Beyond Pencils and Backpacks: Coloring Books Make Your Brand Stand Out

July 2, 2026

Back-to-school season is one of the busiest times of year for schools, community organizations, and family-focused businesses. Open houses, orientations, festivals, and school supply giveaways all provide opportunities to connect with local families.


While everyone else is handing out another pencil or notebook, consider giving them something they'll actually enjoy using: a coloring book.


Coloring books are interactive, memorable, and offer a fun way to keep your brand in front of families. Better yet, there are two ways to make them work for your organization.


Branded vs. Custom Coloring Books


Branded Coloring Books

A branded coloring book starts with a professionally designed, ready-to-print book. Your logo, business name, and contact information are added to the cover, creating an affordable giveaway that's quick to produce and easy to distribute.


Branded coloring books are a great fit for school open houses, community festivals, health fairs, pediatric and dental offices, libraries, parks and recreation departments, banks, credit unions, and other family-focused events.


Custom Coloring Books

A custom coloring book is created specifically for your organization. Instead of placing your logo on an existing design, every page features original artwork and content that reflects your business, mission, or message.


You can include your mascot, products or services, local landmarks, educational topics, safety tips, puzzles, activities, or just-for-fun pages. Whether you're introducing students to a new school, teaching healthy habits, celebrating your community, or explaining what your business does, a custom coloring book tells your story in a creative and engaging way.


Give Families Something They'll Remember

Back-to-school season is the perfect time to think beyond the standard promotional products.


Whether you're looking for a branded coloring book featuring your logo or a completely custom coloring book with original illustrations and content, Behind Your Design can help you create something families will be excited to take home.


Sometimes the best promotional products aren't the ones everyone expects. They're the ones everyone remembers.

Check out this really cute custom Behind Your Design coloring book we created as a gift for our clients!

There are so many different kinds of coloring books to choose from.
Educational, Planning, Journaling, Puzzles, Stress Relief.

Check out just some of the coloring book options available for custom branding!

View more
Read to get started? Contact us today to start your custom or branded coloring book order!

Inside and Out: Custom Umbrellas for Crim Fitness Foundation

September 30, 2026
A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.

Custom Jerseys Put a New Spin on Spirit Wear

September 29, 2026
Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.

A Successful Day at the 2026 MSU Vendor Fair

September 29, 2026
We had a fantastic time at the 2026 Michigan State University Vendor Fair ! It was a great day of connecting with so many wonderful people including current customers, new faces and plenty of potential future clients from departments and organizations across campus. One of the biggest hits at our booth was our T-shirt bags , which definitely got people talking. We also had lots of interest in the fully sublimated, two-sided umbrella we created for the CRIM Fitness Foundation. It was a great example of how a promotional product can go beyond simply adding a logo and become something truly custom and memorable.

Plan Ahead, Gift Better: Custom Client Gifts for the Holiday Season

September 29, 2026
There’s something special about taking the time to recognize the people who support your business throughout the year. Whether you’re thanking loyal clients or celebrating your employees, a thoughtful holiday gift is a simple way to show your appreciation. We love working with Hackney Jones Wealth Management , and this year, we’re helping their team get an early start on their holiday client gifts. Together, we curated several gift package options so they can choose something that feels just right for each recipient. Their custom gifts include cappuccino/soup mugs, stemless wine glasses, blankets and travel mugs. Each item was chosen with quality and function in mind because a great branded gift doesn’t have to be elaborate. Sometimes the most appreciated gifts are simply the ones people will use again and again.

Join Us for the 2026 LAFF Pathways Pancake Breakfast

September 28, 2026
Behind Your Design is once again working with LAFF Pathways to help bring its annual Pancake Breakfast to life. The 2026 LAFF Pathways Pancake Breakfast takes place Sunday, October 18, from 11 a.m. to 2 p.m. at Serendipity Spa of Linden, 129 E. Broad Street in Linden, Michigan. Our team has been working behind the scenes on event coordination, permits, schedules, timelines, setup and marketing to keep the details organized leading up to the event.

A Better Way to Box It: Custom Corrugated Boxes for Ridgeline CNC

September 25, 2026
When Ridgeline CNC in Flint, Michigan, was having trouble finding custom corrugated shipping boxes at a reasonable price, they reached out to Behind Your Design for another option. We worked with their team to create three box sizes featuring Ridgeline CNC branding and tailored to the needs of their shipping department. The result was professional custom packaging that gave them exactly what they needed for everyday operations.
Show More