Strategic Safety
January 9, 2017
Behind Your Design had the pleasure of launching a new responsive website for Strategic Safety Incorporated. Strategic Safety is a local company based out of Linden, Michigan with years of experience in helping businesses practice best safety procedures. Their experience with Loss Control Services and Audits, Environmental, Health and Safety Consulting (EHS) and OSHA compliance training, will help keep your employees safe while at work. To learn more about all the services they provide please click here. Contact Behind Your Design to help you design your next website.
A modern decoration method with low minimums and major impact
At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships.
Behind Your Design was honored to collaborate with Gerych’s Flowers & Events on a stunning 70th birthday celebration that blended elevated design with deeply personal touches. Hosted at the chic and modern MAD NICE , this event was a beautiful example of how the right details can transform a milestone birthday into an unforgettable experience. This celebration came together thanks to an incredible group of collaborators: Floral & Event Design: Alexis Gerych, Kristen Sims, Jon Gerych Rentals: Gerych’s Flowers & Events Lighting & AV: Band Ayd Venue: MAD NICE Cake: Frost This by Amy Adams-Means Signage & Accessories: Behind Your Design Photography: Emily Engler The Power of Personalized Details Behind Your Design created several custom pieces for the event, each designed to feel intentional, meaningful, and seamlessly integrated into the overall aesthetic. These details played a big role in making the celebration feel one-of-a-kind.
In July 2025, Behind Your Design had the pleasure of partnering with John P. O’Sullivan Distributing, Inc. for a full-day photoshoot celebrating some exciting milestones for the company. The shoot highlighted several key initiatives, including the Yuengling draft launch , upcoming bottles and cans launch on January 12, 2026 , and President/Owner Joanie O’Sullivan-Butler’s upcoming role as Chair of the Michigan Beer and Wine Wholesaler’s Association . We also captured content for their management team and website.
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