design and we couldn't have been more thrilled! This mug has so many different designs, patterns, and logos. It is a traditional 11 Oz. ceramic mug that is completely customizable to your liking!

If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

The View Lady Classic Wine Tumbler

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 14 Jun 2023 12:57:07 GMT

We're happy to be the Wine Tumbler sponsor for the View Lady Classic! This is the second annual event. This all-women's golf outing, welcomes first-time golfers for a day of golf and TONS of fun! Best of all, it's for a great cause — Delivering Hope!

Join us June 26th, 7:45am-4pm at Fenton Farms! Make sure you register to play here

If you're interested in this product for your business and/or event contact us at (810) 373-9293

New Website for Artistic Pools & Concrete

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 08 Jun 2023 15:55:49 GMT

New Responsive Website Design!

Check out the new website we designed for Artistic Pools & Concrete!

Artistic Pools & Concrete is f amily owned and operated, they have been selling and installing inground pools in Michigan since 2009. Through quality pool installations and professional customer service, they have successfully delivered years of customer satisfaction. They not only install pools, but they maintain, service, and renovate!

The website contains a list of pools, seating options, landscape lighting, equipment, accessories, services, about us page, and a contact page.

Tap the button to view the website, or click through the screenshots below.

Behind Your Design Wine Totes

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Jun 2023 16:44:11 GMT

We designed our very own Wine Totes!

This wine tote is a great way to carry your favorite wine bottle in style. The Insulated Bottle Tote features an adjustable strap making it easy to carry crossbody or over your shoulder. The PEVA lining is heat sealed to prevent leaking and you can store small items in the front zipped pocket. It is perfect for boating, golfing, travel, long hikes and so much more!

If you're interested in this product for your business contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Fenton Bark Dog Water Bottles

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Jun 2023 15:48:24 GMT

We made these Dog Bowl Bottles for Fenton Bark grooming salon!

The water bowl is made of lightweight, heavy duty, shock and scratch resistant, 100% BPA free, Tritan™ material. The easy grip handle makes it convenient to carry even on long walks with your dog. It is equipped with a detachable silicone bowl which discreetly slides off the base of the bottle when it is time to re-hydrate your dog. The anti-slip base makes it very easy for your pets to drink from it, and the large capacity ensures your dog is sufficiently hydrated.

If you're interested in this product for your business contact us at (810) 373-9293 or www.behindyourdesign.com/contact

New Logo Design for Birmingham Cosmetic Surgery

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 12 May 2023 14:32:08 GMT

Take a look at our new Logo Design for Birmingham Cosmetic Surgery!

Birmingham Cosmetic Surgery offers a full array of services, both surgical and non-surgical at five locations in Southfield, Port Huron, Dundee, Plymouth and Brownstown, Michigan. These services range from breast, body, & facial procedures, botox & fillers, chemical peels, microdermabrasion, and facials. A talented, board-certified cosmetic surgeon with more than thirty years of experience, Dr. Rifai uses only the finest equipment in this clean, state-of-the-art facility. He offers the latest and safest procedures available, coupled with an eye for artistry. Your consultation with him is unhurried as he takes the time to truly understand what you’re looking for. Dr. Rifai is devoted to improving the way you look, the way you perceive yourself, and the way others see you.

Learn more about Dr. Rifai and Birmingham Cosmetic Surgery here.

For this design Behind Your Design created four versions of the logo in black, gold, navy, and white for use on a variety of backgrounds. At BYD we will take the time to capture your goals and ideas and create your logo to best market to your target audience.

Need a new logo design? Get started today!

Call us at (810) 373-9293

DeeHive Launch Party

Thu, 04 May 2023 17:59:16 GMT

M365 DeeHive Launch Party for Dee Cramer in Holly, Michigan

How do you celebrate culminating the end of a multiple year company software integration? With a launch party of course!

Behind Your Design worked with the Dee Cramer team to develop and bring their vision to life for the party. The event was held in their Dee Cramer University space in Holly, Michigan.

Guests walked into a DeeHive (Bee Hive) themed space complete with honey themed cocktails, food and decor.

The team at Behind Your Design create the labels for the custom Honey Jars, provided the beverage napkins, coasters, custom wooden swizzle sticks and pullovers for the staff who came to the launch. We also created a custom Bee Costume which made an appearance and joined in the festivities.

The food was provided by D&W Street Eatery which customized the menu to feature bite sized chicken and waffles, smash burgers, brie and ham sliders and street tacos. The signature cocktail was a DeeHive bourbon drink featuring a honey stick drizzle and garnished with a wooden stir stick designed with their logo.

Gerych's Flowers provided the stunning floral arrangements, table cloths and lighting to elevate the space.

The weather was amazing, so there were games set up outdoors for people to enjoy during the event as well.

Thank you to Dee Cramer for choosing Behind Your Design to produce your launch party. We were proud to be part of your event and look forward to working with you again in the future.

Are you ready to book Behind Your Design to help plan your next event? Call (810) 373-9293 to schedule your consultation today!

New Website for Heat Treating Services

Fri, 28 Apr 2023 15:04:55 GMT

New Responsive Website Design!

Take a look through the new website we made for Heat Treating Services!

HTS is a family-owned and operated supplier of premier heat treating and quality services. They serve the automotive, military, railroad, mining, heavy truck, agriculture, recreational and other industries. Their market area primarily covers the North Eastern portion of the United States and Canada.

The website contains a list of industries served, stats, certifications, core values, videos, plant locations, a quality assurance page, a measurement & testing page, about us page, a careers page, a list of services, and a contact page.

Tap the button to view the website, or click through the screenshots below.

New Website for Pairadocs Dental Group

Thu, 13 Apr 2023 18:04:03 GMT

New Responsive Website Design!

Explore the new website we made for Pairadocs Dental Group!

Pairadocs Dental Group is a Family dental office located in Flint, Michigan. Services range from cosmetic, preventative, & restorative procedures, dentures, implants, teeth whitening, and complete smile makeovers! Here patients are treated like family. They are also currently accepting new patients!

The website includes lists & descriptions of services, information about the dentist Dr. Bush, patient information & forms, practice policies, and a contact page.

Tap the button to view the website, or click through the screenshots below.

New Website for D&W's Street Eatery

Wed, 05 Apr 2023 18:56:33 GMT

New Responsive Website Design!

Take a look at this new website we designed for D&W's Street Eatery!

If you’re looking for a caterer or a unique all in one food truck for a special event, D&W’s Street Eatery is a great way to give your guests a wide range of options with speed, quality and presentation. There’s quite the variety from Latin American, to old-fashioned BBQ and even plenty of vegan eats! Whether you’re craving fresh street tacos, flaky fresh burritos, a simple tasty tender pulled pork sandwich, or tasty sweets like donut holes - you’ll find it here! So, hurry up and book ‘em for your next event.You won’t regret it!

Their website includes catering information, a food truck request form, food truck calendar, a bar services request form, an about us section, menu, and vendor information.

View screenshots below, or click the button to view the website.

New Website for Drop Tine Drone

Wed, 05 Apr 2023 17:37:08 GMT

New Responsive Website Design!

Check out this new website we designed for Drop Tine Drone!

Drop Tine Drone Services utilizes a state of art, thermal imaging drone to provide a multitude of services. Whether you are looking for a lost pet, recovering the deer of a lifetime, interested to see what and where various wildlife reside on your property, or just want a real time view of your hunting or farmland, we have the solution for you.

The website includes a list of services with videos, FAQs, client success stories, and contact information.

View screenshots below, or click the button to view the website.

New Logo Design for Cheney Limestone

Wed, 29 Mar 2023 14:25:32 GMT

Check out our new Logo Design for Cheney Limestone!

Cheney Limestone Company is one of only a handful of limestone producers in Michigan manufacturing high-calcium agricultural lime. Their aglime is also a registered organic input for use in organic farming. In addition to aglime, they produce several crushed stone products which are generally used for road or parking lot base, sewer or railroad ballast, landscaping, erosion control, and the stabilization of wet ground.

View screenshots below, or click the button to view the website.

Need a new logo design? Get started today!

Call us at (810) 373-9293

We look forward to hearing from you!

New Website for Airtech Equipment

Fri, 24 Mar 2023 18:26:05 GMT

New Responsive Website Design!

We designed a new website for Airtech Equipment!

Airtech Equipment, is your source for high-quality, integrated heating, filtration and cooling solutions. They represent the most robust line of products on the market, from high-tech heat exchangers, chillers, control systems, pumps, tanks, boilers, filters to a full complement of replacement parts. They offer engineered solutions for every scale of project in every major commercial or industrial application.

Airtech's website includes a list of product and manufacturer information, a featured project gallery, an about section, Airtech Automation information, servicing locations, and contact information.

View screenshots below, or click the button to view the website.

New Website for Mid-Michigan Gastro

Wed, 15 Feb 2023 18:42:46 GMT

New Responsive Website Design!

We're happy to have helped Mid-Michigan Gastroenterology on their new website!

Their website includes a list of common conditions, prep instructions for procedures, an about section, employment information, servicing locations, contact information, and a patient portal login.

See below for screenshots or click the button to view the website.

It's Expo Season - Attract New Customers and Retain Your Current Ones

chelsea@behindyourdesign.com (Chelsea Mills) — Sun, 15 Jan 2023 19:32:35 GMT

Attracting new customers in 2023 is as easy as 1, 2, 3 with Behind Your Design

Whether you are attending a trade specific conference or are displaying at a community wide expo, an expo booth is a great way to showcase your company's products or services to a large audience of new and current customers. Some key benefits of having a booth at an expo include:

Increased brand awareness: Expos typically attract a large number of attendees, which can help raise awareness of your company and its offerings.
Direct customer engagement: Having a booth at an expo gives you the opportunity to directly interact with potential customers, answer their questions, and demonstrate your products or services.
Networking opportunities: Expos are a great place to network with other industry professionals and make valuable connections.
Lead generation: Expos can be a great way to generate leads for your business.

Overall expos are great opportunity to increase awareness of your brand, direct customer engagement, network with others in the industry and generate leads. It can help companies to connect with potential customers and showcase their products or services in a face-to-face setting. Continue reading to learn about how Behind Your Design can help make expo season as easy as 1, 2, 3!

Step 1 - Expo Booth Design

When considering your expo booth design it is important to consider the design and layout of a booth or display area used at trade shows, conventions, and other events. You booth should be designed to effectively showcase your company's products or services and attract visitors to the booth.

A well-designed booth should be visually appealing, easy to navigate, and provide clear messaging about your company and its offerings. Elements such as lighting, color, and branding should be carefully considered in the design process. Behind Your Design can assist with creating a custom design for a company's booth as well as producing the products, including table cloths , banners , backdrops , lighted signs , pull-up and retractable banners and much more .

Step 2 - Branded Apparel

Branded clothing and apparel can be used by your business to increase brand awareness and promote your company, both during a trade show and beyond.

Wearing branded clothing can make employees easily identifiable to customers, and can also serve as a walking advertisement for your business.

Additionally, it can promote a sense of unity and professionalism among employees.

Whether you are looking for t-shirts , polo shirts , sweaters , hats , socks or anything else your employees (and customers!) might wear Behind Your Design can help.

Step 3 - Printed Marketing Materials and Promotional Products

You've attracted a customer to your booth, now what? Promotional products can be an effective way to market a business because they can help to increase brand awareness, generate leads, and build customer loyalty.

They can also be used as a way to thank customers for their business or to incentivize them to make a purchase. Additionally, promotional products can be a cost-effective way to reach a large audience, as they can be distributed at trade shows, events, or through direct mail campaigns.

In addition to promotional products it's important to have information ready to hand out to customers in the form of printed materials like flyers, rack cards, as well as your business cards . Behind Your Design can help with the design and printing of a variety of print products that will help your business stand out from the others.

Contact Behind Your Design today to get started.

Fenton High School Umbrellas

Fri, 13 Jan 2023 19:08:56 GMT

The Fenton High School Class of 2023 is selling umbrellas to raise money for Project Graduation! (With the help of Behind Your Design) These umbrellas feature a soft, foam handle, and they are sure to keep you dry in rainy weather. They are selling for $30 each.

If you're interested contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Devil Pig Apparel Sale

Fri, 09 Dec 2022 18:49:50 GMT

We designed this ad for Devil Pig Apparel featuring limited edition merch! Shop tank tops, hoodies, t-shirts, hats, and more for the adventurous in your life. Or treat yourself to these wonderful deals this holiday season!

Spend $50+ for 20% off entire order

Spend $100+ for 25% off entire order

Sale Ends: December, 20, 2022

New Website for JP O'Sullivan

Thu, 18 Aug 2022 18:21:23 GMT

New Responsive Website Design!

We're happy to have helped JP O'Sullivan on their new website!

Their website includes a history of the company, a portfolio, a list of retailers, retail opportunities, a list of suppliers, employment information, a community involvement page, contact information, and links to social media accounts.

See below for screenshots or click the button to view the website.

Traveling Taste In Fenton August 17th!

Wed, 10 Aug 2022 17:00:41 GMT

Enjoy food from a variety of local restaurants at the Traveling Taste in Fenton, August 17th, 4-8pm! Take part in the Grand Prize Drawing for a chance to win gift cards to participating restaurants totaling $500! Tickets are $15 in advance or $20 on the day of the event. See the flyer below or click the button for more information or to buy tickets.

List of Participating Restaurants:

Andiamo of Fenton
Beale St. Smokehouse BBQ
Big Apple Bagels
Ciao Italian Bistro & Wine Bar
Corner Bar & Grill
Crust - a baking company
Fenton Fire Hall Kitchen & Taproom
Fenton House
Fenton Winery & Brewery
Ice Cream Garage - Linden
Jersey Mike's Subs
La Marsa of Fenton
Savvy Sliders - Located in Chamber parking lot
Serendipity Spa of Linden
The Cheese Lady
The Laundry
Tropical Smoothie Cafe
2941 Mediterranean Street Food
Xolo Fenton

New Website Design for Cheney Limestone!

Fri, 05 Aug 2022 18:19:59 GMT

New Responsive Website Design!

We've helped to develop a new website for Cheney Limestone! The site includes their products and services, and history, contact, and employment information. Click the button or see the screenshots below to view!

New Website Design for Onyx Excavating!

Mon, 25 Jul 2022 16:00:00 GMT

We were happy to help Onyx Excavating with creating a new website!

Onyx Excavating provides services for all your excavating needs! The new website includes a list of services, each with their own page and contact information to quickly get in touch about starting a project. Look at screenshots below or visit the website!

New Website Design For The Flint River Watershed Coalition!

Wed, 20 Jul 2022 16:16:36 GMT

We are honored to have been able to work with The Flint River Watershed Coalition to create their new website!

The new website features information about recreational activities on the river, educational information and sources, ways to help protect the river, community involvement programs, environmental emergency contact information, events, volunteer organizations, publications, contact and donation information, and much more! See photos of pages below or click the button to visit the website.

Promotional Backscratcher Feature

Tue, 21 Jun 2022 17:00:03 GMT

A Unique Item To Be Sought After

Know that feeling when you have an itch you juuuuust can't reach? Well look no further than these striking backscratchers we made for Peabody Insurance!

When someone has an itch that needs a scratch they will be sure to call you by name when looking for this handy-dandy backscratcher. These backscratchers also have a shoe horn on the opposite end to help you and your customers connection get on its feet and hit the ground running with your clever promotional branding.

Not only do backscratchers have practical use, they also can have practical advertisement! Anytime someone uses it, they will read what's on it, and they are going to think of you or your business. These are sure to strike up a conversation with your name on such a unique item. Using charming lines such as "We've had your back since 1919!" will be sure to produce a laugh and have users view your company as a reliable and trusted business that they can use.

Choose from multiple colors and add custom messages to pair with your brand's logo. These backscratchers can be used for gifts or to give out at tradeshows and events. They are handy to keep around the house or in the office. Light, colorful, durable, and thin they are made for ease of use and perfect for any business to promote their dedication to their customers.

Contact Behind Your Design to create backscratchers and/or other promotional items for your business today!

Featured Product: Promotional Candy

Sun, 12 Jun 2022 08:01:01 GMT

Why Branded Mints and Candy For Your Business is a No-Brainer

Customized mints and candy are a fantastic and versatile way to promote any type of business! They can be placed and shown anywhere for any occasion including; meetings, tradeshows, mailing promotions, events, holidays, gift baskets, goody bags, lobby areas, and fundraisers. They are very customizable, with choices from a variety of different flavors and colors. With both sides of the wrapper useable, you have a great opportunity to convince the customer to employ your business, with logos, slogans, phone numbers, e-mails, website addresses, street addresses, a custom message, patterns, and the application of an entire spectrum of color.

Recent research with customers of businesses that offered mints reported that 71% of customers felt more valued, 61% were more likely to return and recommend the business to others, and 69% felt more highly of the business. Taste and smell are also two of the strongest senses used in the recollection of memory. Research published by The Washington Post showed that peppermint stimulates the brain, improving memory and increasing alertness while helping it relax. Meaning mints will make your business more memorable! It is proven that complementary mints and candies improve and grow your business!

Custom-wrapped mints and candies are a low-cost way for businesses to make a statement, establish loyalty and create a lasting impression. The small mints make a big impact when you have tens, hundreds, or thousands ending up in the stomach and pockets of your customers daily. Someone doesn't have to have ever been to or know of your business to make an impression with custom wrapper packaging. Maybe a stray wrapper has fallen onto the ground near a trash bin. Someone will pick it up, be curious, and read the content, before throwing it away. Leaving them thinking about your business!

A List of How Custom Mint and Candy Wrappers Can Be Used To Promote Your Business:

1. Elevate Brand Recognition

- We recognize many things mostly by colors, images, and words associated with it. Use your logo and colors and make your candies and business memorable.

2. Help Customers Share Tailored Messages

- Think Taco Bell sauce packets. Use messages like "Thanks" "Good choice" "Pick me" or let them have fun and write their own message! This encourages sharing and will spread your brand!

3. Promote Key Priorities

- Such as catering, gift cards, loyalty programs, e-stores, social media and more. Get your message and business priorities out there with the easy traveling small candy/mint!

4. Engage Consumers

- Include your call to action, a coupon code, direct them to a website, or a QR Code sending them to social media they can follow to continually get your business on their feed. Find ways to influence your customers and get them coming back for more.

5. Promote New Products and Services

- Or old ones looking to gain traction. The good thing is that candies last a long time, meaning they can be used for years and for anything! Include them in a mailing promotion so they don't immediately throw your flyer away. They're going to want that candy.

Let's not forget the real reason everyone grabs a piece... THEY'RE TASTY!!! Who doesn't love a free mint or piece of candy?!

Contact Behind Your Design today to get custom wrapped mints and candies to promote your business!

Put Branded Merchandise to Work for Your Business

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 22 Apr 2022 20:40:27 GMT

Engage with your current customers, attract new customers and show your appreciation to your employees with branded merchandise.

Take a look around your desk or office - more than likely you'll see at least one branded merchandise item (also known as promotional products). Perhaps it's something as simple as a pen, mouse mat or mug or maybe you have something more substantial like an item of clothing or a bluetooth speaker.

Now think back to who gave you that item, or why you received it? What feeling does that give you? Perhaps it brings a smile to your face because someone you've become friends with gave it to you, maybe there is a funny story behind the item, or perhaps it makes you feel valued as a customer or employee of the company that gave you the item.

A 2021 Consumer Study by the Promotional Products Association International (PPAI) found that 94% of people like receiving promotional products and that 3 Out of 4 people keep a promotional item because it is useful.

To put it simply Branded Merchandise works..... but (isn't there is always a but) it is important to understand that the branded merchandise you are using needs to do a couple of important things, and this is where working with a local community partner like Behind Your Design can help:

Represent Your Brand
Behind Your Design knows that the branded merchandise that you choose represents your brand. We all recognize this scenario: Boss comes into the office with a branded YETI mug that a vendor gave him. Boss tells his secretary that 'we should get some of these to give to our customers'. Secretary goes online and sees that custom YETI's cost over $30+ and thinks, 'wow that's too expensive' so instead searches for 'cheap travel mugs'. Secretary finds a product that is only $5 per mug so they order 100 of them and send in their logo. Fast forward to 3 weeks later and the mugs arrive - logo is a little blurry and the mugs look and feel cheap. Boss sees the mug and says 'there's no way we can give these out to our clients' so the mugs get shoved in a closet and handed out to other employees on their birthday (join us for another blog on this later!).

So what can we learn from this. The most important thing to remember is that the items you hand out represent your brand (in most situations). For example, you are a financial advisor handling retirement accounts of $1 million + and you meet with a potential client. Rewind to the story above and you hand the potential client a $5 plastic mug - what thoughts are they going to have in comparison to if you handed them the $30 YETI mug?
Be Useful, Unique, or Provide Long Term Value
As mentioned earlier 3 out of 4 people keep promotional items. 75% of these people keep them because they are useful, 38% kept them because they are fun to have and 19% of people kept the product because they feel loyal to the company that gave it to them.

So, utilizing items that are useful and have long term value will help make sure people continue to use your project (and therefore remember you). Being unique can be a little more challenging, some items will be useful always and aren't necessarily unique - pens, notebooks, keychains for example - but other items can also be useful while still be unique. Remember when fidget spinners were all the rage? Every tradeshow or expo we went to people handed them out and everyone thought they were going to be unique until they walked into the show and saw that EVERYONE else was handing them out as well.
Fit Your Budget
In the earlier example we discussed the secretary who didn't think $30 was in her budget so went cheap. A defined budget and purpose could have helped guide the decision making process better. For example, you sell HVAC units to large commercial clients. The average cost of the product and installation is $20,000. Your budget for a thank you gift is probably going to be higher than someone whose average client spends $500 a year with them. It's also important to consider what the product is going to be used for and why it is being handed out
Be Relevant to Your Customers and Employees
This again is an area where working with a local company and leaning on their expertise can be vital. Quite simply what works in one area of the country might not in others. For example handing out pool toys probably won't be much use in Michigan but would certainly be popular in Florida!
Promote A Cause
Supporting a cause through your promotional items is a great way to help showcase your business. Sustainable products, fair trade sourced, products that give back to charities are all examples of ways you can use your branded merchandise to help make the world a better place.

Ready to use Branded Merchandise to help grow your business and reward your employees. Contact Behind Your Desig n today to get started.

Create Your Businesses Brand Book

Wed, 06 Apr 2022 15:06:41 GMT

Why does my business need a brand book?

A brand book is a resource that can help ensure your business maintains a consistent brand identity. The brand book, when used correctly, helps ensure that the look and feel of your businesses marketing efforts are consistent and 'on brand'. This consistency will then help your customers recognize your brand.

A brand book helps to maintain consistency

Contact Behind Your Design and get control of the look, feel and branding of your business: (810) 373-9293

PPAI Expo 2022

Sat, 15 Jan 2022 23:44:25 GMT

Behind Your Design's very own Chelsea Mills was invited to talk to PPAI Live during the expo - watch the video below:

The Behind Your Design Team had such a great experience at the 2022 Promotional Products Association International (PPAI) Expo . As well as meeting so many great new manufacturers we were excited to strengthen our relationships with many of the manufacturers we work with currently.

We are excited to be able to work directly with manufacturers and suppliers to be able to offer our clients unique and effective branded merchandise and promotional products to help boost their marketing to both current and new customers as well as employees.

Studies show that 85% of promo product recipients remember the advertiser. Behind Your Design can help you make branded merchandise a successful part of your marketing strategy for 2022 and beyond.

The Expo provided us with a great opportunity to meet with manufacturers and supplies to see and feel the newest branded merchandise items on sale as well as attending educational classes to provide us with marketing ideas to help our clients integrate branded merchandise and promotional products.

For some added excitement at the Expo Behind Your Design Owner, Chelsea Mills, was selected to appear on the PPAI Expo Live webcast to talk about our experience attending the show in 2020 and then again this year. You can view the video at the top of this page:

Finally, not trip to Las Vegas would be complete without having a little fun and the Behind Your Design Team certainly did that! On Sunday, before the PPAI Expo began we explored the Strip and thoroughly enjoyed watching the water fountain show at the Bellagio ( click here to learn mo re).

Then on Wednesday night we were thrilled to attend the first ever Promopalooza Party at Allegiant Stadium, home of the Las Vegas Raiders . We loved touring the stadium, visiting the locker room and walking the field - what a unique experience.

Interested in learning more about how branded merchandise and promotional products can help grow your business and help with employee recruitment and retention? Learn more on our website or give us a call (810) 373-9293.

City of Linden

Wed, 05 Jan 2022 16:54:51 GMT

Take a look at all the cool stuff we have created for the City of Linden!

City of Linden logo design!

City of Linden website!

City of Linden car decals !

City of Linden truck decals!

City of Linden sandwich board!

Chatham House Interiors Custom Hang Tags

Mon, 20 Dec 2021 17:58:50 GMT

We loved creating these custom hang tags for Chatham House Interiors!

The benefits of custom hang tags are many, yet businesses tend not to utilize their power enough. Here are some reasons to have custom printed hang tags. Custom hang tags are representatives of your brand and send a message of your brand to your target audience. Custom hang tags can effectively and efficiently make your customers aware of the benefits of your product or business.

Interested in having custom hang tags made?
Give us a call today! (810) 373-9293

Brighton Area Schools Logos

Thu, 09 Dec 2021 20:47:20 GMT

We loved creating these Brighton Area Schools logos!

The Importance of Your Logo for your Organization:

A logo can quickly grab viewers’ attention and communicate an organization's core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your organization or business by its appearance – can work to your advantage, if you have a solid logo to speak for your organization.

A logo is an organization's first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the company. Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your organization does – and, more importantly, how it makes them feel.

Interested in having a logo made for your organization or company?!

Give us a call today! (810) 373-9293

Serendipity Spa of Linden Mugs

Wed, 08 Dec 2021 18:00:15 GMT

Look at these new mugs we made for Serendipity Spa of Linden!

How cute are these stainless steel insulated travel mugs?!

Why should your company should give out customized travel mugs?

Impressions from insulated mugs will pay off because people spend a lot of time with their drink-ware. Their mug is with them on their commute, at their office desk, at home and even on vacation, where the logo is prominently displayed for others to see.

Want to get some customized mugs for your business?!

Give us a call today! (810) 373-9293

New Die Cut Truck Decals for City of Linden

Tue, 02 Nov 2021 12:58:11 GMT

Checkout these new customized die cut truck decals we made for the City of Linden!

Why should you be using die cut stickers for your business?

Die-Cut Stickers Stand Out

Die-cut stickers stand out more than other stickers because of their shape, which is essential when you want to capture someone’s attention. Most people will only glance quickly at a sticker, meaning that you have less than a few seconds to get their attention. You can be certain that a die-cut sticker will be able to do that more effectively than a standard sticker..

When you go out next time, look around and see what types of stickers people are most likely to put on their personal items. You’ll find that die-cut stickers tend to rule the roost. Space on personal items is at a premium, so people will choose to display stickers that they think look cool and really resonate with them. And few things look quite as cool as quality die-cut stickers. So, if you want to have a better chance of your sticker being put in a prominent place on someone’s personal items, then you need to invest in die-cut stickers. Don’t forget that when someone puts your sticker on their laptop, for example, they aren’t the only ones who will see it. Everyone else who is in their vicinity when they are using their laptop will also see your sticker.

Want to get some customized die cut stickers for your business?!

Give us a call today! (810) 373-9293

New Customized Perka Travel Mugs for Sunrise Land Group

Mon, 25 Oct 2021 17:11:04 GMT

Checkout these new customized travel mugs we made for Sunrise Land Group!

Why should your business have customized travel mugs?

Travel mugs makes a stylish way to get your brand into your recipients homes, office and cars as these ensure repeated impressions when the users use these over and over again.

We loved them so much we ordered them for BYD too!!

Everyone needs a travel mug for both office and travel. Your employees will love to use these stylish corporate gifts that will look good on their work desks too. Every time they see the logo and business message on these, they will feel really proud to be associated with your business!

Want to get some customized mugs for your business made?!

Give us a call today! (810) 373-9293

New Banner for Serendipity Spa of Linden

Thu, 21 Oct 2021 20:40:37 GMT

Checkout this customized banner we made for Serendipity Spa of Linden!

Why should your businesses get a banner?

An appealing banner compels your audience to stand back and read your message. Banners play a vital role in advertising your business to a large group of people. Whatever you need, from advertising a business, to promoting a brand or announcing a city-wide event, the use of banners are only limited by your creativity.

Banners are mostly used outdoors. They’re placed on the side of a road, on a pole, or hung somewhere people can see it. Essentially, outdoor banners promote your products and services, increases your brand’s popularity, and draws in customers as effectively as any other marketing method.

Banners can either be large or small. They can say what you want, display what you want, and be placed where you want. In short, banners are incredibly versatile. Individuals, businesses, and even cities can all use banners to market, promote, or simply wish a ‘happy birthday’. Because banners are durable and weatherproof, businesses in particular really benefit from the ability to advertise outdoors. Banners can advertise your brand, promote special sales or events to an unlimited number of people.

Customized Coolers Make the Perfect Holiday Gift

Wed, 20 Oct 2021 19:01:54 GMT

Checkout these new customized coolers we made for Marathon Oil Company & Pure Barre Grand Blanc!

In search of a good holiday gift for your staff or clients?? These customized coolers are the perfect thing!

Giving your employees customized coolers helps them understand that your company values them on and off the job. Employee satisfaction is not something to undervalue – and the effect of satisfied, happy employees on your business can be tremendous and the impact can be significant.

Promotional products are an excellent marketing strategy that has stood the test of time. Products like these custom coolers generate value for customers while they act as walking billboards for your brand.

Products are a way through which brands can tangibly connect with customers. They provide a means to convey that the brand cares about its customers’ needs. Carefully thought-out products like coolers help develop personal relationships with the audience.

Want a custom cooler for your business??

Give us a call today! (810) 373-9293

New Customized Table Cloth & Shot Glasses for Mortgage 1

Tue, 19 Oct 2021 18:25:18 GMT

Checkout these new customized shot glasses & table cloth we made for Mortgage 1!

Hosting an event for your company sometime soon? Having a company holiday party this season?

These customized shot glasses are perfect for a night of fun while staying on brand!

Make sure your company stands out at the next trade show or event with a customized table cloth!

Give us a call today! (810) 373-9293

Fenton Boys Golf Outing

Tue, 19 Oct 2021 15:46:31 GMT

Checkout these customized items we made for the Fenton Boys Golf Outing!

We created the fun stress balls, ball markers, program for the event, all the sponsor signs, the poster/flyer, thank you notes, the large check, and the drink tickets!!

Why should your businesses event have flyers?

Flyers are Palpable and Tangible

You can hold or carry flyers physically, meaning that as long as they are well designed, they can have a very significant effect on the audience just upon the first initial glance. They can therefore readily capture the attention of the target person. People also have a knack of loving and preferring things that they can touch. By going for a perfectly and professionally designed flyer, you can use this mode of promotion that completely stands out from the rest. The quality finish on the flyers ensures that your audience can grasp them and read, making a major difference if compared to other modes of event promotion.

Why should your business have customized products at your next event?

Customization is a great business strategy because it makes customers happier; and happy customers are repeat customers! On top of that, customizing products used for yourevent will increase the attention and awareness of your brand to the outside world.

Want to get some customized items for your next event?!

Give us a call today! (810) 373-9293

New Customized Mugs for Sunrise Land Group

Mon, 18 Oct 2021 16:04:25 GMT

Checkout these new customized mugs we made for Sunrise Land Group!

Why should your business have customized mugs around the office?

Personalized coffee mugs provide you with a unique opportunity to brand and market your company in a manner that is effective and useful.

Printed mugs tend to be versatile, as they can be used at home or in the office for drinking purposes, or as vases and penholders. Regardless of how the mugs are being used by their owners, every day they are in use, you get to achieve repeated brand awareness. This means that the tailor-made message you had printed on the mugs will constantly be there, and will act as a reminder that your company is still in business.

Daily Visibility to Customers

All over the world, people are going on a coffee craze especially in the morning before starting their day. This is where the custom coffee mug with your business name, logo and catchphrase starts to show its effectiveness in making customers retain your business name in their mind. Let your business name and identity be visible to your customers every single day with a custom coffee mug!

Want to get some customized mugs for your business made?!

Give us a call today! (810) 373-9293

New Business cards for Corner Bar & Grill

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 12 Oct 2021 16:44:36 GMT

Checkout these new business cards we made for The Corner Bar & Grill!

Why should your business still be using business cards?

As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.

Business cards can go wherever you go, making them an essential mobile marketing tool if your business requires you to travel frequently. If you often attend industry trade shows or business conventions, for instance, business cards can facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. By keeping a stack of business cards with you at all times, you have the opportunity to continuously market your business to everyone you meet.

Business cards play a significant role in creating opportunities. They help increase sales due to the power of personal networking. Remember that with a solid networking plan, your business can build a true brand identity .

Business cards help significantly in creating a chain of personal relationships.

Have a unique idea for your business cards? Let us make your vision a reality!

Give us a call today! (810) 373-9293

New Postcards for AAM

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Oct 2021 13:47:49 GMT

Checkout these new postcards we made for AAM!

Postcards are an inexpensive and effective way to market your business via direct mail. If you’re a small business owner, you already know postcards – the quintessential mini billboards of marketing – are a quick and cost-effective way to reach customers with your message.

Postcards can focus on specific zip codes, carrier routes, residences or business-to-business, sent to households of certain income brackets, property values, ages, purchasing habits, lifestyles, hobbies and even demographics. If your customers are on the grid, you can find them and let them know you’re there and have what they’re looking for. The more targeted you make your mailing, expect to pay more for the more specialized services.

Postcards always have been a personal way of delivering a message to friends and family, which may account for why they are so readable for customers. Whatever the reason, people tend to treat postcards as a personal message from the sender – even a business if the card is prepared in a personal manner. The postcard can be that first meeting, the handshake that says, “You can trust me with your business.”

Want postcards for your business?!

Give us a call today!
(810) 373-9293 • www.behindyourdesign.co m

New Die Cut Stickers for DaniJo Hawkins Pottery

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Oct 2021 12:21:54 GMT

Checkout these new die cut stickers we made for DaniJo Hawkins Pottery!

Why should your business have promotional stickers??

With advertising, repetition matters. That is why you often hear the same radio ad for weeks at a time. The more often people are exposed to your message, the more likely they are to take action. Unfortunately, most traditional tactics are very expensive, making them inaccessible to small businesses. Promotional stickers solve this problem because they are an easy, inexpensive way to repeatedly get your brand in front of the customer and prospects.

Online marketing is highly effective, without a doubt, but it’s a pretty crowded space and is slowly becoming overly saturated to the point where people are developing ad blindness. The advantage with promotional stickers is that they help you stand out from the crowd. While everyone is running to grab people’s attention online, you can take advantage of the now less crowded offline space.

You might not know that stickers have come a long way since the days of those large, white rectangles applied to bumpers that encouraged you to vote for some politician or other. A big trend has been covering your laptop in them!!

Nowadays, you can get them in a wide range of shapes and sizes, and they can be applied to pretty much anything, from windows, walls and floors to buses, phones and even people. Want a sticker to cover an entire shop window? Not a problem. Whatever your mind can dream up, it can be made. The great thing about this is that it’s easier than ever to come up with a memorable and fun sticker design, which people will remember.

Any and all DaniJo Hawkins Pottery is hand built or made on the pottery wheel! With each purchase she is including one of these die cut stickers!

Want die cut stickers for your company??

Give us a call today! (810) 373-9293

NEW RESPONSIVE WEBSITE launched for Positive Pawz Training

Tue, 05 Oct 2021 12:57:04 GMT

NEW RESPONSIVE WEBSITE launched for Positive Pawz Training!

We just launched a new responsive website for Positive Pawz Training!

Positive Pawz Training specializes in Reward Based Dog training using only positive reinforcement methods! They offer a variety of training classes which, include group classes puppy to alumni and private training sessions in your home or locally out and about.

Head to their website https://www.positivepawz.com/ or give them a call at (810) 965-6888.

NEW RESPONSIVE WEBSITE launched for 4square Advisory Services

Thu, 16 Sep 2021 15:58:48 GMT

NEW RESPONSIVE WEBSITE launched for 4square Advisory Services!

We just launched a new responsive website for 4square Advisory Services!

4Square Advisory Services evaluates the current investments of each customer while taking into account their goals, the risks, and more. Use 4square for all your personal investment needs today!!

Head to their website https://www.4squareria.com/ or give them a call at (800) 934-6454

New Business Cards for Sunrise Land Group

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Aug 2021 12:43:33 GMT

Checkout these clean new business cards we did for Sunrise Land Group!!

Looking for a way to grab a clients attention? Our luxurious business cards not only look great, but they feel great as well.

Get started today! (810) 373-9293

New Business Cards for Mortgage 1 - Fenton

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 13 Aug 2021 17:22:40 GMT

Check out these new quality Business Cards Design for Mortgage 1 - Fenton!!

Looking to step up your marketing game? Let the clients feel the difference with our quality business cards.

Get started today! (810) 373-9293

New Logo Design for Kid Konnect

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 13 Aug 2021 17:07:09 GMT

Checkout this clean new Logo Design we did for Kid Konnect LLC!

In need of a new logo?

Beer Garden Event Design

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 13 Aug 2021 15:42:57 GMT

Checkout this awesome "Beer Garden" we made for an Serendipity Spa of Linden event

Looking for a fun, creative event design?

Get started with BYD today! (810) 373-9293

New Logo Design for Second To Family Home Health Care

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 05 Aug 2021 16:45:56 GMT

Checkout our new Logo Design for Second To Family Health Care!

Need a new logo design? Get started today!

Call us at (810) 373-9293

We look forward to hearing from you!

The Fenton Street Experience

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 16 Jul 2021 18:07:13 GMT

Event Design

Have you attended The Fenton Street Experience? If so you probably recognize the design! We had the pleasure of designing all of the print material such as directional signage maps, barricade covers, posters and more!

Are you in need of event design? We can certainly help! Contact us today to get started:

(810) 373-9293

Custom Beach Towels

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 16 Jul 2021 18:00:32 GMT

Be the energy you want to attract!

Checkout these new colorful and luxurious Turkish beach towels with custom quotes!

Interested in cool swag for your business? We have you covered. Contact us today:

(810) 373-9293

Peabody Magazine

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 16 Jul 2021 17:54:36 GMT

Go the extra mile...it's worth it!

Our friends over at Peabody Insurance wanted to go the extra mile by creating a magazine for new and existing clients to easily navigate through their services and get to know the team. We are so excited with how these turned out!

In need of printing services? Look no further. We offer high quality design, with exceptional pricing packages. Contact us today:

(810) 373-9293

JOC Trade Show Booth Design

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 09 Jul 2021 20:02:36 GMT

Stand out from the crowd with custom trade show booth design

So beyond pleased with how our �� turned out for JOC Sales. We love to see our products and designs in action.
You can also checkout the website we did for JOC here: https://www.jocsales.com/

Interested in our services?

Get started today
www.BehindYourDesign.com
(810) 373-9293

Get Your Fedora On!

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 09 Jul 2021 19:59:57 GMT

NEW PRODUCT ALERT - Custom Fedoras

NEW PRODUCT ALERT now available for customization through BYD. These fedoras are such a cute, fun way to get your name out there. Wether it be for a fun event, for sale in the shop/office or just to hand out to customers- these fedoras are a HUGE hit.

Give us a call to get started today! (810) 373-9293 or visit our website here: https://www.behindyourdesign.com/

These PB fedoras are now for sale at Pure Barre - Grand Blanc get out there and check them out

Business Cards

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Jul 2021 14:54:20 GMT

Do you remember the last time you gave someone your business card?

Do you remember the last time you gave someone your business card? Perhaps it was at a social gathering or local business event. If the experience was like most people’s, the recipient took a quick glance at your business card, said, “Thank you,” and quickly put the card in his wallet or her purse. What do we call this in business? An opportunity lost.

All business owners understand their fixed costs: rent, utilities, and equipment. However, more intangible costs are still real, yet often more difficult to discern – like business cards that make no real marketing impact. Most every business owner has a pack or two of their business cards in the drawer. They contain the expected information: name, phone number, address, and more. And many business owners don’t give the cards much thought. To them, they are just a means of communicating basic contact information. Yet, business cards that make little impact beyond simple communication are definitely an opportunity lost.

Picture these two scenarios:

It’s the third Friday of the month, and business owner Mark Carlson walks into the crowded country club as he has done for years. The monthly Local Economic Meeting will soon get underway. Mark spots some friends – other local business owners – and quickly makes his way to the group.

“Hey, Mark. I want to introduce you to Rick Bardman. He was just saying he might need some heating and cooling work done at his office, so I mentioned your name.”

“Great,” says Mark and hands Rick his business card. Rick takes the usual polite look at the card and sticks it in a folder he was carrying. Suddenly, someone draws Rick’s attention away, and he exits the group. Later, he may barely remember the encounter. He certainly won’t remember the card. He may not even remember where he placed it.

Now picture this same encounter but with a twist: Mark walks into the monthly meeting with business cards provided by Behind Your Design of Fenton, Michigan. These are not your average cards but Akuafoil business cards in two radiant colors with a sparkling half tone foil finish. Mark hands one of the unique cards to Rick Bardman.

“Wow, cool card. I’ve never seen one like this before. Very professional.” Now Rick is studying the card more closely. As he does, Mark’s friend leans in to look.

“That really is cool. I don’t think I’ve ever seen a card like that either.” Now, the card is being passed around, and several people in the group are looking at it and talking. At this point, Rick Bardman has not left the group. He is still engaged, and he begins talking to Mark.

“So, I hear you do heating and cooling. I think I might have a project for you if you’re interested.” In a matter of minutes – sparked by a compelling and professional piece of marketing – a conversation starts, a relationship begins, and a possible project is in the works.

Research shows that 72 percent of people will judge a person or company by their business card. Further, the Statistic Brain Research Institute reveals that 39 percent will not engage a business that has a “cheap looking” business card. First impressions do matter. People will size up a person and his or her company in a matter of seconds based on a variety of factors, and the research shows that the quality of a business card is certainly one of them. According to John Williams of Entrepreneur magazine, a business card, along with a person’s clothing and manners, create a client’s first impression. A well designed, unique card provides a sense of professionalism and pride.

Would a successful business put a boring sign out front? A cheap looking banner to announce its business? No. Someone with great business instincts realizes that every impression matters – from the sign to the person to his or her business card. For example, Behind Your Design can provide special business cards made out of metal or plastic. Cheap and forgettable marketing items quickly lead to a diminished opinion. Yet, with an exceptional business card from Behind Your Design, the first impression will always be favorable and memorable.

It’s not only great quality or a unique look, however, that makes a business card stand out, be remembered, and spark further interest. Business cards impress in several ways. First, they are personal. We live in an age of texting and emails. Yet, the most memorable and impactful interaction is a significant one-on-one meeting. Often, that meeting will involve a business card. So, people should make the most of that moment. Rather than a poor quality or lackluster card, business owners should elevate their cards, so that every interaction can be more powerful. Business cards should be part of a marketing plan.

An outstanding business card will most likely cost more, however, it is a sound investment – like wearing an impressive dress or suit to a meeting. Images matter. An extraordinary business card – one from Behind Your Design - along with a firm handshake will make a strong impression. Also, people should keep their cards handy in several places, especially in a good-looking card holder. Then business owners will be prepared for any situation, whether a local meeting, neighborhood get-together, dinner with a spouse, or even a sporting event or airport meeting. There will never be an opportunity lost.

Further, when potential customers see a great business card, they quickly surmise that this is business person who makes great decisions. From that, they will most likely assume that the business person is quite competent and worth their business. Being prepared with a distinguished business card shows forethought and planning – respected and persuasive qualities in a person and business. When someone has no business card, has to dig around to find one, or produces a cheap looking or unforgettable card, the interaction is not only a lost opportunity but a negative marketing encounter that can do harm.

Fortunately, Behind Your Design can supply businesses with unique, special, and memorable business cards. Cards with different colors, finishes, and materials, like Akuafoil, Brown Kraft, Edge, Foil Worx, Luster, Natural finish, Painted Edge, Pearl, Raised Foil, Raised Spot UV, Plastic and Frosted Plastic, Square Shape (silk with spot UV), Flat Spot UV, and even Suede.

Of course, these many options are intriguing, so businesses should contact Behind Your Design to learn more. They will help create a great concept utilizing state-of-the-art features. Almost any design, color, finish, and material imaginable can be created by Behind Your Design!

People should never suffer a lost opportunity or damage to their professional reputation in the future. Instead, they should be prepared to always make a professional and successful first impression with the best business card possible. Someone who knows a great deal about success, former four-star general and 65th US Secretary of State Colin Powell, said, “There Are No Secrets to Success. It is the Result of Preparation.” So be prepared and be successful. Utilize extraordinary business cards from Behind Your Design. As the saying goes, “Opportunities don’t just happen. You (and Behind Your Design) create them!”

New - Responsive Website - Serendipity Spa of Linden

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 14 Dec 2020 16:27:48 GMT

NEW RESPONSIVE WEBSITE launched for Serendipity Spa of Linden

Just launched a new responsive website for Serendipity Spa of Linden!

Serendipity Spa of Linden accommodates all of your relaxation needs! They are Mid-Michigan's only Wine Spa and Day Bar! Enjoy a day of pampering in their salon and day spa, shop in their boutique, and have happy-hour all in one convenient location!

You can now request your appointments online, view the service menu and shop their amazing products!

Visit www.SerendipityLinden.com

Custom Face Masks

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 10 Dec 2020 20:23:59 GMT

Stay Safe this Holiday Season with custom face masks

Stay Safe this Holiday Season with custom face masks! We are in love with how these turned out for John P. O'Sullivan! They are the perfect gift for your employees and/or customers!

Gift Card Design for Serendipity Spa of Linden

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 02 Dec 2020 14:32:19 GMT

The gift that keeps on giving!

We LOVE how these Serendipity Spa of Linden gift cards turned out! Gift cards are powerful asset for your company, especially during a pandemic - they allow people to continue to help support your business and are great gifts! If your in need of a gift card designed specifically for your business, Behind Your Design has you covered!

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Serendipity Spa of Linden, Black Friday Gift Card Promo Sale is still happening!! Now until December 24th, when you purchase a $100 gift card, you get a $20 gift card FREE! They can be purchased in-store, via phone and online! Shop online now: www.serendipitylinden.com/shop

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& Fenton Candle Company has their candles in-stock at their location. If you're interested in curbside pickup, call us at: (810) 735-6868

NEW Logo design for Fenton Bark!

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 24 Nov 2020 15:01:42 GMT

Everything your Dog Needs!

NEW Logo Design created for Fenton Bark !

Fenton Bark is everything your dog needs! They offer grooming and self wash in the Fenton area! Make sure to check them out!

New Responsive Website - Legacy Assessing Services

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 05 Nov 2020 16:51:11 GMT

NEW RESPONSIVE WEBSITE launched for Legacy Assessing Services

Legacy Assessing Services is a full-service company of Assessors who have been working for Michigan Municipalities for over thirty years. We have extensive knowledge of all aspects of Michigan tax law and the working of Township, City, County and State Government. During our many years of working for local Municipalities, we have worked very closely with many government officials and have knowledge of much more than the assessing aspect of local government.

Visit www.legacyassessing.com to learn more!

Looking to create or update your website? Get started today!

www.behindyourdesign.com • (810) 373-9293

Website Update for H2O Restoration

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 19 Oct 2020 16:20:47 GMT

H2O Restoration are Mid-Michigan's premier disaster response and renovation company

H2O Restoration , headquartered in Linden, MI, needed an updated website that was responsive for mobile phone users as well as showcasing the high quality renovation, restoration and preventative work they perform to homes and businesses through Mid-Michigan.

To view their new website visit: www.leakfreehome.com .

Your Full Systems Integrator!

Thu, 30 Jul 2020 16:36:47 GMT

Get things done fast and simple with CTI Communication Technologies, Inc.

CTI is an independently, locally owned Managed Technology Services Provider (MTSP) serving Michigan businesses for nearly 30 years.

They provide one source solutions for installation and support of computer networks, business telephone, camera and PoE lighting systems, managed services, cloud and hosted applications, BDR and voice and data cabling. They take a consultative approach to their clients’ needs and make recommendations based on over 100 years of combined experience and expertise.

Best of all, CTI actively supports the community through their involvement with non-profit and other charitable organizations. Their goal is to add value, differentiate its services, and deliver strategic technologies with integrity and innovation resulting in the highest level of customer profitability, satisfaction and competitive advantage.

Interested in upgrading your technology systems? Visit CTI 's new responsive website to learn more about their services and fill out a service request form: www.cti4u.com .

Do you need help bringing your vision to life? Contact Behind Your Design today and launch your business to the next level of success!

CBD Products Proudly Made in Michigan

Mon, 13 Jul 2020 19:08:25 GMT

HI Hemp Company is Women Led, Veteran Owned, Michigan Grown.

Founded in 2019 by four friends and farmers, the Huffman’s and Ingrao’s put the H and I in the HI Hemp Company . With their diverse backgrounds, broad expertise and a great love for the hemp plant, a great partnership was formed.

At HI Hemp Company their approach to farming CBD hemp is based on science and sustainability. The company conducts research for the Michigan Department of Agriculture and Rural Development (MDARD) and focuses on how different insects affect CBD hemp, and the ways specific biocontrols can remediate them. Instead of spraying chemicals and pesticides on their plants, they interplant certain cover crops to not only build “living” soil, but also bring in predatory insects such as wasps and flies.

As small farmers, the team at HI Hemp Company is committed to growing healthy, chemical free plants. They g ive specialized, individual care to each plant producing the highest quality CBD flower. This methodology provides world-class ingredients to their custom, hand-crafted, all-natural products.

So what is CBD? Cannabidiol oil, also known as CBD oil, is one of the oils extracted from the cannabis plant. This is not to be confused with tetrahydrocannabinol, also known as THC, which is the psychoactive oil in a cannabis plant. HI Hemp Company uses this oil to create a wide range of CBD salves to meet their costumers' needs.

In this day and age, it is more important than ever to know your farmer and their farming practices. At HI Hemp Company they want you to know that what you are putting on your body is safe and made by farmers you can trust. They are “Women Led, Veteran Owned, Michigan Grown”. To learn more about HI Hemp Company and their practices visit their new e-commerce website at www.HIHempMI.com .

Do you need help bringing your vision to life? Contact Behind Your Design today and launch your business to the next level of success!

35 Years of Community Service

Wed, 24 Jun 2020 14:23:38 GMT

The Rotary Club of Fenton is where neighbors, friends and problem-solvers share ideas, join leaders and take action to create lasting change.

The Rotary Foundation was founded in 1917 with a donation of $36.50. During the past 100 years, the foundation has spent $3 billion on life-changing, sustainable projects. With the simple goal to help make lives better in communities and around the world the foundation is a global outreach of all Rotary clubs including our Fenton club .

Fenton Rotarians have contributed over $300,000 since 1988 to support global projects. These projects include water supply to 12 villages in Guatemala, building orphanages in India, support to help eradicate polio from the world, placement of a clean water well in an orphanage in Africa and we are currently supporting a local program called One World Water Project to supply clean water filters to areas in need throughout Guatemala.

With over 1.2 million members around the world, the Rotary Foundation has been recognized by the United Nations as the third largest non-government organization Worldwide. Our 35,000 clubs carry out sustainable service projects that support our six causes. With donations like yours, we’ve wiped out 99.9 percent of all polio cases. Your donation also trains future peacemakers, supports clean water, and strengthens local economies. To contribute or learn more about the foundation please get involved with our local club. The foundation is always looking for good people who want to make a difference.

Looking for a way to give back to the community? Visit the Rotary Club of Fenton's new responsive website www.fentonrotary.org to learn more about their service projects and ways you can give back.

Do you need help bringing your vision to life? Contact Behind Your Design today and launch your business to the next level of success!

Rebranding JOC Sales

Wed, 17 Jun 2020 20:10:52 GMT

JOC SALES is the preferred supplier of HVAC Equipment, Parts and Services.

Recently, Behind Your Design had the honor of working with JOC Sales to create a new brand that better represented their company. The rebrand included a new logo, responsive website, business cards, brochure, rack card and more.

For those who are not familiar with JOC Sales , the are one of the leading companies in implementing HVAC Technologies. Their mission is to provide innovative solutions to their customers to meet heating, cooling, ventilation and refrigeration requirements. Their team of engineers is dedicated to providing customer satisfaction while sustaining the environment with energy efficient equipment.

There are many reasons why a company may want to rebrand. Maybe they merged with another business? Maybe they want to reposition themselves within the market? No matter the reason, the goal of a brand redesign is to tell the company's story in a way that creates loyalty, consumer awareness, and excitement.

At Behind Your Design, we offer complete rebranding packages that include all of the details you need to display a cohesive brand and message to your customers. One of our most popular packages includes the following items:

Logo/Brand Design (Colors, Typography)
Digital Letterhead Template
Digital Envelope Template
Business Card Design (includes 500 printed)
Website Design and Development (Online Brochure)
Rack Card/Leave Behind (includes 250 printed)
Email Set Up Assistance
Email Signature Design

Do you need help rebranding your business? Contact Behind Your Design today and launch your business to the next level of success!

The Perfect Venue For Any Occasion

Wed, 03 Jun 2020 19:58:39 GMT

The Fenton Community & Cultural Center is a great place to host your next event!

Serving the community since 1938, the Fenton Community & Cultural Center is the perfect place to host your next event. From bridal and baby showers to birthday, anniversary or retirement parties the Fenton Community and Cultural Center has all the accommodations for groups 20 to 200 people.

When the five Trustees of the Rackham estate were considering the projects they should support in carrying out the provisions and intent of Mr. Rackham's will, the establishment of a community center in a small town seemed to them appropriate and desirable. As four of them knew the Fenton Community well and its needs, it was quickly decided that Fenton would receive the generous gift. Now over 80 years later, the Fenton Community & Cultural Center is still standing strong and benefiting the community.

However, like many community centers, the building had its limitations and in 2015 a beautiful new addition was completed. With several new rooms added and easy to access restrooms and handicap entrances, the center soon became the go-to space in Fenton for gatherings. Of their five rooms, the main hall is the largest and can comfortably hold 185 at round tables or theater style. This room is especially great for receptions, concerts, large parties and corporate events.

Are you planning an event soon? Visit the Fenton Community & Cultural Center 's new responsive website to learn more about their services and fill out a room request form: www.FentonCommunityCenter.com .

Do you need help bringing your vision to life? Contact Behind Your Design today and launch your business to the next level of success!

From the Heart Dog Training

Wed, 27 May 2020 19:32:54 GMT

Let Hands to Paws help you build a positive and clear relationship with your pets!

Hands to Paws, LLC is a dog training program designed to give owners lasting results through practical, positive, and relationship-focused exercises. Owner, Heather Kitchen, is an experienced teacher and knows that training is an important part of any dog’s life. She believes training should be enjoyable for both the dog and the owner, helping to positively enhance their relationship.

Heather was just 14 years old when she first fell in love with training dogs. At the time she was a dedicated horseback rider when her circuit decided to have a competition for dogs around the show. She entered her 3-year-old lab into the competition and started training her through 4-H obstacles. When the day finally came to compete, Heather noticed many owners were struggling to control their dogs. They were either yelling at their dogs for obedience or relying on a tight leash to keep them under control. Heather, however, knew that her dog didn't need the leash. She confidently removed it and together, she and her dog completed the trail course with ease. In the end, she ended up getting first place with 98/100 points! After that, Heather knew she had a natural understanding of dogs and wanted to work towards helping others bond with their animals through understanding, instead of ownership.

Today, Hands to Paws, LLC is a highly regarded training program with services ranging from private in-home lessons to virtual classes via Zoom, Facebook of Skype. She also offers in-depth training packages for dogs of all experience levels.

Are you and your pup ready to take your training to the next level? Visit Hands to Paws new responsive website at www.HandsToPawsLLC.com to learn more and fill out a new client questionnaire.

Do you need help bringing your vision to life? Contact Behind Your Design today and launch your business to the next level of success!

Your Partner in Total Utility Solutions

Sat, 02 May 2020 00:11:53 GMT

ProSource Utility Group offers an array of services to those in the utility construction field.

Since 2015, ProSource Utility Group, Inc. has been installing, repairing, and maintaining the infrastructure of the State of Michigan. For those who don't know, they are a fully licensed underground and aerial utility contractor and their company is built upon hard-working individuals who strive for success.

With a perfect balance of speed and accuracy, the team at ProSource Utility Group can deliver efficient cost-effective results no matter the size or difficulty of your project. Their trench-less technology even utilizes special equipment that installs underground units with minimal disruption to traffic, landscaping, or structures.

ProSource Utility Group Inc is also experienced in aerial construction and can do the following services: span replacement, pole transfers, fiber optics, power, and splicing.

Need some utility work done? Look no further! ProSource Utility Group is your partner in total utility services. Visit their new responsive website designed by Behind Your Design to see their full list of services. www.ProSourceUG.com

Do you need help bringing your vision to life? Contact Behind Your Design and launch your business to the next level of success!

Why Your Logo is Important

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 24 Apr 2020 13:49:41 GMT

Having a logo is an essential part of developing a successful brand.

Creating a logo may not seem like a top priority when you’re considering all of the factors that go into building a business, but that couldn't be more wrong. Having a logo is an essential part of building your brand – along with quality products and customer service.

But why is a logo so important? Simple. It grabs attention, makes a good first impression, is your brand's identity, and many more things.

Let’s take a deeper look at all the reasons why a logo is essential to your business.

1. Grabs Attention

Did you know that you only have about 2 seconds to convince a potential buyer that your products or services are worth their consideration? People have very short attention spans these days and your logo is the key to grabbing their attention. This is why we recommend using logos that are simple and communicate your company's core values interestingly

2. Makes a Good Impression

First impressions matter. If done right, costumers may find your company interesting and want to learn more about your services. If done wrong, they may find your company confusing and leave. That's a lost customer. Don't lose customers, instead show them that you are a leader in your industry and a force to be reckoned with!

3. Influences Your Brand

Branding is an important part of business. It evokes emotion in your customers and influences the design of your letterhead, business cards, landing pages, and other marketing materials. But what is at the center of all this branding? Your logo. The colors, tones, and fonts from your logo all determine the direction of your company's brand is going to take.

4. Makes You Recognizable

Let's be honest, some people will likely forget the name of your business. Don't take it personal, it's just human nature. However, if they see your logo it may trigger some emotions they originally felt with your brand. This is because logos are great identifiers. They help people make connections and recall positive experiences even if they can't remember the name of your company.

5. Helps You Standout

Don't be afraid to think outside of the box! Your logo should standout from the crowd and show your customers that you are different. Have an interesting background story? Great! Communicate that through your logo. Want to promote your mission statement? Even better! Don't be just like the competition, instead be different and show what makes your business unique.

So there you are! Know you know why having a logo is essential to developing a successful brand. Ready to get started? At Behind Your Design we are committed to designing effective logos. Contact us today to discuss our logo and branding packages.

Feel Healthier and Happier with Dr. Mathew

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 25 Mar 2020 20:47:16 GMT

Dr. Caroline Mathew is committed to providing the highest quality care for all her patients.

Dr. Caroline Mathew is located in Flint and offers essential services for health maintenance and disease prevention. She received her medical degree from Gandhi University, in Kerala, India and went on to complete her Internal Medicine residency at McLaren Regional Medical Center.

Dr. Mathew is unique from others because she offers her patients the personalized attention they need in a friendly and courteous environment. Her philosophy is that when you feel healthier, you are also happier. She helps her patients implement this philosophy by caring for them when they are sick and teaching them preventive care when you are well.

In her free time, Dr. Mathew enjoys cooking, reading, and spending time with her family. She is also a member of the American College of Physicians, Michigan State medical Society and Genesee County Medical Society.

Looking for a new primary care doctor? Visit Dr. Mathew' s new responsive website designed by Behind Your Design to see a complete list of their medical and health services, www.DrCarolineMathew.com

Do you need help bringing your vision to life? Contact Behind Your Design and launch your business to the next level of success!

We're Here for You!

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 23 Mar 2020 19:54:41 GMT

Behind Your Design's COVID-19 Update

To our wonderful customers and vendors,

Due to the COVID-19 outbreak and subsequent closure of many businesses, Behind Your Design wants our clients and vendors to know we are still available for you.

Our supply chain for print and promotional items are still operating with increased safety measures, and our services such as graphic design and web design are both able to be collaborated on via email, phone and virtual meetings.

Stay Safe, Stay Healthy,

Matt & Chelsea Mills and the Behind Your Design Team

Maintain Beautiful Landscapes Responsibly with Jetstream

Tue, 25 Feb 2020 21:13:15 GMT

Keep your lawn green and well-lit while saving money and natural resources.

Living in Michigan, we understand the value of being able to enjoy the outdoors as often as possible. With our long winters, outdoor living time is precious. A soft, beautifully green lawn is inviting on a warm summer day, but Michigan often faces long rainy periods that can make the ground muddy or dry spells that can make yards rough. Jetstream offers intuitive sprinkler solutions that water your lawn when needed while conserving water when it doesn't need the extra help. More than just a timer, Jetstream utilizes the Hydrawise™ by Hunter® system which uses WiFi connectivity to control your sprinklers via weather data or manually from your phone.

Unnecessary watering not only results in wasted water but inflates your water bill, too! Jetstream is a leader in water stewardship and helps their clients make smarter decisions to aid in water conservation without sacrificing a beautiful lawn for entertaining and enjoyment. An additional benefit with Hunter® Hydrawise™ , Jetstream does not need access to your house for winterizing!

If saving water (and money on your water bill) isn't enough, Jetstream also creates beautiful landscaping with energy saving, money conserving LED lighting so you can enjoy your outdoor living space safely day and night. Issues with standing water keeping you from enjoying your land? Jetstream can create a drain tile solution to properly drain your yard and direct water to the appropriate run off channels.

Jetstream will help you create the yard you deserve so you can live the way you deserve. Contact them today to talk about your next project and get upfront pricing!

Behind Your Design learned a lot about water stewardship working with Jetstream . Let us learn more about you. Contact us today to discuss your website goals and let us help you achieve them!

Leave a Legacy

Thu, 20 Feb 2020 19:43:44 GMT

Behind Your Design created a new responsive website for Fenton Memorials.

For more than 100 years, Fenton Memorials has been serving Fenton and the surrounding area with beautiful memorials that honor the lives of loved ones. Although it is a topic often avoided, knowing your options before you need them and having a plan in place is essential for relieving unnecessary stress during life's most difficult moment. Fenton Memorials offers internment solutions from caskets to urns, memorials to markers, and decorations for burial sites. Fenton Memorials also offers concrete products you may not expect.

Concrete signage and landscape elements are a great way to leave a legacy. Not only does Fenton Memorials have landscape blocks for edging and elevation changes, but they also offer concrete signs for businesses and homes. Fenton Memorials carries stone of all kinds so your sign can be as unique as your business.

Need fundraising ideas? A classic trend is offering engraved bricks to memorialize a place or an event. When using real bricks, it is up to your fundraising team to decide if you want to give them way to the donors, or use them to create a donor path! Laser engraved bricks are a stately way to thank those who support an event and a wonderful way for them to display their involvement. Whether sold as a fundraising effort or presented to supporters, laser engraved bricks are a unique solution.

Whether you are looking to improve your landscape or planning ahead, Fenton Memorials has a team of professionals dedicated to caring for their clients and their needs. Visit their new responsive website designed by Behind Your Design to learn more about all the services Fenton Memorials offers, www.FentonMemorials.com .

Linden Schools Get a New Look!

Fri, 14 Feb 2020 19:06:28 GMT

Behind Your Design created FUN custom Vinyl Wall and Floor Clings for Linden Schools!

Linden Community Schools recently updated to a fresh face with CUSTOM Vinyl Wall and Floor Clings! Linden Eagles can spy their BRIGHT, VIBRANT logos around school reminding them to S.O.A.R. with Linden Community School s' core values: Learning, Creating, Succeeding. These new graphics bring the Linden Community Schools' vision full circle!

Vinyl Wall and Floor Clings are an easy and affordable way to update your surroundings! Vinyl Wall and Floor Clings are available in full VIVID color with contour cuts to perfectly fit your space.

Best yet, no fumes and no wet paint means NO DOWN TIME! Vinyl Wall and Floor Clings are easy to install so no need to schedule a professional technician.

Vinyl Wall and Floor Clings are a great solution for renters as well! The adhesive will hold your graphic in place until YOU'RE ready for a change. Slowly peel back and wipe your wall or floor with a damp cloth to remove any residue, and you are all set to install your next design! Walls, windows, doors and floors, there are Vinyl Cling solutions for all surfaces.

Let Behind Your Design create a vinyl cling package that showcases your business's best features and update your look today! Contact us to discuss design and get a quote. Already have a design? Order your Vinyl Clings at BYD Photo Lab !

Fenton's Newest Pet Boarder is So Much More!

Fri, 07 Feb 2020 15:46:11 GMT

Fenton is a community that loves their dogs! On any given day you will witness a number of residents taking a stroll with their favorite four-legged friends. With all of the parks and outdoor spaces available for use, Fenton is a welcoming city for dogs of all sizes.

But this is Michigan and winter exists, so then what? Most dogs would be more than happy to continue playing outside, but their humans may have other ideas. Enter Fenton Doggy Daycare !

Fenton Doggy Daycare is a new daycare and boarding facility for animals of all shapes and sizes. Located at 1085 Grant Street, Fenton Doggy Daycare is so much more than your average boarding facility. They have two INDOOR dog parks, overnight accommodations including private suites for the truly pampered pet, daycare that allows for socialization of pets that are similar in size and temperament, and grooming services.

Once you submit your pet’s vaccination record and your pet completes the required meet and greet with the Fenton Doggy Daycare staff, they are welcome to drop in for half-day or full-day daycare. Does your pet show signs of boredom home alone while you’re at work? Daycare services start at just $17! Put off travel plans because you weren’t sure what to do with your pets while you’re gone? Overnight boarding starts at just $37 for dogs and only $17 for cats!

Along with boarding and daycare, Fenton Doggy Daycare also provides grooming services in a spa-like atmosphere. Walk-in for a $10 nail trim, or book a full grooming package on their website! Go wild and upgrade your bestie’s new look with feather extensions and nail polish for a complete look!

In addition to creating the Fenton Doggy Daycare website, Behind Your Design had the pleasure of working with Fenton Doggy Daycare to design floor and wall graphics that are used to create a dog-sized replica of our wonderful city of Fenton! Take a walk down Silver Lake Parkway or book a stay at the Fenton Hotel. We had fun creating several little touches that make Fenton Doggy Daycare a must-see destination for all our furry friends! Take a tour on their Fun Facts page and see all the progress in their Photos .

Do you need help bringing your vision to life? Contact Behind Your Design and launch your business to the next level of success!

Super Bowl Commercials’ Star Products

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 05 Feb 2020 14:32:23 GMT

Get the J-Lo look!

This years Superbowl was certainly an exciting game on the field with the Kansas City Chiefs beating the San Francisco 49ers 31 -20.

For many of us though, the Superbowl is more about food, parties, the half-time show and of course the commercials! As well as performing at half-time with Shakira, Jennifer Lopez (J-Lo) was also the star of a commercial for the Hard Rock Hotel. The commercial was focused around J-Lo and a variety of other Miami based celebrities chasing down a window washer who stole J-Lo's bejeweled travel mug.

Behind Your Design has some great news - we can help you get your businesses logo on the same tumbler! Perfect for give aways to clients, or as an employee appreciation gift. ( Note - The tumbler featured in the video was covered in actual Swarovski stones worth about $1,000, ours are a lot more affordable)

These Custom Rhinestone Emblazoned Tumblers start at $34.00 for a minimum order of 200 (art setup fees and shipping not included). Contact us today to learn more

Didn't get a chance to see the commercial check it out below.

Become A Content Marketing Rockstar

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 24 Jan 2020 17:25:04 GMT

Learn How To Use Content Marketing To Grow Your Business

Recently, Chelsea Mills had the opportunity to present her seminar, 'Become A Content Marketing Rock Star', at the Michigan Design Center in Troy, Michigan. Her longtime clients, Chatham House Interior Design , invited her to come to their monthly Designer's Workshop Series to present to the other interior designers who are part of the Michigan Design Center.

In this seminar, participants were able to learn about what content marketing is, why they might want to consider using content marketing, the best practices for implementing content marketing along with bonus tips on social media and SEO integration.

Chelsea is available to come to your organization or business and present her one hour seminar about content marketing, please contact her at (810) 373-9293 or email chelsea@behindyourdesign.com for booking information.

More Tips for a Successful Social Media Marketing Campaign

Tue, 14 Jan 2020 14:55:22 GMT

5 more tips to help you standout

You might remember, in our last article , we introduced the concept of creating a successful social media campaign. We are facing a time when organic reach on social media continues to drop more and more, where the ability to rank is becoming even more difficult because we are competing against more ad space. In addition, there are more and more companies out there.

Here are 5 MORE tips to help you stand out among the noise:

1. Woo Influencers
Did you know that almost 50% of buyers seek influencer reviews when looking out for a product to buy? That’s how big the influencers’ recommendations are. Why? Well, probably because they trust these influencers. These people have already established their credibility thus their recommendations matter to most users.

2. Grow Your Audience
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

3. Engage Your Audience
For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want. Some ways to do this: respond, tag, link, use hashtags.

4. Measure Your Results
Look at the likes/shares/comments on your page. Measure the amount of engagement the audience has with the posts. It’s favorable if you are receiving retweets, shares, comments, and likes. Take note of which type of content gets the biggest responses and be sure to use those type of posts frequently.

5. Lather. Rinse. Repeat.
Successful social media marketing poses a variety of challenges to businesses, and it’s easy to take the wrong turn and end up with less than thrilling results. It’s also common to start out excited and get burned out resulting in a loss of commitment in the middle of your efforts.

Stay with it! Stay focused and your company will be stunned at the amount of followers you will gain, the website traffic you will boost, and the new leads you will enjoy.

Need more help? Don't have the time to commit to your social media accounts? Contact Behind Your Design to discuss a personalized social media marketing plan today!

How to Create A Successful Social Media Campaign

Tue, 14 Jan 2020 14:45:08 GMT

5 tips to get you started

A successful social media marketing campaign is a tool you can use to help grow your business. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.

Businesses trying to achieve successful social media marketing must overcome several common challenges: carving out enough time, creating high-performing content, and properly measuring the results. If handled incorrectly, these can tank the plan and leave you with a big goose egg as the outcome. Don’t do that! With some planning, your company is more likely to reach and exceed the payoff that got you excited about social media marketing in the first place.

Here are 5 tips to help you get started:

1. Identify Your Goals
It’s smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream. Goals should be: specific, attainable, measurable, relevant & timely.

2. Identify Your Audience
Your message won’t be effective unless it's specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing.

3. Select the Best Platforms
Successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.

4. Employ a Qualified Manager ( Hire a professional )
It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.

5. Deliver Consistently
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.

Stay tuned for more tips, and if you would like to talk about a personalized social media marketing plan, contact Behind Your Design today!

How to Find YOUR Logo

Tue, 07 Jan 2020 19:25:04 GMT

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design , will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logo helps your customers recognize your work, your logo also puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logo that is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options .

Great Air Quality is Good Business!

Fri, 27 Dec 2019 20:27:27 GMT

Have you considered how air quality affects your business?

Air quality is a concern for many people for many different reasons. Breathing issues such as asthma and bronchitis are heavily affected by the quality of air outside. But have you considered the quality of your air inside? Most of us spend at least 8 hours a day inside breathing whatever air is pumped through our vents, but dust and other allergens collect in those vents and then are blown about the office or warehouse. The design and maintenance of vents and duct work impacts your air quality in ways you may not have considered.

Clean air results in equipment that runs better for longer. Reduced dust allows your computers and other technology to run more efficiently and prevents burn out from overworked motors and fans. In companies that have rooms filled with servers, this is a must, but even your desktop workhorse will benefit from properly filtered air. In manufacturing, dust can cause a multitude of issues from pockmarks and striations to shortened life for robotics and control panels. Planning air flow direction and a sterile environment allows your business to save money in lost product and machine repairs.

So how can you ensure your company has the HVAC system that meets your individual needs? If you are in Southeastern Michigan, Air Handlers Corporation based in Clarkston, MI can create a solution just for you. Whether you are outfitting a new build or going through renovations, Air Handlers will take the time to discuss with you your business's goals and develop a custom design to meet those goals.

While Air Handlers handles designing and building your custom HVAC System, contact Behind Your Design to design and build your custom Responsive Website ! Get a fresh start in the new year with a fresh new look!

BURSTING AT THE SEAMS

Fri, 06 Dec 2019 16:54:16 GMT

PHOTOS BY // MICHAEL GLEASON PHOTOGRAPHY

John P. O’Sullivan Distributing (JPO), one of the largest beer distributors in Michigan, just expanded their warehouse with a new 20,000-sq. ft. addition, bringing their total warehouse to nearly 80,000 square feet. This new warehouse features more truck bays, a 5500-sq. ft. walk-in draft cooler, more efficient LED lights and new recycling space for cans and bottles. By reconfiguring the storage racks, they created 50% more storage space.

“ We were bursting at the seams,” Joanie O’Sullivan-Butler, president and CEO, explains. “This expansion decision was made because we are at a point where we are growing and needed to reorganize and also to prepare for future growth opportunities.”

Joanie and her husband, Sean Butler, COO, chose to work with all local contractors and they were impressed with the professionalism and organization of B.G. White Construction, established in 1976 in Flint, who oversaw the project.

“This particular project was approached as a design-build project, which worked out great because we were able to look at all the different business needs, brainstorm ideas on paper, and then work together with the architect to come up with some great solutions,” Vice President and Project Manager Mike White explained.

With so many new products in the marketplace, including canned wines, alcohol-infused kombucha, hard seltzers and craft beer products, the current warehouse was not set up to store all those different SKUs. After working with Ned Bauhof, the principal and vice president of Precision Distribution Consulting (PDC), they could accommodate not only the larger brands but the smaller ones which need a smaller rack area. PDC, established in 2006, has designed over 700 beverage warehouse delivery projects in about 30 countries.

“We started working with Joanie and Sean in 2017 to figure out a way to re-purpose their warehouse space to maximize efficiency and storage,” Bauhof says. “As part of the process, we examined 12 months of customer ordering patterns to see the flow of their business and building. After the data analysis, we went through a dozen scenarios. We determined the best plan would be to re-purpose their drive-through to store the new pick-and-pack area and to add a canopy on the back of the building so trucks can back into the bays for easy loading.”

The beverage industry is evolving and changing with trends leading toward the new energy drinks, hard seltzers and non-alcoholic beverages. These new products are sold in smaller quantities compared to general beer sales, so as part of the new organizational process, PDC redefined an efficient pick path for employees to prepare orders to be loaded onto delivery trucks.

“Now we have the capacity to handle double the sales volume of our current level. But since we are growing so quickly, we are now able to strategically plan for what will happen in the future,” Sean Butler says.

The expansion allows JPO to accommodate more brands and products, and will create 30 jobs for drivers, warehouse staff and office personnel. This will bring their team to about 120 employees.

JPO has been in the Flint community since 1976, and in the original 60,000- sq. ft. warehouse since 1980. Back then, they only had 12 brands and did approximately 400,000 cases of beer annually. Today, they have more than 51 suppliers and distribute about 2.5 million cases annually.

Their neighbor, Dan Crannie, president and owner of Signs By Crannie, fondly remembers moving in next to them in 2013 when Joanie’s parents John and Joan were still involved with the business.

“I’m very lucky to have them as neighbors,” Crannie says. “Every interaction I’ve had with them, including their parents, has been wonderful. I feel blessed to have met John and Joan, and they are so proud of Joanie and Sean for carrying on the tradition of good community stewardship as John and Joan did. As a bonus, their expansion is a wonderful investment in our community and more beer is always a good thing.”

Where to Buy Ice Sculptures in Michigan

Fri, 01 Nov 2019 15:03:20 GMT

Icon Ice brings artistry to Fenton, Michigan in a cool way!

Snow and ice are a given in Michigan. From Halloween into late March, it is an expected and accepted part of our daily forecast. And while many people dread the cold, most still appreciate the delicate beauty of fresh fallen snow and branches thick with ice that almost look to be made of glass. Fragile and dangerous, ice has a way of capturing our imaginations with its glittering surface and the way it holds light in its reflections. Throughout winter, snow and ice festivals abound in Michigan. Competition carvers come from all over the world to show their mastery over this fickle medium. Combating time and temperatures to create works of art they know will be fleeting is a labor of love. If you have never attended one of these festivals, please read on.

The sun glares off pure white snow and solid blocks of pristine ice rise up like prehistoric monoliths. The artist's blank canvas. The air is crisp and whips around as the sculptor's tools take purchase, glistening chunks of ice spray out and the transformation begins. Crowds gather with hot cocoa and scarves to watch as the artist reveals the form within the ice. As the sun sets, work lights are set up so the sculptor can complete their mission. The ice traps the light in its glassy surface, and it dances like a captured flame. The work is done. The sculpture is complete. And it is...magic.

Imagine bringing that artistry and magic to your next special event. Ice sculptures are more than just form as well. Several designs lend themselves to function, too! Ice bars and luges are a popular trend. Entire buffets can be created to hold treats best kept on ice like shrimp and sushi. Frames for photo ops can be created for keepsake memories, and corporate logos are given the cool treatment when they are recreated in ice. So...where do you go to buy these?

Icon Ice is located right here in Fenton, MI. They offer sculptures of all kinds including main and individual table centerpieces , cocktail ice and more. Ever think about giving ice carving a try? Icon Ice sells 300lbs ice blocks so you can give your inner artist a chance to explore this fascinating medium. Check out their new site at www.iconice.com .

Matt Cooper, owner of Icon Ice, is a member of the American Culinary Federation and an instructor with Mott Community College 's Culinary Arts program. Due to the inherently cool nature of ice sculpting, Behind Your Design had a great time creating a website that reflects the beauty of this art form. Matt is a true artist and professional, and participated in Food Network's Food Landscapes !

Looking to showcase the best your company has to offer? Contact Behind Your Design today to discuss a website that reflects your unique products or services.

DBusiness Magazine's 30 in Their Thirties

Thu, 10 Oct 2019 18:37:14 GMT

Behind Your Design's own Chelsea Mills was recognized as one of DBusiness's 30 in Their Thirties this year!

DBusiness Magazine celebrates 30 in Their Thirties making a difference in neighborhoods and the lives of those living in them. Chelsea took part in a 6-day remodeling project in Detroit this past August, just one more way she gives back to the community. DBusiness 's 30 in Their Thirties recognizes business leaders who move their company, industry and community forward. Chelsea is honored to be recognized along with several other driven industry leaders. Check out Chelsea's excerpt below:

Growing up in Flint with entrepreneurial and artistic grandparents, it was a pretty good bet that Chelsea Mills wouldn’t end up in the banking world, which is what she studied in college.

Before accepting any of the offers she received from various banks around the country upon graduation, she decided to work as a ranch director at a summer camp. That’s where she met her U.K.-born husband. After a year at the camp, she was hired by the Flint City School District to work at the Base Camp Challenge Center, which teaches people how to communicate and work better together via group activities. From there, Mills went to the Fenton Regional Chamber of Commerce.

“When I worked for the chamber, I realized how important chambers are to a community and how important it is to make those connections,” says Mills, who left the chamber when one of its members hired her to build his company’s website, which she could do from home while raising her 2-year-old child.

When the Great Recession hit and businesses were laying off their marketing people, her original employer started sending his associates to her for things like logo designs, websites, business card designs, and brochures.

Now, Behind Your Design has 300 clients. “We do everything that has to do with a company’s brand,” Mills says. “Our clients started to figure out that it was much easier to have everything done in the same place. That’s how we ended up growing.”

In addition to her professional career, Mills was appointed chair of the Fenton Regional Chamber of Commerce in 2015. Under her leadership, the chamber acquired a building where they rent out office space to small or home-based businesses. She also has chaired a program called Career Connections since 2008. Twice a year, Career Connections introduces 100 high school juniors and seniors from three local high schools to 11 influential business people.

“I really enjoy teaching people about these tools and little tips that can help them succeed and spread their brand,” Mills says. “I also enjoy working on things that make my community better, making it a great place to live and work.” — Tim Keenan

Click here to view the full spread by DBusiness Magazine .

The Drayage Option for Michigan and Beyond

Mon, 07 Oct 2019 20:30:44 GMT

Schofield Transport & Logistics Offers Solutions for Transportation

Schofield Transport & Logistics is a drayage company based in Romulus, Michigan. So just what is drayage? Technically defined, it is the transport of goods over a short distance. However, the scale used to measure the transport of goods is a bit different than the scope of distance we are familiar with for weekend getaways. Many products start their journeys overseas, and then need to be transported from the dock to our stores. Drayage fills in those gaps. Whether picking up shipment from a freighter, dropping off product to a warehouse, or delivering store-ready goods to the local big box store, the semi-trailers, vans and trucks used to transport those goods are a part of drayage. And it's something Schofield Transport & Logistics excels in.

Schofield Transport & Logistics was founded with its roots firmly planted in what it means to serve. The care and attention with which Schofield Transport & Logistics handles every shipment carries over to their customer interaction as well. Timeliness, safety, security - Schofield Transport & Logistics applies these principles to every interaction and transaction.

While working on their site, Behind Your Design learned first-hand what a pleasure it is to work with Schofield Transport & Logistics . We created a responsive site for them that mirrors the user-friendly simplicity of their logistics capabilities.

Take a look around their new site here , then contact Behind Your Design to have a new or existing site updated for responsive design on all platforms!

Branding for Schools

Mon, 30 Sep 2019 19:20:26 GMT

Behind Your Design recently worked with Brandon Community Schools

Schools. We've all attended them. They are a part of our community. They give us something to rally behind. Most importantly, they prepare our children for the future, theirs and ours. We are familiar with the mascots and the emblems used to represent our schools, but most of us are probably not aware of how much thought and care goes into creating these "brands".

Like any business, schools need a way for people to recognize them that reflects the culture and beliefs of the school. Behind Your Design took great care when deciding on these details that so many may miss.

Four Stars - Represents the four buildings in the Brandon School District : Oakwood Elementary , Harvey-Swanson Elementary , Brandon Middle and Brandon High .
Branches - Homage to the farming heritage of the Brandon School District area.
Book - Visual representation of the Brandon School District motto, "Everyone has a story to tell".

These details were incorporated to be inclusive of Brandon School Distric t families and the community at large. The history of the community is an important foundation for Brandon Schools , and the Brandon School District administration wanted to have elements included that were representative of that.

And though the history of the area and Brandon Schools is an integral part of the Brandon School District , Behind Your Design and Brandon School administration hope the fresh, cohesive designs are equally representative of the bright and soaring futures of Brandon School students.

It was an honor and a pleasure to work with the Brandon School District administrative team, and Behind Your Design hopes for many more opportunities to collaborate in the future!

What does branding mean to you? Visit our branding page here , then contact us to discuss your goals for your brand.

We have also worked with Brandon Schools for their print ads. Check out their gallery below!

Need help with your print ads ? Contact us today !

BUSINESS EDUCATION – VEI CLASS

Fri, 27 Sep 2019 18:39:58 GMT

Chelsea had the pleasure of presenting to students at Fenton High School today

Instructor: Bruce Burwitz

Before Ms. Chelsea Mills, owner of Behind Your Design in Fenton, came in to talk about branding and marketing for our company, I had no idea the importance of it and how essential it was for a company to thrive. Within the span of the class she taught us about branding and marketing. The first impression of the company is always key and it should be minimalistic but still show off our company in a unique way. Ms. Mills also showed us the significance of details, that something small can really change your perspective of a company. For example she showed us an ad that a hospital put on their elevator, it said “let today be the day to take the stairs”. They wanted to convey the importance of exercise, but this is located in a hospital and some people can’t walk and are in wheel chairs. It was not their intention, but it comes off that way. She also talked about the value of social media and media influencers. In this day and age, social media has taken over and is one of the best ways to promote Waybound. She made a suggestion to have someone dress up like a lumberjack and have them walk around and talk about Waybound during a trade show. All of these suggestions will take Waybound to the next level and will tremendously help us succeed and be able to make a profit. Thanks to Ms. Chelsea Mills, everyone in VEI will have the knowledge to brand and market Waybound and maybe even our own company in the future.

View the original article here: https://www.fentonschools.org/fenton-senior-high-school/2019/09/27/business-education-vei-class/

Behind the Lights and Glamour...

Wed, 14 Aug 2019 19:49:26 GMT

JHB Construction Inc. serves the Las Vegas, Henderson and North Las Vegas area

Las Vegas is a city full of life, lights, glamour and where dreams become reality. While enjoying all the city has to offer, including entertainment for any occasion and food for any appetite, it's difficult to overlook the beautiful architecture and glitz of this fairytale land. Nestled in the Mojave Desert, Las Vegas and its surrounding area is an oasis of civilization in the midst of natural beauty. The rich, glittering desert landscape is often reflected in the design and decor of the businesses of the area. Deep mahogany, warm coppers and sparkling crystals evokes images of summer light falling across the Mojave just outside the door.

JHB Construction Inc. weaves these elements into the design of their projects, incorporating subtle but key lighting to create the dramatic effects expected of the Las Vegas skyline. JHB Construction works closely with clients such as Davidoff of Geneva , Swarovski , Swatch and many others to create the desired look that accurately represents the brand and layouts that allow for unobstructed productivity.

Las Vegas is a city that moves fast, and businesses need to stay a step (or two) ahead of the curve. JHB Construction will give your project the makeover it needs to stay current and catch the attention of your next client.

Behind Your Design had the privilege of creating a new responsive website and logo for JHB Construction . Just as JHB Construction grows and evolves, their new website is primed to grow and evolve to showcase the amazing projects they have worked on and the services they offer. We wish them all the best as they continue building the beautiful in Las Vegas, Henderson and North Vegas!

Looking for a site that can grow with your business? Check out Behind Your Design's portfolio of websites , then contact us to get started!

Finding the Right Demolition Company

Wed, 07 Aug 2019 20:21:20 GMT

The Right Company Means the Difference between Success and Disaster

Huron Valley Construction & Demolition has the talent and experience needed to make sure your project is a success. Everyone knows you need someone with the right training and tools to build or remodel your structure, and the same applies to demolition. Demolition takes more than a wrecking ball to do it right. Handling and removal of hazardous materials requires care and skill, and experience goes a long way to safeguard against issues when performing a controlled fall. Protect your assets, and your neighbors, by hiring a team that has proven results.

Demolition taking things a little too far? Huron Valley Construction & Demolition has what it takes to make "okay" into "outstanding"! Beautiful remodel work indoors and out provided on schedule and on budget. Huron Valley Construction & Demolition services southeastern Michigan businesses looking to upgrade or rebuild. They specialize in framing, drywall, fixtures and more to make your business look its best! Huron Valley Construction & Demolition has completed remodeling for restaurants, grocery stores, and office space. Contact them today to discuss your company's needs.

Behind Your Design was pleased to work with Huron Valley Construction & Demolition in creating a new logo and responsive website to feature their skills! We wish them continued growth and look forward to working with them again in the future! Check out their new site at www.HuronValley Construction.com

Special Event Venue Located in Holly, MI

Tue, 23 Jul 2019 20:23:30 GMT

CREATE YOUR FAIRYTALE AT RED RIDING HOOD STABLES

Red Riding Hood Stables , located one mile from Downtown Holly, MI is the perfect location for your special event. Magical, memorable and matchless, Red Riding Hood Stables is a working thoroughbred horse farm that provides the perfect setting for your wedding or other private events ! Offering exclusive catering from the Historic Holly Hotel , Red Riding Hood Stables also provides furniture and fixture rental to minimize the stress of planning your event.

As a working thoroughbred horse farm, Red Riding Hood Stables is more than just another farm event venue. They also provide boarding for lay up and retirement , with a fully qualified staff to tend to your horse's special needs. Horses are also available for purchase from time to time. If you are interested in purchasing, please contact Red Riding Hood Stables to discover your perfect match!

Behind Your Design had so much fun working with Red Riding Hood Stables in designing their new responsive website. From the beautiful grounds, to the meticulously planned events and the gorgeous horses on hand, working with Red Riding Hood Stables was pure magic! The responsiveness and professionalism received from the Red Riding Hood Stables team, and the care and attention to detail they put into this project kept development smooth and on track.

Check out their new site at Red-Riding-Hood-Stable.com , and contact us at BehindYourDesign.com/Contact for more information on responsive or custom websites! Did you know we also offer e-commerce sites ?

Learn to Live your Best Life!

Fri, 05 Jul 2019 20:42:44 GMT

BEHIND YOUR DESIGN CREATED A NEW RESPONSIVE WEBSITE FOR TAP WITH JAN, ENERGY LIFE COACH

Do you feel overwhelmed? Like something is holding you back? Do you experience health issues that your doctor is unable to help with or explain? Tap with Jan teaches a tapping technique known as Meridian Tapping or EFT to help release blockages that cause feelings of anxiety, stress, or depression, as well as other health obstacles unexplained or unalleviated by modern medicine.

Energy Meridian Tapping (also known as Emotional Freedom Techniques) provide a physical relief from "fight or flight" triggers. By teaching you to use these techniques, Jan gives you the tools to move forward toward your true self. In addition to tapping, Jan also provides life coaching to talk you though your experiences and find the path your heart seeks.

Meridian Tapping is an intricate practice, and we recommend visiting Tap with Jan's new website to learn more.

Behind Your Design loved working with Jan to create this informative site, and we would love to work with you in creating a website that is reflective of you and your business. Contact Behind Your Design today with questions, or to discuss solutions to your marketing needs.

Looking for pest control in Southeastern Michigan?

Fri, 05 Jul 2019 19:46:29 GMT

BEHIND YOUR DESIGN DESIGNED A RESPONSIVE WEBSITE FOR ANYTIME ANIMAL CONTROL

The beauty of living in Michigan is that we are never too far from nature. Our cities and towns sit nestled between rural areas, not the other way around. While this provides a scenic view as we drive to and from work, or while we enjoy our morning coffee and summer barbecues, wildlife and daily life sometimes clash.

Anytime Animal Control offers pest control solutions that create a more harmonious balance between nature and development. Preferring live traps and preventative measures over poison or traps that cause harm to the animal, Anytime Animal Control offers peace of mind for those concerned with animal welfare. Live trapping with relocation has also been proven to be the most effective method in long-term pest control.

Anytime Animal Control also offers dead animal removal services and help with injured animals throughout Southeast Michigan. Owner/operator David Weber has more than 20 years of experience and is licensed for nuisance wildlife removal by the Michigan Department of Natural Resources . He is also a State of Michigan certified animal control officer for Southfield Township .

If you need help with animal intruders, visit Anytime Animal Control's website for more information.

Do you provide a service or product, but need help creating a professional, easy-to-use website? Check out our web packages , then contact Behind Your Design to create the best site for you!

What is a Fuel Jobber?

Wed, 26 Jun 2019 14:56:10 GMT

BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW LOGO, TANKER TRUCK AND CUSTOM RESPONSIVE WEBSITE FOR TRI-LAKES PETROLEUM

Most projects teach us something we didn't know before. Working with Tri-Lakes Petroleum , we discovered what a fuel jobber is, as well as how it keeps us on the go and helps us heat our homes. A "jobber" is the industry term for a person or company that sells fuel to retailers (like your local gas station) or directly to the end users (like farms or for home heating).

That may sound simple, but a fuel jobber does so much more than that! They:

And those are just the basics! Tri-Lakes Petroleum , a Great Lakes fuel jobber with corporate offices located in Alma, MI offers all these services and more.

Behind Your Design had the honor of creating a new logo and custom responsive website for Tri-Lakes Petroleum , as well as working with Bill Carr Signs to create custom tanker trucks! Be on the look out for Tri-Lakes Petroleum's beautiful new tankers on the road, delivering quality petroleum all around the Great Lakes region. The trucks feature the new logo we designed and tri-color details. Snazzy!

Do you have a branding dream you need help bringing to life? Contact Behind Your Design and bring CONCEPT to REALITY!

Devin's League of Superheroes

Mon, 10 Jun 2019 16:25:13 GMT

RAISING AWARENESS FOR BARTH'S SYNDROME AND ORGAN TRANSPLANTATION

Behind Your Design was honored to be asked to design a new logo for Devin's League of Superheroes!

This movement was started when Devin's mom, Nichole, discovered Devin had Barth Syndrome . Devin received a life-saving heart transplant as an infant. Though his donor heart doesn't have Barth Syndrome, Devin still lives with other devastating effects of Barth every day. DLS seeks to bring awareness to and raise funds for the Barth Syndrome Foundation and organ transplant ation.

Join their group on Facebook , and become a SUPERHERO, too!

Check out their new logo in our portfolio here .

2019 Youth Entrepreneurship Pitch Challenge

Wed, 29 May 2019 17:07:21 GMT

Lake Fenton Students Participated in Youth Entrepreneurship Pitch Challenge

On Tuesday, April 12th, Behind Your Desig n owner and lead designer, Chelsea Mills participated on the judging panel of the 2019 Youth Entrepreneurship Pitch Challenge. Chelsea's unique perspective as a highly successful local entrepreneur provided real world feedback for the Lake Fenton students who took part in the competition.

The article below was originally posted on 4/26/2019 on www.tctimes .com . The original article titled "‘Green Grocer’ wins business pitch competition: Students compete in Youth Entrepreneurship Pitch Challenge" written by TCTimes Staff Reporter Hannah Ball can be found here .

An environmentally friendly grocery store.

A service that runs errands for you while you’re at work.

A food catering business.

These were a few of the business ideas pitched by 10 Lake Fenton High School students Tuesday, April 16 during the Youth Entrepreneurship Pitch Challenge, a nationwide program in which Genesee County participates.

The winner, senior Brianna Johnson, pitched “The Green Grocer,” a store that focuses on reducing waste at grocery stores. She won a $100 gift card and will compete against winners from other districts at the Genesee Career Institute on May 1.

Shannon Fray, Lake Fenton High School teacher, organized the event, which was funded through the Mott Foundation. They provided a $100 gift card to the winner, $50 gift card to second place and a $25 gift card to third place.

“The goal was to get kids in a growth, entrepreneurial spirit. Get that growth potential that they have in them,” she said.

Students have never run out of money while building a storefront or been told “no” in the “real world” yet, Fray said, so she wanted to take advantage of that blind faith to get them to be creative.

She said it went “really well.”

The students, dressed in business attire, stood in front of three judges to deliver their pitches. Judges included Chelsea Mills, owner of Behind Your Design, Michael Cicalo, who works at General Motors and is on the Lake Fenton Board of Education, and Kimberly Pfeiffer, a real estate agent for Lasco Real Estate.

The second place winner was sophomore Cody Sheltraw with the “Charcoal Absorber,” a company that makes a beanbag style odor-absorber to put in your locker, backpack and more.

Third place went to junior Mackenzie Moore, who pitched “Moore Festive,” a company that decorates homes for the holidays.

Fray hoped the Youth Entrepreneurship Pitch Challenge would show the students that they can start their own business.

“For so long, we were so post-secondary minded. We only wanted kids to go to college and that was the only option. But now we’re looking more at trade and vocational programs and we’re looking at these entrepreneurial options,” she said. “It’s to give them more options.”

Visit www.TCTimes.com to view the original article here .

Lake Fenton Schools shared this tweet :

Searching Where to Go for a Night Out in Fenton?

Fri, 10 May 2019 20:40:10 GMT

THREE MUST-VISIT BARS IN FENTON

Looking for somewhere to go for a night out? Making plans for a get-together with friends? There are many options right in Fenton, MI , so look no further!

Lake life is a way of life for Fentonians. With 58 lakes in a 10-mile radius , Fenton residents and visitors alike certainly have an affinity to water! It should come as no surprise then that the first stop on our "Tour de Fenton" brings us to Ponemah Lakeside Lodge located on the bank of Lake Ponemah. Ponemah Lakeside Lodge features casual waterfront dining with indoor and outdoor seating making it the perfect spot to refresh during a day on the lake. Grab a seat for the annual Ponetian Boat Parade . Order dockside for on-the-go pickup. However you choose to enjoy the water, Ponemah Lakeside Lodge is where fun happens.

Don't forget to register for the Ponemah Lakeside Lodge membership ! Although Ponemah Lakeside Lodge is open to the public year-round, membership takes your social life to a whole new level. A Ponemah Lakeside Lodge membership keeps the fun going longer with discounts and perks. And did we mention shuttle service? The Bar Hopper shuttle is the responsible way to visit all three must-visit bars. Let's hop on board and check out the next stop!

Fenton is a community above all else, and Fentonians take pride in the small town neighborhood feel of our downtown. That is why The Fenton Pub , located in the heart of downtown, aims to be the local hangout. The Fenton Pub lives in a building built in the 1830's, and keeps the history of the building alive by featuring the original hardwood floors and exposed brick. The Fenton Pub is the place to go for a relaxed night on the town that is familiar and comfortable. Let loose with free pool while sipping a signature cocktail, or snack on Grandma's famous Barn Dip while enjoying one of 16 taps with a focus on local breweries.

And if Barn Dip just isn't enough, let's get back on The Bar Hopper to visit The Barn!

Located right off of US-23 at the corner of North Road and Torrey Road, you have probably noticed the always packed parking lot of The Barn ! A surf barn in Fenton may not make sense at first, but one visit will have you wondering why it took so long to happen. A little surf, a little sport, a lot of fun, and all the tasty menu choices is why The Barn bills itself as "A bar with GREAT food, NOT a restaurant with a bar". Many sports bars talk the talk, but few walk the walk. The Barn in Fenton just happens to be one that does. Offering volleyball and corn hole in the spring, summer and fall, and curling in the winter creates a unique, hands-on sports bar feel for when you want to do more than sit around. Play a relaxed round with friends or sign up for a league. However you want to play, you can play at The Barn!

Fenton is a vibrant, eclectic, active community. Ponemah Lakeside Lodge , The Fenton Pub and The Barn provide a rich taste of the Fenton spirit for residents and visitors alike. Be sure to like the their Facebook pages to stay up-to-date with all their events (linked above), and we will see you around town!

Behind Your Design was honored to work with all three locations to create their NEW responsive websites. Visit our Web Packages page for more information on how we can help your business stand out from the rest!

Hightower Products

Mon, 08 Apr 2019 18:55:11 GMT

BEHIND YOUR DESIGN RECENTLY DESIGNED TRADE SHOW BOOTH ELEMENTS FOR HIGHTOWER PRODUCTS

Behind Your Design created CUSTOM trade show booth pieces for Hightower Products ! Hightower Products is a manufacturer of water-based mold releases for automotive seating, cast elastomers and NVH foams to name a few. Using chemistry to revolutionize the mold release industry, Hightower Products creates innovative solutions to meet demand in the ever-changing world of manufacturing.

When creating Hightower Products NEW custom pop-up banners and display backdrop, clean design was important. As a leader in customized products that work, it was important to let what separates them from the rest stand out and speak for itself.

Behind Your Design is ready to work with you for your next trade show booth design ! Contact us today and let us create a display that will allow your product to shine!

How Well Does Your Trade Show Booth Represent You?

Thu, 04 Apr 2019 18:52:03 GMT

First impressions are important. Does your trade show or expo booth put your best foot forward for new clients?

Trade shows and expos are a great way to get exposure. While trade shows are focused on specific types of industry, expos are frequently a mixture of businesses vying for the attention of visitors. Both require eye-catching booth design to stop your next client in their tracks!
Since foot traffic will vary from trade show to trade show, and especially between trade show versus expo, there are several booth design elements to consider. Using color, texture and shape, a professionally designed trade show booth stands out from the rest!

Since trade shows are industry focused, you need a booth that will stand out from the rest! Professional, polished, cohesive trade show booth design is a must. A well put together booth will show your clients you are detail oriented and trustworthy. A less cohesive booth may make you come across as a fly-by-night company that lacks direction. A good trade show booth will be comprehensive and in good condition. A great trade show booth with be comprehensive and well-designed with elements that flow together to encompass your space and exhibit your company's unique offerings. Sometimes it is easy to become stuck with basic black, a couple flyers, a sign with your logo and a dish of Tootsie Rolls to "draw 'em in". How many times have you finished setting up and looked around to see a couple booths that just "WOW" you? If you have not been able to put a finger on what they are doing different to create this effect, there is a good chance they have a designer in their corner. A professionally designed trade show booth will leave your competitors and, more importantly, your clients "WOW"ed!

Expos require the same level of cohesive design, but require your company to stand out for different reasons. It is easy to lure customers in when you have food samples or flashy toys, but what if you are offering a service that you cannot demonstrate or is less-than-glamorous? Professional expo booth design is more than just graphics. Booth design should include flow and interactive elements. Appealing design is still important, but creating an immersive booth that will interest expo goers from all walks is key. At an Expo, visitors often do not have anything specific in mind so it is your booth's job to draw them in and show them why they need you! Selfie frames, like the dandelion we created for Custom Lawn Care , are fun and give your potential customer a way to remember you beyond the average business card. Creating an experience will help your booth stand out regardless of what your are promoting!

Are you ready to take your trade show/expo presence to the next level? What does your current booth say about your company? Contact Behind Your Design today and let us work with you to create a booth experience that puts your best foot forward and is truly rememberable!

New Thicker 10mm Coroplast Signs

Thu, 04 Apr 2019 12:23:34 GMT

Perfect for Real Estate • Political Elections • Parking & Yard Signs

We print custom Coroplast signs (10mm and 4mm) for all types of business applications - contact us today for information!

These super thick 10mm signs are printed full color and are available in a large selection of sizes including our popular 18”x24” size. You have the options to incorporate grommets or H-stakes enabling you to display them in high traffic areas easily.

These signs are commonly displayed using fence posts and zip ties. They can also be screwed to a building.

Sign on the left is 10mm and sign on the right is 4mm.

Email info@behindyourdesign.com or call (810) 373-9293 for pricing and to get started!

Fenton Area Public Schools

Fri, 29 Mar 2019 19:36:04 GMT

BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW CUSTOM WEBSITE FOR FENTON AREA COMMUNITY SCHOOLS

Behind Your Design had the honor of working with Fenton Area Public Schools on a new CUSTOM website design. The new site will continue to grow and evolve to meet the needs of the community, in much the same way Fenton Area Public Schools continue to grow and evolve to best meet the needs of their students.

Fenton Area Public Schools consists of four elementary schools, a middle school and a high school that offers International Baccalaureate course work. The IB Diploma Program is a pre-university course of study that includes the IB Theory of Knowledge class, a research essay and out-of-classroom experiences which are called CAS (Creativity, Activity, Service). Students can enroll in all six courses for a full IB diploma, or select IB course work to supplement their standard course schedule.

Fenton Area Public Schools also believes in developing students' character as well as their minds. Character traits are discussed and positively supported starting in elementary, and classes are structured to continue supporting those traits with real-world application through high school.

Visit the new Fenton Area Public Schools website HERE , and be sure to check out the district's Strategic Plan for 2021 .

Behind Your Design worked with Fenton Area Public Schools to create a website designed with transparency in mind. Through simple, clean layout and colors, the site is easy to navigate to find the information visitors want to know.

Interested in how Behind Your Design can help to streamline your website to create a more user-friendly interface? Visit our Web Packages page for more information, then Contact Us to schedule an initial appointment to discuss how we can help.

2019 Girls & Business Conference

Fri, 15 Mar 2019 18:32:24 GMT

Presented by the Fenton Regional Chamber of Commerce

Last week the Fenton Regional Chamber of Commerce was excited to host the annual Girls & Business Conference at John's Pizzeria and Restaurant in Fenton, MI. This year's conference hosted nearly 70 young women from Linden High School , Fenton High School and Lake Fenton High School along with 12 businesswomen (and one businessman) to from our local communities.

Special thank you to our sponsors:

Financial Plus Credit Union
John's Pizzeria and Restaurant

Operating Engineers 324

The State Bank

Medawar Jewelers

The day was led by Chairman and Lead Facilitator, Chelsea Mills of Behind Your Design/Freeze Frame Photo Lounge/HorseStarz ; keynote speaker, Joanie O'Sullivan-Butler of J.P. O'Sullivan Distributing, Inc ; a branding presentation given by Ed Koledo of Talent Development & Talent Investment Agency ; and Tracy Ledford of Financial Plus Credit Union who shared insight regarding credit and debit.

Our other facilitators included:

Tracy Aubuchon, Owner of Rejuv Ave Skin Spa
Heidie Cieselski, Executive Director of Fenton Area Public Schools
Ashley Prew, Attorney with The Law Offices of Casey D. Conklin, PLC
Heather S. Menary, CFO of Dee Cramer
Shawn Hall, Owner of Sugar Shack | Life+style
Alisa Chapple, Owner of Chapple Electric Services
Jen Ward, General Manager of Tri-County Times
Melinda Keway, Director of Epic CNC Training Academy
Elizabeth Kavanagh, Apprentice Operator of Operating Engineers

The committee who coordinates this event:

Chairman: Chelsea Mills, Behind Your Design

Shelly Day, Fenton Regional Chamber of Commerce

Cheryl Reardon, Fenton Area Public Schools

Heather Fuller, Linden Community Schools

Brad LaRowe, Lake Fenton Community Schools

Stacy Daul, The State Bank

Liz Knight, Corner Bar & Grill

Lee Graham, Operating Engineers Local 432

Click here to view the Facebook gallery from the event!

Fairway Pay

Fri, 08 Mar 2019 21:24:52 GMT

BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW LOGO FOR FAIRWAY PAY

Behind Your Design was honored to work with Fairway Pay to create a new brand logo that fits their business.

Brand recognition is everything. From iconic to experimental and everything in-between, some of the best known brands can be recognized by logo alone. There are even games where the purpose is to match the brand to the logo (or just the brand logo's silhouette if you are a pro). Brands like Coco-Cola and Disney can sell products just because their logo is present. That is how important brand recognition is, and your logo is like the signature for your brand.

Fairway Pay's motto is "Smarter. Faster. Easier." Their clean, uncomplicated logo design matches the ease of use their e-check services offer, and the bold statement colors used ensure their clients will remember and recognize their brand.

Learn more about Fairway Pay on their website .

What does your logo say about your brand?

Visit our Logo Design Page to view our portfolio and then contact us for a logo that gets your business or organization the recognition it deserves!

Empowered Women Empower Women

Fri, 08 Mar 2019 18:56:52 GMT

Chelsea Mills Speaks at Albion College's Panhellenic Leadership Banquet

The Second Annual Albion College Panhellenic Leadership Banquet took place on April 11th. This year's theme was “Empowered Women Empower Women", and gave Albion Greek alumnae the opportunity to connect with current Greek students.

The Panhellenic Council seeks to empower current Albion students with this event where panelists share their passions and insight along with advice they wish they had known as undergraduates.

Included as a panelist was Behind Your Design founder and owner, Chelsea Mills. In addition to Behind Your Design, Chelsea created two additional companies from the ground up: HorseStarz , specializing in custom stable accessories, and Freeze Frame Photo Lounge , which offers open-air photo booth rentals and is celebrating over 1,000 events! Chelsea is also the lead facilitator of the Fenton Area Regional Chamber of Commerce 's Career Connections program which encourages young adults and business owners through networking and educational opportunities.

The Panhellenic Leadership Banquet lead up to Albion College's Distinguished and Young Alumni Awards the following evening.

Learn more about the Second Annual Panhellenic Leadership Banquet HERE .

Comprehensive Risk Services

Tue, 26 Feb 2019 15:18:16 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE NEW RESPONSIVE WEBSITE DESIGN, LOGO AND MARKETING MATERIALS FOR BOBIER METROLOGY SOLUTIONS

Behind Your Design had the pleasure of working with Comprehensive Risk Services to create a new logo, responsive website and marketing materials. The year is still young, and right now is a great time for a fresh start with a new look!

Comprehensive Risk Services provides Workers' Compensation Third Party Administrator claims and Loss Prevention Services to self-insured employers and group funds in a wide range of industries. They work with a wide range of industries including: Public Entities, Manufacturing, Health Care, Construction, Wood Products, Meat Processing, Higher Education, Public Education, Landscape & Gardening.

To see their new website, click here . Behind Your Design 's Branding Packages will give your business the fresh, cohesive look you deserve!

Bobier Metrology Solutions

Wed, 13 Feb 2019 17:00:04 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR BOBIER METROLOGY SOLUTIONS

Behind Your Design was excited to work with Bobier Metrology Solutions to develop their NEW responsive website. Bobier Metrology Solutions offers dimensional measurement inspections under environmentally controlled measurement conditions. With precise temperature, humidity, and cleanliness controls, Bobier Metrology’s dimensional inspection laboratory results are 2 to 5 times more accurate than typical shop floor inspection results..

You can visit their new site here .

Responsive websites allow your clients to fully enjoy all the features of your website whether they view it on desktop, tablet or phone. When your clients have access to the information they need from anywhere they may be, that is just another way Behind Your Design can help you succeed!

Contact us to learn more about how our responsive and custom sites help to improve your business's standing in search engines.

2018 Boys & Business Conference

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 31 Dec 2018 20:53:14 GMT

Presented by the Fenton Regional Chamber of Commerce

Last week the Fenton Regional Chamber of Commerce was excited to host the annual Boys & Business Conference at the Loose Senior Center in Linden, Michigan. This popular conference brings together nearly 100 young men from Linden High School , Fenton High School and Lake Fenton High School along with about 13 businessmen from our local communities.

Special thank you to our sponsors:

Financial Plus Credit Union

Loose Senior Center

Operating Engineers 324

The State Bank

Corner Bar & Grill

Bridge Street Exchange

The day was led by our Lead Facilitator, Keith Green of BRSi Retirement Solutions , our keynote was Aaron Hamp of INC Systems , our branding presentation was given by Ed Koledo of Talent Development & Talent Investment Agency , credit and debit presentation from Jacob Andrews of Financial Plus Credit Union .

Our other facilitators included:

Lee Graham, Executive Director at Operating Engineers

Officer Tom Cole, Police Officer at Fenton Police Department

Doug Hartwell, Engineer at Sorensen Gross Construction Services

Rick Kursik, Thomson Reuter

Chad Robinson, Financial Advisor at Edward Jones Investments

Andrew Roeser, VP of Sales at Marathon Flint Oil

Rod Day, Exceptional Homes & Design

Andrew Burrows, Attorney

Richard Arter, National Guard

The committee who coordinates this event:

Chairman: Chelsea Mills, Behind Your Design

Shelly Day, Fenton Regional Chamber of Commerce

Cheryl Reardon, Fenton Area Public Schools

Heather Fuller, Linden Community Schools

Brad LaRowe, Lake Fenton Community Schools

Stacy Daul, The State Bank

Liz Knight, Corner Bar & Grill

Tracy Aubuchon, Rejuv Ave

Keith Green, BRSi Retirement Solutions

Lee Graham, Operating Engineers Local 432

9 TIPS ON HOW TO TOAST

Fri, 21 Dec 2018 21:27:01 GMT

As seen in our first custom publication, Medawar Magazine.

True toastmasters make giving the perfect toast an art form. Whether at an awards banquet, a wedding, or and enjoyable evening out with friends, they always have just the right words and present them effortlessly. For the rest of us, here are nine tips to help you shine.

1. CONNECT THE DOTS Creating a sense of connectivity will go a long way when presenting a speech. People may not remember every word you speak, but they will remember the feeling of community and togetherness you create.

2. SHARE THE MOMENT You may be delivering the speech, but it is not about you, even when it is. Minimize the use of “I” statements in your speech. That includes “me” statements as well. If the event is in your honor, use this time to show your appreciation to your guests and those who have been by your side.

3. STORYTIME After you have drawn the group together, you don’t want to lose them to their own thoughts, this speech is still yours to give after all. Take a moment in the spotlight by sharing a story, or two if you have time to fill, about you and the guest(s) of honor. It is okay to say “I” or “me” at this point, but keep it to a minimum.

4. TOAST, DON’T ROAST As you make your toast, it is important to consider your audience. Your audience and the type of event will determine how far you should go as you toast. Mild embarrassment of yourself or the persons you are toasting is acceptable, but keep it family friendly.

5. AU NATURALE Keep your toast fluid and sincere by leaving the script at home. If you tend to wander with your thoughts, or you are nervous about forgetting a point, narrow it down to bullet points that will keep you on track. When you read a speech, your voice lacks tone and you lose your audience.

6. PRACTICE SHOWS Practicing helps you find your rhythm and boosts confidence. Think of your toast as a performance. Great plays do not come together the day before opening. Take time to run through your speech, with or without an audience, before delivering it at the event.

7. ALL THE WORLD’S A STAGE In addition to practicing for tone and authenticity, make sure to practice your body language. Approximately 55 percent of what we say is delivered through our body language. Practicing in front of a mirror will help you open up your body language, making you appear confident and amiable.

8. TIME IS OF THE ESSENCE Make sure you understand how much time you will have to make your toast, and fill it. Going over is inconsiderate of those who also have toasts to make, but being severely under is just as bad. Whether you choose to work on pacing or have an additional story to share, be mindful of the clock.

9. SWEET ENDINGS The moment is here. You have brought everyone together into the same mental space. You have shared your stories, happy and sweet. Now is the culmination of all your hard work. Take a moment to thank the hosts and well-wish the guests of honor on behalf of everyone (remember your “we” statements), and tie it all up with the perfect clink.

Written by Heather Douglas for Medawar Magazine. Medawars.com

Medawar Magazine

Mon, 10 Dec 2018 19:15:33 GMT

A Joint-Custom Publication Created for Medawar Jewelers!

Behind Your Design and Medawar Jewelers are excited to announce a joint-custom publication, in partnership with On TheTown Magazine – Medawar Magazine!

Medawar Magazine was accomplished through the hard work of Chelsea Mills of Behind Your Design , who handled the design and layout, and Ronny Medawar of Medawar Jewelers as editor-in-chief along with his wife, Paula Medawar who inspired the fashion spreads. Michelle Blaisdell, editor-in-chief of On TheTown Magazine filled the role of Senior Editor with Darla Nagel as copy editor. Their guidance and support throughout the project is immensely appreciated. Articles were a collaboration of various authors with photography by the very talented Parker Toodner of Medawar Media. Medawar Magazine would not be the beautiful publication it has become without such an amazing team.

The 2019 edition of Medawar Magazine is already in the works! We look forward to more opportunities for collaboration, and cannot wait to see what is in store for the new year!

Copies of Medawar Magazine are available in our office located at 100 South Adelaide in Fenton. Office hours are 8:30am - 4:30pm, Monday through Friday. Please stop in to pick up your copy! The magazine is also available here from Medawar Jewelers website.

Dee Cramer

Wed, 05 Dec 2018 16:49:33 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW CUSTOM WEBSITE DESIGN FOR DEE CRAMER

Behind Your Design had the pleasure of designing a new custom website for Dee Cramer. Dee Cramer, Inc. is a third generation, family owned company that was started in 1937 by our founder, Dee Cramer. What started out as a small 2 man operation doing residential furnaces has now become one of the largest heating, ventilating, and air conditioning companies in the country with over 100 employees.

You can visit their new site here .

Custom websites allow you more control over features and content. Many site builders offer limited tools that may not cover all your company has to offer your clients, and that is where a custom built site comes into play. Websites are quickly becoming the new business card where first impressions are concerned—make sure to put your best foot forward!

Contact us to learn more about how our responsive and custom sites help to improve your business's standing in search engines.

A Beautiful Place to Live…A Beautiful Life

Fri, 02 Nov 2018 13:56:42 GMT

Meet the Residents of the Newest Facility in Grand Blanc

E mployees and residents of the Bella Vita Senior Living facility in Grand Blanc truly love the place where they work and live. Bella Vita enriches the residents ’ lives with nature, art, music, a movie theater, entertainment and wonderful food in a safe and secure atmosphere.

“ Our family-orientated care environment allows us to provide individual care plans for our residents, so each resident gets exactly what they need, ” Mary Ketterer, executive director, explains. “ Not only do the residents and their families enjoy the beautiful environment, our staff does as well! ”

The resort-style, state-of-the-art facility quickly gained residents when it opened its doors earlier this year. Bella Vita is excited to announce it is building another new facility in Hartland, on M-59 just east of U.S. 23, which is slated to open in the summer of 2019.

Learn more at www.BellaVitaLiving.net .

Meet the Bella Vita Senior Living Residents

Colleen Merrithew loves the outdoors, socializing with friends and spending time in the arts and crafts room. She is the little Southern belle and always makes sure everyone is included. Colleen enjoys dressing to the nines, and her clothes and jewelry are always impeccable. She is truly a special lady whom everyone enjoys spending time with.

“ I love the active lifestyle my mom (Colleen) has at Bella Vita, and she is truly cared for and treated with love and respect. She loves the caregivers and administrator; they feel like family. ”
– Rebecca Anderson

Gerry Hohn is the resident sports fan at Bella Vita. She is full of spunk and you can always catch her watching the Detroit Tigers whenever they are on TV. The other part of her day is spent working on her various art projects, which she loves to share with her friends and caregivers. Her charismatic personality resonates with everything she does, and you will never find her sitting alone in the dining room at mealtime.

“ I ’ m amazed at the kindness of all the caregivers at Bella Vita. There are always such a variety of activities throughout the day. Each family member is always welcomed by their first name. It ’ s truly heartwarming. ”

– Nancy SeKrenes,
Hohn ’ s Daughter

Facing The Future of Beer Distribution – and Delivering

Fri, 02 Nov 2018 13:31:29 GMT

The beer industry is evolving into a much different world than it was decades ago when the industry was predominately male driven. Even as recently as the 1990s, most beer advertising was geared toward men, but as you have probably noticed, the marketplace is now looking vastly different with new female-focused products and marketing.

Today women are entering the beer market as head brewers, brewery owners and retailers, small and large. Women are climbing the ranks in family-owned, independent beer distributors, such as Flint local Joanie O’Sullivan-Butler, owner, President and Chief Executive Officer of John P. O’Sullivan Distributing.

Brewing a Business

Joanie ’ s father, John P. O ’ Sullivan, the patriarch of John P. O ’ Sullivan Distributing, was the oldest child of two Irish immigrants and was born and raised in Detroit. The love for the beer industry began in college, when John worked as a tour guide at Stroh ’ s Brewery. Eventually he worked his way up through the ranks into the marketing department, where he had the opportunity to call on beer distributors all over the state of Michigan.

In 1976, John O ’ Sullivan and Michael Sullivan purchased their first distribution company from Moyer Beverage in Flint. In the early years, Sullivan and O ’ Sullivan, Inc., served Genesee and Lapeer Counties for the Stroh ’ s and Miller brands. The company operated out of a warehouse on Coldwater Road in Flint. When Miller Brewing Company came out with the very first light beer on the market, Miller Lite, Sullivan and O ’ Sullivan was assigned the franchise rights and sales numbers exploded.

“ People had never heard of light beer before, so because it was new and less calories, the consumers absolutely loved it! ” Joanie explains. Miller Lite changed the whole beer market from one dominated by brands such as Stroh ’ s, Pabst, Miller High Life and Schlitz, to one where lighter, lower calorie beer was king.

The company constructed and moved into a new warehouse facility in Flint Township in the early 1980s to accommodate the extra inventory the company needed to carry to service the demand for Miller Lite. Today, the company operates out of that same 70,000-square-foot building that is temperature controlled and made out of precast concrete.

Grooming Today’s Leadership

“During the 1990s, while I was in high school and college, I worked in merchandising. I was responsible for stocking shelves, rotating out old product and replacing it with fresh beer,” Joanie explains. “It wasn’t the most glamorous first job, but it taught me a lot about the importance of product placement and freshness, and gave me that first look at the family business.”

Michael Sullivan retired in 1995 and the company was renamed John P. O ’ Sullivan Distributing, Inc., with John operating as president of the company. O ’ Sullivan Distributing continued to expand by acquiring the distribution rights to the Miller brands for Shiawassee County and the distribution rights to brands such as Corona and Modelo for Genesee, Lapeer and Shiawassee Counties.

While Joanie was in college, her parents encouraged her to go to law school with the long-term plan of coming back to join the family business. It was during law school that she met her husband, Sean Butler, and they went to work for law firms in Washington, DC. However, soon after the birth of their oldest child, Joanie entered the business full-time to assist in overseeing the day-to-day operations of the company in 2005.

“ Upon returning home from Washington, DC, I helped the company out with legal matters and slowly worked my way through the ranks. My father mentored me along the way, before his health started deteriorating, ” Joanie explains.

Sean, now chief operating officer, came into the business in 2007, when O ’ Sullivan Distributing acquired Oak Distributing, which gave them the distribution rights to Coors, Blue Moon, Samuel Adams, Pabst, Mike ’ s Hard Lemonade and several other import and craft beer brands. Then in 2010, they acquired Muehlenbeck Distributing Company out of Saginaw, which brought their total distribution footprint to their current seven counties, including Genesee, Lapeer, Shiawassee, Bay, Saginaw, Midland and Gratiot counties. Joanie became the president and chief executive officer of the company in 2016 after her father ’ s passing.

Delivering on Values

“Sean and I work hard to keep the same values my dad set forth in the company. He spent time every day walking through the offices and warehouse getting to know his employees,” Joanie explains. “We have a real sense of family and an open-door policy with all of our employees, many of them have been with us for over 25 years.”

“John P. O’Sullivan Distributing is a great place to work,” explains Julie Rachut, controller, John P. O’Sullivan Distributing. “Joanie understands the importance of a successful work life balance, that allows the team to deliver to their fullest potential.”

Several years ago, Joanie was one of a small handful of women who held positions within Michigan’s beer distributors. Since then, that number has grown, and there are more female beer reps and more women going into management. Not only are they becoming executives, but they are also growing in numbers in the warehouse, delivery trucks and sales routes.

“Joanie easily stands out in the crowd of men that dominates the beer business,” Megan Daniels of MillerCoors says. “However, it’s not her gender that separates her from the rest. Joanie’s passion to win is unparalleled. She is intelligent and kind, yet bold and decisive. I feel honored to work with John P. O’Sullivan, as they have been recognized in our organization year over year as the best of the best. What I respect most about Joanie is her drive to reinvest in her company and her team.”

“We have to be willing to innovate to stay with the times,” Sean explains. “Everything is infiltrated with technology now and even the way we are selling beer is changing.” The company added on a beautiful tasting and beer education room earlier this year to bring in the sales team and account representatives to help educate them on new products and sales techniques.

“Coming from a large corporation, being able to work with someone like Joanie has been nothing short of remarkable. She is collaborative, adaptable and always looking forward,” explains Tyler Young, operations/logistics manager, John P. O’Sullivan.

“As a small business owner, sometimes we guess wrong on how much inventory we will need each week, based on what people are buying,” says Justin Knight, owner of Corner Bar & Grill in Fenton. “If we are looking like we are going to be short on something, I just give them a call, and they show up with more stock. It doesn’t matter what day it is; I can count on them to come through. Their customer service is fantastic.”

In addition, Joanie is very passionate about supporting the communities that have supported her family business for so many years. The company avidly supports the St. John Applefest in Fenton, Great Lakes Loons in Midland, Eastern Michigan Fair in Imlay City, the HAP Crim Festival of Races and Canoes for a Cause on the Kawkawlin River, and this year they are a sponsor of the Ally Challenge, a Professional Golfers Association Tour Champions event at Warwick Hills in Grand Blanc. Joanie is also on the boards of Whaley Children’s Center and the Michigan Beer & Wine Wholesalers Association.

“We are well positioned for continued growth in the state of Michigan, and continue to seek out opportunities for expansion,” Joanie states. “We are preparing for the growth by adding 18,000 square feet to our current 70,000-square-foot facility. This will also include a brand new 6,000-square-foot keg cooler.” This major project was slated to begin after Labor Day 2018.

Jennifer Lasco Real Estate

Thu, 11 Oct 2018 16:11:37 GMT

NEW FULL-COLOR CUSTOM SIGN FOR JENNIFER LASCO REAL ESTATE

Behind Your Design had the pleasure of designing a new full-color custom sign for Jennifer Lasco Real Estate. Their entire team is trained, certified, and licensed agents so when it comes to Fenton real estate, there is no one better. They currently have leasing space in the new Rejuv Ave. Skin Spa property available.

If you are interested in learning more about commercial space for lease, visit Jennifer Lasco Real Estate here .

Custom signs and banners are eye catching.
Want to draw attention to your brand or products? Well-designed custom signs and banners will catch the eye of potential clients and customers.

Custom signs and banners act as directional signage.
Where the eyes go, the feet will follow. Once you capture their attention, your custom sign or banner will lead them to your door. Whether physically or digitally, custom signs and banners give your future clients and customers the information they need to contact you so you can be there for them.

Custom signs and banners are an affordable marketing solution.
Custom signs and banners are economical solution when you have multiple products or events to advertise. Insider tip: Purchasing more than one sign or banner at a time will often lead to discounts!

Custom signs and banners are versatile.
In addition to being affordable, custom signs and banners are portable, and can be made for indoor or outdoor use. Their ability to be where you need them is one of their best features.

If you are interested in having Behind Your Design create a custom full-color sign or banner to drive your business, learn more here .

Pulmonary Associates, P.C.

Tue, 25 Sep 2018 19:43:16 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR PULMONARY ASSOCIATES, P.C.

Behind Your Design had the pleasure of designing a new responsive website for Pulmonary Associates, P.C. of Flint, MI. Pulmonary Associates, P.C. is a specialty Medicine Practice with a commitment to provide high quality personalized health care. Pulmonary Associates, P.C. provides many services for patients and their physicians, including consultation and management services in Critical Care Medicine, Pulmonary Medicine, Sleep Medicine, and Palliative Care Medicine.

You can visit their new site here .

Then, visit our website here to see all the webpackages we have to offer!

Contact us to learn more about how our responsive and custom sites help to improve your business's standing in search engines.

International Packaging Supplies

Tue, 18 Sep 2018 15:56:15 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR INTERNATIONAL PACKAGING SUPPLIES

Behind Your Design had the pleasure of designing a new responsive website for International Packaging Supplies of Fenton, MI. International Packaging Supplies International Packaging Supplies offers a wide variety of packaging options designed to provide solutions for their customers. To visit their new website, click here!

Love their new responsive website? Check out our standard web package here !

Each Standard Package Includes:

Stylish and Professional Responsive Web Design
User friendly dashboard to edit images and text
Training and Support
Photo Gallery
Standard Contact Form with Embedded Location Map
Up to 5 Content Pages
Basic Search Engine Optimization
Social Media Links
Basic Site Activity Reports Emailed
Integration with Google Analytics

Want your own responsive website? Contact us here !

TAKE HOME TOOLS

Wed, 05 Sep 2018 18:08:43 GMT

OF THE TRADE AT FEAST

A passion for cooking and teaching spurred the opening of Feast, a gourmet kitchen shop and cooking class space in Fenton. This trendy Fenton shop has a wide variety of unique kitchenware items, like chef-curated cookware, gourmet ingredients, wine accessories, professional-quality knives and so much more.

“ I really want to let people know that they can find things here they won’t find in a big-box store, ” chef Sean Gartland, owner, explains. “ When someone walks in, there is usually a chef on hand to give expert advice on the products and help with any questions customers may have. ”

Gartland also prides himself on finding and stocking those hard-to-find international ingredients for recipes. And many of the food products are sourced from Michigan suppliers.

“ We love the Feast gift certificate. There’s no better gift than giving
someone an actual experience, like a Feast cooking class. ”
Christine Landaal & Jennifer Ream, owners of Vibe Well

“Our vinegar and olive oil bar is stocked with organic and infused olive oils and vinegars for the perfect finishing touch to any meal,” Gartland shares. “We change our flavors seasonally, so many of our customers stock up on their favorites!”

Feast is a great place to find gifts for those who are hard to buy for, those who enjoy cooking or those who just enjoy being in the kitchen. If you are looking for a fun date night or just want to spruce up your own chef skills, you can take cooking classes too!

You can find Feast at 465 N. Fenway Drive, Fenton; at www.feastcookingschool.com ; or by calling 810-373-2199.

OUR FAVORITE TOOLS

Demeyere stainless steel cookware from Belgium

Staub enameled cast iron cookware from France

Global cutlery with award-winning design from Japan

Scanpan hand-cast aluminum cookware from Denmark

Finex cast iron, heirloom cookware from Portland

Spiceologist gourmet rubs with unique flavors

Zwilling Pro knives that result from nearly three centuries of experience

Apartment Association of Michigan

Tue, 14 Aug 2018 13:17:07 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR THE APARTMENT ASSOCIATION OF MICHIGAN

Behind Your Design was excited to work with the Apartment Association of Michigan to create a new responsive website. The Apartment Association of Michigan (AAM) was formed in 1969 to serve the needs of the multi-family housing industry throughout Michigan. AAM provides its members with a continuing action agenda of meetings, seminars, speakers and events.

Responsive websites enable your business to transition into the world of mobile-friendly websites. More and more people are accessing the internet from their mobile devices, and now there are more smartphones in use than personal computers! If your site is not mobile-friendly, you could be missing out on valuable connections. A responsive website eliminates the need to design a full site and mobile version separately.

Checkout the Apartment Association of Michigan's new responsive website here on your mobile device or personal computer, then visit Behind Your Design here to see how a responsive website can benefit your business.

Fessler and Bowman

Mon, 06 Aug 2018 16:10:02 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW LOGO AND NEW CUSTOM WEBSITE DESIGN FOR FESSLER AND BOWMAN

Behind Your Design was excited to work with Fessler and Bowman to create a new logo, safety stickers, banners, business cards and a new custom website. Founded in 1963 by Don Fessler & George Bowman, Fessler & Bowman, Inc. has grown from a residential flatwork & basement wall contractor to a top 100 Commercial Concrete Contractor recognized across the nation. Fessler & Bowman, Inc. is a leading concrete and earthwork contractor that continually strives to establish lasting relationships with their customers by exceeding expectations and earning the trust of their customers throughout the construction process.

To see their new website, click here . Contact us at Behind Your Design to see how our branding packages or a custom website can help your business grow.

Great Lakes Data Systems

Tue, 24 Jul 2018 16:26:34 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW LOGO, MARKETING MATERIALS AND NEW CUSTOM WEBSITE DESIGN FOR GREAT LAKES DATA SYSTEMS

Behind Your Design recently had the pleasure of designing a new logo, marketing materials and new custom website for Great Lakes Data Systems. Great Lakes Data Systmes, Inc (GLDS), based in Southfield, MI, sells retail information solutions. The Company provides hardware and software point of sale terminals and host computers. GLDS has earned an excellent reputation for the high level of support given to their clients. This commitment to their customers has set them apart from their competitors and has resulted in a high rate of referral business.

Do you love their new look? Click here to see their new website.

Branding Packages include the design of the following items:

Logo/Brand Design (Colors, Typography)
Digital Letterhead Template
Digital Envelope Template
Business Card Design (includes 500 printed)
Website Design and Development (Online Brochure)
Rack Card/Leave Behind (includes 250 printed)
Email Set Up Assistance
Email Signature Design

Visit our site here to learn more about our Branding Packages.

Fenton Art Walk

Wed, 27 Jun 2018 18:18:22 GMT

BEHIND YOUR DESIGN CREATED A NEW LOGO, MARKETING MATERIALS, AND CITY OF FENTON EVENT MAP FOR THIS WONDERFUL COMMUNITY EVENT!

Behind Your Design partnered with The Fenton Artwalk to create a new logo, an event map, and marketing materials for their upcoming event taking place in downtown Fenton on Saturday, July 14th, 2018! The Fenton ArtWalk is a community event celebrating the arts and showcasing local and regional talent with the visual art, music, entertainment, technology integrated art, and children’s activities.

Artists will display their work along the streets of Downtown Fenton or inside participating businesses and at local organizations. Visitors can enjoy the beautiful downtown, excellent restaurants and purchase amazing pieces of art. Enjoy great food, drinks, music, art and children's activities! This event is a wonderful celebration of our community and we know it will be a great success once again! For more information, click here .

Behind Your Design can meet any of your graphic design needs. Whether you are looking to create a new logo, design flyers for an event, or even rack cards and business cards, Behind Your Design can help! To learn more about our graphic design services, click here !

RK Family Dental

Tue, 22 May 2018 15:57:43 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR RK FAMILY DENTAL

Behind Your Design recently had the pleasure of designing a new responsive website for RK Family Dental, based in Fenton, Michigan. RK Family Dental was founded by Dr. Renee Kirkpatrick and provides an array of dental services to fit your needs! RK Family Dental others a variety of dental services for your entire family and are currently welcoming new patients into their dental family. To visit their brand new website click here!

Love their new responsive website? Check out our standard web package here !

Each Standard Package Includes:

Stylish and Professional Responsive Web Design
User friendly dashboard to edit images and text
Training and Support
Photo Gallery
Standard Contact Form with Embedded Location Map
Up to 5 Content Pages
Basic Search Engine Optimization
Social Media Links
Basic Site Activity Reports Emailed
Integration with Google Analytics

Want your own responsive website? Contact us here !

Ennis Counseling Center

Mon, 07 May 2018 18:24:51 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR ENNIS COUNSELING CENTER

Behind Your Design recently had the pleasure of designing a new responsive website for Ennis Counseling Center, a company based out of Flint, Michigan. Ennis Counseling Center provides treatment for families and individuals of all ages! To visit their brand new website click here!

Love their website? Check out our Website Packages!

Our Packages include:

Responsive website packages - If you are looking for an online presence, our website packages are perfect for you! Our web design packages are popular for their great features and price. We include our top-quality design and we give you enough pages to get your message across and perform well in the search engines.

E-Commerce Web Design - We offer modern solutions to sell your products online. Our e-commerce solutions provide shoppers with the best experience possible. Easy to navigate, find products, checkout and more.

Custom Web Development - Our experts tailor custom designs to fit your brand, your audience and your goals. Our custom websites are developed within a user friendly Content Management System which allows you to have control over text, images, SEO and more. Each package is customized to fit your needs.

Click here to learn more!

3 INTERIOR DESIGN MISTAKES

Fri, 20 Apr 2018 18:09:57 GMT

Solutions to the Challenges Many Homeowners Face with Interior Design

Getting the interior done on your home can be challenging, but also rewarding. Everyone knows the best-laid plans don’t always turn out right, which can be frustrating, especially when you are working on your largest investment. Many of those costly mistakes can be mitigated by taking advantage of the complimentary interior design services available when you purchase your furniture from Fenton Home Furnishings.

Their complimentary interior design services aren’t just about one specific style. Theyʼre about the freedom to create your own personal style, with the help of a qualified design professional, to make sure you get everything perfect. With over 50 name brands to choose from, and industry resources available to customize almost anything you can dream up, Fenton Home Furnishings’ interior design team will create a look even better than you can imagine!

“Working with an interior designer at Fenton Home Furnishings allows me to help those who otherwise might not be able to afford the services of a professional interior designer,” explains designer Maria Schumacher.

A couple perks to having a qualified interior designer is that you are going to get the right furniture for your space; select the correct fabrics, flooring and paint to complement one another; stay on budget and time; and have access to many resources that would normally be unavailable to you.

Everyone has a different home due to natural lighting, windows, architecture and how they personally need their home to function. “I always visit my clients’ homes to get a feel for what their lifestyle is and what look and function they are looking to achieve,” explains Kim Kumrits, designer for over 20 years, who started out her career studying to be an architect. “This initial visit will allow me to make decisions on how to blend the different elements in the home with the clients’ needs and create a proper balance, proportion and harmony within their space.”

“The number one mistake made when people purchase furniture for their home is choosing furniture that is the wrong scale for the space,” explains Kumrits. “Furniture can be very expensive, so when you have a plan, that can minimize or eliminate costly mistakes.”

Not everyone has an easy time envisioning what a finished room will look like, so the designers at Fenton Home Furnishings can create multiple options for a room. In some cases, they will even create beautiful design boards for you to help envision your new space.

“By creating multiple furniture arrangement options, my clients who enjoy moving their furniture around every year can have different plans which work and change the look of their room using the furniture they bought,” she says.

The second mistake most people make when designing a room is selecting their paint color first. “Paint color should be the last item selected when designing your space. There are millions of different paint options, thousands of flooring options and only hundreds of fabric selections. So start with your fabrics,” Kumrits explains. “Or if there is a special piece of artwork the room is going to be incorporating, it’s important to take that into consideration from the beginning.”

Budget is the third mistake, or failure to disclose your budget. This is always a tough topic to talk about, but the designers at Fenton Home Furnishings will work within your budget so that the finishing touches and accessories can all be worked into the overall price. The designers really focus on the lifestyle of the individuals, which allows the finished room to be functional and fashionable in their home. “I find this part very rewarding because I am able to wrangle and coordinate all the little details while keeping an eye on the big picture and their budget,” explains Schumacher.

“A well-established focal point, draperies, blinds, creative lighting, colors, textures and balance all contribute to that ‘wow’ factor my clients are looking to achieve,” says Kumrits. “I call it ‘fashion for your home,’ meaning, you can’t just stop at the big furniture pieces. You need to accessorize properly with all the accent pieces to get the finished look.”

From blueprints to existing spaces, it’s never too early or too late to meet with one of the designers at Fenton Home Furnishings. “We even have special pricing for design clients which allows them to stretch their budget even further and cover those special accessories needed to finish off the space,” says Kumrits.

Stop into one of their four locations – Fenton, Frankenmuth, Lapeer and Waterford – or call to schedule a meeting with a qualified interior designer to get started on your project today!

CREATING JEWELRY THAT SPEAKS THE UNIQUE LANGUAGE OF YOU

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 20 Apr 2018 16:47:17 GMT

Buying fine jewelry can be like learning a new language, which can be intimidating for some people. It involves many facets, which makes it next to impossible for an untrained eye to navigate the process and grasp the quality of a particular piece.

People experience an emotional roller coaster while shopping for and picking out fine jewelry because this is not something they do every day. Most people make fine jewelry purchases multiple times throughout their lives to mark their moments filled with emotional significance. This is why it’s so important to find a reputable jeweler you can trust so that you don’t leave your fine jewelry purchases to chance.

“The biggest thing I hear from my clients is ‘I don’t want the same ring or earrings my friend has.’ They want something different, unique to their personality,” explains Ronny Medawar, owner of Medawar Jewelers in Flint Township, Fenton and Lansing Frandor. “If you go to the mall, you’ll see several jewelry stores with the same selection because they are all owned by the same people.”

I don’t wear a lot of jewelry, but when I do, I want to make sure it’s a piece that holds significance to me and that reflects my own personality. A few years ago, I was out shopping at a clothing store and found a unique costume jewelry ring that I absolutely loved. Upon closer inspection, I could see it was cheaply made, but I didn’t care. I figured if I got a couple of months out of it, it would be worth it.

A few weeks after I purchased the ring, and many compliments from friends and family, I went to Medawar Jewelers in Fenton to see if I could find a similar ring. I wanted this piece, in real gold and diamonds, to mark a huge moment in my professional life and to be a constant reminder of how hard work and integrity will always pay off. As many business owners know, owning a business has many ups and downs, so it’s important to learn from the downs and celebrate the ups.

As I was looking through the ring selection, Ronny came out of the office to say hi, and I started to show him my ring and how I thought it was unique. I explained why I was trying to find a real piece to replace it.

You should have seen the look on her face when I told her we could make something custom, just for her.” —Ronny Medawar

Another customized ring crafted by Ronny Medawar

“I remember when Chelsea came in, she was showing me her ring and explaining that she wasn’t able to find any rings similar to it which were made with real gold and diamonds,” Ronny says. “You should have seen the look on her face when I told her we could make something custom, just for her.”

I told him I thought custom rings were only for engagement or wedding rings, and I winced as I asked him how much it was going to cost me. I totally expected the custom ring to cost a fortune and was shocked when it was the same price as some of the other pieces I was looking at. Plus, it took only about 25 minutes for Ronny to explain what the process was and that the ring would be complete in two to three weeks. I decided to go ahead with the custom design experience.

After one week, I received a call from the store that my 3-D rendering was completed, and I was able to make any final adjustments to the drawing before they cast the mold and created my unique ring. Just one week after the approval, I got the call saying the ring was ready. I went into the store to pick it up, and it was perfect, exactly what I wanted. Now it is a piece of fine jewelry that will stay in the family and that I can pass down to my daughter one day.

It is critical to understand that the best deal on fine jewelry can come from an independent jeweler as opposed to a major chain jeweler. In celebrating life’s special and important moments, it’s important to know that when you choose an independent jeweler, you are choosing a family-owned business that has been supplying genuine fine jewelry for decades.

I also was encouraged to bring all my rings for complimentary routine cleanings and checkups to make sure that all the stones are secure. Because I wear my rings daily, damage could occur, or stones could become loose without my knowledge.

Every person is unique, just like diamonds themselves, and I learned that Medawar Jewelers was able to create my perfect ring. One of the benefits of choosing Medawar Jewelers is that they have jewelers in-house, at every location, so you can get the custom design without paying the custom price.

Medawar Moments
#MarriedWithMedawar

“How do you get the perfect ring for the perfect girl? You go to Ronny. I had something very specific in mind of what I wanted it to look like, but it took Ronny’s vision and imagination to create it. He listens, asks questions and truly cares about staying within budget while surpassing expectations. I remember when I showed my mom the finished product for the first time, and tears of happiness started to flow. I can’t wait to start the process again with the wedding band.”
—Michael Zureikat

Kenneth J. Moffitt, CFO

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Apr 2018 18:26:24 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW LOGO AND NEW RESPONSIVE WEBSITE DESIGN FOR KENNETH J. MOFFITT, CFO

Behind Your Design recently had the pleasure of designing a new logo and new responsive website for Kenneth J. Moffitt, CFO. Kenneth J. Moffitt has been providing CFO and Controller services on a fractional, part time, temporary, interim, or project based arrangement. Experienced CPA and CFO for companies in the fields of wholesale distribution, manufacturing, retail, construction, automobile auctions and remarketing, business services and others. Specialized experience in accounting software implementations, designing financial processes, startup businesses, as well as multi entity and multi state companies.

To see his new website, click here . Contact us at Behind Your Design to help you design your next website.

Joe & Lewie's Penalty Box

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 09 Mar 2018 15:10:05 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR JOE & LEWIE'S PENALTY BOX

Behind Your Design recently had the pleasure of designing a new responsive website for Joe & Lewie's Penalty Box. Joe & Lewie's Penalty Box is a Detroit Red Wings Themed Sports Tavern & Eatery in Fenton, Michigan. The hockey-themed restaurant has comfortable seating and a live DJ every Friday and Saturday. The décor is hockey, hockey, hockey, with arena-like ceilings and lights with lots of murals of hockey players, banners and jerseys. One of our unique features is an area we refer to as the “Locker Room”. The seating area has a wall decoration which is a replica of the Red Wings locker room back in the days when the restaurant first opened.

To see their new website and menu items, click here . Contact us at Behind Your Design to help you design your next website.

Fall In Love With the Romantic Venue at Fenton Winery & Brewery

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Feb 2018 20:15:41 GMT

After 10 Years And Two Moves, The Secret Is Out!

A winery and microbrewery in the heart of Genesee County that’s perfect for events, Fenton Winery & Brewery has been called a best-kept secret. Guests love to surprise their friends and family with the unique and welcoming atmosphere, amazing food, delicious artisan wines and craft beer selection.

Fenton Winery & Brewery has two buildings available year-round: an intimate taproom open to the public and a stunning private reception area. The reception building is ideal for a wedding, a reception, a private or corporate party, a charity event, a holiday event and more. Fenton Winery & Brewery has one of the largest outdoor licensed gardens in the state, and the indoor event space holds up to 280 guests.

The venue boasts an on-site chef who has developed a premium selection of entrees, and take my word for it: The food is second to none. Outside the event venue, there is a romantic outdoor patio with a gorgeous brick fireplace and an overhead lighting display, and the patio is included in every wedding package. The food, beer, wine, tables, chairs and linens are included in each package, which allows the highly trained staff to customize each event to make it special, stress free and memorable for couples and guests.

Snuggle Sacks

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 03 Jan 2018 20:39:28 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR SNUGGLE SACKS

Behind Your Design recently had the pleasure of designing a new responsive website for Snuggle Sacks. Snuggle Sacks strives to bring awareness to homelessness in our communities, and extinguish the stigma that goes along with it. By providing homeless individuals with survival kits, they hope to drastically reduce the amount of medical emergencies due to environmental factors, and also provide other helpful resources, including medical benefits, employment assistance and HOPE.

To find out more about their work please click here . Contact us at Behind Your Design to help you design your next website.

Workplace Violence

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 20 Oct 2017 17:26:02 GMT

An Invitation Only Seminar

Did you know………Every year, 2 million American workers report having been victims of workplace violence. ( http://www.nsc.org/Measure/Pages/Workplace-Violence.aspx )

From 2000 through the first half of 2016, more than 600 people were killed in 213 active shooter events identified by the Federal Bureau of Investigation. Unfortunately, this hits even closer to home. In 2016 two young women were fatally shot while at work in Genesee County. This seminar has been in the making since that terrible tragedy last year, unfortunately in the wake of the Las Vegas tragedy, this topic is all too relevant today.

On Thursday, October 26, 2017, Behind Your Design will be hosting a seminar on Workplace Violence Safety. Please see the attached link and flyer to sign up. RSVP is necessary as seating is limited.

You're the Happiest when You're Home:

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 03 Oct 2017 13:38:53 GMT

State-of-the-Art Senior-Living Facility Opening Late 2017

A t Bella Vita, exceeding the expectations of the residents is simply the beginning. Having a quality life in our later years is the least we all should expect. Bella Vita is committed to providing an environment that allows one to feel independent, with the assistance of its highly trained care group.

“The opening of Bella Vita is a critical step towards planning for the ever-growing needs of our senior community,” Chuck SeKrenes, developer and owner, explains.

The new all-inclusive facility, which is opening in Grand Blanc on Hill Road just east of I-475, is set to keep its residents active through a variety of offerings, such as art and horticulture. SeKrenes explains that it’s important for the residents to keep active doing what they enjoy. “We want our residents to be active in indoor and outdoor activities. There is even a salon on site where residents can go for their hair appointments.”

A grand opening celebration for the public is planned for late 2017.

“The building is exceptionally well constructed,” SeKrenes says. “Our 61-unit community has four different room plans, double-occupancy rooms for couples and each with unique attributes because we understand that every senior is unique who chooses to call Bella Vita home.”

The Bella Vita care group is highly trained to recognize the different needs of the residents and is aware of specific needs, which may change over time. The care residents receive when living at Bella Vita is what sets this facility apart from others. Bella Vita provides frequent training and education for its care group to allow for continuous growth.

“Our goal is for this to be [seniors’] last move,” SeKrenes explains. “We want this to be their home for the rest of their lives. We want their families to know that their loved ones are well cared for.”

“At Bella Vita, we believe you’re the happiest when you’re home. Bella Vita creates an upscale resort feel, with a home personality, in a family environment. Our passion and mission are the same…to be the best, provide the best and give the best to our residents,” SeKrenes explains.

"Bella Vita creates an upscale resort feel, with a home personality, in a family environment."

– Chuck SeKrenes –

The Competitive Edge: Peabody Insurance

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 02 Oct 2017 18:09:14 GMT

Peabody Insurance: A Family Footprint of Success

Today family businesses have a competitive edge that could hardly be anticipated. As millennials continue to take up over one third of the workforce, many of these individuals are looking for more out of a career than a paycheck. In this new arena, family businesses have an edge in building a sustainable footprint because of the personal connection between the family and the community they serve.

A textbook example of this is Peabody Insurance Agency, a company with a history of serving the community since 1919. In the last year Peabody Insurance has grown the team to include two new family hires, Grace and Brandon, and has completely remodeled its office.

“In order to thrive in today’s competitive environment, I believe it’s important for businesses to give the next generation a voice in how we should work and serve our customers,” explains Jim Peabody, partner of Peabody Insurance in Fenton. “Our team has developed a culture of collaboration, where insurance knowledge is fused with new ideas, processes and tools.”

Peabody Insurance is now one of the most capable independent agencies in the state, with the development of an interactive safety app, DocuSign, virtual meetings and a client portal. “Many of our features have the goal of saving our clients time and money. Customers have the ability to choose how they want to do business with us,” Jo Schofield, account executive, explains, “and our customers enjoy supporting local businesses because they know those dollars are going right back into their hometown.”

Jim believes that many of Peabody Insurance’s capabilities can be attributed to his daughter, Grace Peabody, and his nephew, Brandon Peabody. “Grace has worked at the agency since she was a kid,” Jim says. “We had her pulling weeds, washing windows and stuffing envelopes from an early age. Both Grace and Brandon have seen the way we put our customers first and how our employees are part of our family.”

“Some of the people I work with have known me since I was a baby!” Grace says. Grace recently moved back to Fenton after working for a Fortune 500 company in Chicago and earning her MBA from the University of Notre Dame earlier this year.

Brandon most recently worked for Al Serra Auto Plaza in Grand Blanc, another family-owned business. “Working at the Al Serra Corporation was a valuable experience,” he says. “They are a world-class organization. I learned a lot from the Serra family, and their values are helping me to grow the Peabody Insurance family business.”

Dave Lucas, agency partner and childhood friend of Jim Peabody, has worked with Jim in the insurance industry most of his life. “I have made a career out of serving local businesses. We have to bring new people into the industry, and who would take the needs of our clients more seriously than someone who shares the same name as our company?” Lucas says. “Besides, Grace and Brandon are hardworking and fun people to work with!”

The evolution of Peabody Insurance Agency hasn’t always been straightforward. Growth in any business can be messy, but family businesses can get messier than most. However, this also means that a business run by a family team tends to be more resilient and more likely to succeed. There are aspects of a family business that other businesses just can’t replicate; studies report that this is because family business leaders think into “the next generation, not the next quarter” (from “Leadership Lessons from Great Family Businesses” by Claudio Fernández-Aráoz, Sonny Iqbal and Jörg Ritter).

While in the MBA program at Notre Dame, Grace went through the recruitment process with several companies. “In the end I knew I wanted to come back to Peabody Insurance. Big-name companies and sexy job titles sound better on paper than they do in real life,” Grace says. “For me, I like the challenge of working at a family company; it requires creative problem solving, and everyone is passionately involved. I think the traditional corporate ladder structure is a little outdated.”

Brandon says, “Part of the reason I was excited to come to work for Peabody Insurance is because of the family values they are committed to upholding. These values put clients first and hold us, as a staff, to provide the highest quality of products, service and standards of integrity for our clients.”

RISK REDUCTION PROCESS

"The Peabody Insurance team believes that superior service is the result of a superior process, so the agency developed a program called the risk reduction process. “We use this approach to learn more about our customers, and reduce their total cost of risk. A key component of this methodology is safety, when our clients build a culture of safety they become more attractive to the insurance carrier which ultimately results in lower costs.” – Jim Peabody

FAMILY MATTERS: Q & A WITH GRACE AND BRANDON PEABODY

WHAT IS THE COOLEST THING ABOUT WORKING IN A FAMILY BUSINESS?

Grace: We are always focused on the business and our clients but we have a lot of fun too! By nature we enjoy our time together. I am working with my family; we laugh a lot, especially with Dave [Lucas]!

Brandon: We are working for a different purpose. It is not just about me; it’s about working for this generation and the next. We are not just selling insurance; we are communicating our family and our values.

WHAT IS THE STRANGEST THING ABOUT WORKING IN A FAMILY BUSINESS?

G: Going into meetings together and saying our last name. Peabody, Peabody, Peabody at Peabody Insurance. It is a little redundant!

B: People imagine that working for a family business is easier. But in reality it is harder because we never leave work at the office.

DO YOU EVER GET INTO FIGHTS?

G: I wouldn’t say we get into fights but we definitely disagree more passionately than I would if I was working at a different company.

B: Not yet, but we get into emotionally charged conversations. And, I have to be careful because I know the buttons to push to get a reaction.

DO YOU SUGARCOAT YOUR OPINIONS?

G: I don’t sugarcoat but I try to be tactful.

B: Yes, to a certain point you are always sugarcoating. But even with family you have to mind your manners.

GRACE, IF YOU GET MARRIED, WILL YOU CHANGE YOUR NAME?

G: I’ll let you know!

BRANDON, WOULD YOU WANT YOUR DAUGHTER TO CHANGE HER NAME?

B: Well, she is only five, but if I have anything to do with it, my daughter will never date or get married!

HOW DO OTHER PEOPLE AT YOUR OFFICE FEEL ABOUT WORKING WITH SO MANY PEABODys?

G: That’s funny you should ask; we were just talking about that the other day. I think our team and our clients feel good about it because we have a perpetuation plan, a plan for the future of our business.

B: I think most people in our office feel that it’s not any different than working with anyone else. Plus, most have more experience than me; I need their expertise!

MICHIGAN OR MICHIGAN STATE?

G: Go Green. Our family is six for six at Michigan State!

B: Go Blue. My wife received her Master of Social Work from the University of Michigan.

Behind Your Design Is Behind Client's Success:

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 29 Sep 2017 18:41:24 GMT

Celebrating 10 Years of Building Relationships

Written by: Andrea Kehoe

Ten years ago, Chelsea Mills had a problem. She turned that problem into a marketing, graphic design and web design agency serving hundreds of clients.

In 2007, Mills left her role as marketing/event coordinator for the Fenton Regional Chamber of Commerce to work for another small company before she decided to stay home with her kids while they were young. She realized she missed the work world, which provoked the launch of Behind Your Design as a home-based business. Her concept for Behind Your Design was using her ability to illustrate what a client is trying to articulate to create cohesive, consistent branding for businesses across all media. While behind the scenes, Mills would create strategically designed communications to promote or revitalize a client’s brand.

Behind Your Design’s first client was Jim Peabody, then owner of Smith Peabody & Stiles Insurance Agency. Familiar with Mills’ work, Peabody trusted she could handle the needs of his growing company.

“Chelsea has a great design sense but more than that, she’s wicked smart,” he says. “She rarely mentions it, but she has an economics degree from the Gerstacker program at Albion College. Many people are talented on the artistic side of graphic design and advertising, but Chelsea really gets the business side too. With her business mind and artistic eye, she has a unique ability to see the whole picture.”

Peabody was not the only person to recognize Mills’ talents. Behind Your Design was exceeding the expectations of clients, and word-of-mouth referrals sent more and more clients her way. Mills hired an assistant in 2011 to help with the workload. The business continued to grow, demanding additional workers.

In February 2014, Chelsea’s husband, Matt, left his position in school administration to work alongside Chelsea. When the office building that originally housed the insurance agency started by Peabody’s father-in-law, Jim Smith, became available, Chelsea and Matt knew it was meant to be. They purchased the building at 100 S. Adelaide St. in Fenton in September 2014.

Now in its tenth year, Behind Your Design employs a team of five. “We offer a team structure to our clients which can meet the graphic design, social media and promotional needs of a business,” Chelsea says. “Big or small, they share their goals with us, we create a vision and make it happen. Some clients may only need business cards and letterhead. Others may need a full ongoing campaign with print and digital media, event promotion, website design, trade show display and marketing consultation.”

Chelsea and Matt value their client relationships. “Regardless of the scope of the project, the relationship comes first,” she says. While they have many avenues through which to promote, they are careful to utilize those that make the most sense for each individual client. “Local businesses have a challenge to stay prominent and build by word of mouth, while in competition with national chains that have a lot of advertising pull. We aren’t going to sell them something they don’t need. We’re going to focus on what is best for them, not what puts the most money in our pocket.”

If a business needs a strategic partnership, Chelsea and Matt are well known for bringing clients together for collaborative projects. “If our clients are successful, they’re happy,” she says. “If our clients are happy, we’re happy, but that doesn’t mean we rest. We continue to work with them, creating innovative ideas that will appeal to their existing and future customers.”

The majority of their new business has been referrals from satisfied clients. Behind Your Design has a client base of close to 300 businesses, ranging from a single pottery artist and a local bank to several multimillion-dollar corporations. The diverse clientele gives Behind Your Design the opportunity to research best marketing practices and innovative ideas across many industries. Such exposure allows the company to implement and cross-promote cutting-edge ideas to benefit clients and enables it to adapt to the changing needs of each business.

Community is also important to Matt and Chelsea. They continue to be active in the Fenton Regional Chamber of Commerce, volunteering on several Chamber committees, and sit on several boards, including Linden, Argentine, Fenton and Lake Fenton (LAFF) Pathways; YMCA Camp Copneconic and La Forza Soccer Club. Matt also enjoys coaching for La Forza Soccer Club.

“Chelsea’s commitment to the community, and the many ways that she gets involved, is really an asset to her clients. It allows her to be proactive with ideas to help us grow,” Matt explains.

Outside of work and community involvement, the Mills family enjoys traveling, especially to England to visit Matt’s family. Chelsea and Matt have two children, Ian and Addison.

Visit Behind Your Design at 100 S. Adelaide St., Fenton, or online at www.behindyourdesign.com .

IMAGE FLOW MEDIA

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 23 Aug 2017 17:00:52 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE A NEW RESPONSIVE WEBSITE DESIGN FOR IMAGE FLOW MEDIA

Behind Your Design recently had the pleasure of designing a new responsive website for Image Flow Media. Image Flow is a full service commercial production company serving the metro Detroit Area. They are constantly pushing themselves, their equipment and their approach to the edge. Image Flow is a solutions-oriented team with a proven ability to get things done while managing multiple projects. They're experienced, passionate, motion graphics artists and video editors, looking to continue expanding their knowledge in all areas of production.

To see example of their work please click here . Contact us at Behind Your Design to help you design your next website.

Branding - More Than Just A Logo

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 09 Aug 2017 17:23:08 GMT

From Web Design to Marketing, Behind Your Design can help bring your vision to life through an entire brand, not just a logo.

Starting a new business? Looking to give your current logo a 'refresh'? It can be easy to just think 'I need a logo!' - what you are saying is that you want a graphic representation of your business to use on your marketing materials. What you need however is a memorable overall ' brand' that will attract customers to your business. Luckily, at Behind Your Design, we can help you with all your needs, even the ones you don't know yet.

How do I create a brand?

It's important to know your brand values and aspirations. Basically, your WHY? What made you start your business in the first place? What problem are you solving and what are your passions? Long term, where do you want to be in 2, 5, 10 years? The answers to those questions are the core of your brand. We want to give you the tools you need to reach your greatest potential.

Next, we'll work on the personality of your brand. What will your brand look like? Sound, feel, act like? Knowing your business' personality allows it to shine through everything we do. It also helps narrow down your target customer and decide how your business will interact with them. Appealing to a certain audience makes marketing efforts meaningful and effective.

Consistency is key. We work together to create an entire brand concept and easy guidelines to follow. Colors, fonts, patterns... Anything to make your look consistent will be part of your brand. Then, we use those elements across all platforms (website, social media, business cards, etc) to ensure your voice, mission and design flow fluidly and works together.

Once you've created this brand, it's time to go beyond that and uphold the reputation. Your customers have to truly believe in your brand, just like you do, and will, in turn, become loyal advocates of your business. Not only will they stay local to you but they'll also recommend you to others.

Your business is so much more than just a logo. We believe building a solid brand can become a company's greatest asset, so we cover every step:

Web Design
Graphic Design
Email Marketing
Facebook Marketing
Mobile App Design
Trade Show Booth Design
Custom Photo Gifts
Speaking Engagements

To view our design portfolio, click here.

JDLab Logo Design & Responsive Website Design

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 25 Jul 2017 14:36:06 GMT

Behind Your Design is please to announce a new responsive website launch and logo design for JDLab

Behind Your Design is excited to announce the launch of JDLab's new responsive website and logo design. JDLab is a family owned business dedicated to delivering high quality work in every department. Founder J.D. Hicks’ goals in 1950 remain their goals today: "Provide every professional photographer with the highest standard of quality and service, and to work as partners to help studios grow as successful businesses." To learn more about what JDLab can do for you please click here . Contact us at Behind Your Design to help you design your next website.

New Logo Design for Wayne Contracting Services, LLC

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 18 Jul 2017 18:21:12 GMT

BEHIND YOUR DESIGN IS PLEASED TO ANNOUNCE THE NEW LOGO DESIGN FOR WAYNE CONTRACTING SERVICES, LLC

Behind Your Design is excited to announce that we have created a new logo for Wayne Contracting Services, LLC. Wayne Contracting Services, LLC is a licensed and insured construction company providing a variety of construction and remodeling services to SE Michigan. Give them a call for all your contracting and remodeling needs! If you are in need of a new logo contact us at Behind Your Design today to get started!

Job Opening at Behind Your Design

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 18 Jul 2017 12:48:05 GMT

Position: Project (& Photo Booth) Coordinator

Join the growing team at Behind Your Design at 100 S. Adelaide St. in Fenton, Michigan!

- 40 Hours A Week (Mon-Fri - 8:30 AM - 4:30 PM with working lunch)
- Paid Holidays
- Opportunity for 401k Retirement Matching
- Must be able to multi-task, delegate and prioritize jobs that come in
- Must be able to track time spent on projects
- Responsible for ordering from vendors
- Responsible for managing multiple tasks and keeping jobs moving forward by following up with clients and our designers
- Friendly pleasant personality
- Responsible to answer phones, greet customers, take messages and packages
- Team environment
- Time Management and Organizational Skills
- Matching expenses/orders with client billing
- Approximately 25% of the job will be coordinating photo booth jobs including contracts, graphics, staff, programming booths, posting photos, burning DVD’s and communicating with clients.

Technical skills needed, but not required to apply, we would train qualified applicants:
- HTML Email Blasts (Constant Contact, MailChimp)
- Website Building
- Basic Photoshop Skills
- Professional Email Skills
- Word, Excel
- Asana Task Management System
- Social Media Posting
- QuickBooks

Click Here to Apply

Bennett Communications

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 11 Jul 2017 17:51:49 GMT

Behind Your Design is pleased to announce a new responsive website design for Bennett Communications

Behind Your Design recently had the pleasure of designing a new website for Bennett Communication Solutions. Bennett Communication Solutions is a local family company that opened its doors in 1945. They provide telephone answering services, remote receptionist services, voice mail, and other services to meet the needs of their business customers. While they maybe local they have clients nationwide. Their clientele includes health care services, property management and real estate, contractors and of course business professions. To learn more about their services please click here . Contact us at Behind Your Design to help you design your next website.

New Logo and Business Card Design for Dani Jo Hawkins Pottery

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 03 Jul 2017 18:19:00 GMT

Behind Your Design is pleased to announce the new logo design and business card design for DaniJo Hawkins Pottery

Behind Your Design is excited to announce that we have created a new logo and business card design for DaniJo Hawkins Pottery a local Genesee County artist. Danielle Hawkins owner of DaniJo Hawkins Potter loves to create in clay. She believes in recreating, repurposing, up cycling. She believes you can beautify someone else's trash into your treasure and that is seen in her pottery! To view her amazing work please click here . If you are in need of a new logo contact us at Behind Your Design today to get started!

Linda Lucas Design

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 27 Jun 2017 17:43:16 GMT

New logo and responsive website design for Linda Lucas Design

Behind Your Design is excited to announce the logo design and responsive website launch for Linda Lucas Design. Linda Lucas owner of Linda Lucas Design is dedicated to creating an environment that reflects her client’s personality and lifestyle, by capturing their design dreams and making them a reality. With over 13 years’ experience, Linda offers a wealth of knowledge in both new construction, and remodeling an existing space. Linda understands that listening to a client’s needs is key, and is committed to working with you to create a beautiful living environment, while embracing your style through inspiration and imagination. She completed her interior design studies through Interior Design Institute, a Certified Interior Design (C.I.D.) approved program. To learn more about Linda and her services please click here . Contact us at Behind Your Design to help you design your next website.

Bella Vita Logo Design & Responsive Website Design

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 02 Jun 2017 19:04:20 GMT

Behind Your Design is pleased to announce a new responsive website launch and logo design for Bella Vita Senior Living

Behind Your Design is excited to announce the launch of Bella Vita's new responsive website. Bella Vita Senior Living will be opening their doors this summer in Grand Blanc, Michigan. At Bella Vita they believe in an our all-inclusive service and care with an all-inclusive rate makes the decision of placement for your loved one a lot simpler. It allows you to budget your family member finances consistently without the stress of a changing add-on rate provided by other companies. They provide many services such as life enrichment programs, laundry, housekeeping, beauty shop, dining services and more. To learn more about the Bella Vita and their services please click here . Contact us at Behind Your Design to help you design your next website.

Corner Bar & Grill

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 02 Jun 2017 18:56:16 GMT

Behind Your Design is pleased to announce the launch of a new responsive website for Corner Bar & Grill.

Behind Your Design is excited to announce the launch of the Corner Bar and Grill's new responsive website. The Corner Bar and Grill is a rock ‘n’ roll gastro pub located in Fenton. If you are looking for a great place to dine with a terrific atmosphere the Corner Bar is the place to be! Their weekend brunch menu is sure to please everyone in your family with plate such as chicken and waffles, speciality brew cakes and loaded omelettes and lets not forget their mimosas and beermosas! They also feature live music every Saturday. So make sure to check them out the next time you are in Fenton! To learn more about their menu please click here . Contact us at Behind Your Design to help you design your next website.

Mansour Realty

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 10 Apr 2017 16:09:22 GMT

Behind Your Design recently launched a new responsive website for Mansour Realty

Behind Your Design is excited to announce the launch of Mansour Realty's new responsive website. Mansour Realty, Inc is local company provides strategic, high-quality services and solutions for commercial real estate owners, investors, managers and users. Although their named changed from Mansour Developments to Mansour Realty, Inc. they have 50 years of experience in researching, purchasing, developing and selling properties. And for the last 15 years they have been putting their expertise to help other companies with their commercial real estate needs. To learn more about the Mansour Realty and its services please click here . Contact us at Behind Your Design to help you design your next website.

Holly Hotel

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 24 Mar 2017 19:54:56 GMT

Behind Your Design is excited to announce the launch of Holly Hotel's New Website

Behind Your Design is pleased to announce the launch of the Holly Hotel's new website. The Historic Holly Hotel is a family owned large restaurant in the heart of downtown Holly. It has been a hub for social activity since the early 1900's. Known for its themed events and dinners it is a the perfect venue for group outings. From comedy club nights to Sunday brunch the Holly Hotel is the place to be. While The Historic Holly Hotel is known as a destination restaurant for elegant dining, it is also a perfect setting for weddings and other private social gatherings. Even the smallest dinner party takes on an air of panache and sophistication when held at the Holly Hotel, and weddings, anniversaries, and other milestone events become memories of a lifetime. To learn more about the Holly Hotel and its services please click here . Contact us at Behind Your Design to help you design your next website

Prescription Exercise

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 06 Mar 2017 20:52:09 GMT

Behind Your Design is excited to announce the launch of a new responsive website for Prescription Exercise.

Behind Your Design is pleased to announce the launch of a responsive website for Prescription Exercise. Prescription Exercise is a personal training, lecturing and consulting business. Frank Musumeci owner and founder of Prescription Exercise created the company in 2004. His mission is to educate the active aging population through lectures, seminars and individual assessments, on how to make proper exercise choices to lessen one's need for pills, shots, and surgeries, for common age related pathologies. To learn more about Exercise prescription and their services please click here . Contact us at Behind Your Design to help you design your next website

GFAC GOAL

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 03 Mar 2017 19:44:41 GMT

Behind Your Design is excited to announce the launch of GFAC Goal's new website!

Behind Your Design had the pleasure of recently launching a new website for GFAC Goal. GFAC Goal is a special needs activity club/support group based out of Genesee County. This group provides special needs kids and their families the opportunity to participate in activities without having the demands of leagues and competition. GOAL provides families living with loved ones with disabilities the opportunity to share life’s adventures. They support and celebrate with one another other through life and its many surprises. The families are there for each other to exchange stories, good, bad and indifferent. To learn more about this wonderful support please click here . Contact us at Behind Your Design to help you design your next website.

GenStar Management

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 14 Feb 2017 20:51:49 GMT

New Website Design for GenStar Management

Behind Your Design is excited to announce the launch of a new responsive website for GenStar Management. GenStar Management is a full-service management team designed to provide everyone with the opportunity to own thoroughbreds regardless of their level of knowledge of the industry. They provide an approach that maximizes the opportunity to win races and make money. From brand new to seasoned owners, including existing stables, they can help manage all facets of ownership including horse selection to trainer communication. To learn more about GenStar Management please click here . To learn more about how Behind Your Design can help you create your new website please click here .

Freeze Frame Photo Lounge

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 10 Feb 2017 18:00:04 GMT

Freeze Frame Photo Lounge New Website Launch

Behind Your Design had the pleasure of creating a new website for their sister company Freeze Frame Photo Lounge. Freeze Frame Photo Lounge is a photo booth company based out of Fenton, Michigan. Unlike most photo booth companies Freeze Frame Photo Lounge is an open air photo booth. Having an open air photo booth allows more people into the photo as well as giving you the option of green screen usage. They also have many add on options such as ipad digital uploader (where you can upload a digital copy of your photos onto social media), TV Slideshow, 4x6 prints and much more! Freeze Frame Photo Lounge has been in the industry for over 5 years and is capable of handling any of your photo booth needs from open houses to corporate events. To learn more about their packages please click here . To have Behind Your Design create your next website please visit our website here .

Huffman's Homestead

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 02 Feb 2017 20:52:37 GMT

Behind Your Design had the pleasure of creating a new logo and website for Huffman's Homestead. Huffman's Homestead is fully sustainable farm that produce vegetables, pastured pork, and pastured eggs. It is owned by a local veteran Jeremy Huffman and his wife and 3 daughters. As a new farm they are focused on offering the best-tasting, healthiest, most humanely-raised vegetables and proteins you can feed yourself and your family. They will be selling their produce at the Fenton Farmer's Market and Flint Farmers Market this spring of 2017. And they are also offering CSA share of their produce. To learn more please click here . If you are in need of a new logo contact us at Behind Your Design today to get started!

New Logo Design for Trinity Assembly of God

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Jan 2017 19:10:06 GMT

Behind Your Design had the pleasure of creating a new logo for Trinity Assembly of God. Trinity Assembly of God is church based out of Mt.Morris, MI. They have several different ministries for the community and we were happy to create their logos as well. To view all of Trinity's new logos please click here . If you are in need of a new logo contact us at Behind Your Design today to get started!

Strategic Safety

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 09 Jan 2017 19:05:19 GMT

Behind Your Design had the pleasure of launching a new responsive website for Strategic Safety Incorporated. Strategic Safety is a local company based out of Linden, Michigan with years of experience in helping businesses practice best safety procedures. Their experience with Loss Control Services and Audits, Environmental, Health and Safety Consulting (EHS) and OSHA compliance training, will help keep your employees safe while at work. To learn more about all the services they provide please click here . Contact Behind Your Design to help you design your next website.

Hot Shot Photography

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 22 Dec 2016 16:56:48 GMT

Behind Your Design had the pleasure of launching a new responsive website for HSP Imaging. HSP Imaging is a local family owned business based out of Fenton, MI. They have been providing the greater Michigan with professional photography services for over 15 years. They are known not only for their superior photography but also for their first rate customer service. Their team of professional photographers are experienced in both large and small events and are equipped to handle any situation. They print all of their photos in house and are committed to 100% customer satisfaction. To view their full list of photography services please click here . Contact Behind Your Design to help you design your next website.

Dribble Sticks Training Website Launch

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 12 Dec 2016 20:10:34 GMT

Behind Your Design recently launched a new website for Dribble Stick Training. Dribble Stick Training System is a basketball training system that was created to perfect your dribbling skills, increase your agility and improve your confidence as an athlete. Dribble Sticks was created by pro basketball player Luke Lloyd. After he retired from the NBA Luke decided to dedicate his time to coaching in his hometown of Flint, Michigan. As he began to coach Luke realized the need for a training system that provided immediate feedback to new and novel players alike. He designed the dribble stick training tool as well as an entire system with online training videos, workout app and training camps. Luke and his training system are revolutionizing the basketball industry one player at a time. To learn more about Dribble Stick Training please click here . Contact us at Behind Your Design to help you design your next website.

Water Sports Marine E-Commerce Website Launch

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 06 Dec 2016 15:15:25 GMT

Behind Your Design had the pleasure of creating an e-commerce website for Water Sports Marine. Water Sports Marine is Fenton's premier online shopping center for all your water sports needs. They are based out of a local Fenton shop called Action Water Sports. The Pro Shop Staff at Water Sports Marine is equipped to answer any of your questions about new products, features that will work best for your skill set or manner of use. From Water skis to wake surfboards to and board shorts they are your one stop shop. To see a full list of their products please click here . Contact Behind Your Design to help you design your next e-commerce site.

Linden Kitchen and Bath Website Launch

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 29 Nov 2016 18:59:23 GMT

Behind Your Design had the pleasure of launching a new responsive website for Linden Kitchen and Bath. Formally known as Linden Sash and Door, this local family owned business has been serving the Linden community for over 70 years. Michelle Robins is a third generation owner with a bachelor of Fine Arts Degree in Interior Design and an extensive background that includes design work in California. Linden Kitchen and Bath is your one stop shop for a kitchen or bath renovation. They sell everything from countertops, cabinets, to handles, light fixtures and sinks. They also sell top of the line appliances such as SubZero, Wolf and Asko. To learn more about their services and product lines please click here .
Contact Behind Your Design to help you design your next website.

Fenton Glass Website Launch

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 23 Nov 2016 00:00:00 GMT

Behind Your Design had the pleasure of creating a new website for Fenton Glass Service. Fenton Glass has been proudly serving proudly serving Southeast Michigan (Genesee County, Oakland County, Livingston County) with quality automotive, residential and commercial glass needs since 1960. They are a full service glass company with a dedicated staff of Certified Technicians and experienced glaziers with years of experience in the glass business. To see a full list of their services please click here . Contact Behind Your Design to help you design your next website.

Serendipity Wellness Spa Website Launch

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 18 Nov 2016 00:00:00 GMT

Behind Your Design had the pleasure of launching a new responsive website for Serendipity Wellness Spa. Serendipity has two locations. One is located in Frankenmuth, Michigan and is known for both their Relaxing Massages (both Couples and Singles) as well as Manicures and Pedicures. Serendipity's other location is based in Linden, Michigan and is the only spa in the Mid-Michigan area complete with a wine bar. Both spas provide soothing Body Treatments, Massages, Manicures, Pedicures and Facials that will put you in a state of serenity. To learn more about their services please click here. Contact Behind Your Design to help you design your next website.

Massage4you.co

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 10 Nov 2016 22:04:52 GMT

Behind Your Design recently launched a new website for Massage4you. Massage4you is a massage studio located in Linden, Michigan. Abby the owner and massage therapist for Massage4you graduated from Northern University with a BA in Psychology and a minor in massage. She also has an extensive background in physical instruction and collaborates with both physical therapists and chiropractors. Her background and collaboration allows her to have a unique and compassionate approach to all her clients' needs. She offers several types of massages from sports massage to geriatric massage. To learn more about her services please click here . Contact us at Behind Your Design to help you design your next website.

Black Door Design, LLC

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 13 Oct 2016 18:53:05 GMT

Behind Your Design recently launched a new website for Black Door Design, LLC. Black Door Design is a locally owned and operated creative space studio in Flushing, Michigan. Amy the owner and found of Black Door Design has an extensive background in art and design. Some of her own work includes permanent installations for the Community Foundation of Greater Flint, and the Food Bank of Eastern Michigan. From her studio Amy inspires individuals to unlock their inner artist. Black Door Design specializes in custom projects using glass, wood, watercolor, and acrylic paint. It's workshops are designed to guide you through the creative process, while encouraging you to incorporate your own individuality and style. To learn more about their workshops please click here .Contact us at Behind Your Design to help you design your next website.

Ronald's Tree Service

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 03 Oct 2016 18:21:51 GMT

Behind Your Design recently launched a new website for Ronald's Tree Service. Ronald's Tree Service is your local urban forestry specialist based locally out of Linden, Michigan. They offer both residential and commercial services as well as municipal services. Their staff are licensed arborists giving them extensive knowledge in everything from tree removal to deep root fertilizing. To see a full list of their services please click here . Contact us at Behind Your Design to help you design your next website.

Reeves Construction

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 29 Sep 2016 20:49:37 GMT

Behind Your Design recently launched a new website for Reeves Builders & Remodeling. Reeves Builders is a locally owned and operated construction and remodeling company from Linden, Michigan. Their services range from new build and construction to commercial and residential remodeling. Their vast knowledge in the building and construction can help you transform your vision into a reality. To see a full list of their services please click here . Contact us at Behind Your Design to help you design your next website.

Peabody Insurance Agency

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 15 Sep 2016 00:00:00 GMT

Behind Your Design is excited to announce that we recently launched a new responsive website for Peabody Insurance Agency. Peabody Insurance Agency is a locally owned and operated full service independent insurance company in Fenton, Michigan. They have a reputation for solving complex business and personal insurance problems. Peabody Insurance Agency has been providing insurance solutions for businesses and families for almost one hundred years. To learn more about their services and how they can develop a insurance program tailored to your needs please click here . Contact us at Behind Your Design to help you design your next website.

Weir Building Company

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 01 Sep 2016 19:18:16 GMT

Behind Your Design recently launched a new website for Weir Building Company. Weir Building is a locally owned and operated full service building company in Fenton, Michigan. They specialize in designing and building custom homes and larger–scale remodeling projects throughout Southern Genesee, and Northern Livingston and Oakland Counties. As a full service building company they
manage the design process, from concept to a complete set of architectural drawings and then manage the building project from start to finish. To learn more about their building services please click here . Contact us at Behind Your Design to help you design your next website.

Vive

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 11 Aug 2016 00:00:00 GMT

Behind Your Design recently launched a new website for VIVE (Vendor Information Verification Experts, LLC). Vive is a locally owned and operated vendor compliance company based in Flint, Michigan. With their vast experience in property management, real estate, banking and compliance database fields they specialize in offering complete and an up-to-date vendor compliance monitoring services. To learn more about their monitoring services please click here . Contact us at Behind Your Design to help you design your next website.

Cummings Property Management

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 27 Jul 2016 19:03:26 GMT

Behind Your Design recently launched a new website for Cummings Property Management Inc. Cummings Property Management is a locally owned and operated management company in Flint, Michigan and has been in business for over 35 years. They provide the highest quality community management solutions for Genesee County and the Flint area, as well as in Oakland, Livingston, Lapeer, Ingham, Iosco and Macomb Counties. Because they are client focused Cummings Property Management offers many different options from full service packages to consulting services. To learn more about how they can help your community association please click here . Contact us at Behind Your Design to help you design your next website.

The Path, The Presidency & The Future of The State Bank: Ron Justice President & CEO of The State Bank

chelsea@behindyourdesign.com (Chelsea Mills) — Thu, 14 Jul 2016 13:18:30 GMT

“I am privileged to lead one of our community’s greatest financial institutions. I’m very excited about our opportunity for new growth; we are well-positioned and that makes me very confident in our future.”

On The Town Magazine ( Volume 6 Issue 3) pg 14.

Recently I had the opportunity to sit down with the President and CEO of The State Bank in Fenton, Michigan and hear about his unplanned path to the bank presidency and the benefits he sees in having the same employer for his entire life. During the conversation, I found out why this is actually pretty common among the senior staff employees at the bank.

As we settled into the interview, I was surprised at first to learn that Ron Justice has always lived and worked in Genesee County. He started his professional career as a bank teller in the Linden Branch of The State Bank in 1984, while still a student at the University of Michigan - Flint. There are only two employees who have been at the bank longer than Ron’s thirty one years, Patricia Callender of Gaines and Janie Mansueti of Linden.

The Path

Justice was on track to graduate with a BA in business administration with an emphasis in accounting. He had every intention of pursuing a career as a CPA (certified public accountant) after graduation; however, his current employer had a different idea in mind.

The Human Resource Department had approached Ron and asked him to spearhead the development of the audit department after he received his degree. He accepted and was quickly named head of the Internal Audit Department, which was the first management position he held. He stayed in that position for three years.

From there, Justice was named the controller and quickly became the CFO and then senior retail officer, which handled “most areas of the Bank with the exception of loans.”

During this period, he was able to gain experience in different departments and have relationships with different boards of directors. He also spent three years each as the president of West Michigan Community Bank, and President and CEO of Davison State Bank. These were owned at the time by Fentura, the current holding company of The State Bank. This was an experience that fine-tuned his leadership skills and also prepared him for the next chapter in his career. Ron continued to reside in Genesee County during this time.

“If you look at my resume, some might consider it a negative trait, only having one employer. I don’t. I look at is as a strength. To me it says I’m loyal, dedicated and, with the experience in all the different departments, have a well-rounded background.”

The Presidency and the Growth

For the last five years, Justice has served as president and chief executive officer leading Genesee County’s oldest financial institution, The State Bank, through times of recession, then growth and now expansion. Justice is responsible for maintaining and enhancing the bank’s position as a community partner in Genesee, Livingston and Oakland counties. “Our mission is to serve the markets and communities we are located in,” Ron states.

“I think it’s a privilege working only nine miles from home. I know my community and can truly be their neighbor. We pride ourselves in relationship banking and local decision making.” Ron continued, “There are many financial options available out there and we understand we must earn the business.”

“Ron is the kind of person who trusts his leadership team to follow their responsibilities. He puts the right people in places they can succeed, and can trust they will be able to fulfill their responsibilities,” explains Kristy Schaffer, senior vice-president of human resources and marketing. “He still keeps the core values of the bank at the forefront. The first question he asks someone when presented with a new idea is ‘how is the customer going to be affected?’ That is the foundation the bank was built on, the idea that our customers come first.”

The State Bank prides itself on creativity, something not all banks have the ability to do. “Because we make all our decisions in-house, we know our customers and our community, and we can make decisions based on their past history and our relationships with them,” Ron explains.

Decisions happen fast at The State Bank. “We close mortgages quicker, which allows realtors and our customers to move faster to closing,” Ron explains.” This makes people happy, and that is a good thing!”

This flexibility has also allowed commercial clients to reach their business goals. Recently, The State Bank was instrumental in the financial orchestration of a large project in Fenton that was comprised of state, city, private and borrowed funds.

“We can be creative and flexible in funding business expansions, lines of credit, and commercial real estate too,” he says. “Many people do not know we are also an SBA-preferred lender, which means we can make it faster and easier to approve this type of loan. This allows us to provide lower payments to our clients based on the SBA’s expanded term options. We pride ourselves in our strong relationships with the municipalities of the communities we serve.”

Another shining star in their portfolio of services is the existence of an Investment and Trust Services Department. This is a wonderful complement to their banking organization because it allows them to offer options for portfolio management, financial planning, bill payment services, retirement and trust services.

“When done properly, a sound financial plan will take our clients from the beginning of their career, through their working life and into their retirement years. Along the way, it will help them educate their children, save for retirement, manage debt and create a spending plan for the funds they have accumulated," explains Dennis Leyder, President of the Wealth Management Group.

Having the last independent trust department headquartered in Genesee County is one of the many reasons people look to The State Bank Trust Services Department for expertise.

The Future and the People

“I am privileged to lead one of our community’s greatest financial institutions,” Ron says. “I’m very excited about our opportunity for new growth; we are well-positioned and that makes me very confident in our future.”

Ron speaks of the changes transforming his industry due to new technologies. “Twenty years ago, I would have known the majority of our customers by name because everyone came into the bank. Now, that isn’t the case because of online and mobile banking. Even just 10 years ago, 70 percent of the banking transactions were done face-to-face and 30 percent were online. Now, we have 75 percent of our transactions online and only 25 percent of our customers come into our branch locations.”

The State Bank is proactive and current in their branches and banking practices. They make it easy to bank online and even on your mobile device. They even have a rewards app, Perks+, which allows their customers discounts at local and national retailers.

“We continue to invest in the latest technology for our customers to make their banking experience efficient and secure,” Ron says. “The banking world is ever-changing, and we have made a point to continuously research and invest in emerging technology, providing it creates value and makes sense for our customers. Our website also has 24-7 live chat capability, so any time of day, any day of the week, you can speak to someone who can help you with your banking needs.”

Ask Ron Justice what the secret of the bank’s success is, and the answer will be quick and simple: “it’s our people.” The State Bank not only has a dynamic leadership team, but also takes steps to identify and recruit top bank talent. Once in the organization, staff members are treated well and the bank goes the extra mile to keep their staff happy at work.

The underlying theory in this business practice is that a happy workplace produces happy employees, and that is most effective in relationship-building in the local community.

Kristy explains further about the unique dynamic at The State Bank. “We certainly have our fair share of employees who have worked here for their entire careers, myself included. When we are interviewing new candidates, we let them know we have a mix of individuals. The first groups are the people who have started their careers here and have grown with us. There is another segment that was disenchanted at their former bank employers and came to us with great training and experience and are able to make an impact in an environment they can grow in. Thirdly, we have a brand new group of people who are excited and willing to learn about banking and because of the mix, it works.”

“Ron knows the names of all the employees, and he has an open-door policy so staff members can go in and talk to him at any time,” Kristy says. “This creates a productive and positive culture.”

The State Bank also believes that if they are going to invest in having the best people in their local communities, they want to show them off too. So you will often see State Bank employees volunteering at local events, in the local schools, and giving back.

“The State Bank is a good employer, fair and competitive; we are a family who works together in an exciting and positive environment,” says Ron.

An acquisition of the Community State Bank in St. Charles, Michigan is currently in the works for later this year and with that comes excitement and many questions. “We don’t want to get so big that we lose the definition of a community bank,” Ron says. “This expansion will allow us to serve our markets better and also create more opportunities for customers of the Community State Bank and for The State Bank customers. It is a decision that makes sense. We do not have any other planned expansions and as we grow, we are looking to the south and southeast of Genesee County.”

Many people do not know this, but The State Bank is the financial fuel behind hundreds of successful businesses and entrepreneurs in our community. They have a large range of products and services that are robust, efficient and helpful. The State Bank has definitely proven to be the power propelling many local businesses and their customers forward.

Main Office
175 N. Leroy Street | Fenton, MI 48430
Phone: 810.629.2263
Toll-Free: 800.535.0517
thestatebank.com

Sunray Insulation

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 12 Jul 2016 00:00:00 GMT

Behind Your Design recently launched a new website for Sunray Insulation. Sunray Insulation is a locally owned and operated company from Flushing, Michigan. They provide award winning insulation solutions for Genesee County and the Flint area, as well as in Saginaw, Oakland, and Livingston Counties. Not only do they provide energy efficient solutions for your home but they also can install sound reduction solutions as well! To see a full list of their services and products please click here . Contact us at Behind Your Design to help you design your next website.

Barry Wolf Attorney At Law

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 06 Jul 2016 19:00:30 GMT

Behind Your Design recently launched a new website for Barry Wolf, Attorney at Law. Barry has been practicing law since 1987 and he has vast experience in his field. He has practiced as a trial attorney for both the State and Federal Court, has represented clients before the Michigan Circuit of Appeals, the United States Circuit Court of Appeals and the United States Supreme Court. With offices in Flint, MI and Traverse City, MI, Barry is your perfect partner no matter what your needs are.

To learn more about his services and some of his past trials please click here . Contact us at Behind Your Design to help you design your next website.

A-Team Gutters

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 29 Jun 2016 16:07:29 GMT

Behind Your Design recently launched a new website for A-Team Gutters & Covers. A-Team Gutters is a family owned and operated company from Fenton, Michigan. While they may be known primarily for their gutter installation, they also specialize in home siding and under deck ceiling installation among other things. Make sure you also check out their Decorative Impressed Gutters, what a great way to make your home stand out! You can view the full list of their services here . Contact us at Behind Your Design to help you design your next website.

HorseStarz

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 22 Jun 2016 17:02:39 GMT

Behind Your Design created and designed both the logo and website for Horse Starz. What made this project unique was that Horse Starz is co-owned by Chelsea Mills herself.

Chelsea created Horse Starz when she saw a need for custom horse show accessories. She started this company with her childhood friend Charlie Brinks. With Chelsea's graphic design and marketing skills, and Charlie's expertise in the equine industry, they provide expert guidance and design advice to their clients. With high-quality cutting edge products, they are leading the market as the premium retailer of custom horse show accessories. To learn more about their products please visit horsestarz.com

Absolute Construction

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 14 Jun 2016 00:00:00 GMT

Behind Your Design had the honor of launching a new website for Absolute Construction. Absolute Construction is a premier equine builder, based out of Metamora, MI. While their specialty is on equine facilities and barn construction they are fully capable of handing any of your remodeling and general contracting needs. While we were launching their website we were also asked to design their new logo which you can view here . Contact us at Behind Your Design to help you with your next logo or website.

From Excavators to Industrial Warehouses

chelsea@behindyourdesign.com (Chelsea Mills) — Tue, 24 May 2016 14:23:26 GMT

Agent Spotlight: Dave Lucas from Peabody Insurance Agency

On The Town Magazine (Volum 6 Issue 2 - pg 36)

Peabody Insurance Agency has a pretty awesome group of agents and team members. They wanted to take the time to spotlight one of their workers compensation specialists who has saved his clients thousands of dollars each year. He’s done this by correcting errors found in workers compensation audits, experience modification factors and premium calculations in every type of business, ranging from excavators to industrial warehouses.

Did you know approximately 25-50% of business owners who carry a workers compensation policy are now or have been in the past overcharged by an insurance company?

Most business insurance clients have no idea that there are errors in their premium calculations. Lucas will review your current and past policies, looking for the errors that will return premium to your business. You can count on him to discover these errors and deliver refund premium due to overcharges back to your bottom line.

“Helping customers is the most fulfilling component of what I do. After the initial visit, where I discover what they have, what their concerns are, and what they are trying to accomplish, we can come in. One of the biggest benefits we have is knowing the risks they may be facing and what solutions are available. This will allow them to make the best business decisions for them and their employees,” Lucas says.

After spending five years with the elite US Navy Seabees, Lucas learned how important meticulous planning and clear expectations are-- not just for the Navy, but also for business owners.

“Customers should scrutinize the qualifications and experience of the agent and agency,” Lucas says. “I believe experience is extremely important, and that is what sets Peabody Insurance apart from other agencies. It’s not only my goal to find the best price and coverage for my customers, but to help them understand what they're purchasing and why it’s important.”

Dave Lucas is a local workers compensation specialist. His services include consulting, insurance and risk management. You can count on him to discover the errors in your current policies and help provide your business the tools necessary to make an informed buying decision.

“To me, insurance is a personal commitment to help others. My job is to spend time looking for ways to reduce or return premium to your business.”

Dave is a Certified Workers Compensation Advisor, Certified Insurance Counselor and has earned hOSHA Outreach Certification. He began his insurance career with the Smith-Peabody-Stiles Agency in 1995 and later served as Vice President of Brown & Brown of Michigan for three years before opening Lucas Insurance.

Peabody Insurance Agency recognizes that the world of insurance is ever changing and complex. That is why they provide their clients with ways to simplify the insurance process in order to continuously meet their clients’ needs and interests.

“We are a full-service agency and our value proposition is to assist our customers in lowering their total cost of risk. We look at our clients and prospective client’s unique needs and goals and put together a comprehensive insurance program tailored specifically for you.” states Jim Peabody, owner of Peabody Insurance Agency. “We are proud to have Dave on our team, with his expertise, to help reduce the risk and the overall cost of insurance to our customers.”

“Contact us today for a review of your policy, you might be surprised at what we can do for your bottom line!” - Dave Lucas

Peabody Insurance Agency
265 North Alloy, Suite #100 Fenton, Michigan
www.peabodyinc.com | (810) 629-1504

Treasure Baskets

chelsea@behindyourdesign.com (Chelsea Mills) — Wed, 11 Nov 2015 00:00:00 GMT

6 Ways Treasure Baskets Can Make Your Gift Giving Effortless Year-Round

Debbie Wittbrodt's inspiration for opening her gift shop came to her back in 1986 when she needed to send something special to a close family friend out of state and the only option available back then was to send flowers, and, before the internet and photos, you had to trust that local florist would do a nice job.

“I thought, ‘There must be a better way to send gifts’ and that is when I started developing corporate gift baskets which I delivered locally and shipped all over the country,” Debbie Wittbrodt, owner of Treasure Baskets explains.

So in October of 1987, Debbie started her business in her home in Grand Blanc when she had five young children and the youngest one was only 18 months old. Her husband Patrick, a GM executive, was very supportive and still is very involved with the business today. She grew so fast that she opened a storefront in 1988 in the old Water Street Pavilion in Downtown Flint where she operated until the building sold to U of M – Flint in 1990.

In April 90, Debbie opened up in 800 square feet of retail space in the Grand Mall on Saginaw Street. Since she has been there, she has expanded three times and now has over 2400 square feet of retail space!

In August of 2015, Debbie opened a second location at the Davison Farmers’ Market and has been approached to open two more locations in other cities in Genesee County. “The last 28 years have been quite a whirlwind,” Debbie explains. “All our children have worked in the store; I believe it teaches great customer service skills, inventory management, bookkeeping, and organization, among many other great business and life skills. Small business owners have to do everything.” Debbie laughs as she explains that, “The kids knew that once they got to high school, if they didn’t play a sport, they had to work here after school…all my children played sports in high school!”

Business has continued to grow and two of her daughters, Bethany Barcey and Sarah Wittbrodt, have stayed in the family business and are raising their own children while still working at Treasure Baskets. “It’s great to be able to be there in the evenings with my family and have a flexible schedule...but also for my son to experience helping in the store on the weekends and after school,” explains Sarah. “Plus, I get to work with my mom and sister and that is what really matters.” The store transforms into its annual Christmas Shop in November after Halloween.

The Christmas Shop kicks off with Widow’s Weekend November 13th, 14th and 15th with special events and promotions all weekend long. Save-the-Date for the Christmas Open House on November 21st and 22nd from 10 AM – 6 PM when you can sample food products, see product demos, and enjoy wine while you shop and receive FREE gift wrapping for all gifts purchased during the open house.

“This is a great way to save money over the holidays. We run special promotions and have free gift wrapping, which can get very expensive. Plus, we make each of our beautiful gift bows individually, which is very important to me, because it adds that extra special element of class to each gift.” explains Debbie.

Some of the unique and affordable services Treasure Baskets provide are:

1) ONLINE STORE:
In 2007, Treasure Baskets started selling online. This came from an increased demand from snowbirds who wanted to send Christmas and birthday gifts to family and friends during the winter months when they were residing in warmer states. Now Treasure Baskets has clients all over the country, many of whom have never visited the actual storefront!

2) GIFT GIVING SERVICE:
Many businesses keep a list of important dates on file at Treasure Baskets for staff and family birthdays, important anniversaries and various holidays. We create custom gift baskets and deliver the gifts on the specified dates every year. Let Treasure Baskets take care of remembering for you!

3) PRIVATE PARTIES:
Book Treasure Baskets after hours and host your own private party. Treasure Baskets will send out the invitations, provide the food and beverages and your guests will also receive FREE gift-wrapping that evening along, with special discounts for items purchased that evening. A great Girls Night Out!

4) WEDDING SERVICES:
Let Treasure Baskets add that special something to your wedding with Made-in-Michigan Hotel Baskets for out of town guests, toiletry baskets for your reception, embroidery for custom gifts (robes, tote bags and more), and they are also an authorized retailer for Carlson Craft and Crane custom invitations.

5) BEREAVEMENT BASKETS/ STATUES:
Treasure Baskets has a beautiful selection of statues, stones and baskets that are inspirational and unique to send to the family in mourning. Just call to see the available items in stock as these items change often with the seasons.

6) CORPORATE GIFT GIVING:
Holiday gift giving can be overwhelming for some businesses, so let Treasure Baskets alleviate some of the stress. Determine the budget and theme for your baskets, and they will make them on budget and beautifully hand-delivered (or shipped if out-of-state) on time to your clients, business associates, friends and family.

TREASURE BASKETS
12821 Saginaw Road // Grand Blanc
10 AM – 6 PM // M-Tu-W-F & SAT
10 AM – 7 PM // Th
12 PM – 5 PM // SUN

TREASURE BASKETS – TOO!
Davison Farmers Market
8110 East Court Street // Davison
8 AM – 6 PM // Tu-Th-SAT
www.TreasureBaskets.com
(866) 694-9777 Toll Free

Why Should Employers Be Aware of Their Employees Retirement Plan?

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 30 Oct 2015 00:00:00 GMT

MID-MICHIGAN FIRM STAKES CLAIM AMONG COUNTRY'S ELITE

Headquartered in Linden, Michigan, Innovative Retirement Solutions is one of very few financial services firms dedicated exclusively to workplace retirement plans. With no product affiliation, Innovative Retirement Solutions not only reinvented the relationship between employer and advisor, but also did soby word of mouth, with no product sales or hidden revenue.

Keith graduated from Grand Blanc High School and went onto receive a Bachelor of Science in Finance from Michigan State University. As most young graduates do, Keith decided to move away and ended up landing a job in Troy at an insurance firm. Keith immediately recognized they had a gap in their service portfolio and spearheaded the development of their 401k program.

In 1993, Keith decided to start his own business, in 1999 he took over management of a 17-advisor firm in Farmington Hills and in 2006 when he had started his own family he realized he wanted to move back home to Genesee County.

“I wanted to move back home to be near our immediate and extended family. I also wanted to be close to the kids schools so I could be part of all their important events.” Keith explained. “I never miss an event, whether it be to chaperone on a field trip, classroom party, dance recital, cheer competition or baseball game.”

The dedication Keith gives to his family is also a consistent theme in his business and his community. Keith served as the 2014 Chairman of the Board for the Fenton Regional Chamber of Commerce and has also been part of the growing development in Fenton and Linden. When Ed Koledo, superintendent of the Linden Community Schools and Chamber Board member, suggested bringing a Gus Macker to Linden, Keith was on board and served on the leadership committee for the Gus Macker event. “I like the fact that Genesee County is a slower pace compared to the Detroit suburbs and it also allows me to build relationships with the schools and community leaders.”

Keith is the Lead Business facilitator for the Fenton Regional Chamber program, Boys and Business, which is an entrepreneurial workshop for local area high school juniors and seniors. He is also the chair of the Business Development committee working to help create services in the chamber that local businesses can utilize.

All of these community events Keith is involved in has allowed him to create professional relationships with local companies that respect and understand Keith’s way of doing business.

“100% of my business is solely based on referrals,” Keith explained. “We do things a little differently than some of our competitors and our clients really appreciate that. This has allowed Innovative Retirement Solutions to grow through word of mouth.”

The industry is ever changing and Keith was one of the first advisors to go fee based 15 years ago. He also has the ability to communicate the plan with the investor, controller and trustees of the company before he educates and assists in enrolling the participants. Keith has the ability to identify plan expenses and offer ways to manage them without making sacrifices to the plan. Often times it’s not the plan provider that needs to be changed, it’s the fund options, expenses and education of the participants that will lead to greater participation and a successful plan.

“When I started 25 years ago the big question everyone wanted to know was if you had an 800 number and if they could add an investment account,” Keith stated. “Today the definition of a good 401k plan is measured by the amount of how many participants are on track to retire. So this is
what we focus on for our clients.” Evolving out of a larger corporate structure, Innovative Retirement Solutions has the in-depth industry experience of a large established firm but without the inherent conflicts of interest that plague most firms. This conflict free business model has led to rapid company growth. Some additional factors that have led to the rapid growth of Innovative Retirement Solutions unique approach include:

• White House and Department of Labor consideration of new fiduciary rules;

• Growing complexity around the administration of Corporate Retirement Plans;

• Increased appetite for conflict-free, customized retirement plans;

• Offering the clearest Fee Disclosure documents;

• Early adoption of sophisticated new technologies that increase service;

• Not accepting hidden revenue, at a time when employers have to answer for it; and,

• Newer, complex types of retirement plan design features coming to smaller employers.

Innovative Retirement Solutions has clients with branches or offices all over the country, and because their goal is to educate every employee on their retirement plan options, they travel to the different branches to meet with the individual participants.

A well-known car dealership in Fenton is one of their local clients and a team member from Innovative Retirement Solutions is there when the have a new hire orientation or have someone with questions about their 401k plan. Since Innovative Retirement has taken over the plan with this car dealer, they were able to grow the plan participants from 20 to 65 people in the first year.

“The biggest asset of any business owner is their business. Business owners can’t afford to have employees who are not on track to retire. I show my clients a different perspective of what not having a good 401k plan for their employees could look like. Having a 401k strategic plan to bring in knowledgeable and good employees ultimately benefits all parties.” Keith explained.

Proposed new government legislation could potentially mandate employers to have a 401k plan available for their employees. Employers could be liable and exposed to litigation if they have employees who are eligible for retiring and there was a 401k plan available, but the employees were never educated about the plan.

“We make a point to ensure every employee is educated.”

Keith shared that during the education process the number one question from every employee is ‘How much money do I need to retire?’ As part of their Work Site Financial Solutions program, LPL has programs in place which assists the participants with a multitude of things from assisting with rollovers from previous employers, advice on investments, creating retirement goals and strategic planning.

The biggest advantage Innovative Retirement Solutions has is that they are completely independent. They have access to service providers such as:

Alliance Bernstein
American Funds
BlackRock
Columbia Management
Dodge & Cox
Dreyfus
DWS
Federated
Fidelity
Franklin & Templeton
Invesco
Janus
Inveso
Janus
John Hancock
JP Morgan
MFS
Oppenheimer
PIMCO
T.Rowe Price
Vanguard

Innovative Retirement Solutions is one of the National Plan Advisory Services dedicated exclusively to workplace retirement plans and those responsible for them.

Innovative Retirement Solutions’ crystal clear, flat-fee or fee-based service models that strive to allow employers to right-size the objective work they crave and trust the advice they’re given. Innovative Retirement Solutions helps improve workplace retirement plans by not selling anything
and instead supporting plan governance, retirement readiness, and other Advisor Partners. Visit www.InnovativeRetirement . net for more information.

Expert Human Resources Saves Companies Time and Money

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 16 Mar 2015 00:00:00 GMT

Avoid employment litigation and non-compliance fines: hire Expert Human Resources

Recently, I had the pleasure of meeting with Vanessa G. Nelson, president and owner of Expert Human Resources in Flint, Michigan. When asked why she started her company, Nelson states, “Employment litigation increased 2000% since 1995, [and] the average lawsuit settlement is $165,000. If the case goes to court, it can cost $1 million or more. Employment law non-compliance fines can cost upwards of $100,000. It is way too much for employers to operate their businesses and try to keep track of red tape and issues.” These staggering facts spearheaded Nelson to start Expert Human Resources in 2009 to help companies protect their assets.

Nelson, who was born and raised in Flint, Michigan, knew early on that she wanted to help others. She learned a strong work ethic from her role model and mom, Ione Larry who, Nelson states, always worked hard, took pride in all of the work she did, and is a strong leader. Nelson’s career path began over 30 years ago when she worked at Sparrow Hospital. She then went on to work at Hurley Medical Center in 1991 where, in 2000, she was promoted to Human Resources as a Benefits Specialist. After working in benefits for four years, a promotional opportunity became available in Labor Relations, a position she competed for and won. Nelson states, “I knew that Labor Relations was my passion almost immediately. I LOVED it!” She adds, “I had found my calling. “

During Nelson’s tenure at the Medical Center, she earned her Masters Degree from Central Michigan University, Certified Labor Relations Leader Certification from Michigan State University, and the prestigious Senior Professional in Human Resources Certificate from the Human Resource Certification Institute. While Nelson worked on her Master Degree, she wrote her thesis (business plan) on the “feasibility of starting a Human Resources consulting firm in Michigan,” she declares, further stating that, “I conducted all the research, surveys, market analysis, etc. and ultimately received an ‘A’ on my thesis. The professors thought my idea was so outstanding I decided to execute my plan.”

Simultaneously, while working on her Masters, Nelson noticed that many of her colleagues would complain about being sued and having to pay large employment settlements, jury verdicts, and/or non-compliance fines. It was then that Nelson had an “Aha” moment and realized that many of those incidents would not have happened if those colleagues had certain policies or procedures in place, as well as if they had kept up with the changing laws, or had their managers properly trained to observe the workplace. Nelson lights up as she describes that, “It was then that I realized I could help companies save money!”

Due to Expert Human Resources being so well received, in 2013, Nelson retired from the corporate arena. She states, “Many business owners don’t have the time or the manpower to dedicate to protecting their companies, which is where Expert Human Resources can help. Our consultants have over 100 years of combined HR and employment law experience, and we stay up-to-date for our clients. Expert Human Resources works closely with businesses to make sure they have the right policies and procedures in place. We train managers and supervisors to protect the workplace, conduct HR audits to eliminate or reduce risk, perform workplace investigations to ensure policies are adhered to, and we help to make sure companies are consistent with their policy application across all avenues of the business.” And expert Human Resources also has memberships available for only $99 per year, which is a great affordable price for many small businesses. The basic membership includes one FREE, 10-minute call each month to discuss any HR or employment law issue, free access to seminars, free customizable forms, sample job descriptions, employment law interpretations, hiring and termination toolkits, and more! Based on the level of service needed, a business can upgrade its membership at any time.

Vanessa G. Nelson is also a sought-after speaker in her industry. She recently presented Human Resources and Employment Law: Don’t Put Your Company at Risk! to the National Association of RV and Parks Conference -- to roomful of about 80 participant’s in Las Vegas, Nevada. Nelson reports, “After the presentation, I received a flood of emails from the attendees, thanking me for presenting and for all the tools I gave them during the presentation. One of the freebies I give to all businesses is a social media policy. Employers need to understand and communicate the social media policy to their employees to protect their companies’ reputations and bottom lines,” Nelson explains.

You can find a copy of Expert Human Resources’ Social Media Policy Sample on her website www.experthumanresources.com under the ‘Shop’ section. You can also find her FREE e-Book entitled, Management Guide to Crucial Human Resource Strategies. This book explains how to be proactive and avoid common employee- related litigation and non-compliance fees.

Nelson also has other valuable information that can be found on her blog, including ‘5 Smart Things to Do in 2015 to Protect Your Business’ and ‘Affordable Care Act Update: Employer Mandate in Effect January 1, 2015.' “We are different at Expert Human Resources. We are [concerned with] preventing employment lawsuits and helping companies maintain employment law compliance because that is where our clients are most vulnerable,” Nelson explains. “We are protecting our clients’ assets.”

Get connected with Vanessa G. Nelson and Expert Human Resources today. Expert Human Resources has worked with over 60 companies, including McDonalds, MTA, Genesee District Library, Suski Chevrolet Buick, Old Newsboys of Flint, Pain Management Center of Flint, Village of Birch Run, Hank Graff Chevrolet, Balance Concierge, Richfield Trailer Supply, Lapeer County Vision Center, I-Ken Video, Lawrence E. Moon Funeral Home, Energy Sciences, and many more.

Expert Human Resources is also a benefits partner with the Saginaw Chamber of Commerce and the Birch Run Chamber of Commerce. Expert Human Resources has clients all over Michigan, as well as in Texas, Maryland, Georgia, New Jersey and Washington.
Expert Human Resourcesis located at 2425 South Linden Road, Suite D126 Flint, Michigan (Oak Creek Office Park) (877) 356-6175.

Smith, Peabody, Stiles: Celebrating 95 Years

chelsea@behindyourdesign.com (Chelsea Mills) — Mon, 23 Feb 2015 00:00:00 GMT

This is a subtitle for your new post

The leaves on the family tree may have changed, but the roots are still the same. Since 1919, these three families have had roots in the Flint, Fenton, Linden, and Holly communities. Stiles Insurance was founded then by D. R. Stiles, who passed the leadership position on to his son, Edison, in 1955, and then to Edison’s son, Jeri, in 1972. “The competition started [back in] 1934 with the late Ray Hunt, [whose company was] just two doors down from my grandfather, D. R. Stiles and his business, Stiles Insurance,” Jeri Stiles explains.

Ray Hunt started his insurance business in his home, calling it Hunt Insurance, sometime during the depression in 1934, with only two employees. Then in 1961, Jim Smith came to Fenton from the Flint area, met with Hunt, and they decided to merge their companies, forming the Hunt-Smith Agency, Inc. And Smith now has a whole philosophy built around what he does. “Life is made up of liabilities and goals from birth to death,” he says. “The service which my companies provided was all-encompassing – and that is very exciting,” he adds. The part that excited Jim Smith back then is still the part that excites his son-in-law, Jim Peabody, who joined
the insurance business with his father-in-law in 1991, forming Hunt-Smith-Peabody Insurance. They strive to cement a common bond with their customers in order to do business – and finding the right coverage to really help their clients has led them to become lifelong friends as a result.

In 1998, Smith Peabody and Stiles decided to merge together into one agency to better serve their customers. It was at this time that the name Hunt was dropped from the business’ title and Smith-Peabody-Stiles Insurance was born. Brown & Brown purchased Smith-Peabody-Stiles in 2008, and after a couple of years, Jim Peabody decided to step away from the insurance industry. But he didn’t stay away for long – he and his wife, Patty, opened up Peabody Insurance Agency in Holly by purchasing the Addis Insurance Agency, which had local roots dating back to 1921. The husband and wife team missed being in business and the excitement that comes from meeting new people and helping customers with their insurance needs. Thus, the focus of the Peabody Insurance business model is to help their clients reduce risk, which then allows them to save money in the long term.

“Our specialty is in helping clients identify the types of risk they are facing and what areas of operation are most exposed to risk through our unique four-step system, the Risk Reduction Process. We are now able to identify exposures and implement strategies which provide our clients a way to lower their total cost of risk while protecting their balance sheets,” Peabody explains, adding that “by reducing risk, clients may be able to lower their premiums and thereby increase profitability.” He goes on to detail some of the benefits he can offer. “We provide our clients with added value and service, as well as experience and industry knowledge. This ability is amplified by the tools Peabody Insurance utilizes, such as the Risk Reduction Toolbox and the [aforementioned] Risk Reduction Process. These tools give our clients a map of how to become more profitable, and the agents at Peabody Insurance provide the experience and knowledge that is needed to get there,” he says. This process has proven to be very beneficial for many of their customers, some of whom have discovered that they had not been properly insured in the past. “If someone is curious to see how we compare to [his or her] current provide, we are happy to provide a free premium price quote,” Peabody states. “We’ve helped over 3,000 companies reduce their overall cost of risk through our trademarked Risk Reduction Approach.”

As many things do, these three families have come full circle again, and the Peabody’s are happy to announce that Jeri Stiles is back in their office with Stiles Tax Service. Peabody Insurance Agency is a full-service, independent agency specializing in home, auto, life, and commercial business insurance.

PEABODY INSURANCE AGENCY
611 N. SAGINAW ROAD | HOLLY, MICHIGAN 48442
WWW.PEABODYINC.COM
FENTON: (810) 629-1504 | HOLLY: (248) 634-7731

Owens Bootleg Cycle

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 30 Jan 2015 00:00:00 GMT

Bob Owens is one of the best kept secrets in Genesee County for Harley Davidson history, motorcycle repair skills, selection of parts, Champion Trike Kit upgrades, and the rebuilding of bikes from the ground up. There are only a couple of things which Owens does not do in his shop, and that is chrome and paint. Owens enthusiasm for his business is evident, not only in what he says, but in how he says it. His passion for his work is evident as he explains how loyal his clients are and how some of them have been with him for over 25 years.

“We try to use local or [American-made] parts when available, but sometimes they just don’t exist,” Owens explains. At any given time, Owens Bootleg Cycle has about 10-30 bikes in waiting to be fixed by his staff of three: Paul, Vickie and Owens, himself. His love for motorcycles began when he was quite young, watching his father, Bill Owens, who raced Harley Davidson sprint bikes. Here he is pictured at age two and a half on top of his father’s Zundapp Motorcycle. Then later, when he was nine, Owens followed in his father’s footsteps and started racing his own bikes in competitions.

After graduation from high school, Owens worked for Mobil, delivering supplies to local area gas stations. Later, he hired into Buick where worked for 12 years on the assembly line. When he was laid off from that job, Owens wasn’t sure what he was going to do, but eventually, through some racing connections of his father’s, he applied for and got a job with Dennis Atherton at ABC Harley Davidson in Waterford. “That’s when I realized what I really wanted to do. I couldn’t believe I could actually get paid for doing something I loved!” Owens exclaims. “I was able to ride and fix motorcycles all day long for seven years, and life was good.”

In 1993, Owens moved back to Burton, returning to work on the assembly line at Buick, but this time, he only lasted eight months because he was miserable. He missed working on bikes. So Owens called his old boss, Dennis Atherton, who referred him to Bert Cummings at Cummings Harley, and he was able to get back into the industry he loved so much. This is where Owens really honed in on his skills and learned even more about customer service and the bike repair business.

Then on January 5, 2005, right in the middle of the worst economy Flint has seen in years, Owens Bootleg Cycle was born. “People thought I was crazy, but I knew it had to be done,” he says. Owens operated out of a warehouse, which he rented for several years -- until the building next door became available - which he then purchased in 2009. Right after he moved into his new building, he retired from racing his bike after 38 years. However, he still enjoys going to the races each year. At one particular Grand National Flat Track race in 2009, Owens invited a photographer who was there on behalf of a Japanese racing magazine to come over to see his place, and the man was so impressed, he published an article about Bob Owens and Owens Bootleg Cycle later that same year. Today Bob Owens is known for his uncanny skills in detecting what is wrong with his clients’ motorcycles. Even after clients move away, they still ship their bikes in a crate to Bob Owens when their motorcycles need repairs. He has many clients in Las Vegas, Florida and even Canada, to name a few. Many of the bikes his clients own have only had Bob Owens work on them. Owens Bootleg Cycle is also a sponsor of Bikes on the Bricks, which is held every year in September in Downtown Flint.

Owens also specializes in converting existing motorcycles into Trikes for his clients. One client, in particular, was suffering from mobility issues and thought they signaled the end of his riding career. His doctors had told him that pretty soon he would not be able to ride at all. He was having trouble shifting gears with his leg, and his balance was not good, so it was not safe for him to be on the bike. “As [this client] was telling me the story about how sad he was to give up what he loved [so much], it got me thinking about what I could do to modify his bike. You see, these Trike Kits are pretty cool; they allow people to keep riding longer because [the riders] don’t have to balance on two wheels anymore. Plus, I knew I could add an electronic shifter so [the man] could change gears with his hand on the handlebar instead of with his leg,” Owens explains. As anyone can imagine, this was the answer to a prayer for his client, and word about the Trike Kits traveled fast.

Today Owens Bootleg Cycle is the local distributor for Champion Trike Kits.

OWENS BOOTLEG CYCLE | 1055 S BALLENGER HWY | FLINT, MI 48532 | MONDAY - FRIDAY 10 AM – 6 PM

Over 44 Years In Our Community

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 23 Jan 2015 00:00:00 GMT

Tia Helita's has an authentic family atmosphere and a dish for everyone

Tia Helita’s has been a Flint staple since 1970 when the restaurant first opened on Fenton Road in Flint. Growing up on the east side of Flint, in Burton, my family frequently went to both of the locations, the other being on Richfield Road near Western Highway. Some of my favorite dishes from when I was little are still my favorite dishes today. The chips and salsa are still exactly the same today as they were years ago, and I found out they still use the same recipe from when the restaurant first opened. I can even remember when it was in the small white building on Richfield, with parking behind the restaurant and with an entrance through the kitchen…just like if we were going to Grandma’s house. Tia Helita’s has always had that safe, family-welcoming atmosphere.

I had the pleasure of meeting and sitting down with Monica Reed, one of the third generation owners of Tia Helita’s. Monica has been working in the restaurant since she was 13 years old. She told me that “the best thing about a family business is having your family be part of it. Although it can be hard at times, you always know your family has your back.” My friend Tom Hicks joined me for lunch; his 46 year- old, Flint-based company has always enjoyed catered lunches from Tia Helita’s, and the restaurant also hosted their company Christmas party there too.

For those who don’t know, Tia Helitas has a full, authentic Mexican menu, which includes prime T-Bone Steaks, and their famous BBQ Ribs. Many patrons don’t realize that the BBQ sauce is homemade, the recipe including Dos Equis Beer and other special spices to make it sweet yet savory. There is full bar service with amazing margaritas and a full line of domestic and imported beers. Once the lunch rush was over, Monica was able to sit down with us so we could ask her a couple questions about her family business. Some of them included the following:

What is your favorite dish to serve?

“The fajitas, hands down, are one of the most popular dishes we serve because they come with all the sides and include chips and salsa. Another one of my favorites is the Carnita Taco Dinner which [consists of] pork taco, topped with Piico de Gallo and cilantro, and served with rice, beans or famous stew beef, Carne Guisada.”

What is your favorite dish to make?

“I love the fish tacos and the shrimp tacos! It’s funny because when I am talking to a table [of customers,] explaining some of the dishes they have not tried, the guests will listen to me, but they always go back to order their favorites. It’s hard for people to try new things when they have their minds set on one of our favorites. But if they do venture out and try it, they love it, and it usually becomes part of their new favorite list.”

What dish do the customers rave about?

“The Wet Beef Burrito, hands down. It’s made with our Carne Guisada and our guests absolutely love it. We start cooking it every day at 7:30 AM, along with all our food. Everything is made fresh each morning.”

What is the oldest recipe or dish, one which has been served continuously since 1970?
“My grandparents opened the restaurant with the exact same Carne Guisada, Chips and Salsa recipes we still use today. Those definitely hold a special place in our kitchen and in the hearts of our guests.”

What is one thing you’d like people to know about your restaurant?

“[At] our restaurant, we welcome everyone like family. We want to have the same feeling and atmosphere as our grandparents did years ago. Although many of our guests come back for their favorite dishes, we are continuously introducing new items on the menu or in the bar. As a result, some of those new items have become new favorites, such as our seafood burrito and seafood enchilada.

Oh! Another thing I keep meaning to add to the menu is sliced avocado. Our guests know they can order guacamole, but they don’t know they can order sliced avocados, which are an amazing addition to any of their favorite dishes.”

Can you rent out your restaurant for parties?

“Of course! We have two banquet rooms, which seat 35-40 people and also have our large dining area which seats 80 people for big parties. We also have the ability to host fundraisers for different groups. We believe that it is important to give back to the community which supports us… that is one of our core values.”

What is something you’d like people to know about your catering?

“We can deliver the food right to your door or venue. We even have the ability to stay onsite and service the food if you’d like. We also have many guests who come and pick up food for parties they are having, from First Communions, to Super Bowl [ functions] or even a low key Friday Family Game Night.”
“Many of our patrons have become family and that’s what make us happy; we pride ourselves in good Food, Drinks, Family and Friends!” Monica Reed, 3rd Generation Owner of Tia Helitas.

Creating Innovation Value:

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 16 Jan 2015 00:00:00 GMT

The key to success, growth and survival

There is a lot of talk about innovation being the key to growing American businesses, but exactly how companies get innovative remains less clearly defined. I had the opportunity to sit down with Matt and Rich Cramer from Dee Cramer in Holly, Michigan, to talk about how diversity has kept them on the forefront of innovation and allowed them to become a business fixture in our community since 1937. Dee Cramer had been featured on the cover of onthetown Magazine in September 1992, and that cover was included again inside the 40th Anniversary edition, earlier in February of this year.

Dee Cramer, Inc. is a third generation, family owned company, which was started by Dee Cramer, and then led by his son Dick, before Matt and Rich took the helm in 2005. Over the past decades, these leaders have been honored with several prestigious awards, including such distinguished recognition as Dick Cramer (2nd generation) being inducted into the 2012 Michigan Construction Hall of Fame, Dee Cramer (grandfather) being SMACNA Contractor of the Year 1983, Dick Cramer as SMACNA Contractor of the Year 1998, and Matt Cramer (3rd generation) as SMACNA Contractor of the Year 2011.

Studies claim that fewer than 10% of family businesses survive to a 3rd generation, which makes Dee Cramer very unique. President Matt Cramer says, “Our grandfather raised our father to be a well-rounded individual and did not force him into the family business. When he was ready, he came onboard. Our father also raised us to be very well-rounded, so we both worked other jobs in other industries, and later, we came back to the family business, [then] by choice.”

There are 88 employees of its 190 employees who have been with the company for over 10 years, 43 employees for over 15 years and 23 employees who have been with the company for over 20 years, showing the loyalty and dedication they have for the company. Many of the employees are 2nd and 3rd generation workers as well. Matt explains, “Our company was built on the core values from my grandfather. Our dad continued to build the company on those same values. We proudly continue to build on those same values over 70 years later. We are proud to have a company which allows our employees to live and work in the same community.”

Since its inception, Dee Cramer has prided itself on excellence in design, workmanship, competitive pricing and customer service. “Everything we do is intentional,” Vice-President Rich Cramer explains. “We stick to things we excel at.” And then he adds, “We focus on customer service and provide value when we identify a need in the community.” Matt continues, saying, “We are able to take care of our customers better than anyone else.” Furthermore, Dee Cramer represents the definition of diversity in our community. From residential heating and cooling services to taking the lead on the one million square foot C.S. Mott Children’s & Women’s Hospital project, Dee Cramer has proven over and over again to be truly a leader and innovator in their industry.

Many people locally believe Dee Cramer is just a residential company, with few realizing that they are the 13th largest sheet metal contractor in America. While a good portion of their work is on new buildings, they take pride in the work they do servicing mechanical
systems in existing buildings. “Mechanical systems represent a significant capital investment for any building owner. We provide a valuable service maintaining those systems to extend the life of that equipment. The latest technology allows us to measure the capacity and efficiency of existing equipment to help owners know when it makes financial sense to replace it,” explains Rich.

Dee Cramer is recognized nationally as an industry leader, with state of the art headquarters, right here in Grand Blanc Township, Michigan. This is not their only location, for they also have a 18,000 square foot fabrication facility in Saginaw, a 20,000 square foot fabrication facility in Wixom, and another 3,300 square foot branch office in Lansing. “We specialize in making difficult projects look easy for customers, primarily in the Midwest, Matt says. And to clarify further, “We are on the cutting edge – we are not inventors, but we are early adopters of new technology,” Rich explains. He is speaking of the BIM technology and IPD Projects which Dee Cramer has adopted early on and allowed to become industry leaders.

BIM (Building Information Modeling) is 3D technology that Dee Cramer has been drawing models in for over 20 years. “By drawing the building in 3D, we are able to allow all the trades to lay in all their contents and systems to ensure [that] everything fits and installs properly before on site construction starts,” Matt says, adding, “We are a recognized industry leader in building information modeling.” BIM keeps projects under budget and allows them to be completed in a shorter time span when compared to buildings built with traditional methods. One example of how BIM creates efficiencies is represented in how, in the construction of the C.S. Mott Children’s and Women’s Hospital, BIM was used to map out the hanging points for all the duct work in the entire one million square-foot building. This allowed the crew to install the hangers using GPS coordinates as the floors were being poured so that when the ductwork arrived, the install time was significantly reduced.

In addition, IPD (Integrated Project Delivery) is a new Construction delivery method that Dee Cramer uses to streamline projects by bringing all the key components of the project together for collaboration earlier than they would be in traditional building methods. This brings the owner directly in contact with the trades and allows brainstorming for the best possible way to achieve certain project objectives and project goals. IPD utilizes various specific talents of team members to improve cost effectiveness, minimize waste and ultimately focus on achieving specific owner objectives. The end result of IPD projects is a higher quality project, delivered more quickly, often times under budget, with much higher customer satisfaction in the final product. The Paul F. Reinhart Emergency Trauma Center at Hurley Children’s Hospital was the first IPD project in Michigan, and since then, Dee Cramer has successfully completed five more IPD jobs to date.

The innovative technologies Dee Cramer adopts come from their participation in the Sheet Metal & Air Conditioning Contractors’ National Association (SMACNA) and also from a peer group of other like companies across the country. Dee Cramer is recognized nationally as an industry leader for their peer group and SMACNA. Dee Cramer is also a big believer in giving back and investing in their local communities. They change the sign in front of their Grand Blanc Twp. facility every October for breast cancer awareness, participate in the breast cancer walk, support the Boys and Girls Club of Flint, as well as Big Brothers Big Sisters, United Way, Habitat for Humanity, Christmas in Action and Hurley Children’s Hospital.

For additional information about Dee Cramer or to contact them for their services, visit www.DeeCramer.com .

Moving Forward:The Changing Dynamics of a Local Family Business

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 09 Jan 2015 00:00:00 GMT

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Life changed suddenly for the siblings in the Goggins family during the holidays of 2010. They experienced the ultimate heartbreak when they lost both of their parents exactly one week apart, due to terminal illnesses. And it was during this time that the siblings realized their individual aspirations were somewhat different from the path on which they currently found themselves.

Let’s back up a bit. For those of you who don’t know, NorthGate is a Goggins family-owned, Flint-based company, which was founded in 1984 by the patriarch of the Goggins family, Jack Goggins. Jack was the classic entrepreneur, cultivating many new ideas and founding several local businesses. But one venture took on a life of its own when the company’s major customer adopted Jack’s innovative idea for packaging automotive parts—and the name given to this program was the GumWrapper Packaging System, or later, and more affectionately, called Gummy Boxes.

This October, NorthGate celebrated two major milestones: its 30th anniversary and the major accomplishment of 100,000 on-time truckload deliveries of the Gummy Box. NorthGate invited community leaders, customers, vendors and all of its 220 employees to an evening celebration. The party invitation included an animated video telling the GumWrapper story. This video can now be found on the company website homepage at www.Go2NorthGate.com .

At the celebration, Andy Goggins, the youngest sibling and now owner of NorthGate, announced that he intended to make the momentous delivery scheduled for the following week. That proclamation concerned all the guests until Andy reminded them that his first role at the company was as a truck driver. So, on October 15th he did make the voyage with perfect execution.

The Goggins children grew up in Flint and Flushing and were immersed, to varying degrees, in the various business ventures of their father. Not every one of Jack’s ideas was successful, but in 1995, the GumWrapper business took shape, and the company was expanding. So, Jack began executing a long-term strategy for succession of the business to his six children, making them all partners of the company. “We were all active and familiar with the company even though only some of us had a full time role,” explains Terri (Goggins) Witt, the eldest daughter and current President of NorthGate. "I joined the business full-time in 2008, when my dad slowly started leaving more and more of the day-to-day decisions and tasks to us,” she adds. “At that time, not much thought had been given to the reality of what would happen when Dad was not part of the team.”

During this time, the business was operating under the name Security Packaging, but the company did so much more than just packaging, that it began to move forward with rebranding and refocusing of the business. "In 2011, we decided to change our name to NorthGate,” says Rick Valley, a brother-in-law and business development executive, "[in order] to describe our strategic location as the northern gateway of the manufacturing center of the Great Lakes Region. We were no longer exclusively a packaging services company; we had extensive expertise in order fulfillment, sorting, repackaging, kitting, inspection and warehousing.” And Terri goes on to explain that "as a company, we refocused on who we were and what makes us unique in the marketplace. We also worked to better describe our core values. We highlighted our belief in the importance of our employees to the ongoing success of the company and the significance of offering meaningful employment opportunities in our community.”

“It is important to me that everyone is treated with respect, just like they are part of our family,” Terri’s brother Andy adds. “I am proud of the relationship that we have built with our employees, our customers, our suppliers and our community.” And Terri continues in the same vein, saying, “I agree, we have the BEST employees in Genesee County. One of the main reasons I get up every morning is because I know I have over 200 families counting on us to make the right decisions for our company.”

NorthGate has grown to have over 500,000 square feet of value-added space in its three Flint facilities. They have grown through the years as a leading supplier to automotive companies in the Great Lakes region. Now NorthGate has positioned itself as a total solution provider in the areas of warehousing, packaging, processing and distribution services. "As an example of the type of partnership we provide our customers, we recently received a call from a Tier 1 automotive parts manufacturer looking for warehouse space,” Terrence Ethier, Business Development Director explains. “When we explored more fully their business issue, we realized we could do more than just provide warehousing for them—[in fact,] we were able to provide additional value-added services as well. This customer needed to focus on core business, and we are able to help manage the logistics aspects of the operation.”

Here is how it works: NorthGate sends empty racks to this manufacturer, daily, to match the shift production needs; the racks are then loaded with parts and sent along the supply chain, and eventually to an automotive assembly plant for installation in a new car. Next, the now-empty racks are sent back to NorthGate to be inventoried, cleaned, sequenced (based on the customer’s specifications), warehoused, and then, to complete the circle, shipped back to the customer. The company also provides other warehousing and inventory management services for this manufacturer. It has become a successful partnership.

In late 2012, it became clear that the best thing for the company would be to have a single direction moving forward. So, as a family, the Goggins decided that the sibling with the most extensive company background and the responsibility for key business relationships should direct the future of the company – and Andy became the owner of NorthGate. “We don’t know what the future may hold for us, but we expect our continued growth to support enhanced career opportunities for employees and managers who share our vision for the company,” Andy says, adding that “We will remain an independent, family-owned, Flint-based company [that is] dedicated to hard work, innovative and cost-effective businesses solutions [as well as] outstanding customer service.”

NorthGate provides warehousing, packaging, processing and distribution services. It is strategically located in Flint, Michigan, the “Northern Gateway” and ideal location to process materials being shipped into or out of the Great Lakes region of the US and Canada.

For additional information, please visit www.Go2NorthGate.com .

The Flint Farmers Market Unveils Flint Food Works

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 25 Jul 2014 00:00:00 GMT

A culinary business incubator inside a century-old Flint tradition

I’m sure you have heard about the new Flint Farmers’ Market which opened it’s doors on Saturday, June 21st. The facility is amazing and is the new home to over 50 year-round vendors as well as 50 additional seasonal vendors who set up outdoors. The market will keep the same schedule it had on its previous site, being open only on Tuesdays, Thursdays and Saturdays. This allows the farmers and other vendors to be able to work their other jobs or farm and still be a part of the market.

Many of the vendors made the move to the new location, while some vendors retired… but their employees started new businesses to carry on the tradition of being in the market. There has also been expansion for other local Flint businesses. For example, Mark and Meghan Hoffman, who also are the proprietors of Hoffman’s Deco Deli & Café, located in downtown Flint, opened up two new businesses in the market: Hoffman’s Chop Shop, a butcher shop and Floradora Flower Shop. “For me, this has been a dream come true,” Meghan says. “I am overwhelmed by the support and love from my family, the community, my coworkers and friends! Much love…Flint ROCKS!”

What many of you don’t know is that the new Flint Farmers’ Market has several other offerings deep inside its walls that are available to help small businesses grow. “We brought the market closer to the people,” explains Chef Sean Gartland, Culinary Director. “No matter where you are, you can end up downtown because, right across the street from our parking
lot is the MTA Bus Station which gives easy access to everyone.” This easy accessibility is a sentiment echoed again and again. “The market is for everybody,” says Dick Ramsdell, manager of the new bazaar. “The new facility is going to allow us to accomplish so many good things in the city of Flint.”

Part of this movement is brought on by the fact that it is not easy to get fresh fruits and vegetables in Flint. Many
families can’t travel far to get to grocery stores in order to buy fresh produce, so they end up getting what they can at local convenience stores. Thus, in order to encourage the purchase of fresh produce by shoppers, the market has ‘Double- Up Food Bucks’ available to those with Bridge Cards. This program, funded by the Fair Food Network, allows residents to purchase staples (meat, cheese, milk) and receive up to $20/day in reward money which can be used to purchase fruits and vegetables. If they purchase Michigan produce, the residents actually will get double their produce money.

A stumbling block after the residents purchase the fresh produce is the fact that some do not know how to prepare it, which often results in much of the produce going to waste. So to combat this problem, Dort Federal Credit Union has sponsored the new demonstration kitchen inside the market atrium. This kitchen will have live demonstrations each week featuring different foods, techniques, styles and more. It will also allow guest chefs and market vendors the opportunity to showcase their products and talents. “I think it is important to note that we have four classically trained chefs with a permanent place in our market. In addition to those chefs, we have all the other market chefs who may not have classical training but have a natural skill and talent in the kitchen,” Karianne Martus, Media/ Public Relations and Market Manager states. “Our goal is to teach people how to prepare fresh food; we want to show them how to get the most out of their dollars and how to make healthy meals,” Martus further explains.

Chef Gartland has also been instrumental in the development of Flint Food Works, which is home to the Culinary Incubator Program within the walls of the new Flint Farmers’ Market. This program is a new resource for entrepreneurs who want to take the next steps in developing their food concepts into a viable business. It is also perfect for those entrepreneurs who already are operating under the small cottage industry food law in their homes, but who want to expand their businesses and have an opportunity to grow. “Business owners who are interested in being part of the Incubator Program will have the opportunity to practice their procedures with [me] before they are evaluated for their certifications by the Michigan Department of Agriculture,” Chef Gartland explains. “I will be able to help prevent many of the common mistakes [owners of] new food businesses make, hopefully making certification go smoother.” Flint Food Works provides low-cost, low-risk, full-service kitchens for local businesses to grow and establish operations. The participants in the program will be guided and coached along their way, and there are a variety of resources available to those in the program, including packaging, website, design, distribution and more.

One of the vendors in the market, Galloping Grocer, specializes in the distribution of locally-made and high quality products. With this vendor at the market, participants in the Culinary Incubator program will have a warm introduction to a possible distribution resource for their products. “This is the perfect spot for someone who has [the] dream of launching a food business,” Chef Gartland explains. “A person who works all day can put the kids to bed at night come into the kitchen for a few hours [later] to produce [his or her] product and be back home and in bed…[ to] wake up with the kids in the morning.” This new concept also allows participants to keep their day jobs while they launch a new business -- without missing a beat. Well, maybe they will miss just a little sleep.

To apply to the program and become a member, there are several steps to take, including application, insurance, certifications, licensing, packaging and going through a kitchen orientation. Sound overwhelming? There’s no need to worry, for Chef Gartland will guide people through the process and help them on their way to make their dreams a reality.

FLINT FOOD WORKS
(LOCATED INSIDE THE FLINT
FARMERS’ MARKET)
300 E. FIRST ST. | FLINT, MICHIGAN
WWW.FLINTFOODWORKS.NET
(810) 447-0714

John's Pizzeria & Cocktail Lounge Celebrates 50 Years

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 20 Jun 2014 00:00:00 GMT

Blending family tradition of Italian food and good service

Anniversaries come and go without much notice, but not when it’s John’s Pizzeria and Cocktail Lounge in Fenton. John’s Pizzeria and Cocktail Lounge employs about 24 people, many of whom have been with the restaurant for over 25 years. Everyone who walks through their doors is made to feel like family, which has contributed to the longevity and popularity of this local family-owned restaurant.

I have had the pleasure of knowing Delio and Sandy for the past five years, and my children have grown up knowing and experiencing what an amazing place and family they are and what a great place they own. Before my kids started kindergarten, Delio would let them come in and “help” during the week while he was setting up the lunch buffet. They also knew where they could get their suckers after their meal, but only if they cleaned their plates.

Delio passed away suddenly in his sleep at the young age of 76, in September of 2013, just a few months short of seeing his restaurants 50th anniversary. Those who knew Delio remember him fondly and always have memories to share about his restaurant, his food, and most importantly about his character. His daughter, Sandy Barletta Zdenek, who operated the restaurant with her father for the past 20 years, has continued to run the business seamlessly since his death, carrying on the tradition of good food, great service and a family atmosphere.

In 1959, there were 29 Italian immigrants who came over by boat from Italy to start new lives in America. Newly married to his bride, Vilma, Delio brought her to America to begin their married life together. Delio worked for a short time with GM in Pennsylvania and then was transferred to Michigan where he got a part time job at the local restaurant owned by another Italian immigrant, the place known as John’s Pizzeria and Cocktail Lounge.

Delio Barletta purchased that restaurant from John, the proprietor, in 1964, and over the next five decades, John’s Pizzeria and Cocktail Lounge witnessed many changes. In the beginning, Vilma, made thousands of meatballs a week for the restaurant, and many other family members and Italian immigrants learned how to open their own restaurants in the area with the help and expertise from Delio.

When asked why he kept the name, John’s Pizzeria & Cocktail Lounge, Barletta would reply, “I bought it, and I never changed the name because business was good.” It became a local inside joke to the employees and those who knew him that if someone came calling, asking for the owner, John, they knew it had to be a solicitor.

The Fenton community quickly adopted Delio and his family into their community, and the area became their home away from home. Delio preferred the small, close-knit community of Fenton, which was a drastic contrast to his hometown, a large tourist city in Italy called Patrica.

The restaurant was known to be the place to “hang out” after local high school football games, and diners fondly remember getting scolded by Delio if they were just loitering and not ordering food. In the early 2000’s, the restaurants popularity prompted expansion of it’s space to create a new dining area and banquet facility, with seating capacity for 120 people.

In 2011, I had the honor of presenting Delio with the Fenton Chamber of Commerce Enterprise Award at the Annual Dinner held on his birthday. I also surprised him by having the entire room sing “Happy Birthday” to him as he walked up to receive the award.

Inspired by support from the community and loyal customers, as well as their wish to continue a family tradition, the father and daughter team chose to expand even further and to offer local area delivery of their famous food right to customers’ homes in 2012.

John’s is still a popular place for hosting weddings, holiday parties, funeral dinners, local charity events and benefits, civil organization meetings, baby showers, bridal showers, first communicant celebrations, and so much more. They also have a large catering business for open houses, family reunions and any event where the host wants to serve the best Italian food in the area. This fall, Sandy and her family are celebrating 50 years of John’s Pizzeria and Cocktail Lounge family tradition in Fenton, Michigan with a celebration of food specials, live music and more.

Weekly Dine-In Specials include:

Happy Hour: Monday – Friday from 3 PM – 7 PM

Lunch Buffet: Monday – Friday, all you can eat for $6.99

Monday & Tuesday: 50% off ALL Pizzas, Any Size
Tuesday: $2 off ALL Pasta Dishes
Wednesday: 50% off Stromboli AND $2 off Fish & Chips or Cod (fried or baked)
Thursday: Kids 5 and Under Eat FREE
Friday: King & Queen Prime Rib

Dine-In or Carry Out Special:
Everyday: Family Style Meal for Four People $19.99

John’s Pizzeria and Cocktail Lounge is open seven days a week:

Sunday: Noon – 10 PM

Monday – Thursday: 11 AM – 11 PM

Friday and Saturday: 11 AM – Midnight

Located at 1492 North Leroy Street, Fenton, Michigan.

Phone (810) 629-5060

Menus are all available online at www.johnspizzeriafenton.com

Fenton Farms Golf Club Celebrates 75 Years

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 20 Jun 2014 00:00:00 GMT

A colorful history full of celebrities, shenanigans and golf

The first thing I noticed about Fenton Farms Golf Club was the large, old original farmhouse building which sits prominently and majestically right off Torrey Road in Fenton, Michigan. That same farmhouse has stood almost 100 years, has known various owners, and has had many different names over the last century. I have been lucky enough to spend a sunny morning at the golf course to hear about this great facility, such as its origins, as well as the exciting changes and developments in progress, all from current proprietor, Christopher White.

White, who also moonlights as a film producer, has spent the last decade bringing a new life to this course, which has been in existence as an 18-hole facility since 1939 and was once called Shoreacres Golf Club. Spanning eight decades, the owners and the course’s name have changed several times. It was also called Torrey Pines at one time.

“Even before Shoreacres Golf Club, Fenton Farms had a colorful history dating back to the 1930’s, when farmer Ralph Crane decided to clear some of his farmland to create a few golf holes. He called the new course Long Lake Golf Course because, back then, Lake Fenton was called Long Lake. Local legend and lore tells the story of Ralph’s children splitting up the family property, where his sons wanted the farm land and his daughters being left with the land surrounding Long Lake,” Chris explains. “If you are familiar with Fenton, you might recognize the names of his daughters: Ruth and Margaret (the names of streets around the lake). They also had another street, Crane Cove, which was part of the daughter’s development. Ralph’s son, George, wound up owning the farmland, which included his dad’s Long Lake Country Club, and he added some additional holes to create the first 18-hole course on the property. Personally, I think the daughters got the better end of that deal, with lakefront property going for a premium,” Chris says, chuckling.

Yes, it's true that the course was sold in the early to mid-1960s to a group of investors headed by former Detroit Lions member and TV sit-com star, Alex Karras. It was during this time the Alex Karras Golf Classic was held -- a fund raiser for cystic fibrosis was the intention, but the entire outing was designed to be a pro-am with local sports celebrities. Karras had arranged for Tiny Tim to parachute in from the sky, while the band played “Tiptoe Through the Tulips.” Furthermore, musicians were to jump out of the woods and play the Mexican Hat Dance when golfers were putting, while tape players were hidden in the bushes to play sounds of people screaming and cars crashing to also add an element of surprise to the event. (Harpers May 1971)

When Karras and company were finished with the place, they sold what was left to Walter Burkemo, a PGA touring pro whose career had been highlighted by his victory in the 1953 PGA Championship. By some accounts, actor and comedian George Gobel spent a considerable amount of time at the course during the Burkemo era and may also have had some ownership interest. It was during this time, is local lore has it, that Marvin Gaye performed on the back of a hay wagon, and the course was known then as more of a “Road House” and less as a golf course, due, in part, to the deteriorating condition of the infrastructure of the course itself. Apparently unable to turn the tide on the years of neglect, Burkemo eventually sold the property to golf architect George Fazio, who reportedly planned major renovations for Torrey Pines… until he became stricken with illness and died.

Fast-forwarding to 1993, when a Detroit-based group of investors, Fenton Farms Developments Inc., headed by retired automotive entrepreneur Jack Bott, acquired the course. This is when it first became known as Fenton Farms Golf Club.Bott’s daughters, Diane Rutheford and Kathy White, along with his grandson, current proprietor, Christopher White, took over operations of the course in 2002 and have brought in new ideas, new equipment, new management and rebranded this historic farm course into “The Friendly Place” -- with an emphasis on customer service.

For the next decade, Chris White, says, they went about “…improving the course, renovating the clubhouse and changing the focus of the business plan to become a specialists in golf outings and entertainment events.” Known for his flair for fun, Chris has brought his experience as a producer in California to Fenton by enlisting the services of local bagpipe artists, barbershop quartets, local celebrities and various DJ’s to ensure each event held there is memorable. Many organizations come back to Fenton Farms year after year because they know they will be taken care of and that their guests will remember their experience for years to come.

The future of Fenton Farms is very exciting. Chris is excited to launch his “2014 Farm Fresh Menu,” which is designed to entice the golfers as well as the non-golfing neighbors and friends of the course. The menu features made- to-order Panini’s, artisan flatbread pizzas, gourmet-themed hot dogs and daily specials.

Leagues are nearly at capacity and Season Pass sales are at a record high. It’s easy to see why though; Season Passes are designed for people who like to golf… a lot. Pass holders receive advance tee times 2 weeks ahead of the general public, free range balls, 10% off all pro shop purchases, and they are welcomed with open arms into the Fenton Farms family. Bill Davis is a season pass holder who last year, during the abundance of apples on the course, asked permission and picked several bushels of them, bringing them back to the course the next day in the form of five home-baked apple pies. And that is just one example out of many on how the season pass holders feel just like family.

Fenton Farms Golf Club

12312 Torrey Road

Fenton, Michigan

www.fentonfarms.com

(810) 629-1212 Golf Shop & Tee Times

(810) 750-6098 Sales, Catering & Events

Gerry Willey, The Man Behind Fenton Home Furnishings

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 20 Jun 2014 00:00:00 GMT

Started in 1979 with one store and one employee (himself)

Mr. Gerry Willey opened Fenton Home Furnishings 35 years ago on April 1, 1979, and since then he has grown it into a successful furniture business consisting of four locations, as well as 34 employees, including seven salespeople and ten designers. That makes him the force and the talent behind this impressive establishment, complete with a compelling life story that speaks to his remarkable achievements.

Born July 17th, 1939, Mr. Willey lived on the east side of Flint and came from very humble beginnings. He left high school in the 12th grade to join the Marine Corps in which he served from 1956 to 1959. Mr. Willey opened his Fenton store with only one employee-himself doing all the buying, selling, unloading, and pricing for the original establishment. He had two high school boys come in at 3 PM to help with deliveries. His dad had helped him covert a $400 old blue pickup to a delivery truck by building a wooden box on the top to hold all the customers’ merchandise. He has since come a long way to his present delivery fleet of five trucks.

In fact, the red-carpet delivery service now offered by Fenton Home Furnishings is unique. With each delivery, the customer can have things moved to another location in their home in order to accommodate their new purchase. That is, the professional delivery staff will move old furniture upstairs, downstairs, or even out to the garage of a customer if need be. After each delivery is completed, the client receives a special surprise gift, and a follow-up phone call a couple days later to ensure everything went as expected.

Though most merchandise the store carries is standard for the furniture business, there are also many one-of-a kind items available at each location, thereby making each store unique in its own right. All the stores have the latest in styles and fabrics in furniture as well, with experienced staff at the ready with whom customers can consult. Complimentary home design services are offered at each location to help clients choose the right furniture and accessories to showcase their homes, while custom window treatments and blinds are also available at the Frankenmuth store. “Our customers expect us to take care of them. We offer quality, style, comfort, and design experience. Our customers are informed, well-read and enjoy travel.” In order to consistently meet these customers’ needs, he adds that Fenton Home Furnishings professional staff stay up-to-date on home design shows and magazines to ensure clients see the latest design trends.

Nowadays, Mr. Willey just watches his well-structured business operate, allowing him more time to discover other adventures-including a perhaps not so well-known purchase of the Fenton Hotel from the bank in 1996. He found out quickly enough that he was not cut out for the restaurant business and sold it in 1997-content now to enjoy observing the company he so carefully constructed run successfully. “For the most part, I just sit back and watch,” he laughs, but then he becomes more serious and says, “But I am very proud of my family.” Willey has three children who are involved in the business: Nick, who is the operations manager overseeing the finances; Kristi, who is in charge of advertising, web development, and buying; and Rodney, who is the general manager. At one time, his other two children also worked for the company-Lora, worked in the office, is now the Coordinator of Education for Reverence Home Health Care & Hospice, and Gerry Jr. who once delivered furniture while going to college. He has since earned his law degree and works at Orrick, Herrington & Sutcliffe, LLP in NYC.

“God is Good and Life is Good-only in America” is Mr. Willey’s motto. He goes on to explain, “Fenton has been good to me; (the store) has an excellent service department and our reputation has gotten us far. About 85% of our business comes from current customers and referrals. Once we sell someone, we usually have him or her as a customer for life. The reason is we ‘hug’ our customers, and they get special treatment here.”

Recently he had a conversation with his grandson who is 15 years old and a student at Powers Catholic High school. Mr. Willey asked him what he wanted to be when he grew up. His grandson replied, “I have no idea.” About that remark Mr. Willey says, “You know what, I’m almost 75 years old and I still don’t know what I want to do when I grow up. I never dreamed I’d sell furniture, but you know… , I enjoy it, I really do.” Ninety-eight percent of the merchandise in the store is American or Michigan-made Mr. Willey explained proudly, adding, “We strive to carry only the best, and we strive to make our customers happy.” And he seems to have succeeded in doing both for a very long and successful time.

Fenton Home Furnishings

1136 North Leroy Street

Fenton, Michigan

(810) 629-0650

Rex Todd Rogers:

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 25 Apr 2014 00:00:00 GMT

Coastal style with a modern sensibility

You may not have ever heard of Rex Todd Rogers, and I can guarantee he has never ‘heard’ you, but once you read about his uncanny ability to communicate with his clients and turn their living spaces into functional, serene, works of art, you will not want to miss the opportunity to get to know him.

Designer Rex T. Rogers is a pioneer in the design world, because of his heightened sense of vision. Rogers was born deaf and an only child. He is the first deaf interior designer in the entire world , a feat which has not gone unnoticed. Earlier this year, Rex was contacted by Deaf Professional Arts Network who just finished filming a documentary about him which will air later this year.

As this May marks the 2nd anniversary of his retail design studio, Rex has actually been designing since the young age of 14 when he was paid $100 for his first job helping a frustrated neighbor design and organize her living room.

After he graduated, salutatorian, from Michigan School for the Deaf, Rogers attended University of Michigan to pursue becoming an attorney and an advocate for Deaf Rights. This career path took him to Washington DC for several years where he was able to change paths and hone in on his coastal design style. This is when he realized he wanted to pursue a career in design instead.

Rogers has a knack for creating functional spaces with genuine purpose and eye catching design. He is just as interested in fabrics and textures as he is in mass and shape. This skill allows him to combine a variety of furniture from different eras with sleek white modern picture frames, large pillars and simple plants into a serene and relaxing atmosphere.

His style has definitely not gone unnoticed by the big design houses and recently Rogers was one of two contenders left out of 30 for a high profile design job in New York City. Although Rogers did not get the job, the company loved his work so much, there may be another opportunity for him to expand his work to New York City in the future.

Rogers has very contemporary instincts tempered by a flair for historical allusion. This is very evident in the building which he renovated on Shiawassee in the Dibbleville district, downtown Fenton. The building was originally the residence of Judge Leroy and over the years has had called many businesses home, such as a tavern and a doctor’s practice. He was able to save the original floor, plus old doors and trim. “I absolutely love history,” said Rogers. “It’s so important. The people before us are to be cherished and treasured.”

While his design studio definitely emulates Rogers' all-American, east coast style, I was surprised to see how eclectic, yet classic, his unique finds are. The lofty studio space mixes pieces he has hand picked during his travels all over Michigan and up the east coast. The light filled living room has a pair of beautifully restored 1930’s metal and white leather chairs, a 1950’s mid century modern armless chair and 1970’s couch. All of these pieces he has found, refurbished and restored to a new life.

As you walk through the studio, you will see beautiful lamps, restored and rewired, an old wooden trunk repurposed to a coffee table, which recently was sold to a Grandmother who bought it because it had the perfect set up for her grandchildren to store their art supplies in.

Also considered somewhat of a local superhero, Rogers uses his design powers to give back to the community in a variety of different ways. Just recently, he has worked with the Whaley Children’s Center in Flint, Michigan to help reinvigorate and redesign their living spaces. He feels very blessed to have had the upbringing and life he has had, he wants to help other children who haven’t had that opportunity have a beautiful place to live. Rogers and four of his friends also participate in Big Brothers/Big Sisters of Genesee County and just raised $1000 to go towards their general funding.

Rogers has established somewhat of an underground following in the circles that know him. However, he is on the verge of breaking out and will no longer be a coveted secret to those who love him for his work. My advice to you would be to go see him now, so you can say you knew him when.

With an outgoing, warm personality and an ability to create welcoming partnership with clients, Rex is able to understand and emulate what his clients needs are without actually hearing them. He is able to read lips well and works with clients through visual presentation and with an interpreter, if needed. “You have a voice, but I have my eyes, my taste, my passion for my work,” he said.

His clients range from someone needing help framing a photograph to his current project being hired as the lead designer on a home being built this year on Pine Lake. As Rex pulled out the blueprints for the home, he went on to explain the level of integration he has had with the whole building process, “I’ve chosen everything from the floors, paint, lighting, siding, roof and am designing the landscaping to help maximize the view of the water from the home and the yard”.

Although his favorite style is ‘coastal’, Rogers prides himself in his ability to design in any style.

The Rex Todd Rogers Design Studio is open for walk in and retail business Wednesdays through Saturdays from 10 AM - 5 PM, but you can call and schedule a consultation at (810) 814-0587. I also had the pleasure of meeting Mark Coleman, who has deep Fenton roots and assists Rogers in his studio and has over 25 years of experience in furniture and design.

Pick up a coffee at The Laundry, stroll across the street and stop by to pick up a couple one-of-a kind design finds and accessories, all hand picked by the Rex Todd Rogers.

Print Advertising Still Works in our Digital Age

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 21 Mar 2014 00:00:00 GMT

Tips on what to do and what not to do when creating a print ad

With digital media constantly consuming us through social media, email advertisements, mobile phone apps, Internet ads, re-marketing campaigns and so much more it could be easy to cut print advertising from your marketing budget because you’re told it is ineffective. After all, everyone is always on his or her mobile devices, right?

Actually you might be surprised once you start researching it. A number of studies show people react differently to print media than they do to digital media. In the 2008 study published by the Journal of Research in Reading, shows that reading ads online isn’t as effective or rewarding as their printed counterpart.

Multimedia features of ads and physical manipulation of ads tend to distract the reader from the focus of what they are reading and could leave little room for imagination to come into play. The result is that readers do not fully absorb digital media in the way they absorb print media information.

Print advertising is fully controlled by the reader. He or she decides how long to stay on each page and when to move away. So to fully maximize your users experience here are a few things you should do and a few things you should not do when working on a print ad.

DO

Make sure you are very clear about what you are selling. Use words or images to ensure you don’t leave people in the dark.
Use simple, clear contact information, which is easy to remember.
Make sure your logo is in the path of the reader’s eye, a reader’s eye moves in a Z pattern across the page.
Work with someone with design experience when designing your ad. Not only is skill necessary to make the ad look right, but your ad must compete with the other ads favorably in the publication.
Prepare your ad ahead of time, if you can, so you can put it away for a few days and then revisit the ad with a new perspective. This will allow you time for any revisions if needed.

DON'T

Confuse the reader and assume your design is funny or clever, ask for second opinions to see if other people understand.
Clutter your ad with multiple images, text, font styles and an abundance of information.
Forget to have a clear call to action so the reader knows what to do next.
Allow your contact information to be obscured in anyway by a design element. An amazing design is useless if the readers do not know how you get your product or service.
Ask your ad to do too much.

A successful print ad should have one clear message. The more ‘extras’ you throw in about your business could start diluting the main message in your ad and confuse or disinterest the reader. Start noticing ads in the magazines and newspapers you read. Notice the things you like and just as important, notice the things you don’t like. You will learn just as much, if not more, from the bad ads as you will from the good ads.

If You Don't Like the Weather, Wait Five Minutes

chelsea@behindyourdesign.com (Chelsea Mills) — Fri, 24 Jan 2014 00:00:00 GMT

A Guide to Outdoor Wedding Survival in Michigan

By: Chelsea Mills, Owner - Behind Your Design

As a little girl, you always dreamed of an outdoor wedding. You dreamed you would be walking down the tree-lined steps at your family home on Lake Fenton, or through a fall orchard with the red and gold leaves or even a spring wedding in a park with scented with roses and cherry blossoms. You envision the sun shining down on you during your wedding ceremony. The birds are chirping. A light breeze flows through the air. The guests are smiling at you. It is the PERFECT day.

Many brides and grooms get that perfect day. I wish every single one could. The reality is though, we live in Michigan. They don’t say, “if you don’t like the weather, wait five minutes” for nothing. You could have a quick change of weather at any time. I’ve seen the most beautiful day turn into the perfect storm in a matter of minutes.

I have a few rules for outdoor brides and grooms. If you’re going to get married outside in the spring, summer or fall in Michigan, you have to:

1. Deal with whatever happens and be happy with it

2. Be prepared, have a plan B

3. Make sure your guests are comfortable

4. Roll with the punches (also see #1 deal with it!)

I’m not trying to scare anyone, but being prepared is the best way to have an ideal day not only for you, but also for your guests on your wedding day.

Rain, Rain Go Away

Plan A might involve all of your guests in the back yard or in a park under the trees, but a Plan B is a safe idea. Check with local rental companies to see how late you can add a tent. The 10-day forecast is a safe bet as it’s always better to be safe than sorry.

Sometimes it’s best to have a back up location. Does the church you’re getting married in have hall? Does the hotel your guests are staying in have an extra room? You typically can’t hold these without plans of using them, but if they are going unused, as your event gets closer, they may be an option.

So, worst case scenario… It’s raining or it’s going to rain and it’s not just a sprinkle- it’s raining cats and dogs. Do your guests have to walk on wet grass? A trip to the store for a bunch of umbrellas for your guests to use to walk to their cars or the bathrooms can be helpful. Will it start getting muddy? As pretty as grass is- it can get really nasty fast. Think about getting some hay or mulch to put down in high traffic areas. Can you order sidewalls for your tent? Sometimes it does rain so hard that a tent can only do so much and if it is blowing, sidewalls can help a little. Have large heaters on hand to turn on in the tent just in case the temperature drops. Not only is it only planning ahead, but also it shows your guests that you care about their comfort.

Trust your gut. If you have a feeling the weather might turn bad, secure a plan B. Because if you do, the saying is, you won’t need it. But if you don’t, you probably will.

Brrrrrrrrr….

You can never depend on the weather. A corporate event I did one October was predicting warm weather ten days prior and then a few days before changed to cold weather. I ended up adding sidewalls to the tent, gas heaters inside and outside, valet parking and purchased many fleece blankets, which I had embroidered with the client’s logo to match the color scheme of the event. I placed the blankets on the lounge furniture and passed them out as gifts so the guests could stay warm. The little extra cost is worth peace of mind and the guests thought the blankets were an amazing take a way from the event.

Oh, You Didn’t Plan for Your Wedding Party to Have 80’s Metal Band Hair?

As you know, it can get windy outdoors in Michigan very quickly. On a lake or in a backyard, wind can wreak havoc on an event. For your hair, use a little extra hairspray. For groomsmen, even if they’re not the product type, have them use a little. It’s better than having your hair sticking up in pictures. Buy some travel bottles of hairspray and hair gel to put in the bathrooms so your guests can use them as well.

Are your place cards secured? Get a plan B for your place cards if they were little cards on a table. Affix them to something! I’ve used figs with pins to secure the place cards as a paperweight. I have also used acrylic frames from the photo booth company to display the names in. This also makes a great keepsake for the guests to frame their photo booth memories in. Make sure your tablecloths are weighted so they’re not blowing up onto to lit candles or centerpieces. Are your napkins going to blow away? Make sure they’re secure as well by using heaving napkin rings or placing the bread and butter plate on top of them. Wind can also make it really hard to hear. Have a microphone for nuptials and speeches even if you think it might be overkill.

Create a Memory

Creating at atmosphere in which guests can enjoy themselves is not always an easy task. If your event is in a park, string lights around the trees so there is soft light when the sun sets. If your event is at a farm, have hand painted directional signs showing them the way to the ceremony, reception, restrooms and photo booth. When the guests arrive have a beverage handed to them by an attendant who is available to direct them or answer questions they may have. Don’t have a lot of idle time; you don’t want your guests to remember being bored.

Waiter, There is a Fly in My Soup

Insects can be uninvited guests. Make sure you have citronella candles and a bug zapper. Spray for mosquitoes in advance and also have bug spray on hand.

Hot, Hot, Hot!

August can make for days of unbearable heat! Make sure your guests have shade and plenty of bottled water. Make a pitcher of lemonade and ice tea and have that around too. Plan on your programs being doubled as fans during the ceremony. Add a tent and large commercial fans if you don’t already have one. Butter cream frosting can melt! Make sure to tell your baker that you’re going to be outside so they can use fondant on the cake instead. Make sure your guests are facing away from the sun for your ceremony. Or purchase sunglasses for everyone to wear during the ceremony, this can also make a great photograph afterwards! You don’t want them all squinting at you!

You’ll Laugh About This Someday

So, what if the weather isn’t the best? What if it’s not as you dreamed? At the end of the night, you’re still going home with the love of your life. That is what should be most important. Make this your mantra. Say it over and over again when you feel like things aren’t going quite as you planned.

Make the most out of it. Take fun pictures in the snow. Act like you’re blowing away in the wind. If you’re really adventurous - dance in the rain or jump in the lake. Why not, your going to get wet anyway?

Make sure your guests are comfortable. Then, have a glass of wine! You can’t control the weather, but you can be prepared.

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Browse custom canvas totes at the links below. Contact Behind Your Design for pricing and ordering!

Rain or Shine: A Practical Promo That Delivers Real Brand Visibility

Click the link below to see all of the umbrella options we offer at Behind Your Design.

Contact Tracy at Behind Your Design for pricing and ordering information.

From Trends to Touchpoints: Making Branded Merch Work Smarter

Click on the catalogue to see all of the newest trends for 2026!

Click on the catalogue to see all of the newest trends for 2026! ﻿

Top New Promo Items from PPAI: Matt & Chelsea’s Favorite Finds

What's Hot

Trader Joe Dupe Bags

from the 1/4 zip on a full zip hoodie

to entertain clients?
Planning a team outing?
Organizing a larger group?

Why a simple watercolor book outperformed the usual promo items
and what that says about today’s audiences.

The clear favorite ?
Our custom Paper Watercolor Brush & Paint Set.

Click on the catalogue to see all of the newest trends for 2026!

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