2019 Girls & Business Conference
March 15, 2019
Presented by the Fenton Regional Chamber of Commerce
Last week the Fenton Regional Chamber of Commerce was excited to host the annual Girls & Business Conference at John's Pizzeria and Restaurant in Fenton, MI. This year's conference hosted nearly 70 young women from Linden High School
, Fenton High School
and Lake Fenton High School
along with 12 businesswomen (and one businessman) to from our local communities.
Special thank you to our sponsors:
Financial Plus Credit Union
John's Pizzeria and Restaurant
John's Pizzeria and Restaurant
Operating Engineers 324
The State Bank
Medawar Jewelers
The day was led by Chairman and Lead Facilitator, Chelsea Mills of Behind Your Design/Freeze Frame Photo Lounge/HorseStarz
; keynote speaker, Joanie O'Sullivan-Butler of J.P. O'Sullivan Distributing, Inc
; a branding presentation given by Ed Koledo of Talent Development & Talent Investment Agency
; and Tracy Ledford of Financial Plus Credit Union
who shared insight regarding credit and debit.
Our other facilitators included:
Tracy Aubuchon, Owner of Rejuv Ave Skin Spa
Heidie Cieselski, Executive Director of Fenton Area Public Schools
Ashley Prew, Attorney with The Law Offices of Casey D. Conklin, PLC
Heather S. Menary, CFO of Dee Cramer
Shawn Hall, Owner of Sugar Shack | Life+style
Alisa Chapple, Owner of Chapple Electric Services
Jen Ward, General Manager of Tri-County Times
Melinda Keway, Director of Epic CNC Training Academy
Elizabeth Kavanagh, Apprentice Operator of Operating Engineers
Heidie Cieselski, Executive Director of Fenton Area Public Schools
Ashley Prew, Attorney with The Law Offices of Casey D. Conklin, PLC
Heather S. Menary, CFO of Dee Cramer
Shawn Hall, Owner of Sugar Shack | Life+style
Alisa Chapple, Owner of Chapple Electric Services
Jen Ward, General Manager of Tri-County Times
Melinda Keway, Director of Epic CNC Training Academy
Elizabeth Kavanagh, Apprentice Operator of Operating Engineers
The committee who coordinates this event:
Chairman: Chelsea Mills, Behind Your Design
Shelly Day, Fenton Regional Chamber of Commerce
Cheryl Reardon, Fenton Area Public Schools
Heather Fuller, Linden Community Schools
Brad LaRowe, Lake Fenton Community Schools
Stacy Daul, The State Bank
Liz Knight, Corner Bar & Grill

Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.

Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.
🎩 Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. 🧢 Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. 👖 Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. ✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.

