How Well Does Your Trade Show Booth Represent You?

April 4, 2019

First impressions are important. Does your trade show or expo booth put your best foot forward for new clients?

Trade shows and expos are a great way to get exposure. While trade shows are focused on specific types of industry, expos are frequently a mixture of businesses vying for the attention of visitors. Both require eye-catching booth design to stop your next client in their tracks!
Since foot traffic will vary from trade show to trade show, and especially between trade show versus expo, there are several booth design elements to consider. Using color, texture and shape, a professionally designed trade show booth stands out from the rest!

Since trade shows are industry focused, you need a booth that will stand out from the rest! Professional, polished, cohesive trade show booth design is a must. A well put together booth will show your clients you are detail oriented and trustworthy. A less cohesive booth may make you come across as a fly-by-night company that lacks direction. A good trade show booth will be comprehensive and in good condition. A great trade show booth with be comprehensive and well-designed with elements that flow together to encompass your space and exhibit your company's unique offerings. Sometimes it is easy to become stuck with basic black, a couple flyers, a sign with your logo and a dish of Tootsie Rolls to "draw 'em in". How many times have you finished setting up and looked around to see a couple booths that just "WOW" you? If you have not been able to put a finger on what they are doing different to create this effect, there is a good chance they have a designer in their corner. A professionally designed trade show booth will leave your competitors and, more importantly, your clients "WOW"ed!

Expos require the same level of cohesive design, but require your company to stand out for different reasons. It is easy to lure customers in when you have food samples or flashy toys, but what if you are offering a service that you cannot demonstrate or is less-than-glamorous? Professional expo booth design is more than just graphics. Booth design should include flow and interactive elements. Appealing design is still important, but creating an immersive booth that will interest expo goers from all walks is key. At an Expo, visitors often do not have anything specific in mind so it is your booth's job to draw them in and show them why they need you! Selfie frames, like the dandelion we created for Custom Lawn Care, are fun and give your potential customer a way to remember you beyond the average business card. Creating an experience will help your booth stand out regardless of what your are promoting!

Are you ready to take your trade show/expo presence to the next level? What does your current booth say about your company? Contact Behind Your Design today and let us work with you to create a booth experience that puts your best foot forward and is truly rememberable!

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