Launching a New Brand at the Fenton Community Expo
How We Helped Tanglewood Home Care Show Up with a Complete Trade Show Presence
When Tanglewood Assisted Living decided to expand their services and launch Tanglewood Home Care, they needed more than just a name. They needed a clear way to introduce this new service to the community.
Tanglewood Assisted Living has built a strong reputation for providing compassionate residential care in a home-like setting. With the launch of Tanglewood Home Care, their team can now bring that same level of care directly into people’s homes with certified caregivers.
Our job at Behind Your Design was to help them introduce this new branch to the community in a professional and approachable way at the Fenton Community Expo.
Creating a Trade Show Booth That Stands Out
Trade shows are busy places, so it’s important to create a booth that is welcoming, easy to understand, and visually consistent. For the expo, we designed several pieces that worked together to create a cohesive look.
Backdrop Banner
A large backdrop banner helped clearly introduce the Tanglewood Home Care brand and communicate their services at a glance.
Tablecloth
A custom branded tablecloth gave the booth a polished look and helped reinforce the brand across the display.
Stand-Up Banner
The vertical banner allowed visitors to quickly understand what Tanglewood Home Care offers, even while walking through the expo.
Together, these elements created a booth that was professional, inviting, and easy for attendees to recognize from across the room.
Giveaways That People Actually Keep
We also created a branded giveaway bag designed to be useful long after the event ended.
Inside the bag were several helpful items:
- Post-it notes
- Mini tissue packs
- Pens
- A tri-fold brochure explaining Tanglewood Home Care services
These practical items help keep the Tanglewood name in front of families who may need care services now or in the future.
Supporting the Launch with a Website
In addition to the trade show materials, we also designed and launched their website:
The site helps explain the new service and makes it easy for families to learn about the type of care available in their own homes. It also provides a place for people who met the team at the expo to go afterward for more information.
Helping New Services Launch with Confidence
Launching a new service can feel overwhelming, especially when you’re trying to explain something important like in-home care.
By combining trade show materials, printed marketing pieces, promotional items, and a website, we helped Tanglewood Home Care introduce their services to the community in a clear and professional way.
And the best part? Everything works together to tell the same story: compassionate, reliable care delivered where families need it most, at home.
