More Than a Logo: Creating Connection with Hurley Medical Center

September 3, 2026

The best promotional products do more than put your logo in front of people. They help create connection. We’ve had the opportunity to work with Hurley Medical Center on a variety of projects, including two recent collaborations with very different goals. For Staff Appreciation Week, the focus was on recognizing the people who keep Hurley moving every day. For the Cars 108 Let’s Make Miracles Radiothon benefiting Hurley Children’s Hospital, it was about bringing people together in support of local children and families.



Different projects, but both show how thoughtful branded products can help people feel appreciated and part of something bigger.

A Little Appreciation Goes a Long Way

No matter the size of your organization, taking the time to recognize your employees can make a difference in creating a positive workplace culture. Research from Gallup and Workhuman found that employees who receive high-quality recognition are 45% less likely to leave their organization over a two-year period. Appreciation doesn’t have to be a grand gesture to be meaningful.


For Hurley Medical Center’s Staff Appreciation Week, we helped create a collection of branded items to hand out to employees throughout the week, including custom lanyards, coffee mugs, flower pots, badge holders and license plate covers. The variety gave Hurley a fun and practical way to recognize its team while giving employees items they could enjoy and use beyond Staff Appreciation Week.

Bringing People Together Around a Cause

Our collaboration with Hurley had a different focus for the Cars 108 Let’s Make Miracles Radiothon benefiting Hurley Children’s Hospital. The two-day Radiothon brought Hurley staff, community partners, volunteers, sponsors and supporters together, ultimately raising more than $54,000 to help provide lifesaving care, advanced equipment and comfort for children and families at Hurley Children’s Hospital.



Behind Your Design created several styles of custom event apparel, including navy T-shirts, teal T-shirts and baseball-style shirts, for people to wear throughout the event. Custom apparel was a simple way to visually bring everyone together around the same cause. It also gave the event a cohesive presence in photos, videos and social media, allowing the mission and branding to naturally become part of the story.

Promotional Products With a Purpose

These two projects called for very different products, but both were ultimately about people. From recognizing employees to rallying a community around an important cause, custom promotional products and branded apparel can help organizations create meaningful connections.


That’s why we love helping our clients think beyond simply putting a logo on something. Whether you’re planning an employee appreciation event, organizing a fundraiser or outfitting your team, Behind Your Design can help you find promotional products and custom apparel that fit your brand, your purpose and the people you want to reach.


Let’s create something that brings your brand and community together.

Ready to get started on your next meaningful project?

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Building the Waun Law Brand From the Ground Up

September 2, 2026
There’s something exciting about helping bring a brand to life from the very beginning. When personal injury attorney Tom Waun decided to start his own firm, he came to Behind Your Design to create a brand that would make a strong first impression and help build recognition from day one. With more than four decades of experience helping people after serious injuries, Tom had already built a strong reputation through the work he does. Our job was to create a brand identity for Waun Law that reflected that experience while giving his new firm a distinct and memorable look of its own.

Bring Your Brand to the Tailgate

August 13, 2026
There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

How Thoughtful Details Made Connor & Gabrielle's Celebration Unforgettable

August 7, 2026
When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

From Vision to Launch: Building the Fenton Pilates Studio Brand

August 7, 2026
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.

Join Behind Your Design at Women Connect: Building a Personal Brand People Remember

August 7, 2026
How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton & Linden Regional Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.

OGIO® Gear Cube: A Premium Branded Organizer Your Team Will Love

August 6, 2026
When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.
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