Celebrating 90 Years in Style: Custom Anniversary Apparel for Lewis & Knopf

Lewis & Knopf recently reached a milestone, celebrating 90 years in business. To honor this achievement, they partnered with Behind Your Design to create custom anniversary apparel with a custom anniversary logo, that highlights their legacy while giving employees something meaningful to wear.
Custom Company Store for Employee Apparel
Instead of offering a single apparel option, we created a custom online company store for Lewis & Knopf employees. This allowed staff to choose from a variety of apparel styles and sizes, ensuring everyone could select something that fit their preference while maintaining the anniversary branding.
Premium Custom Apparel Details
What set this project apart were the elevated design details included in each piece. For this custom order, sublimated branding was applied inside the collar, creating a subtle detail that enhances the garment without overpowering the design. This sublimation can also be used in hoodie linings and shirt cuffs depending on the design goals. These hidden details turn standard corporate apparel into something more memorable. We also incorporated custom zipper pulls, which elevated the overall look and feel of the collection. The company store model allowed flexibility in ordering. With a minimum order of 24 pieces, Lewis & Knopf was able to mix and match apparel styles while still meeting production requirements, making it easier to offer variety without committing to one bulk item.
Check out this preview of the Lewis & Knopf customer store.
Why Anniversary Apparel Matters for Brand Milestones
Celebrating business milestones with custom anniversary apparel helps strengthen brand identity and company culture. It gives employees a tangible way to connect with the organization’s history while promoting pride in the workplace. Branded milestone apparel also extends the life of a celebration. Every time an employee wears their hoodie, polo, or jacket, it serves as a reminder of the company’s success and longevity, reinforcing loyalty and a stronger emotional connection between employees and the brand.
How a Custom Company Store Improves Employee Experience
A custom company store improves the workplace experience by giving team members choice and ownership over what they wear. Instead of receiving a one-size-fits-all item, employees can select apparel that matches their comfort and style preferences. This helps employees feel valued and included, contributing to a more positive workplace culture. When staff are excited to wear company-branded apparel, it increases team pride and strengthens internal brand alignment.
For companies looking to improve employee engagement, reward teams, or celebrate milestones, a custom apparel store is a simple solution that delivers lasting impact.
Interested in sublimated detailed apparel or wanting to create a store for your company?
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