Bring Your Brand to the Tailgate
August 13, 2026
There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”
Here are six ideas we’d put on the starting lineup:
1. Custom Playing Cards
Small, easy to bring along and always ready when there’s time to kill before kickoff. A custom deck is a simple way to get your brand into the middle of the fun.
2. Insulated Can Coolers
A game-day staple that doesn’t have to feel basic. Great colors, an unexpected material or a smart design can turn a simple can cooler into something people reach for all season long.
3. Branded Fidget Toys
For entertaining the anticipation before the game or managing the stress of the final play, fidget toys get your brand in their hands, literally. Fun and simple.
4. Fun Branded Sunglasses
Your brand be a hero by having a product that is normally forgotten but needed in the moment. A useful product will stay in the car or purse and be used again and again.
5. An Insulated Cooler Tote
One of those “glad we brought this” products. Fill it with drinks and snacks for the tailgate, then use it again for road trips, picnics, beach days and everything in between.
6. Game-Day Drinkware
A good insulated tumbler or reusable cup is an easy win. Pick something that keeps drinks at the right temperature, feels good in your hand and has plenty of room to make your brand look great.
The best branded products don’t just carry your logo. They earn a spot in the traditions, routines and good times people look forward to. And fall tailgating gives you plenty of opportunities to do exactly that.
Christmas is getting closer, and if you haven't ordered gifts for your clients, customers, or employees yet, now is the time! A thoughtful holiday gift is a great way to show appreciation to the people who support your business throughout the year. Whether you're thanking loyal customers, recognizing hardworking employees, or strengthening client relationships, the right gift can make the season a little more special. At Behind Your De sign, we make holiday gifting easy! With a wide variety of high-quality branded merchandise and promotional products, we can help you find something that fits your business, your recipients, and your budget.
More choices, no minimums, and an easier way to order custom merchandise for your group! Creating custom merchandise for your club, team, or organization shouldn't mean guessing how many items to order or worrying about leftover inventory. At Behind Your Design, we can create custom online stores with no minimum order quantities, allowing members to choose from a variety of products, designs, and price points. Everyone orders what they want, and we produce only what's purchased!
Sometimes the best promotional products are the ones that fit right into your everyday routine! To celebrate an incredible 50 years in business , Interiors by Bonnie wanted to give guests something special to take home from their anniversary celebration. We helped them create custom-branded spiral notebooks to include in their event swag bags, and we love how practical this little giveaway is!
There's something special about showing off your school pride, especially when it supports a great cause! The Lake Fenton High School Marching Band recently partnered with Behind Your Design to create a variety of custom spirit items for their fundraising efforts, including these classic felt pennants! Featuring Lake Fenton's school colors and bold lettering, these pennants are a fun way for students, families, and community members to show their Blue Devil pride. Whether displayed in a classroom, office, or at home, they're a timeless keepsake that celebrates school spirit. Even better? With support from a local business sponsor, this project is a great example of how schools, businesses, and community members can come together to support student programs.
Sometimes the most effective promotional products are the simplest ones! Dr. Wax Orthodontics recently put a creative spin on their giveaways by including custom-branded antibacterial wipes in snack bags for the Linden Youth Football team. It's a thoughtful, practical addition that helps families tackle sticky fingers and post-game messes while keeping the Dr. Wax name front and center. And with cold and flu season kicking off, the timing couldn't be better! It's a small but thoughtful touch that comes in handy right when you need it most. That's the beauty of a useful promotional product. It puts your brand in the right place at just the right time. Whether you're putting together event giveaways, team snack bags, or c ustomer appreciation gifts, custom antibacterial wipes are a convenient way to give people something they'll be glad to have on hand.
Watch this video to learn more about the event!