Designing a Bold Identity for Scout Motors' Energy Storage Systems
New Logo for the Energy Storage Systems Scout Motors
Behind Your Design recently had the exciting opportunity to work with Scout Motors, a leader in the electric vehicle space known for reviving the spirit of American off-road adventure. As part of their growing innovations, Scout launched a new Energy Storage Systems division—and they needed a brand identity that reflected their rugged legacy and forward-thinking mission.
When it comes to Scout, the imagery is iconic: electric vehicles cutting through mountainous terrain, built for the trail, and ready for adventure. This spirit of exploration and strength was at the heart of our inspiration for the project.
Our team designed a custom logomark that blends natural ruggedness with electric energy. The design features a stylized mountain silhouette—a nod to Scout’s off-road DNA. At the center of the mark, we incorporated a lightning bolt, cleverly shaped to resemble a winding trail, symbolizing energy, movement, and the path ahead. This visual metaphor ties together the ideas of storage, power, and the pioneering journey Scout is known for.
In addition to the logo, we developed a range of branded apparel to unite the team behind the new division with a cohesive and professional look. The designs maintain the brand’s outdoorsy, bold feel, with clean lines and purposeful design that complements Scout’s overall aesthetic.
This project was a perfect example of how thoughtful branding can reflect both heritage and innovation. We’re proud to have played a part in supporting Scout Motors as they expand into energy storage, and we can’t wait to see where the trail leads next.
