For example, if you are driving along the expressway and you see the billboard below would you know what business the sign is advertising? Of course, this billboard does not mention McDonald's and doesn't even have their full logo on it but you would instantly know there is a McDonald's at the next exit. By creating, and using, consistent branding throughout all of their advertising channels as well as in their stores McDonald's is able to advertise without even mentioning who they are anymore! Imagine trying this with your business - would people think of your business if you didn't tell them?
Create Your Businesses Brand Book
April 6, 2022
Why does my business need a brand book?
A brand book is a resource that can help ensure your business maintains a consistent brand identity. The brand book, when used correctly, helps ensure that the look and feel of your businesses marketing efforts are consistent and 'on brand'. This consistency will then help your customers recognize your brand.
A brand book helps to maintain consistency
A brand book should be shared throughout the company and with partners in order to maintain consistent delivery of the brand. The brand book will provide the information needed to help deliver consistent branding and marketing throughout your business. For example a brand book can give guidance on which logo to use on a light or dark background, ensure brand colors are used consistently and that the right font is being used (see below!)
The brand book will also provide guidelines to departments outside of the creative wing. This gives non-creatives something to reference and influences consistency throughout the company. We've all done it and seen it, you need to make a sign or create a quick powerpoint presentation for a presentation and the different fonts and colors just start calling your name - before anyone can stop you you've made the cardinal sin of graphic design and used Comic Sans!!!! By referencing the brand book this could have been avoided because you would already know the font that you should be using to be consistent with the business.
Contact Behind Your Design and get control of the look, feel and branding of your business: (810) 373-9293
Branded apparel doesn’t have to mean choosing one shirt, one color and hoping everyone likes it. A custom online store gives people more ways to find something that fits their personal style while still representing your brand. At Behind Your Design, we create custom pop-up stores year-round for businesses, organizations, teams, events and special campaigns. With more options for apparel styles, colors, sizes and decoration methods, a custom store can turn branded apparel into something people are genuinely excited to order and wear. A Fresh Take on Pure Barre Apparel We recently created custom stores for Pure Barre that show just how much personality you can bring to branded apparel. For our local Pure Barre studio, we created a collegiate-inspired collection featuring block chenille lettering reminiscent of classic game-day apparel. It gave the Pure Barre brand a completely different look while still feeling cohesive, recognizable and wearable. We also created a seasonal Halloween and Breast Cancer Awareness store that was made available to Pure Barre studios across the country. The collection combined a timely theme with a larger purpose, giving studios access to special apparel while also supporting a breast cancer fundraiser. These stores can be seasonal, tied to a fundraiser or event, or simply created to give your brand a fresh, creative twist.
From grassroots marketing and community impact to concerts, hospitality and championship golf, the 2026 tournament had it all.
We’re Heading to Michigan State University!
Reusable bags are one of those promotional products that just make sense. They’re practical, versatile and give your brand plenty of room to be seen. But there’s always one problem: remembering to actually bring them with you. That’s what makes a foldable reusable bag such a smart option. Instead of taking up space when it’s not being used, it folds down into a compact size that’s easy to keep close by. Toss it in a purse, backpack, glove compartment or desk drawer, and it’s ready when you need it.
When you have something worth showing off, banners make it hard to miss. Custom banners are one of those marketing tools that can work for just about any occasion. Th ey’re big enough to get attention, flexible enough to work indoors or outdoors, and customizable to fit everything from a single celebration to a large event. Whether you’re building brand visibility, recognizing sponsors, celebrating an accomplishment or directing attention to an important message, a well-designed banner gives you plenty of space to make an impact.
Halloween isn’t just for costumes and candy. It’s also a fun opportunity to get your brand out into the community! From business trick-or-treating and trunk-or-treats to Witches Night Out events, fall festivals , and Halloween parties , there are plenty of ways to join in the fun with promotional products people will be excited to receive. Candy is always a crowd-pleaser, and custom packaging, treat bags, or branded sweets can turn a simple giveaway into a memorable touchpoint. But Halloween promo doesn’t have to stop at the candy bowl. Think glow sticks and safety lights for trick-or-treaters, reusable bags for collecting goodies, festive drinkware for adults, or other Halloween-themed giveaways that fit the occasion. Whether you’re planning something for kids, adults, or a little bit of both, there are plenty of ways to find something fun and useful. Getting your brand into the holiday spirit is an easy way to create a positive association with your business while increasing visibility in your community. A little Halloween fun can go a long way toward keeping your name top of mind. We’ve rounded up 12 Halloween promotional product ideas to help you get started. Take a look, find your favorites, and let Behind Your Design help you make them your own!