Print Advertising Still Works in our Digital Age
- By Chelsea Mills
- •
- 21 Mar, 2014
Tips on what to do and what not to do when creating a print ad
With digital media constantly consuming us through social media, email
advertisements, mobile phone apps, Internet ads, re-marketing campaigns
and so much more it could be easy to cut print advertising from your
marketing budget because you’re told it is ineffective. After all,
everyone is always on his or her mobile devices, right?
Actually you might be surprised once you start researching it. A number of studies show people react differently to print media than they do to digital media. In the 2008 study published by the Journal of Research in Reading, shows that reading ads online isn’t as effective or rewarding as their printed counterpart.
Multimedia features of ads and physical manipulation of ads tend to distract the reader from the focus of what they are reading and could leave little room for imagination to come into play. The result is that readers do not fully absorb digital media in the way they absorb print media information.
Print advertising is fully controlled by the reader. He or she decides how long to stay on each page and when to move away. So to fully maximize your users experience here are a few things you should do and a few things you should not do when working on a print ad.
DO
Actually you might be surprised once you start researching it. A number of studies show people react differently to print media than they do to digital media. In the 2008 study published by the Journal of Research in Reading, shows that reading ads online isn’t as effective or rewarding as their printed counterpart.
Multimedia features of ads and physical manipulation of ads tend to distract the reader from the focus of what they are reading and could leave little room for imagination to come into play. The result is that readers do not fully absorb digital media in the way they absorb print media information.
Print advertising is fully controlled by the reader. He or she decides how long to stay on each page and when to move away. So to fully maximize your users experience here are a few things you should do and a few things you should not do when working on a print ad.
DO
- Make sure you are very clear about what you are selling. Use words or images to ensure you don’t leave people in the dark.
- Use simple, clear contact information, which is easy to remember.
- Make sure your logo is in the path of the reader’s eye, a reader’s eye moves in a Z pattern across the page.
- Work with someone with design experience when designing your ad. Not only is skill necessary to make the ad look right, but your ad must compete with the other ads favorably in the publication.
- Prepare your ad ahead of time, if you can, so you can put it away for a few days and then revisit the ad with a new perspective. This will allow you time for any revisions if needed.
- Confuse the reader and assume your design is funny or clever, ask for second opinions to see if other people understand.
- Clutter your ad with multiple images, text, font styles and an abundance of information.
- Forget to have a clear call to action so the reader knows what to do next.
- Allow your contact information to be obscured in anyway by a design element. An amazing design is useless if the readers do not know how you get your product or service.
- Ask your ad to do too much.
Around The Town with Chelsea
Starting a new business? Looking to give your current logo a 'refresh'? It can be easy to just think 'I need a logo!' - what you are saying is that you want a graphic representation of your business to use on your marketing materials. What you need however is a memorable overall ' brand' that will attract customers to your business. Luckily, at Behind Your Design, we can help you with all your needs, even the ones you don't know yet.
How do I create a brand?
It's important to know your brand values and aspirations. Basically, your WHY? What made you start your business in the first place? What problem are you solving and what are your passions? Long term, where do you want to be in 2, 5, 10 years? The answers to those questions are the core of your brand. We want to give you the tools you need to reach your greatest potential.
Next, we'll work on the personality of your brand. What will your brand look like? Sound, feel, act like? Knowing your business' personality allows it to shine through everything we do. It also helps narrow down your target customer and decide how your business will interact with them. Appealing to a certain audience makes marketing efforts meaningful and effective.
Consistency is key. We work together to create an entire brand concept and easy guidelines to follow. Colors, fonts, patterns... Anything to make your look consistent will be part of your brand. Then, we use those elements across all platforms (website, social media, business cards, etc) to ensure your voice, mission and design flow fluidly and works together.
Once you've created this brand, it's time to go beyond that and uphold the reputation. Your customers have to truly believe in your brand, just like you do, and will, in turn, become loyal advocates of your business. Not only will they stay local to you but they'll also recommend you to others.
Your business is so much more than just a logo. We believe building a solid brand can become a company's greatest asset, so we cover every step:
- Web Design
- Graphic Design
- Email Marketing
- Facebook Marketing
- Mobile App Design
- Trade Show Booth Design
- Custom Photo Gifts
- Speaking Engagements
Behind Your Design is excited to announce the launch of JDLab's new responsive website and logo design. JDLab is a family owned business dedicated to delivering high quality work in every department. Founder J.D. Hicks’ goals in 1950 remain their goals today: "Provide every professional photographer with the highest standard of quality and service, and to work as partners to help studios grow as successful businesses."
To learn more about what JDLab can do for you please click here
. Contact us at Behind Your Design
to help you design your next website.
Behind Your Design is excited to announce that we have created a new logo for Wayne Contracting Services, LLC. Wayne Contracting Services, LLC is a licensed and insured construction company providing a variety of construction and remodeling services to SE Michigan. Give them a call for all your contracting and remodeling needs! If you are in need of a new logo contact us at Behind Your Design
today to get started!
Join the growing team at Behind Your Design at 100 S. Adelaide St. in Fenton, Michigan!
- 40 Hours A Week (Mon-Fri - 8:30 AM - 4:30 PM with working lunch)
- Paid Holidays
- Opportunity for 401k Retirement Matching
- Must be able to multi-task, delegate and prioritize jobs that come in
- Must be able to track time spent on projects
- Responsible for ordering from vendors
- Responsible for managing multiple tasks and keeping jobs moving forward by following up with clients and our designers
- Friendly pleasant personality
- Responsible to answer phones, greet customers, take messages and packages
- Team environment
- Time Management and Organizational Skills
- Matching expenses/orders with client billing
- Approximately 25% of the job will be coordinating photo booth jobs including contracts, graphics, staff, programming booths, posting photos, burning DVD’s and communicating with clients.
Technical skills needed, but not required to apply, we would train qualified applicants:
- HTML Email Blasts (Constant Contact, MailChimp)
- Website Building
- Basic Photoshop Skills
- Professional Email Skills
- Word, Excel
- Asana Task Management System
- Social Media Posting
- QuickBooks
Click Here to Apply
- 40 Hours A Week (Mon-Fri - 8:30 AM - 4:30 PM with working lunch)
- Paid Holidays
- Opportunity for 401k Retirement Matching
- Must be able to multi-task, delegate and prioritize jobs that come in
- Must be able to track time spent on projects
- Responsible for ordering from vendors
- Responsible for managing multiple tasks and keeping jobs moving forward by following up with clients and our designers
- Friendly pleasant personality
- Responsible to answer phones, greet customers, take messages and packages
- Team environment
- Time Management and Organizational Skills
- Matching expenses/orders with client billing
- Approximately 25% of the job will be coordinating photo booth jobs including contracts, graphics, staff, programming booths, posting photos, burning DVD’s and communicating with clients.
Technical skills needed, but not required to apply, we would train qualified applicants:
- HTML Email Blasts (Constant Contact, MailChimp)
- Website Building
- Basic Photoshop Skills
- Professional Email Skills
- Word, Excel
- Asana Task Management System
- Social Media Posting
- QuickBooks
Click Here to Apply
Behind Your Design recently had the pleasure of designing a new website for Bennett Communication Solutions. Bennett Communication Solutions is a local family company that opened its doors in 1945. They provide telephone answering services, remote receptionist services, voice mail, and other services to meet the needs of their business customers. While they maybe local they have clients nationwide. Their clientele includes health care services, property management and real estate, contractors and of course business professions. To learn more about their services please click here
. Contact us at Behind Your Design
to help you design your next website.
Behind Your Design is excited to announce that we have created a new logo and business card design for DaniJo Hawkins Pottery a local Genesee County artist. Danielle Hawkins owner of DaniJo Hawkins Potter loves to create in clay. She believes in recreating, repurposing, up cycling. She believes you can beautify someone else's trash into your treasure and that is seen in her pottery! To view her amazing work please click here
. If you are in need of a new logo contact us at Behind Your Design
today to get started!
Behind Your Design is excited to announce the logo design and responsive website launch for Linda Lucas Design. Linda Lucas owner of Linda Lucas Design is dedicated to creating an environment that reflects her client’s personality and lifestyle, by capturing their design dreams and making them a reality. With over 13 years’ experience, Linda offers a wealth of knowledge in both new construction, and remodeling an existing space. Linda understands that listening to a client’s needs is key, and is committed to working with you to create a beautiful living environment, while embracing your style through inspiration and imagination. She completed her interior design studies through Interior Design Institute, a Certified Interior Design (C.I.D.) approved program. To learn more about Linda and her services please click here
. Contact us at Behind Your Design
to help you design your next website.
Behind Your Design is excited to announce the launch of Bella Vita's new responsive website. Bella Vita Senior Living will be opening their doors this summer in Grand Blanc, Michigan. At Bella Vita they believe in an our all-inclusive service and care with an all-inclusive rate makes the decision of placement for your loved one a lot simpler. It allows you to budget your family member finances consistently without the stress of a changing add-on rate provided by other companies. They provide many services such as life enrichment programs, laundry, housekeeping, beauty shop, dining services and more. To learn more about the Bella Vita and their services please click here
. Contact us at Behind Your Design
to help you design your next website.
Behind Your Design is excited to announce the launch of the Corner Bar and Grill's new responsive website. The Corner Bar and Grill is a rock ‘n’ roll gastro pub located in Fenton. If you are looking for a great place to dine with a terrific atmosphere the Corner Bar is the place to be! Their weekend brunch menu is sure to please everyone in your family with plate such as chicken and waffles, speciality brew cakes and loaded omelettes and lets not forget their mimosas and beermosas! They also feature live music every Saturday. So make sure to check them out the next time you are in Fenton! To learn more about their menu please click here
.
Contact us at
Behind Your Design
to help you design your next website.
Behind Your Design is excited to announce the launch of Mansour Realty's new responsive website. Mansour Realty, Inc is local company provides strategic, high-quality services and solutions for commercial real estate owners, investors, managers and users. Although their named changed from Mansour Developments to Mansour Realty, Inc. they have 50 years of experience in researching, purchasing, developing and selling properties. And for the last 15 years they have been putting their expertise to help other companies with their commercial real estate needs. To learn more about the Mansour Realty and its services please click here
. Contact us at Behind Your Design
to help you design your next website.