More Than a Grand Opening: Building a Brand People Remember

July 1, 2026

When Superior Lawn & Landscape completed its new facility, they wanted an event that felt as professional and polished as the company they’ve built. Behind Your Design partnered with their team to bring that vision to life, creating an experience where every detail reinforced their brand.


From the moment guests arrived, the Superior Lawn & Landscape brand was present. We managed signage, catering, beverages, entertainment, photography, and overall layout, along with rental coordination to create a cohesive, functional space.


We also created branded giveaways and promotional items, including aluminum cups, koozies, journals, chapstick, bug spray, sunglasses, and lots more. Door prizes and a raffle featuring company merchandise added excitement and gave guests keepsakes from the day.


The biggest visual impact came from something simple: the custom Hawaiian shirts.


Seeing the team and staff in coordinated branded apparel instantly created unity. It transformed individuals into one team with one identity and reinforced the company’s personality in a way traditional marketing materials can’t.


That’s the power of branded apparel.

It creates consistency, builds pride, and gives employees a shared experience they’ll remember long after the event. For guests, it creates a polished first impression and extends the story of the brand through photography and memory.


Celebrating accomplishments isn’t just about throwing a party. It’s about honoring employees, thanking customers, strengthening culture, and turning milestones into lasting brand moments.


At Behind Your Design, we believe the strongest brands are built through consistent experiences. When every element works together, from apparel and promotional products to signage and design, you create something bigger than an event.


You create a moment people remember and a brand they won’t forget.

Bringing the Flint Soap Box Derby Back to Its Historic Home

July 1, 2026
Some projects are about creating great branding. Others are about helping bring a piece of community history back to life. This spring, Behind Your Design had the privilege of supporting the return of the Flint Soap Box Derby to Cronin Derby Downs, the original home of the Flint Soap Box Derby, where racing first began in 1969. On May 30, 2026, the newly restored track welcomed racers, families, volunteers, sponsors, and supporters back to the hill for the inaugural race at its historic location. It was a day filled with excitement, nostalgia, and community pride, but the impact of the Soap Box Derby extends far beyond a single race day.

Simple. Clean. Branded. The Impact of Vinyl Lettering

June 29, 2026
When it comes to creating a polished, professional space, the details matter. One of the most effective and affordable ways to elevate your workplace is with custom vinyl lettering for walls, windows, and other smooth surfaces. Whether you’re branding a storefront, organizing an office, or adding clarity to a facility, vinyl lettering helps turn everyday spaces into intentional brand experiences. 

Celebrating 90 Years in Style: Custom Anniversary Apparel for Lewis & Knopf

June 29, 2026
Lewis & Knopf recently reached a milestone, celebrating 90 years in business. To honor this achievement, they partnered with Behind Your Design to create custom anniversary apparel with a custom anniversary logo, that highlights their legacy while giving employees something meaningful to wear. Custom Company Store for Employee Apparel Instead of offering a single apparel option, we created a custom online company store for Lewis & Knopf employees. This allowed staff to choose from a variety of apparel styles and sizes, ensuring everyone could select something that fit their preference while maintaining the anniversary branding. Premium Custom Apparel Details What set this project apart were the elevated design details included in each piece. For this custom order, sublimated branding was applied inside the collar, creating a subtle detail that enhances the garment without overpowering the design. This sublimation can also be used in hoodie linings and shirt cuffs depending on the design goals. These hidden details turn standard corporate apparel into something more memorable. We also incorporated custom zipper pulls, which elevated the overall look and feel of the collection. The company store model allowed flexibility in ordering. With a minimum order of 24 pieces, Lewis & Knopf was able to mix and match apparel styles while still meeting production requirements, making it easier to offer variety without committing to one bulk item.

Bring Your Brand Into the Light: Why Solar Ink Makes Promotional Products Stand Out

June 9, 2026
In a world full of branded merchandise, it takes something different to capture attention and make a lasting impression. That’s where Solar Ink comes in. SolarPro Ink is a unique printing technique that keeps your design nearly invisible indoors. Once exposed to sunlight or UV light, the graphic suddenly appears in full color. It feels unexpected, interactive, and memorable.
Four decorated drink cans and a black sneaker lined up on a black table against a white wall.

Koozies: Incredibly Practical Promo for Summer and Beyond

June 8, 2026
Koozies are versatile promotional items for events. Enhance your brand visibility with custom designs. Contact us for options!

Raised Embroidery Sweatshirts: Adding Dimension, Texture, and Impact to Your Brand

May 8, 2026
When it comes to promotional apparel, the details really do matter. One of the best ways to elevate a sweatshirt or hoodie is through raised embroidery, a technique that gives logos a bold, dimensional look you can see and feel. We recently created a custom zip-up hoodie for the Maryville Retreat Center using raised embroidered logo detailing. The result was a piece that didn’t just display their brand, it brought it to life through texture and craftsmanship. For Maryville Retreat Center, the goal was to create apparel that felt welcoming, durable, and aligned with their mission. The raised embroidered zip-up hoodie achieved that balance, offering a clean design with just enough texture to make it feel special. It works well for staff, volunteers, and guests, making it both functional and meaningful. What Is Raised Embroidery? Raised embroidery, sometimes called 3D or puff embroidery, uses specialized stitching and sometimes a foam base to lift parts of a design off the fabric. Instead of lying flat like print, the logo stands up from the garment, creating depth and texture. It’s a simple technique that instantly makes apparel feel more premium and intentional. Why Raised Embroidery Works So Well It elevates the look and feel Raised embroidery adds instant dimension, which naturally makes apparel feel higher quality. Even simple logos look more refined when they have texture and depth. It creates a strong first impression Because the design physically stands off the garment, it catches light differently and stands out without needing bold colors or oversized artwork. It’s built to last Embroidery is stitched into the fabric, not sitting on top of it. That means no peeling or cracking over time, even with regular wear and washing. It works especially well on hoodies and sweatshirts Heavier fabrics like fleece hold embroidery well, allowing the raised stitching to stay clean and structured. It helps strengthen brand recognition A textured logo becomes more noticeable and memorable, helping your brand stand out in everyday settings. Raised embroidery turns apparel into something people actually notice and remember. It’s a small detail that makes a big difference in how your brand is perceived. 
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