From Ecommerce to Engineered Solutions: Our Work with Benecor

January 7, 2026

At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships.

Focusing the Message on Custom Engineering Solutions

At Benecor, the team does more than sell fueling equipment. They design and deliver engineered solutions tailored to each operation. As a family-owned company in an industry where many competitors are backed by private equity, this distinction is important and meaningful to their customers. Benecor specializes in Aboveground Storage Tank (AST) systems for Biodiesel, Renewable Diesel, and Diesel Exhaust Fluid (DEF). Each system is designed to meet specific environmental conditions, operational workflows, and industry regulations. From fleet fueling and agricultural operations to prime power generation and commercial sites, Benecor partners with customers to create solutions that are reliable, efficient, and built to last.


Transitioning the Website from Ecommerce to Engineering

The first step was restructuring Benecor’s website to better reflect how they actually work with clients.

Instead of focusing on individual products and online transactions, we:

  1. Repositioned the website around custom engineering and system integration
  2. Highlighted Benecor’s role as a trusted systems integrator
  3. Organized content by industries, applications, and use cases
  4. Incorporated messaging that reflects Benecor’s family-owned values and hands-on approach

This shift better supports Benecor’s consultative sales process and helps prospective customers understand the value of working with an experienced engineering partner.

Mini Photoshoot to Capture the Team and the Work

To support the updated messaging, we coordinated a mini photoshoot to capture authentic images of the Benecor team and their operations. These photos replaced generic stock imagery and helped show the people behind the solutions. The visuals reinforce Benecor’s family-owned culture and
add credibility for Tier 1 and Tier 2 suppliers evaluating potential partners.

Trade Show Booth Design for a National Audience

Benecor exhibits at national trade shows, so we also designed a custom trade show booth that aligned with their updated website and brand messaging. The booth was created to clearly communicate Benecor’s engineering capabilities, attract decision-makers from large-scale operations, and visually differentiate Benecor from competitors focused primarily on products or pricing.

Line Cards to Support Sales Conversations

To round out the project, we designed custom line cards that support both trade shows and everyday sales conversations.

These line cards clearly outline Benecor’s solutions, services, and capabilities in a format that is easy to reference during technical discussions. They also ensure consistent branding across all customer touchpoints.

The Result

By transitioning Benecor’s website away from an ecommerce model and toward custom engineering solutions, and supporting that shift with photography, trade show design, and sales materials, Benecor now has marketing that reflects how they truly operate.



The result is a clear, confident brand presence that positions Benecor as a trusted, family-owned engineering partner delivering custom fueling and AST solutions to demanding operations nationwide. If your business has evolved but your website and marketing no longer tell the full story, Behind Your Design can help realign your brand to reflect the value you deliver. 

Bring Your Brand to the Tailgate

August 13, 2026
There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

How Thoughtful Details Made Connor & Gabrielle's Celebration Unforgettable

August 7, 2026
When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

From Vision to Launch: Building the Fenton Pilates Studio Brand

August 7, 2026
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.

Join Behind Your Design at Women Connect: Building a Personal Brand People Remember

August 7, 2026
How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton & Linden Regional Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.

OGIO® Gear Cube: A Premium Branded Organizer Your Team Will Love

August 6, 2026
When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.

Beyond the Flowers: Custom Hawaiian Shirts Designed for Your Brand

August 6, 2026
When most people think of Hawaiian shirts, they picture tropical flowers and palm trees. Today' s custom Hawaiian shirts offer something much more exciting: a completely custom design built around your brand, event, or organization. At Behind Your Design, we've been creating custom dye sublimated Hawaiian shirts that are as unique as the people wearing them. Every shirt is designed from scratch , allowing us to incorporate your logo, colors, artwork, and custom patterns into apparel that's both memorable and fun to wear. Designed Around Your Brand Unlike stock Hawaiian shirts with a logo added afterward, our shirts are fully customized from edge to edge. Using full-color dye sublimation, the artwork becomes part of the fabric for vibrant graphics that won't crack, peel, or fade. Here are a few recent projects we've created:
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