Smart Marketing Within Budget: How We Helped Alive & Well Choose the Right Promotional Pieces
How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.
When Rachel Peabody, owner of Alive & Well IV Therapy, came to us, she knew she wanted marketing materials that would help her connect with new clients. What she didn’t want was to spend money on items that would end up sitting in a drawer. Like many small business owners, Rachel had a budget she wanted to stay within. The challenge was figuring out which promotional items would actually resonate with her target audience.
At Behind Your Design, we work with businesses across many industries and community events, which gives us a unique perspective on what promotional products people actually keep and use.
Hear About Rachel’s Experience
We recently sat down with Rachel to talk about her business, the marketing pieces we created together, and what the process was like working with Behind Your Design.
Watch the short interview to hear her perspective.
Choosing Promotional Items That Make Sense
Instead of selecting items at random, we walked Rachel through a variety of options that would make sense for her brand, her audience, and her budget.
Together we chose pieces that were practical and memorable, including:
- Custom hair ties, a perfect fit for her health and wellness audience
- Branded poker chips, which are fun, unique, and great conversation starters
- A marketing folder that allows her to present her services professionally
Each item serves a purpose. Some help create brand awareness, while others help Rachel start conversations about the services Alive & Well provides.
Supporting Business Wellness Programs
In addition to promotional items, we also worked with Rachel to create a professional leave-behind marketing folder she can use when meeting with businesses.
Many companies today are recognizing that healthy employees are productive employees. Wellness programs can help reduce sick time, boost morale, and improve overall workplace performance.
Rachel’s folder provides an easy way for business owners and HR professionals to learn more about how Alive & Well can support employee wellness through IV therapy services.
Having a polished, organized marketing piece makes it easier for Rachel to present her services and start meaningful conversations with local businesses.
The Value of Local Experience
One advantage Rachel appreciated was our deep connection within the community. Because we work with so many local businesses, organizations, and events, we see firsthand which marketing pieces are effective and which ones get overlooked. That insight helps us guide our clients toward choices that make sense for their audience and their goals.
Every business is different, which is why we believe marketing materials should be strategic, thoughtful, and tailored to each client.
If you’re exploring promotional products or marketing materials for your business, we’re always happy to walk through ideas and help you find options that fit your brand, audience, and budget.
