Adding a personalized touch to Joan's 70th Birthday
Behind Your Design was honored to collaborate with Gerych’s Flowers & Events on a stunning 70th birthday celebration that blended elevated design with deeply personal touches. Hosted at the chic and modern MAD NICE, this event was a beautiful example of how the right details can transform a milestone birthday into an unforgettable experience.
This celebration came together thanks to an incredible group of collaborators:
- Floral & Event Design: Alexis Gerych, Kristen Sims, Jon Gerych
- Rentals: Gerych’s Flowers & Events
- Lighting & AV: Band Ayd
- Venue: MAD NICE
- Cake: Frost This by Amy Adams-Means
- Signage & Accessories: Behind Your Design
- Photography: Emily Engler
The Power of Personalized Details
Behind Your Design created several custom pieces for the event, each designed to feel intentional, meaningful, and seamlessly integrated into the overall aesthetic. These details played a big role in making the celebration feel one-of-a-kind.
Welcome Sign
The custom welcome sign set the tone the moment guests arrived. Designed to reflect both the event style and the guest of honor, it created a warm first impression and instantly made the celebration feel personal and thoughtfully curated.
Olive Oil Labels
Custom olive oil labels turned a simple favor into a lasting keepsake. Personalizing these bottles added a meaningful touch that guests could take home and enjoy long after the party ended. It’s these thoughtful, usable details that help an event live on beyond the night itself.
Match Books
The personalized match books added a subtle but stylish layer of branding to the event. They tied into the overall design while offering guests a nostalgic, functional takeaway.
Small accessories like these often become cherished mementos, especially when they’re beautifully designed.
Napkins
Custom napkins are one of the most visible elements at any event. These added polish to the tablescape and reinforced the cohesive look of the celebration. When everyday items are personalized, they elevate the entire guest experience.
Hand Towels
The personalized hand towels brought an unexpected touch of luxury and attention to detail. Often overlooked, these elements show guests that every aspect of the event was considered, adding to the overall feeling of care and hospitality.
Why the details matter
Personalizing small details is what transforms a gathering into a meaningful celebration. These elements tell a story, honor the guest of honor, and create moments that guests remember and talk about long after the event. Thoughtful customization doesn’t just enhance the look of an event—it deepens the emotional connection and makes milestone moments feel truly special.
We loved collaborating with this talented team to help bring such a memorable celebration to life and are proud to have played a part in honoring 70 years with style, intention, and heart.
