Bring Your Brand Into the Light: Why Solar Ink Makes Promotional Products Stand Out

June 9, 2026

In a world full of branded merchandise, it takes something different to capture attention and make a lasting impression. That’s where Solar Ink comes in. SolarPro Ink is a unique printing technique that keeps your design nearly invisible indoors. Once exposed to sunlight or UV light, the graphic suddenly appears in full color. It feels unexpected, interactive, and memorable.

A Promotional Product People Want to Engage With

Promotional products already do an excellent job of putting brands into people’s hands and daily lives. Solar Ink builds on that strength by adding an interactive moment. Instead of just seeing a logo, people experience a reveal when they step into the sun. That moment creates curiosity and encourages engagement. People naturally want to show others, take photos, and talk about what they’re seeing. It turns a branded item into a shared experience.


Why Solar Ink Works for Branding

Solar Ink adds an element of surprise that naturally draws attention. That surprise leads to conversations, and conversations help extend brand visibility. It also encourages ongoing interaction. Every time someone goes outdoors, the design appears again, giving your brand repeated exposure in a way that feels organic and fun.


Who Should Use Solar Ink

• Outdoor and recreation brands
Golf tournaments, beaches, parks, and outdoor retailers can take advantage of sunlight-driven reveal moments.

• Travel and hospitality
Hotels, resorts, and tourism brands can create souvenirs that help guests relive their experience long after their trip.

• Events and entertainment
Festivals, concerts, and sporting events can use Solar Ink for merchandise and giveaways that feel unique and interactive.

• Fitness and wellness brands
Active lifestyle brands can connect the sun-reveal concept with energy, movement, and time spent outdoors.

• Trade shows and corporate marketing
Solar Ink helps brands stand out by giving attendees something unexpected that sparks conversation.

Built for Social Sharing

Solar Ink naturally encourages sharing. The reveal moment is something people want to capture and post. That means your branded product can extend its reach through photos, videos, and user-generated content.


A More Interactive Way to Showcase Your Brand

Solar Ink is not just about printing a logo. It is about creating a moment people experience. When your brand reveals itself in the sunlight, it becomes something people notice, remember, and connect with long after that first interaction.

BYD Designed This Awesome Microsuede Beach Towel with Solar Ink!

What Message Could Your Brand Bring to Light?

Check Out These Other Promo Items Available for Solar Ink!

Custom Tent Kits Built for Your Brand

September 4, 2026
When your business shows up at a trade show, community event, festival, expo or open house, your brand should show up, too. A custom tent kit gives you a coordinated setup that’s ready to go right along with you. Custom tent kits bring together a branded event tent with coordinating pieces like walls, table covers, feather flags and retractable banners. Different tent kit options include different items, so you can choose the one that makes the most sense for the events your business attends.

More Than a Logo: Creating Connection with Hurley Medical Center

September 3, 2026
The best promotional products do more than put your logo in front of people. They help create connection. We’ve had the opportunity to work with Hurley Medical Center on a variety of projects, including two recent collaborations with very different goals. For Staff Appreciation Week, the focus was on recognizing the people who keep Hurley moving every day. For the Cars 108 Let’s Make Miracles Radiothon benefiting Hurley Children’s Hospital , it was about bringing people together in support of local children and families.  Different projects, but both show how thoughtful branded products can help people feel appreciated and part of something bigger.

Building the Waun Law Brand From the Ground Up

September 2, 2026
There’s something exciting about helping bring a brand to life from the very beginning. When personal injury attorney Tom Waun decided to start his own firm, he came to Behind Your Design to create a brand that would make a strong first impression and help build recognition from day one. With more than four decades of experience helping people after serious injuries, Tom had already built a strong reputation through the work he does. Our job was to create a brand identity for Waun Law that reflected that experience while giving his new firm a distinct and memorable look of its own.

Bring Your Brand to the Tailgate

August 13, 2026
There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

How Thoughtful Details Made Connor & Gabrielle's Celebration Unforgettable

August 7, 2026
When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

From Vision to Launch: Building the Fenton Pilates Studio Brand

August 7, 2026
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.
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