PPAI Expo 2022

January 15, 2022

Behind Your Design's very own Chelsea Mills was invited to talk to PPAI Live during the expo - watch the video below:

The Behind Your Design Team had such a great experience at the 2022 Promotional Products Association International (PPAI) Expo. As well as meeting so many great new manufacturers we were excited to strengthen our relationships with many of the manufacturers we work with currently.


We are excited to be able to work directly with manufacturers and suppliers to be able to offer our clients unique and effective branded merchandise and promotional products to help boost their marketing to both current and new customers as well as employees.


Studies show that 85% of promo product recipients remember the advertiser. Behind Your Design can help you make branded merchandise a successful part of your marketing strategy for 2022 and beyond.

The Expo provided us with a great opportunity to meet with manufacturers and supplies to see and feel the newest branded merchandise items on sale as well as attending educational classes to provide us with marketing ideas to help our clients integrate branded merchandise and promotional products.

For some added excitement at the Expo Behind Your Design Owner, Chelsea Mills, was selected to appear on the PPAI Expo Live webcast to talk about our experience attending the show in 2020 and then again this year. You can view the video at the top of this page:

Finally, not trip to Las Vegas would be complete without having a little fun and the Behind Your Design Team certainly did that!  On Sunday, before the PPAI Expo began we explored the Strip and thoroughly enjoyed watching the water fountain show at the Bellagio (click here to learn more).


Then on Wednesday night we were thrilled to attend the first ever Promopalooza Party at Allegiant Stadium, home of the Las Vegas Raiders.  We loved touring the stadium, visiting the locker room and walking the field - what a unique experience.


Interested in learning more about how branded merchandise and promotional products can help grow your business and help with employee recruitment and retention? Learn more on our website or give us a call (810) 373-9293.

Gifts

November 12, 2025
Giving Thanks, Giving Local: Celebrating Community with Behind Your Design

Holiday Gift Guide

By Chelsea Mills • November 6, 2025
From Past to Presents: Gifts That Wow This Holiday Season

Eastown Distributors

By Chelsea Mills • October 14, 2025
Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Shine Bright Against The Competition with Neon Signage

By Angela Hanners • October 14, 2025
Create Your Own Custom Neon Signage for Your Company
A new website design for Tanglewood Assisted Living Memory Care

Our Work with Tanglewood Assisted Living and Memory Care

October 8, 2025
Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
A black blanket is sitting on a white chair

Wrap Yourself in The Blissful Comfort of a Cloud Nine Blanket

October 2, 2025
Experience Buttery Soft Comfort
Show More