The Ally Challenge 2026 Returns to Warwick Hills

July 27, 2026

The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.

Behind Your Design's Role in The Ally Challenge

Behind Your Design is proud to partner with The Ally Challenge each year through the tournament's Small Business Campaign. Working alongside local businesses throughout Genesee County and beyond, we help promote tournament week through social media, printed materials, in-store displays, and community outreach. It's a collaborative effort that highlights the strength of our local business community while supporting an event that continues to make a positive impact across Mid-Michigan.


Planning Your Visit

Whether you're attending for the PGA TOUR Champions competition, the Ally Community Concert featuring Keith Urban, or one of the many events taking place throughout tournament week, there's something for everyone at The Ally Challenge 2026.


This year's tournament features:

⛳ Championship PGA TOUR Champions golf at Warwick Hills Golf & Country Club

⛳ Concert at 17 featuring The Wallflowers, a Tom Petty Tribute Band on Friday

⛳ The Ally Community Concert featuring Keith Urban on Saturday

⛳ Folds of Honor Friday, honoring military members and first responders

⛳ Patriot Parachute Team performances

⛳ Zehnder's Brunch from 10-Noon, Sunday on the Clubhouse Lawn

⛳ Family-friendly activities and hospitality experiences throughout the weekend


If you're planning to attend, Behind Your Design is once again participating in the tournament's Small Business Campaign. Purchasing your tickets through our promotional link includes exclusive savings on one-day and weekly grounds passes while supporting the local business partnership that helps promote this event throughout our community.

More Than a Golf Tournament

While The Ally Challenge is known for bringing world-class golf to Grand Blanc each summer, its impact extends far beyond the course. Since the tournament began, millions of dollars have been raised for charitable organizations throughout southeastern Michigan. Those funds support local nonprofits, youth programs, health initiatives, and community organizations that continue making a difference long after tournament week ends. That commitment to giving back is one of the many reasons Behind Your Design is proud to be involved each year.


See You at Warwick Hills

The Ally Challenge has become a summer tradition for golf fans, families, volunteers, and local businesses across Genesee County. Whether it's your first visit or you've attended every year, tournament week offers a chance to experience great golf, live entertainment, and a community coming together for a great cause.

We look forward to seeing you at Warwick Hills for another memorable Ally Challenge.

More Ways to Wear Your Brand With Custom Stores

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Branded apparel doesn’t have to mean choosing one shirt, one color and hoping everyone likes it. A custom online store gives people more ways to find something that fits their personal style while still representing your brand. At Behind Your Design, we create custom pop-up stores year-round for businesses, organizations, teams, events and special campaigns. With more options for apparel styles, colors, sizes and decoration methods, a custom store can turn branded apparel into something people are genuinely excited to order and wear. A Fresh Take on Pure Barre Apparel We recently created custom stores for Pure Barre that show just how much personality you can bring to branded apparel. For our local Pure Barre studio, we created a collegiate-inspired collection featuring block chenille lettering reminiscent of classic game-day apparel. It gave the Pure Barre brand a completely different look while still feeling cohesive, recognizable and wearable. We also created a seasonal Halloween and Breast Cancer Awareness store that was made available to Pure Barre studios across the country. The collection combined a timely theme with a larger purpose, giving studios access to special apparel while also supporting a breast cancer fundraiser. These stores can be seasonal, tied to a fundraiser or event, or simply created to give your brand a fresh, creative twist.

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Get Your Brand in the Halloween Spirit

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Halloween isn’t just for costumes and candy. It’s also a fun opportunity to get your brand out into the community! From business trick-or-treating and trunk-or-treats to Witches Night Out events, fall festivals , and Halloween parties , there are plenty of ways to join in the fun with promotional products people will be excited to receive. Candy is always a crowd-pleaser, and custom packaging, treat bags, or branded sweets can turn a simple giveaway into a memorable touchpoint. But Halloween promo doesn’t have to stop at the candy bowl. Think glow sticks and safety lights for trick-or-treaters, reusable bags for collecting goodies, festive drinkware for adults, or other Halloween-themed giveaways that fit the occasion. Whether you’re planning something for kids, adults, or a little bit of both, there are plenty of ways to find something fun and useful. Getting your brand into the holiday spirit is an easy way to create a positive association with your business while increasing visibility in your community. A little Halloween fun can go a long way toward keeping your name top of mind. We’ve rounded up 12 Halloween promotional product ideas to help you get started. Take a look, find your favorites, and let Behind Your Design help you make them your own!
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