From a New Website to a Grand Opening: Supporting the Growth of Superior Lawn & Landscape

March 9, 2026

At Behind Your Design, we enjoy partnering with businesses that are passionate about what they do. That is exactly what we found while working with Superior Lawn & Landscape. From launching a new website to developing branded merchandise and planning a grand opening celebration, this project focused on supporting the continued growth of a company proud to serve its clients.


A Website Designed to Reflect the Brand

One of the first steps was creating a website that showcases the professionalism, experience, and range of services Superior Lawn & Landscape offers. The goal was to build a strong digital presence that clearly communicates the company’s capabilities while making it easy for potential clients to explore their services.


Clean layouts, organized service pages, and strong visuals guide visitors through the site while highlighting the company’s landscaping expertise and portfolio. The website also incorporates content from clients and partners, allowing real voices and experiences to help tell the story of the brand.


Capturing the Work Through Photography

To bring authenticity to the website, we coordinated a professional photo shoot to capture the team, their equipment, and examples of completed projects. Custom photography adds personality and allows visitors to see the craftsmanship and attention to detail in each project.


Extending the Brand Beyond the Website

Our partnership did not stop with the website. We also created a collection of custom branded merchandise to thank clients and promote the brand. Items included blankets, flashlights, beach towels, Melin hats, tumblers, and key chains, keeping the brand visible throughout the community.


Celebrating the Next Chapter

With the new website and branding pieces in place, the next step is celebrating this milestone. Behind Your Design is planning Superior Lawn & Landscape’s grand opening celebration on Thursday, June 4. The event will bring together clients, partners, and community members to celebrate the company’s continued growth.


We are proud to work alongside Superior Lawn & Landscape and look forward to seeing their team continue to create beautiful outdoor spaces for years to come.

Branding That Starts at the Door: The Power of Custom Mats

March 6, 2026
Custom branded floor mats are a simple yet effective way to strengthen your business’s brand while improving the functionality of your space. With customizable options from InStyle Mats, businesses can feature their logo, colors, or messaging directly at entrances, reception areas, or throughout their facility. High-definition printing allows detailed logos and graphics to appear crisp and professional, helping create a strong first impression for customers and visitors the moment they walk through the door. 

Dry Bags Might Be the Smartest Spring & Summer Promo Item

March 6, 2026
When you're choosing a spring or summer promo item, the real question is simple: Will someone actually use this? If you live anywhere near lakes, boats, kayaks, camping, or summer travel, dry bags are a no-brainer. These aren’t just cute swag items. They’re so functional. You put your phone, wallet, keys, towel, inside, anything you don’t want getting wet. Roll the top down. Clip it shut. It seals everything in. If it falls in the water? Your stuff stays dry. That alone makes it valuable. And here’s what we love about them from a branding standpoint, not many companies are doing them yet. Everyone has water bottles and tote bags. A dry bag stands out. Even better? It actually lives with someone all summer long. In their kayak. On their boat. In their camper. At the beach. At tournaments. On vacation. That’s real visibility. If you're planning a golf outing, marina promotion, summer festival, or outdoor corporate event, this is the kind of promo piece people will thank you for and keep. 

From Dock to Digital: Building the Fin-Addict Brand from the Ground Up

By Chelsea Mills • March 6, 2026
From dock to digital. Built to book.

Chenille Appliqué Is Back (And It’s Better Than Ever)

By Chelsea Mills • February 22, 2026
Dimension You Can Feel.

The Most Popular Gift at Our Event Wasn’t What You’d Expect

By Chelsea Mills • February 22, 2026
Why a simple watercolor book outperformed the usual promo items and what that says about today’s audiences.

Custom Silky Pajama Pants for Pure Barre Grand Blanc

By Chelsea Mills • February 12, 2026
One of my favorite parts of what we do at Behind Your Design is taking an idea and turning it into something completely custom. For Pure Barre in Grand Blanc, we had the opportunity to design silky custom pajama pants for their instructors. We started with a custom pattern created in Adobe Illustrator, tailored specifically to reflect their brand. From there, we applied the design to a digital mockup and brought it to life in production. There’s something so satisfying about seeing a design go from a computer screen to a finished product and even better, seeing a team proudly wearing something made just for them. Custom pajama pants are just one example of the creative, outside-the-box branded apparel we can produce. If you’re looking for something different, memorable, and fully customized for your team or event, we’d love to design something just for you. Because custom hits different.
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