Why Your Logo is Important
April 24, 2020
Having a logo is an essential part of developing a successful brand.
Creating a logo may not seem like a top priority when you’re considering all of the factors that go into building a business, but that couldn't be more wrong. Having a logo is an essential part of building your brand – along with quality products and customer service.
But why is a logo so important? Simple. It grabs attention, makes a good first impression, is your brand's identity, and many more things.
Let’s take a deeper look at all the reasons why a logo is essential to your business.
1. Grabs Attention
Did you know that you only have about 2 seconds to convince a potential buyer that your products or services are worth their consideration? People have very short attention spans these days and your logo is the key to grabbing their attention. This is why we recommend using logos that are simple and communicate your company's core values interestingly
2. Makes a Good Impression
First impressions matter. If done right, costumers may find your company interesting and want to learn more about your services. If done wrong, they may find your company confusing and leave. That's a lost customer. Don't lose customers, instead show them that you are a leader in your industry and a force to be reckoned with!
3. Influences Your Brand
Branding is an important part of business. It evokes emotion in your customers and influences the design of your letterhead, business cards, landing pages, and other marketing materials. But what is at the center of all this branding? Your logo. The colors, tones, and fonts from your logo all determine the direction of your company's brand is going to take.
4. Makes You Recognizable
Let's be honest, some people will likely forget the name of your business. Don't take it personal, it's just human nature. However, if they see your logo it may trigger some emotions they originally felt with your brand. This is because logos are great identifiers. They help people make connections and recall positive experiences even if they can't remember the name of your company.
5. Helps You Standout
Don't be afraid to think outside of the box! Your logo should standout from the crowd and show your customers that you are different. Have an interesting background story? Great! Communicate that through your logo. Want to promote your mission statement? Even better! Don't be just like the competition, instead be different and show what makes your business unique.
So there you are! Know you know why having a logo is essential to developing a successful brand. Ready to get started? At Behind Your Design
we are committed to designing effective logos. Contact us
today to discuss our logo and branding packages.

When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.

When most people think of Hawaiian shirts, they picture tropical flowers and palm trees. Today' s custom Hawaiian shirts offer something much more exciting: a completely custom design built around your brand, event, or organization. At Behind Your Design, we've been creating custom dye sublimated Hawaiian shirts that are as unique as the people wearing them. Every shirt is designed from scratch , allowing us to incorporate your logo, colors, artwork, and custom patterns into apparel that's both memorable and fun to wear. Designed Around Your Brand Unlike stock Hawaiian shirts with a logo added afterward, our shirts are fully customized from edge to edge. Using full-color dye sublimation, the artwork becomes part of the fabric for vibrant graphics that won't crack, peel, or fade. Here are a few recent projects we've created:

When it comes to promotional products that combine practicality, durability, and everyday value, custom coolers are hard to beat. They're more than just a way to keep drinks cold. They're the kind of branded item people reach for again and again, whether they're heading to a football game, packing lunch for work, or spending the weekend outdoors. As back-to-school season kicks off and football returns, custom coolers become especially relevant. They're also one of the most appreciated employee holiday gifts because they continue to be useful long after the holidays are over. Perfect for Back-to-School and Tailgating Season Back-to-school doesn't just mean students are heading back to class. It also marks the return of football season, weekend tournaments, and tailgating events. A branded cooler is the perfect companion for college football games, youth sports tournaments, camping trips, beach days, road trips, and family picnics. Every time it's packed for another adventure, your logo goes along for the ride, creating lasting brand visibility. A Holiday Gift Employees Will Actually Appreciate Custom coolers make excellent employee holiday gifts because they're both thoughtful and practical. Employees can use them for lunch, road trips, weekend outings, or everyday errands. With options ranging from compact custom lunch coolers and custom cooler bags to backpack coolers and premium insulated styles, there's a solution for organizations of every size and gifting program. Functional Promotional Products That Last The best promotional products solve a problem. A custom cooler keeps food fresh, drinks cold, and essentials organized while providing repeated brand exposure wherever it's used. Whether it's a company picnic, community event, tailgate, or campsite, functional promotional products like branded coolers continue working long after they're handed out. More Styles Than You Might Expect Today's custom coolers are available in a variety of styles, including: Soft-sided insulated coolers Backpack coolers Custom lunch coolers Custom cooler bags Hard-shell coolers Collapsible coolers Whether you're planning employee holiday gifts, customer appreciation, company events, sales incentives, or fall marketing campaigns, there's a custom cooler that fits the occasion. Why Custom Coolers Continue to Stand Out Promotional products are most effective when they're useful. Custom coolers are practical, durable, and designed to become part of everyday life. If you're looking for promotional products people will use again and again, custom coolers are a smart choice. From back-to-school tailgates to employee holiday gifts and year-round adventures, they're a functional way to keep your brand visible wherever life takes your audience. Looking for the Right Custom Cooler? At Behind Your Design, we help businesses find promotional products that fit their brand and their audience. Whether you're planning for fall events, employee appreciation, or holiday gifting, we can help you find custom coolers people will enjoy using for years to come.
When it comes to fall promotional products , it's easy to think about the usual giveaways like pens, tote bags, or drinkware. While those all have their place, sometimes the best promotional products are the ones people didn't know they needed until they have them. That's exactly why we love the Port Authority® Picnic Blanket . Whether you're cheering from the sidelines at a Friday night football game, spending the afternoon at a soccer tournament, enjoying an outdoor concert, or heading to the park for a picnic, this is the kind of item that gets packed, used, and appreciated again and again. Every time it comes along, your brand does too. A Promotional Blanket Built for Fall Events Fall is packed with opportunities to get outside. From youth sports and community festivals to tailgates and company events, having a blanket in the car is one of those little conveniences that makes a big difference. This branded picnic blanket features a soft fleece top for comfort and a water-resistant backing to help keep moisture from damp grass off your clothes. When you're done, it zips neatly into itself and includes an over-the-shoulder carrying strap, making it easy to store until the next adventure. That's what makes it such an effective custom promotional product . It's practical enough to earn a permanent spot in someone's vehicle instead of being tucked away in a drawer. A Premium Promotional Gift People Will Use Not every promotional product has to be a giveaway. Sometimes you want something with a little more impact, and this blanket delivers. It's a thoughtful option for employee appreciation gifts , client gifts , customer thank-yous, or event prizes. A premium promotional item shows that you put thought into the gift, and that's something people remember. Quality products also tend to stick around longer. The longer someone uses it, the more opportunities your brand has to be seen at games, parks, concerts, camping trips, and family outings. Customize Your Branded Picnic Blanket The front pocket offers plenty of room for decoration, but don't think you're limited to a simple logo. One of the best parts of working with the Behind Your Design team is creating something that feels unique to your brand. Whether that's a full-color design, a fun graphic, or creative branding that reflects your organization, we'll help you create something people are excited to use. A Promotional Product That Goes Everywhere The best promotional products become part of everyday life. A picnic blanket isn't just for picnics. It travels to football games, soccer tournaments, outdoor movies, concerts, camping trips, beach days, and backyard gatherings. It becomes the blanket people keep in the car "just in case." Every time they pull it out, your brand is right there with them. Whether you're looking for one memorable client gift or enough blankets for your entire team, the Port Authority® Picnic Blanket is a functional, high-qu ality fall promotional product that's built to be used season after season. With low minimum ordering options and price breaks starting at just 12 pieces, it's easy to find t he right fit for your next promotion, appreciation gift, or event. We'd love to help you customize it and create something your customers, employees, or clients will enjoy using.

The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.



