Behind the Lens: Capturing JPO’Sullivan Distributing for an Exciting Year Ahead

January 7, 2026


In July 2025, Behind Your Design had the pleasure of partnering with John P. O’Sullivan Distributing, Inc. for a full-day photoshoot celebrating some exciting milestones for the company.


The shoot highlighted several key initiatives, including the Yuengling draft launch, upcoming bottles and cans launch on January 12, 2026, and President/Owner Joanie O’Sullivan-Butler’s upcoming role as Chair of the Michigan Beer and Wine Wholesaler’s Association. We also captured content for their management team and website.

We’ve been proud to support JPO’Sullivan Distributing over the years, from designing their logo and creating a website in 2016 to launching a new, updated website in 2023 that showcases their growing team and services.


With over 130 dedicated employees and state-of-the-art operational systems, JPO’Sullivan Distributing navigates 25 delivery routes per day, serving more than 2,200 stores, bars, and restaurants across Michigan. From administrative personnel and sales staff to warehouse and delivery teams, recycling experts, and merchandisers, the company takes pride in low employee turnover and delivering unmatched customer service in their market.


We’re excited to share behind-the-scenes glimpses from the shoot in our upcoming reel, so you can see the energy, creativity, and teamwork that make JPO’Sullivan a leader in the industry.

Check out their website here to see how our photography will enhance their digital presence, and keep an eye out for the Yuengling bottles and cans launch on January 12—it’s an exciting addition to their portfolio following the draft launch in November 2025.


At Behind Your Design, we love helping businesses tell their stories through visuals that show who they are, what they do, and where they’re going. For JPO’Sullivan, 2025 and 2026 are shaping up to be years of milestones, and we’re honored to help showcase them.

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Plan Ahead, Gift Better: Custom Client Gifts for the Holiday Season

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