From Trends to Touchpoints: Making Branded Merch Work Smarter

The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.

Check out these videos of all the different finishes for enamel pins!

Some promotional products are practical. Some are useful. And some simply make the whole event more fun. Foldable cowboy hats fall into that last category. They bring instant energy to an event and create a shared moment people actually participate in. Whether you're hosting a company picnic, sponsoring a festival, organizing a golf outing, or planning a community celebration, foldable cowboy hats are an easy way to add personality and interaction right away. A Giveaway That Sets the Tone Foldable cowboy hats are lightweight, packable, and made for events where people are moving around and having fun. They fold into a compact pouch, making them easy to distribute and easy for guests to keep. Once opened, they pop right into shape and become part of the experience almost immediately. Perfect for Summer Events Foldable cowboy hats fit right in at: Company picnics County fairs Music festivals Rodeos Golf outings Customer appreciation events Campgrounds and outdoor recreation School events Community festivals Beach and lake events They are fun to wear, easy to carry, and naturally encourage participation and photos. A Simple Way to Add More Energy One of the best parts is how quickly they change the feel of an event. People put them on right away, start interacting more, and suddenly the environment feels more relaxed and engaging. It’s a small touch that creates a shared experience without adding complexity to your event planning.

Back-to-school season is one of the busiest times of year for schools, community organizations, and family-focused businesses. Open houses, orientations, festivals, and school supply giveaways all provide opportunities to connect with local families. While everyone else is handing out another pencil or notebook, consider giving them something they'll actually enjoy using: a coloring book. Coloring books are interactive, memorable, and offer a fun way to keep your brand in front of families. Better yet, there are two ways to make them work for your organization. Branded vs. Custom Coloring Books Branded Coloring Books A branded coloring book starts with a professionally designed, ready-to-print book. Your logo, business name, and contact information are added to the cover, creating an affordable giveaway that's quick to produce and easy to distribute. Branded coloring books are a great fit for school open houses, community festivals, health fairs, pediatric and dental offices, libraries, parks and recreation departments, banks, credit unions, and other family-focused events. Custom Coloring Books A custom coloring book is created specifically for your organization. Instead of placing your logo on an existing design, every page features original artwork and content that reflects your business, mission, or message. You can include your mascot, products or services, local landmarks, educational topics, safety tips, puzzles, activities, or just-for-fun pages. Whether you're introducing students to a new school, teaching healthy habits, celebrating your community, or explaining what your business does, a custom coloring book tells your story in a creative and engaging way. Give Families Something They'll Remember Back-to-school season is the perfect time to think beyond the standard promotional products. Whether you're looking for a branded coloring book featuring your logo or a completely custom coloring book with original illustrations and content, Behind Your Design can help you create something families will be excited to take home. Sometimes the best promotional products aren't the ones everyone expects. They're the ones everyone remembers.

When Superior Lawn & Landscape completed its new facility, they wanted an event that felt as professional and polished as the company they’ve built. Behind Your Design partnered with their team to bring that vision to life, creating an experience where every detail reinforced their brand. From the moment guests arrived, the Superior Lawn & Landscape brand was present. We managed signage, catering, beverages, entertainment, photography, and overall layout, along with rental coordination to create a cohesive, functional space. We also created branded giveaways and promotional items, including aluminum cups, koozies, journals, chapstick, bug spray, sunglasses, and lots more. Door prizes and a raffle featuring company merchandise added excitement and gave guests keepsakes from the day. The biggest visual impact came from something simple: the custom Hawaiian shirts. Seeing the team and staff in coordinated branded apparel instantly created unity. It transformed individuals into one team with one identity and reinforced the company’s personality in a way traditional marketing materials can’t. That’s the power of branded apparel.