A Brand Touchpoint and a Keepsake: Enamel Pins Are Back

July 2, 2026

Check out these videos of all the different finishes for enamel pins!

Custom enamel pins are having a serious comeback moment. In a world where brands are competing for attention everywhere, these small pieces are proving that strong impact does not require a large or expensive product.


Once a classic promotional staple, enamel pins are reemerging as brands look for more thoughtful and design-focused ways to share their message. They are simple, cost-effective, and versatile, with a level of personality that helps them stand out.


Small Format, Lasting Presence

At their core, enamel pins are small metal accessories filled with colored enamel. The idea is simple, but the result is something people actually wear, keep, and display. They naturally become part of everyday life on jackets, bags, hats, and display boards, extending brand visibility in a subtle and consistent way.


Why People Keep Them

Enamel pins are effective because they feel intentional. They are not just a giveaway, but something that often becomes a keepsake tied to an experience or brand.

They are effective because they are:

  • Easy to distribute at events
  • Cost-effective for a range of campaigns
  • Durable compared to many promotional items
  • Commonly worn, collected, or displayed
  • A simple way to extend brand visibility over time


Where They Work Best

Enamel pins fit into a wide range of branding and marketing efforts without needing to be overcomplicated.

They are often used for:

  • Event giveaways and trade shows
  • Employee recognition and culture programs
  • Retail merchandise or limited drops
  • Fundraisers and awareness campaigns
  • Client appreciation gifts

They adapt easily to different audiences and goals, making them a flexible option for many brands.


Why They Are Back in Demand

There is a clear shift toward promotional items that feel more intentional and design-driven. Instead of something generic, brands are choosing items that feel meaningful and worth keeping.


Enamel pins fit that shift well. They are compact, but they carry design and identity in a way that feels personal. They also tend to be worn or displayed, which keeps them visible long after the initial moment they are received.


A Simple Product That Still Works

Enamel pins remain popular because they are straightforward, flexible, and effective across many types of campaigns.

In a crowded promotional space, they offer a small but lasting way to keep a brand present well beyond the first impression.

Inside and Out: Custom Umbrellas for Crim Fitness Foundation

September 30, 2026
A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.

Custom Jerseys Put a New Spin on Spirit Wear

September 29, 2026
Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.

A Successful Day at the 2026 MSU Vendor Fair

September 29, 2026
We had a fantastic time at the 2026 Michigan State University Vendor Fair ! It was a great day of connecting with so many wonderful people including current customers, new faces and plenty of potential future clients from departments and organizations across campus. One of the biggest hits at our booth was our T-shirt bags , which definitely got people talking. We also had lots of interest in the fully sublimated, two-sided umbrella we created for the CRIM Fitness Foundation. It was a great example of how a promotional product can go beyond simply adding a logo and become something truly custom and memorable.

Plan Ahead, Gift Better: Custom Client Gifts for the Holiday Season

September 29, 2026
There’s something special about taking the time to recognize the people who support your business throughout the year. Whether you’re thanking loyal clients or celebrating your employees, a thoughtful holiday gift is a simple way to show your appreciation. We love working with Hackney Jones Wealth Management , and this year, we’re helping their team get an early start on their holiday client gifts. Together, we curated several gift package options so they can choose something that feels just right for each recipient. Their custom gifts include cappuccino/soup mugs, stemless wine glasses, blankets and travel mugs. Each item was chosen with quality and function in mind because a great branded gift doesn’t have to be elaborate. Sometimes the most appreciated gifts are simply the ones people will use again and again.

Join Us for the 2026 LAFF Pathways Pancake Breakfast

September 28, 2026
Behind Your Design is once again working with LAFF Pathways to help bring its annual Pancake Breakfast to life. The 2026 LAFF Pathways Pancake Breakfast takes place Sunday, October 18, from 11 a.m. to 2 p.m. at Serendipity Spa of Linden, 129 E. Broad Street in Linden, Michigan. Our team has been working behind the scenes on event coordination, permits, schedules, timelines, setup and marketing to keep the details organized leading up to the event.

A Better Way to Box It: Custom Corrugated Boxes for Ridgeline CNC

September 25, 2026
When Ridgeline CNC in Flint, Michigan, was having trouble finding custom corrugated shipping boxes at a reasonable price, they reached out to Behind Your Design for another option. We worked with their team to create three box sizes featuring Ridgeline CNC branding and tailored to the needs of their shipping department. The result was professional custom packaging that gave them exactly what they needed for everyday operations.
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