Print Advertising Still Works in our Digital Age
Chelsea Mills • March 21, 2014
Tips on what to do and what not to do when creating a print ad
With digital media constantly consuming us through social media, email
advertisements, mobile phone apps, Internet ads, re-marketing campaigns
and so much more it could be easy to cut print advertising from your
marketing budget because you’re told it is ineffective. After all,
everyone is always on his or her mobile devices, right?
Actually you might be surprised once you start researching it. A number
of studies show people react differently to print media than they do to
digital media. In the 2008 study published by the Journal of Research in
Reading, shows that reading ads online isn’t as effective or rewarding
as their printed counterpart.
Multimedia features of ads and physical manipulation of ads tend to
distract the reader from the focus of what they are reading and could
leave little room for imagination to come into play. The result is that
readers do not fully absorb digital media in the way they absorb print
media information.
Print advertising is fully controlled by the reader. He or she decides
how long to stay on each page and when to move away. So to fully
maximize your users experience here are a few things you should do and a
few things you should not do when working on a print ad.
DO
- Make sure you are very clear about what you are selling. Use words or images to ensure you don’t leave people in the dark.
- Use simple, clear contact information, which is easy to remember.
- Make sure your logo is in the path of the reader’s eye, a reader’s eye moves in a Z pattern across the page.
- Work with someone with design experience when designing your ad. Not only is skill necessary to make the ad look right, but your ad must compete with the other ads favorably in the publication.
- Prepare your ad ahead of time, if you can, so you can put it away for a few days and then revisit the ad with a new perspective. This will allow you time for any revisions if needed.
- Confuse the reader and assume your design is funny or clever, ask for second opinions to see if other people understand.
- Clutter your ad with multiple images, text, font styles and an abundance of information.
- Forget to have a clear call to action so the reader knows what to do next.
- Allow your contact information to be obscured in anyway by a design element. An amazing design is useless if the readers do not know how you get your product or service.
- Ask your ad to do too much.
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We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand. Join us on September 17th at Ford Field in Detroit for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear. This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead.
Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business. Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag: Benefits: Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement. Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business. Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company. Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event. Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database. Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk. Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts. Challenges: Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge. Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications. Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience. Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations. Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable. ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive. Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions. In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness. If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact
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