From Ecommerce to Engineered Solutions: Our Work with Benecor

At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships.

Focusing the Message on Custom Engineering Solutions

At Benecor, the team does more than sell fueling equipment. They design and deliver engineered solutions tailored to each operation. As a family-owned company in an industry where many competitors are backed by private equity, this distinction is important and meaningful to their customers. Benecor specializes in Aboveground Storage Tank (AST) systems for Biodiesel, Renewable Diesel, and Diesel Exhaust Fluid (DEF). Each system is designed to meet specific environmental conditions, operational workflows, and industry regulations. From fleet fueling and agricultural operations to prime power generation and commercial sites, Benecor partners with customers to create solutions that are reliable, efficient, and built to last.

Transitioning the Website from Ecommerce to Engineering

The first step was restructuring Benecor’s website to better reflect how they actually work with clients.

Instead of focusing on individual products and online transactions, we:

1. Repositioned the website around custom engineering and system integration
2. Highlighted Benecor’s role as a trusted systems integrator
3. Organized content by industries, applications, and use cases
4. Incorporated messaging that reflects Benecor’s family-owned values and hands-on approach

This shift better supports Benecor’s consultative sales process and helps prospective customers understand the value of working with an experienced engineering partner.

Mini Photoshoot to Capture the Team and the Work

To support the updated messaging, we coordinated a mini photoshoot to capture authentic images of the Benecor team and their operations. These photos replaced generic stock imagery and helped show the people behind the solutions.
The visuals reinforce Benecor’s family-owned culture and
add credibility for Tier 1 and Tier 2 suppliers evaluating
potential partners.

Trade Show Booth Design for a National Audience

Benecor exhibits at national trade shows, so we also designed a custom trade show booth that aligned with their updated website and brand messaging. The booth was created to clearly communicate Benecor’s engineering capabilities, attract decision-makers from large-scale operations, and visually differentiate Benecor from competitors focused primarily on products or pricing.

Line Cards to Support Sales Conversations

To round out the project, we designed custom line cards that support both trade shows and everyday sales conversations.

These line cards clearly outline Benecor’s solutions, services, and capabilities in a format that is easy to reference during technical discussions. They also ensure consistent branding across all customer touchpoints.