40 Years of Signs & Success: Celebrating Signs by Crannie

July 1, 2025
A large group of people are posing for a picture in front of a building that says Sign's by Crannie on it
A row of trucks with american flags on top of them
A woman stands at a podium in front of a building that says ' Crannie's ' on it

At Behind Your Design, we’re honored to have been a part of such an extraordinary milestone event. We coordinated and staffed their Signs by Crannie's 40th Anniversary Celebration Event, and this was one for the books!

This spectacular event was filled with sunshine, high energy, and a true sense of community. As always, the team at Signs by Crannie pulled out all the stops to thank their loyal customers, and we were delighted to be by their side to help bring the entire experience to life.

What We Did

Behind Your Design helped coordinate, staff, and support the event from start to finish. From pre-planning logistics to day-of execution, we were there to make sure every detail ran smoothly—so the Signs by Crannie team could focus on what they do best: connecting with their incredible customers.


We collaborated closely with the Signs by Crannie team to create a memorable experience for their valued staff and customers. We helped guide the theme selection and leveraged our expertise to coordinate apparel, decor, music, bar services, food, photography, signage, invitations, and staffing. Our goal is to ensure that each event is not only seamless but also unique, leaving a lasting impression on all attendees.

Why It Matters

Events like these go beyond just saying “thank you.” They create real connections, build brand loyalty, and foster the kind of community that makes a business like Signs by Crannie so special.

We’re always grateful for the opportunity to support a brand that values its customers as much as we do—and we’re already looking forward to what the future brings!


Why should you consider hiring an event planner? Here’s what we bring to the table:


  1. Deeply Rooted Expertise and Experience: With years of experience planning events, we have the knowledge and industry connections to ensure that everything runs smoothly. We help avoid common pitfalls and maximize your budget for a successful event.
  2. Time and Stress Savings: Event planning can be overwhelming. We manage the logistics, vendor negotiations, and coordination, so you can focus on other important aspects of your life or business.
  3. Creative Innovation: We bring fresh, creative ideas to each event. From unique themes to unforgettable experiences, we ensure your event stands out and leaves a lasting impression on your guests.
  4. Strong Vendor Relationships: Our long-standing relationships with trusted vendors mean you get the best deals and top-quality services. We collaborate with caterers, florists, photographers, and entertainers to enhance the overall quality of your event.
  5. Attention to Detail and Problem Solving: We handle every detail, no matter how small, to ensure nothing is overlooked. Should any issues arise during the event, we’re there to solve them quickly and effectively.


By partnering with us, you're ensuring that your event reflects your vision while allowing yourself to enjoy the occasion stress-free. Let us manage the details so you can focus on celebrating the success of your event.

Event Design

One of the unique services we offer for events is designing and producing custom Hawaiian shirts. These shirts have become a guest favorite, adding a fun, memorable touch that elevates the experience and creates a sense of excitement and connection.


We also had a blast designing and producing tons of custom swag that attendees could take home, including:

  • Custom-designed Employee event shirts
  • Branded stickers
  • Handy keychain/bottle openers
  • Branded post-it notes

These giveaway items were a hit with guests and served as fun (and functional) reminders of the Signs by Crannie experience.


Three people are standing in a hallway with a kfc logo on the wall.
A bunch of stickers are stacked on top of each other on a red surface.
A red keychain with a black strap that says signs by crannie
A blue sign that says welcome check in table

If you're interested in these products for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Contact Us
A sign that says signs by crannie 40 anniversary
Two men standing next to a red truck that says yesco
A room with red tables and a sign that says guardians of the galaxy
A row of framed pictures on a wall including one that says silver pointe
A bunch of colorful arrows pointing in different directions
Three people are standing in a hallway with a kfc logo on the wall.
A man is sitting at a desk talking on a cell phone.
A woman is sitting at a desk in an office.
A group of people standing in front of a building that says cranes
A family is posing for a picture in front of a red truck.
A man and a woman are standing in front of a red truck.
Two young girls are sitting in a golf cart.
A group of men are standing in a grassy field talking to each other.
A group of people are standing in front of a red building.
A man wearing a black vest with the number 40 on it
A table with a bunch of papers and pictures on it
A group of people are standing in front of a food truck.
A group of people are posing for a picture in front of a building.
Three men are posing for a picture in a hallway.
A group of people are standing in a parking lot talking to each other.
A man and woman standing in front of a 40th anniversary sign
Two men holding a certificate in front of a building that says support
A man is giving a speech at a podium in front of a brick building.
A large group of people are posing for a picture in a parking lot.
A yellow watchfire truck is parked in front of a building
A room with balloons and a sign that says mod
A group of people are sitting at tables in front of a sign that says real meals to go
A woman stands in front of a large mcdonald 's sign
An aerial view of a large building with a lot of cars parked in front of it.
An aerial view of a large building with a lot of trucks parked in front of it.

Want to plan your next branded event with a creative team that makes it easy?
We’d love to help you turn your ideas into an unforgettable experience.
Contact us to get started.

Raised Embroidery Sweatshirts: Adding Dimension, Texture, and Impact to Your Brand

May 8, 2026
When it comes to promotional apparel, the details really do matter. One of the best ways to elevate a sweatshirt or hoodie is through raised embroidery, a technique that gives logos a bold, dimensional look you can see and feel. We recently created a custom zip-up hoodie for the Maryville Retreat Center using raised embroidered logo detailing. The result was a piece that didn’t just display their brand, it brought it to life through texture and craftsmanship. For Maryville Retreat Center, the goal was to create apparel that felt welcoming, durable, and aligned with their mission. The raised embroidered zip-up hoodie achieved that balance, offering a clean design with just enough texture to make it feel special. It works well for staff, volunteers, and guests, making it both functional and meaningful. What Is Raised Embroidery? Raised embroidery, sometimes called 3D or puff embroidery, uses specialized stitching and sometimes a foam base to lift parts of a design off the fabric. Instead of lying flat like print, the logo stands up from the garment, creating depth and texture. It’s a simple technique that instantly makes apparel feel more premium and intentional. Why Raised Embroidery Works So Well It elevates the look and feel Raised embroidery adds instant dimension, which naturally makes apparel feel higher quality. Even simple logos look more refined when they have texture and depth. It creates a strong first impression Because the design physically stands off the garment, it catches light differently and stands out without needing bold colors or oversized artwork. It’s built to last Embroidery is stitched into the fabric, not sitting on top of it. That means no peeling or cracking over time, even with regular wear and washing. It works especially well on hoodies and sweatshirts Heavier fabrics like fleece hold embroidery well, allowing the raised stitching to stay clean and structured. It helps strengthen brand recognition A textured logo becomes more noticeable and memorable, helping your brand stand out in everyday settings. Raised embroidery turns apparel into something people actually notice and remember. It’s a small detail that makes a big difference in how your brand is perceived. 

Capturing the Story of Epic Machine Through Professional Photography

May 8, 2026
Showcasing a Michigan Manufacturing Company Through Professional Photography

Premium Items Are a Meaningful Investment for Your Team

May 5, 2026
Not all promotional products are the same, and that is a good thing. Different goals call for different types of items. Sometimes a simple, cost-effective giveaway works perfectly. Other times, a higher-end product creates a more meaningful experience. We recently worked with Interactive Training Systems to create custom embroidered Carhartt cooler backpacks as a gift for their employees. This is a great example of how thoughtful promotional products can elevate a brand and strengthen team connection.

Intentional Branding in Action: A Logo Design for Interactive Training Systems

May 5, 2026
In industries like engineering, manufacturing, and automotive, innovation never slows down. The companies that stand out are always thinking about what comes next. That mindset should show up not just in what you do, but in how you present your brand. We recently partnered with Interactive Training Systems to create a logo design that reflects both where they have been and where they are going. The end result is a modern brand identity that supports their continued growth. Why Intentional Branding Matters A logo is often the first impression your business makes. It should quickly communicate who you are and what you stand for. For companies in technical industries, that means finding the right balance. Your branding needs to feel modern and forward-thinking, while still showing experience and credibility. Every detail plays a role, from typography to color to overall style. A strong logo helps build trust, show expertise, and set you apart from competitors. A Thoughtful Approach to Logo Design Interactive Training Systems came to us looking for a logo that captured both their history and their future. As a company focused on technical training and innovation, it was important that their brand felt precise, smart, and adaptable. We started by getting a clear understanding of their business, their audience, and their goals. From there, we explored concepts that included: Clean, modern lines to show forward movement Subtle technical elements tied to engineering and manufacturing A polished look that reinforces trust The final design feels current, while still staying true to their foundation. Branding That Grows With You Your brand should evolve as your business grows. Too often, companies treat logo design as a one-time project, but it should be something that supports you long-term. This new logo gives Interactive Training Systems a strong foundation for what is ahead. It reflects innovation while still respecting their history, which is key in an industry like theirs. Why the Right Partner Makes a Difference Good branding comes from collaboration. It is about working with a team that listens, understands your vision, and knows how to bring it to life. At Behind Your Design, that is always the goal. We focus on creating branding that not only looks good, but actually works for your business. If your current branding no longer reflects where you are headed, it might be time for a refresh. The right logo can make a bigger impact than you think.

A Journey Overseas: Our Australian and New Zealand Visit

By Chelsea Mills • April 19, 2026
Exploring Sydney and Cairns in Australia and visiting Auckland, Rotorua and Taupo in New Zealand.

Drive Your Brand Further with Custom Golf Balls

April 15, 2026
Custom branded golf balls are one of those promotional items that just make sense. Whether you run a golf course, a tournament, a resort, or simply want a unique way to connect with clients, they offer a fun and practical way to keep your brand in play. Golf balls are naturally tied to relaxation, leisure, and connection . That makes them a powerful marketing tool. When your logo is on something that people are actually excited to use, your brand becomes part of a positive experience. Every swing, every round, and every time someone reaches into their bag, your business is right there with them. For golf-related businesses, branded balls are an easy win. They are great for member giveaways, tournaments, pro shop merchandise, and corporate outings. If you are not in the golf industry, they still make an excellent client gift or a memorable handout that feels personal and unexpected. It is a simple way to say “thanks for your business” while staying top of mind long after the first tee. Behind Your Design has recently created custom golf balls for The Ally Challenge , Epic Machine , and Lewis & Knopf . Each one was designed to reflect the brand while still feeling clean, professional, and ready for the course. And let’s be honest, it is hard to find a promotional item with more staying power. These are not getting tossed in a drawer and forgotten. They are getting teed up, driven down the fairway, and maybe even lost in a water hazard or two. Either way, your brand is along for the ride. When it comes to marketing, combining business with leisure is a hole-in-one strategy. It builds connection in a relaxed environment where people are already in a good mood and open to engagement. That kind of brand association is priceless. If you are ready to put your brand in play, contact Behind Your Design today and start creating custom golf balls that keep your business top of mind from the first tee to the final putt.
Show More