Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Create Your Own Custom Neon Signage for Your Company

Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.

Experience Buttery Soft Comfort

Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.

🎩 Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. 🧢 Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. 👖 Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. ✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.

Pancakes with a Purpose: Support the LAFF Pathways Trail

Transforming Salon & Spa at the Park’s Identity: Branding, Web, Print & Email Solutions

Turn Everyday Reminders into Brand Builders

Behind Your Design brings 55 small businesses together to champion the tournament and community

Behind Your Design is here to help bring your milestones to life with creativity, dependability, and heart. Whether it’s a wedding, fundraiser, or community event—we ensure every detail is cared for so you can enjoy the moment.

The Fenton High School Cheer Team is bringing extra spirit to the sidelines this season thanks to the support of John Wentworth Real Estate . Together, they’ve created exclusive Large Chain Medallions featuring the beloved F-Paw logo on one side and the John Wentworth Real Estate logo on the other. These one-of-a-kind medallions will make their debut at Meet the Team Night on Wednesday, August 20th at Fenton High School . But hurry—only a limited number will be available, and once they’re gone, they’re gone! A Cheer Accessory with Spirit Much more than just a piece of spirit wear, these medallions are a bold statement of Tiger pride . Whether worn in the stands, at school events, or around the community, they’re the kind of keepsake people want to show off—and every time they do, the Fenton Tigers shine brighter. Sponsorship That Makes a Difference By sponsoring the medallions, John Wentworth Real Estate has helped the Fenton Cheer Team bring a fresh and fun way for fans to show their support. It’s a perfect example of how local businesses and schools can team up to create lasting memories and keep the spirit alive.  Durable, Stylish, and Unforgettable Designed to stand out, the round medallion hangs on a sturdy chain, making it both durable and stylish. Its dual-sided design is a true eye-catcher—pairing Tiger tradition with community partnership. Whether worn at a game, fundraiser, or rally, these medallions are guaranteed to spark conversations and amplify Fenton pride. 🎉 Don’t miss your chance to grab this limited-edition medallion at Meet the Team Night, August 20th . Show your Tiger pride, support your cheerleaders, and wear it proudly all season long!

Eco-Savvy Notes: Stylish Repreve Notebooks That Put Your Brand Front and Center  Step up your giveaways with purpose—your brand, our planet. Sustainable, stylish, and highly functional, these two Repreve-powered notebooks make for remarkable promotional items that resonate with today’s eco-conscious audiences. Both options deliver strategic brand visibility with eco-minded design. Whether you're targeting creative teams, attending events, or showcasing a sustainable ethos, these notebooks deliver both style and substance.

Snickers was excited to see this video about pet umbrellas.

View Chelsea's video demonstration of this smoker kit gift set.

Low minimum custom yard games! Perfect to showcase your brand.

See Chelsea's video talking about all the features of custom coloring and puzzle books.

Chelsea Mills Honored for 16 Years of Leadership with Career Connections

A Toast-Worthy Gift They'll Actually Use

This Custom Journal Does More Than Take Notes

New Logo for the Energy Storage Systems Scout Motors

New Logo and Email Signature Block for Hampton Psychological Services

See how Behind Your Design helped Motion Control Corporation energize their brand across every platform.

We're Thrilled to Be A Part of Something Great!

We’re proud to share the new website for Tasty Food Guys.

We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand. Join us on September 17th at Ford Field in Detroit for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear. This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead. 

Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business. Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag: Benefits:  Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement. Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business. Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company. Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event. Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database. Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk. Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts. Challenges: Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge. Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications. Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience. Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations. Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable. ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive. Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions. In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness. If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

Behind the Design: Elevating Namaste & Rosé with Eye-Catching Graphics

Behind Your Design unveils this year’s must-have guide to Fenton’s creative trail.

At Behind Your Design, we’re honored to have been a part of such an extraordinary milestone event. We coordinated and staffed their Signs by Crannie's 40th Anniversary Celebration Event, and this was one for the books! This spectacular event was filled with sunshine, high energy, and a true sense of community. As always, the team at Signs by Crannie pulled out all the stops to thank their loyal customers, and we were delighted to be by their side to help bring the entire experience to life. What We Did Behind Your Design helped coordinate, staff, and support the event from start to finish. From pre-planning logistics to day-of execution, we were there to make sure every detail ran smoothly—so the Signs by Crannie team could focus on what they do best: connecting with their incredible customers. We collaborated closely with the Signs by Crannie team to create a memorable experience for their valued staff and customers. We helped guide the theme selection and leveraged our expertise to coordinate apparel, decor, music, bar services, food, photography, signage, invitations, and staffing. Our goal is to ensure that each event is not only seamless but also unique, leaving a lasting impression on all attendees. Why It Matters Events like these go beyond just saying “thank you.” They create real connections, build brand loyalty, and foster the kind of community that makes a business like Signs by Crannie so special. We’re always grateful for the opportunity to support a brand that values its customers as much as we do—and we’re already looking forward to what the future brings! Why should you consider hiring an event planner? Here’s what we bring to the table: Deeply Rooted Expertise and Experience: With years of experience planning events, we have the knowledge and industry connections to ensure that everything runs smoothly. We help avoid common pitfalls and maximize your budget for a successful event. Time and Stress Savings: Event planning can be overwhelming. We manage the logistics, vendor negotiations, and coordination, so you can focus on other important aspects of your life or business. Creative Innovation: We bring fresh, creative ideas to each event. From unique themes to unforgettable experiences, we ensure your event stands out and leaves a lasting impression on your guests. Strong Vendor Relationships: Our long-standing relationships with trusted vendors mean you get the best deals and top-quality services. We collaborate with caterers, florists, photographers, and entertainers to enhance the overall quality of your event. Attention to Detail and Problem Solving: We handle every detail, no matter how small, to ensure nothing is overlooked. Should any issues arise during the event, we’re there to solve them quickly and effectively. By partnering with us, you're ensuring that your event reflects your vision while allowing yourself to enjoy the occasion stress-free. Let us manage the details so you can focus on celebrating the success of your event.

Create a Visual Impact with Stunning Tents, Flags & Banners

Celebrating One Year: Custom Details That Made the Macksoods Wedding Unforgettable

We’re proud to share the new website for Shiawassee Shores Retirement Community.

New Responsive Website Design!

We’re excited to unveil the new brand identity for our long-time client, BRSi Retirement Solutions—now proudly known as Green Ivy Financial .

Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked. If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past. It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat. Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business. That “Stock Photo” Energy? Yeah, People Can Tell You know what’s worse than old team photos? Generic ones. We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?) Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore. What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.

Serve Up Some Fun: How Pickleball Can Boost Your Brand

Behind Your Design Leads Event Coordination for YMCA of Greater Flint Dedication

New Logo for Charlie Baur Racing

The New Favorite on Your Coatrack.

How Behind Your Design Supported a James Bond–Inspired Evening for a Vital Cause

How We Transformed US Petroleum Partners’ Online Presence with a Streamlined Website and Custom Fuel Ordering Application

Hair Scalp Facial at Edit Hair Company – My New Self-Care Obsession

A Universal Product Redesigned

Customers will wear your brand on their sleeve

Treat Your Clients to Breakfast

Promotional Items for Your Next Golf Outing

Websites Designed For Success

Raise Your Name in More Than Just Conversation