Branded apparel doesn’t have to mean choosing one shirt, one color and hoping everyone likes it. A custom online store gives people more ways to find something that fits their personal style while still representing your brand. At Behind Your Design, we create custom pop-up stores year-round for businesses, organizations, teams, events and special campaigns. With more options for apparel styles, colors, sizes and decoration methods, a custom store can turn branded apparel into something people are genuinely excited to order and wear. A Fresh Take on Pure Barre Apparel We recently created custom stores for Pure Barre that show just how much personality you can bring to branded apparel. For our local Pure Barre studio, we created a collegiate-inspired collection featuring block chenille lettering reminiscent of classic game-day apparel. It gave the Pure Barre brand a completely different look while still feeling cohesive, recognizable and wearable. We also created a seasonal Halloween and Breast Cancer Awareness store that was made available to Pure Barre studios across the country. The collection combined a timely theme with a larger purpose, giving studios access to special apparel while also supporting a breast cancer fundraiser. These stores can be seasonal, tied to a fundraiser or event, or simply created to give your brand a fresh, creative twist.

From grassroots marketing and community impact to concerts, hospitality and championship golf, the 2026 tournament had it all.

We’re Heading to Michigan State University!

Reusable bags are one of those promotional products that just make sense. They’re practical, versatile and give your brand plenty of room to be seen. But there’s always one problem: remembering to actually bring them with you.  That’s what makes a foldable reusable bag such a smart option. Instead of taking up space when it’s not being used, it folds down into a compact size that’s easy to keep close by. Toss it in a purse, backpack, glove compartment or desk drawer, and it’s ready when you need it.

When you have something worth showing off, banners make it hard to miss. Custom banners are one of those marketing tools that can work for just about any occasion. Th ey’re big enough to get attention, flexible enough to work indoors or outdoors, and customizable to fit everything from a single celebration to a large event. Whether you’re building brand visibility, recognizing sponsors, celebrating an accomplishment or directing attention to an important message, a well-designed banner gives you plenty of space to make an impact.

Halloween isn’t just for costumes and candy. It’s also a fun opportunity to get your brand out into the community! From business trick-or-treating and trunk-or-treats to Witches Night Out events, fall festivals , and Halloween parties , there are plenty of ways to join in the fun with promotional products people will be excited to receive. Candy is always a crowd-pleaser, and custom packaging, treat bags, or branded sweets can turn a simple giveaway into a memorable touchpoint. But Halloween promo doesn’t have to stop at the candy bowl. Think glow sticks and safety lights for trick-or-treaters, reusable bags for collecting goodies, festive drinkware for adults, or other Halloween-themed giveaways that fit the occasion. Whether you’re planning something for kids, adults, or a little bit of both, there are plenty of ways to find something fun and useful. Getting your brand into the holiday spirit is an easy way to create a positive association with your business while increasing visibility in your community. A little Halloween fun can go a long way toward keeping your name top of mind. We’ve rounded up 12 Halloween promotional product ideas to help you get started. Take a look, find your favorites, and let Behind Your Design help you make them your own!

When your business shows up at a trade show, community event, festival, expo or open house, your brand should show up, too. A custom tent kit gives you a coordinated setup that’s ready to go right along with you. Custom tent kits bring together a branded event tent with coordinating pieces like walls, table covers, feather flags and retractable banners. Different tent kit options include different items, so you can choose the one that makes the most sense for the events your business attends.

The best promotional products do more than put your logo in front of people. They help create connection. We’ve had the opportunity to work with Hurley Medical Center on a variety of projects, including two recent collaborations with very different goals. For Staff Appreciation Week, the focus was on recognizing the people who keep Hurley moving every day. For the Cars 108 Let’s Make Miracles Radiothon benefiting Hurley Children’s Hospital , it was about bringing people together in support of local children and families.  Different projects, but both show how thoughtful branded products can help people feel appreciated and part of something bigger.

There’s something exciting about helping bring a brand to life from the very beginning. When personal injury attorney Tom Waun decided to start his own firm, he came to Behind Your Design to create a brand that would make a strong first impression and help build recognition from day one. With more than four decades of experience helping people after serious injuries, Tom had already built a strong reputation through the work he does. Our job was to create a brand identity for Waun Law that reflected that experience while giving his new firm a distinct and memorable look of its own.

There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.

How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton & Linden Regional Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.

When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.

When most people think of Hawaiian shirts, they picture tropical flowers and palm trees. Today' s custom Hawaiian shirts offer something much more exciting: a completely custom design built around your brand, event, or organization. At Behind Your Design, we've been creating custom dye sublimated Hawaiian shirts that are as unique as the people wearing them. Every shirt is designed from scratch , allowing us to incorporate your logo, colors, artwork, and custom patterns into apparel that's both memorable and fun to wear. Designed Around Your Brand Unlike stock Hawaiian shirts with a logo added afterward, our shirts are fully customized from edge to edge. Using full-color dye sublimation, the artwork becomes part of the fabric for vibrant graphics that won't crack, peel, or fade. Here are a few recent projects we've created:

Custom coolers are useful year-round, from packing lunch for work to football games, road trips, camping, and weekends at the beach. With plenty of sizes and styles available, they’re an easy promotional product to match to your audience, event, or budget. Why Choose a Custom Cooler? A cooler has a simple purpose: keep food and drinks cold on the go. Add your logo or custom design, and you have a functional promotional product that can be used at work, games, vacations, events, and everyday outings. Custom Coolers for Fall Events and Tailgating Football season, weekend tournaments, and fall events are perfect opportunities for a branded cooler . Use them for company tailgates, youth sports, customer giveaways, or event gifts. Coolers keep food and drinks cold while putting your branding on an item that can travel well beyond the event.

Looking for a fall promotional product that goes beyond the usual giveaway? The Port Authority® Picnic Blanket is practical, easy to carry, and made for everything from Friday night football games to outdoor concerts and company events. It’s the kind of branded item people can keep in the car and grab whenever they need it, giving your brand plenty of opportunities to go along for the ride. A Promotional Blanket Made for Fall Fall calendars fill up quickly with football games, soccer tournaments, tailgates, festivals, and other outdoor events. This branded picnic blanket makes all of them a little more comfortable. It features a soft fleece top and a water-resistant backing that helps protect against damp grass. When it’s time to pack up, the blanket zips into itself and has an over-the-shoulder carrying strap for easy transport and storage.  Those practical details make it a strong promotional item. Instead of taking up space in a drawer, it can stay in the car ready for the next game, picnic, concert, camping trip, or outdoor event.

The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.

Check out these videos of all the different finishes for enamel pins!

Some promotional products are practical. Some are useful. And some simply make the whole event more fun. Foldable cowboy hats fall into that last category. They bring instant energy to an event and create a shared moment people actually participate in. Whether you're hosting a company picnic, sponsoring a festival, organizing a golf outing, or planning a community celebration, foldable cowboy hats are an easy way to add personality and interaction right away. A Giveaway That Sets the Tone Foldable cowboy hats are lightweight, packable, and made for events where people are moving around and having fun. They fold into a compact pouch, making them easy to distribute and easy for guests to keep. Once opened, they pop right into shape and become part of the experience almost immediately. Perfect for Summer Events Foldable cowboy hats fit right in at: Company picnics County fairs Music festivals Rodeos Golf outings Customer appreciation events Campgrounds and outdoor recreation School events Community festivals Beach and lake events They are fun to wear, easy to carry, and naturally encourage participation and photos. A Simple Way to Add More Energy One of the best parts is how quickly they change the feel of an event. People put them on right away, start interacting more, and suddenly the environment feels more relaxed and engaging. It’s a small touch that creates a shared experience without adding complexity to your event planning.

Back-to-school season is one of the busiest times of year for schools, community organizations, and family-focused businesses. Open houses, orientations, festivals, and school supply giveaways all provide opportunities to connect with local families. While everyone else is handing out another pencil or notebook, consider giving them something they'll actually enjoy using: a coloring book. Coloring books are interactive, memorable, and offer a fun way to keep your brand in front of families. Better yet, there are two ways to make them work for your organization. Branded vs. Custom Coloring Books Branded Coloring Books A branded coloring book starts with a professionally designed, ready-to-print book. Your logo, business name, and contact information are added to the cover, creating an affordable giveaway that's quick to produce and easy to distribute. Branded coloring books are a great fit for school open houses, community festivals, health fairs, pediatric and dental offices, libraries, parks and recreation departments, banks, credit unions, and other family-focused events. Custom Coloring Books A custom coloring book is created specifically for your organization. Instead of placing your logo on an existing design, every page features original artwork and content that reflects your business, mission, or message. You can include your mascot, products or services, local landmarks, educational topics, safety tips, puzzles, activities, or just-for-fun pages. Whether you're introducing students to a new school, teaching healthy habits, celebrating your community, or explaining what your business does, a custom coloring book tells your story in a creative and engaging way. Give Families Something They'll Remember Back-to-school season is the perfect time to think beyond the standard promotional products. Whether you're looking for a branded coloring book featuring your logo or a completely custom coloring book with original illustrations and content, Behind Your Design can help you create something families will be excited to take home. Sometimes the best promotional products aren't the ones everyone expects. They're the ones everyone remembers.

When Superior Lawn & Landscape completed its new facility, they wanted an event that felt as professional and polished as the company they’ve built. Behind Your Design partnered with their team to bring that vision to life, creating an experience where every detail reinforced their brand. From the moment guests arrived, the Superior Lawn & Landscape brand was present. We managed signage, catering, beverages, entertainment, photography, and overall layout, along with rental coordination to create a cohesive, functional space. We also created branded giveaways and promotional items, including aluminum cups, koozies, journals, chapstick, bug spray, sunglasses, and lots more. Door prizes and a raffle featuring company merchandise added excitement and gave guests keepsakes from the day. The biggest visual impact came from something simple: the custom Hawaiian shirts. Seeing the team and staff in coordinated branded apparel instantly created unity. It transformed individuals into one team with one identity and reinforced the company’s personality in a way traditional marketing materials can’t. That’s the power of branded apparel.

Some projects are about creating great branding. Others are about helping bring a piece of community history back to life. This spring, Behind Your Design had the privilege of supporting the return of the Flint Soap Box Derby to Cronin Derby Downs, the original home of the Flint Soap Box Derby, where racing first began in 1969. On May 30, 2026, the newly restored track welcomed racers, families, volunteers, sponsors, and supporters back to the hill for the inaugural race at its historic location. It was a day filled with excitement, nostalgia, and community pride, but the impact of the Soap Box Derby extends far beyond a single race day.

When it comes to creating a polished, professional space, the details matter. One of the most effective and affordable ways to elevate your workplace is with custom vinyl lettering for walls, windows, and other smooth surfaces. Whether you’re branding a storefront, organizing an office, or adding clarity to a facility, vinyl lettering helps turn everyday spaces into intentional brand experiences. 

Lewis & Knopf recently reached a milestone, celebrating 90 years in business. To honor this achievement, they partnered with Behind Your Design to create custom anniversary apparel with a custom anniversary logo, that highlights their legacy while giving employees something meaningful to wear. Custom Company Store for Employee Apparel Instead of offering a single apparel option, we created a custom online company store for Lewis & Knopf employees. This allowed staff to choose from a variety of apparel styles and sizes, ensuring everyone could select something that fit their preference while maintaining the anniversary branding. Premium Custom Apparel Details What set this project apart were the elevated design details included in each piece. For this custom order, sublimated branding was applied inside the collar, creating a subtle detail that enhances the garment without overpowering the design. This sublimation can also be used in hoodie linings and shirt cuffs depending on the design goals. These hidden details turn standard corporate apparel into something more memorable. We also incorporated custom zipper pulls, which elevated the overall look and feel of the collection. The company store model allowed flexibility in ordering. With a minimum order of 24 pieces, Lewis & Knopf was able to mix and match apparel styles while still meeting production requirements, making it easier to offer variety without committing to one bulk item.

In a world full of branded merchandise, it takes something different to capture attention and make a lasting impression. That’s where Solar Ink comes in. SolarPro Ink is a unique printing technique that keeps your design nearly invisible indoors. Once exposed to sunlight or UV light, the graphic suddenly appears in full color. It feels unexpected, interactive, and memorable.

Koozies are versatile promotional items for events. Enhance your brand visibility with custom designs. Contact us for options!

When it comes to promotional apparel, the details really do matter. One of the best ways to elevate a sweatshirt or hoodie is through raised embroidery, a technique that gives logos a bold, dimensional look you can see and feel. We recently created a custom zip-up hoodie for the Maryville Retreat Center using raised embroidered logo detailing. The result was a piece that didn’t just display their brand, it brought it to life through texture and craftsmanship. For Maryville Retreat Center, the goal was to create apparel that felt welcoming, durable, and aligned with their mission. The raised embroidered zip-up hoodie achieved that balance, offering a clean design with just enough texture to make it feel special. It works well for staff, volunteers, and guests, making it both functional and meaningful. What Is Raised Embroidery? Raised embroidery, sometimes called 3D or puff embroidery, uses specialized stitching and sometimes a foam base to lift parts of a design off the fabric. Instead of lying flat like print, the logo stands up from the garment, creating depth and texture. It’s a simple technique that instantly makes apparel feel more premium and intentional. Why Raised Embroidery Works So Well It elevates the look and feel Raised embroidery adds instant dimension, which naturally makes apparel feel higher quality. Even simple logos look more refined when they have texture and depth. It creates a strong first impression Because the design physically stands off the garment, it catches light differently and stands out without needing bold colors or oversized artwork. It’s built to last Embroidery is stitched into the fabric, not sitting on top of it. That means no peeling or cracking over time, even with regular wear and washing. It works especially well on hoodies and sweatshirts Heavier fabrics like fleece hold embroidery well, allowing the raised stitching to stay clean and structured. It helps strengthen brand recognition A textured logo becomes more noticeable and memorable, helping your brand stand out in everyday settings. Raised embroidery turns apparel into something people actually notice and remember. It’s a small detail that makes a big difference in how your brand is perceived. 

Showcasing a Michigan Manufacturing Company Through Professional Photography

Not all promotional products are the same, and that is a good thing. Different goals call for different types of items. Sometimes a simple, cost-effective giveaway works perfectly. Other times, a higher-end product creates a more meaningful experience. We recently worked with Interactive Training Systems to create custom embroidered Carhartt cooler backpacks as a gift for their employees. This is a great example of how thoughtful promotional products can elevate a brand and strengthen team connection.

In industries like engineering, manufacturing, and automotive, innovation never slows down. The companies that stand out are always thinking about what comes next. That mindset should show up not just in what you do, but in how you present your brand. We recently partnered with Interactive Training Systems to create a logo design that reflects both where they have been and where they are going. The end result is a modern brand identity that supports their continued growth. Why Intentional Branding Matters A logo is often the first impression your business makes. It should quickly communicate who you are and what you stand for. For companies in technical industries, that means finding the right balance. Your branding needs to feel modern and forward-thinking, while still showing experience and credibility. Every detail plays a role, from typography to color to overall style. A strong logo helps build trust, show expertise, and set you apart from competitors. A Thoughtful Approach to Logo Design Interactive Training Systems came to us looking for a logo that captured both their history and their future. As a company focused on technical training and innovation, it was important that their brand felt precise, smart, and adaptable. We started by getting a clear understanding of their business, their audience, and their goals. From there, we explored concepts that included: Clean, modern lines to show forward movement Subtle technical elements tied to engineering and manufacturing A polished look that reinforces trust The final design feels current, while still staying true to their foundation. Branding That Grows With You Your brand should evolve as your business grows. Too often, companies treat logo design as a one-time project, but it should be something that supports you long-term. This new logo gives Interactive Training Systems a strong foundation for what is ahead. It reflects innovation while still respecting their history, which is key in an industry like theirs. Why the Right Partner Makes a Difference Good branding comes from collaboration. It is about working with a team that listens, understands your vision, and knows how to bring it to life. At Behind Your Design, that is always the goal. We focus on creating branding that not only looks good, but actually works for your business. If your current branding no longer reflects where you are headed, it might be time for a refresh. The right logo can make a bigger impact than you think.

Exploring Sydney and Cairns in Australia and visiting Auckland, Rotorua and Taupo in New Zealand.

Custom branded golf balls are one of those promotional items that just make sense. Whether you run a golf course, a tournament, a resort, or simply want a unique way to connect with clients, they offer a fun and practical way to keep your brand in play. Golf balls are naturally tied to relaxation, leisure, and connection . That makes them a powerful marketing tool. When your logo is on something that people are actually excited to use, your brand becomes part of a positive experience. Every swing, every round, and every time someone reaches into their bag, your business is right there with them. For golf-related businesses, branded balls are an easy win. They are great for member giveaways, tournaments, pro shop merchandise, and corporate outings. If you are not in the golf industry, they still make an excellent client gift or a memorable handout that feels personal and unexpected. It is a simple way to say “thanks for your business” while staying top of mind long after the first tee. Behind Your Design has recently created custom golf balls for The Ally Challenge , Epic Machine , and Lewis & Knopf . Each one was designed to reflect the brand while still feeling clean, professional, and ready for the course. And let’s be honest, it is hard to find a promotional item with more staying power. These are not getting tossed in a drawer and forgotten. They are getting teed up, driven down the fairway, and maybe even lost in a water hazard or two. Either way, your brand is along for the ride. When it comes to marketing, combining business with leisure is a hole-in-one strategy. It builds connection in a relaxed environment where people are already in a good mood and open to engagement. That kind of brand association is priceless. If you are ready to put your brand in play, contact Behind Your Design today and start creating custom golf balls that keep your business top of mind from the first tee to the final putt.

If you’ve spent any time around kids lately or scrolling online, you’ve probably noticed one thing. Fidget toys are everywhere. From the viral popularity of NeeDoh stress ball style products to satisfying squeeze cubes and rings, these small but mighty items have become go-to tools for entertainment, stress relief, and focus. And right now, they are not just fun. They are a smart branding opportunity. Why Fidget Toys Work Fidget toys hit a sweet spot that most promotional products do not. They are: Used daily and not tossed in a drawer Helpful for focus and stress relief Appealing across ages, especially kids and teens Easy to share and talk about Whether it is in a classroom, at a desk, or during a meeting, people reach for these again and again. That means your brand gets seen again and again too. Real Examples, Real Impact We have recently helped clients turn this trend into something meaningful and memorable. Tanglewood Home Care created custom Sensory Squeeze Fidget Cubes as a thoughtful resource for individuals who benefit from tactile support. These are not just giveaways. They are tools that provide comfort, support focus, and create a positive connection back to the brand that provided them. We also partnered with Kettering University on a custom Orbit Fidget Ring. This is the kind of item students can use in class or meetings to stay engaged and focused without distraction. It is subtle, functional, and something they will actually keep. A Trend Worth Tapping Into Fidget toys are not just a passing moment. They have become part of how people manage stress and stay engaged, especially in environments where focus matters. Because they are already trending heavily online, they come with built-in attention. When your brand is part of something people already enjoy using, it does not feel like marketing. It simply fits into their daily routine. More Than a Giveaway The best promotional products are the ones people do not throw away. Fidget toys check that box easily. They are interactive, memorable, practical, and easy to customize with your brand. Most importantly, they create a positive experience every time someone uses them. Create Something People Want to Keep If you are looking for a fresh way to get your brand into people’s hands and keep it there, custom fidget toys are worth considering. From squeeze cubes to rings and beyond, we can help you create something that is not only on trend, but actually useful. Because when your brand becomes part of someone’s everyday routine, that is when it really sticks.

There’s something special about capturing a milestone moment, especially when it’s paired with a great photo. Whether it’s the excitement of closing on a new home, celebrating a big win, or marking a major life event, people want to share those moments. That’s where photo prop signage becomes a powerful and often overlooked marketing tool. Take a real estate office providing a custom acrylic sign for new homeowners. It might say something like “Just Sold!” or “Welcome Home,” while also showcasing the agent’s name and brand. Every time a client snaps a photo and shares it on social media, that brand goes right along with it. Celebrating Them While Promoting You The beauty of photo prop signage is that it doesn’t feel like advertising. It feels like part of the celebration. You’re giving clients something fun and share-worthy while naturally weaving your brand into the moment. Instead of a traditional ad people scroll past, you become part of a story they want to share. Built-In Visibility & Repetition Marketing is all about repetition and recognition. The more people see your brand, the more familiar and trusted it becomes. Photo prop signage helps make that happen in an organic way: The same sign shows up across multiple clients and celebrations Shared photos extend your reach beyond your immediate audience Your branding becomes associated with positive, meaningful moments Over time, that consistent visual presence can make a real impact.

Behind Your Design recently had the opportunity to once again partner with Medawar’s in Flint Township to create a VIP experience for their most valued customers. This is a relationship that means a great deal to us because it goes all the way back to 2009 when we first began working with their team. Over the years, our partnership has grown into one that includes trust, creativity, and a shared commitment to delivering meaningful experiences. For this event, our team handled everything from the initial invitation design and mailing, to the digital Evite and event signage, making sure every detail felt consistent and elevated from the very first touchpoint. The goal was to create something that felt special before guests even arrived. When guests stepped on site, they were welcomed into a fully transformed outdoor lounge experience inside a heated tent. The space was designed to feel warm, inviting, and luxurious , with a hand-rolled cigar station, passed hors d’oeuvres, live acoustic music, craft cocktails, comfortable lounge seating, an ice sculpture, and an interactive luxury vehicle display. It was all about creating an atmosphere where people could slow down, connect, and enjoy the evening. Inside, guests were able to browse and try on beautiful jewelry in a relaxed, social setting while enjoying cocktails and conversation. The experience was intentionally designed to feel personal rather than transactional, giving guests the space to truly appreciate the craftsmanship behind each piece. We also created curated gift bags for attendees that included thoughtful, high-end items like cigar cutters , a premium lighter , stainless steel mugs , jewelry boxes , and watch cases . Guests were entered into a drawing for a stunning diamond necklace, adding a fun moment of anticipation to the night. Inside the showroom, a coffee bar and dessert offerings from CRUST Bakery rounded out the experience. Looking back, this event is a reflection of a long-standing partnership with Medawar’s that we truly value. From their brand refresh in 2023 to years of event design and marketing support, we’re grateful to continue evolving alongside their team and helping bring their vision to life in memorable ways.

When it comes to branded promotional products, the best items aren’t just eye-catching, they’re useful, trusted, and kept. That’s exactly what makes these co-branded essentials featuring Tide and WD-40 such standout options. They go beyond typical giveaways by becoming everyday problem-solvers your audience will actually carry, use, and appreciate. Practical Products People Reach For A Tide to Go + Oxi pen is the kind of product people need in real-life moments for coffee spills before a meeting, lunch mishaps in the car, or last-minute touch-ups before an event. It’s compact, easy to store, and incredibly effective, making it something users will keep within arm’s reach at all times. Pair that with the WD-40 Precision Pen, and now you’ve covered both personal and practical needs. From fixing squeaky hinges to loosening tight bolts, this kit becomes a go-to solution for quick fixes at home, in the office, or on the road. Built-In Brand Trust = Instant Credibility One of the biggest advantages of these products is the power of co-branding with names people already trust. Tide and WD-40 aren’t just recognizable, they’re relied upon. When your brand is placed alongside them, it inherits that same sense of reliability and quality. Instead of introducing your audience to something unfamiliar, you’re aligning your brand with products they already know work. That creates a stronger, faster connection and makes your promotional item feel more valuable from the start. 

A simple ¼ zip with thoughtful details that make your brand feel intentional

Join us for the 2026 Promotional Product Showcase! Experience innovative products on June 23 & October 13. Register for complimentary access!

We were on site with Benecor to see firsthand how they handled a huge project — moving and installing a 20,000-gallon heated storage tank for a North Carolina paper mill. This wasn’t just any tank — it had to keep a temperature-sensitive chemical, GPAM, stable so the mill could run smoothly and maintain product quality. Benecor’s team made it look easy with: A durable, chemical-safe tank built to last Industrial heating pads and insulation to keep the liquid at the perfect temperature Precise controls to make sure everything stayed consistent, no matter the weather Watching the process up close was impressive. From careful planning to the final installation, you could see the expertise and attention to detail that makes Benecor a trusted partner for these kinds of projects. 🎥 We even captured a behind-the-scenes video so you can see the scale and precision of the move for yourself!

How We Helped Tanglewood Home Care Show Up with a Complete Trade Show Presence

How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.

At Behind Your Design, we enjoy partnering with businesses that are passionate about what they do. That is exactly what we found while working with Superior Lawn & Landscape. From launching a new website to developing branded merchandise and planning a grand opening celebration, this project focused on supporting the continued growth of a company proud to serve its clients. A Website Designed to Reflect the Brand One of the first steps was creating a website that showcases the professionalism, experience, and range of services Superior Lawn & Landscape offers. The goal was to build a strong digital presence that clearly communicates the company’s capabilities while making it easy for potential clients to explore their services. Clean layouts, organized service pages, and strong visuals guide visitors through the site while highlighting the company’s landscaping expertise and portfolio. The website also incorporates content from clients and partners, allowing real voices and experiences to help tell the story of the brand.

Custom branded floor mats are a simple yet effective way to strengthen your business’s brand while improving the functionality of your space. With customizable options from InStyle Mats, businesses can feature their logo, colors, or messaging directly at entrances, reception areas, or throughout their facility. High-definition printing allows detailed logos and graphics to appear crisp and professional, helping create a strong first impression for customers and visitors the moment they walk through the door. 

Learn why dry bags are ideal for summer promotions. Get custom logo dry bags for your next event today!

From dock to digital. Built to book.

Dimension You Can Feel.

Why a simple watercolor book outperformed the usual promo items and what that says about today’s audiences.

One of my favorite parts of what we do at Behind Your Design is taking an idea and turning it into something completely custom. For Pure Barre in Grand Blanc, we had the opportunity to design silky custom pajama pants for their instructors. We started with a custom pattern created in Adobe Illustrator, tailored specifically to reflect their brand. From there, we applied the design to a digital mockup and brought it to life in production. There’s something so satisfying about seeing a design go from a computer screen to a finished product and even better, seeing a team proudly wearing something made just for them. Custom pajama pants are just one example of the creative, outside-the-box branded apparel we can produce. If you’re looking for something different, memorable, and fully customized for your team or event, we’d love to design something just for you. Because custom hits different.