A VIP Night to Remember at Medawar's

April 14, 2026

Behind Your Design recently had the opportunity to once again partner with Medawar’s in Flint Township to create a VIP experience for their most valued customers. This is a relationship that means a great deal to us because it goes all the way back to 2009 when we first began working with their team. Over the years, our partnership has grown into one that includes trust, creativity, and a shared commitment to delivering meaningful experiences.


For this event, our team handled everything from the initial invitation design and mailing, to the digital Evite and event signage, making sure every detail felt consistent and elevated from the very first touchpoint. The goal was to create something that felt special before guests even arrived.


When guests stepped on site, they were welcomed into a fully transformed outdoor lounge experience inside a heated tent. The space was designed to feel warm, inviting, and luxurious, with a hand-rolled cigar station, passed hors d’oeuvres, live acoustic music, craft cocktails, comfortable lounge seating, an ice sculpture, and an interactive luxury vehicle display. It was all about creating an atmosphere where people could slow down, connect, and enjoy the evening.


Inside, guests were able to browse and try on beautiful jewelry in a relaxed, social setting while enjoying cocktails and conversation. The experience was intentionally designed to feel personal rather than transactional, giving guests the space to truly appreciate the craftsmanship behind each piece.


We also created curated gift bags for attendees that included thoughtful, high-end items like cigar cutters, a premium lighter, stainless steel mugs, jewelry boxes, and watch cases. Guests were entered into a drawing for a stunning diamond necklace, adding a fun moment of anticipation to the night. Inside the showroom, a coffee bar and dessert offerings from CRUST Bakery rounded out the experience.


Looking back, this event is a reflection of a long-standing partnership with Medawar’s that we truly value. From their brand refresh in 2023 to years of event design and marketing support, we’re grateful to continue evolving alongside their team and helping bring their vision to life in memorable ways.


Vendor Partners

Gerych's - Tent, Decor & Flowers

D&W Events - Catering, Coffee Bar & Full Bar Service

Sean Caldwell - Live Music

Icon Ice - Ice Sculpture

Jorge's Cigars - Cigar Bar

Crust - Dessert

From Spills to Squeaks: Promo Products That Save the Day

April 14, 2026
When it comes to branded promotional products, the best items aren’t just eye-catching, they’re useful, trusted, and kept. That’s exactly what makes these co-branded essentials featuring Tide and WD-40 such standout options. They go beyond typical giveaways by becoming everyday problem-solvers your audience will actually carry, use, and appreciate. Practical Products People Reach For A Tide to Go + Oxi pen is the kind of product people need in real-life moments for coffee spills before a meeting, lunch mishaps in the car, or last-minute touch-ups before an event. It’s compact, easy to store, and incredibly effective, making it something users will keep within arm’s reach at all times. Pair that with the WD-40 Precision Pen, and now you’ve covered both personal and practical needs. From fixing squeaky hinges to loosening tight bolts, this kit becomes a go-to solution for quick fixes at home, in the office, or on the road. Built-In Brand Trust = Instant Credibility One of the biggest advantages of these products is the power of co-branding with names people already trust. Tide and WD-40 aren’t just recognizable, they’re relied upon. When your brand is placed alongside them, it inherits that same sense of reliability and quality. Instead of introducing your audience to something unfamiliar, you’re aligning your brand with products they already know work. That creates a stronger, faster connection and makes your promotional item feel more valuable from the start. 

Branded Apparel That Stands Out (In All the Right Ways)

April 14, 2026
A simple ¼ zip with thoughtful details that make your brand feel intentional

Join Us at a 2026 Promotional Product Showcase!

By Chelsea Mills • April 13, 2026
We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand. Two dates are available! June 23 at Kellogg Center in East Lansing October 13 at Holiday Inn in Farmington Hills Join us for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear. This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead.

Behind the Scenes: Moving a 20,000-Gallon Heated Tank

April 10, 2026
We were on site with Benecor to see firsthand how they handled a huge project — moving and installing a 20,000-gallon heated storage tank for a North Carolina paper mill. This wasn’t just any tank — it had to keep a temperature-sensitive chemical, GPAM, stable so the mill could run smoothly and maintain product quality. Benecor’s team made it look easy with: A durable, chemical-safe tank built to last Industrial heating pads and insulation to keep the liquid at the perfect temperature Precise controls to make sure everything stayed consistent, no matter the weather Watching the process up close was impressive. From careful planning to the final installation, you could see the expertise and attention to detail that makes Benecor a trusted partner for these kinds of projects. 🎥 We even captured a behind-the-scenes video so you can see the scale and precision of the move for yourself!

Launching a New Brand at the Fenton Community Expo

April 9, 2026
How We Helped Tanglewood Home Care Show Up with a Complete Trade Show Presence

Smart Marketing Within Budget: How We Helped Alive & Well Choose the Right Promotional Pieces

By Chelsea Mills • March 11, 2026
How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.
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