From Vision to Launch: Building the Fenton Pilates Studio Brand
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand.
From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients.
Starting with the Brand Identity
The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.
Bringing the Brand Into the Studio
One of the biggest parts of this project was carrying the Fenton Pilates Studio brand into the physical space. We created and installed custom vinyl lettering throughout the studio, using the new branding to complement the clean, modern aesthetic of the space. These details help connect the physical studio to the brand clients have already seen online and create a polished, cohesive experience when they walk through the door.
Check out the video from vinyl lettering application day!
Creating Content Before Opening Day
We also coordinated a professional video shoot to capture the studio before its official opening. Photo and video content can sometimes feel like something to tackle after a business launches, but creating it ahead of time gave Fenton Pilates Studio a head start. The shoot provided authentic visuals for the website, social media, and future marketing while also giving the studio content to build excitement leading up to opening day.
Check out this behind the scenes footage from the video shoot!
Professional Photography of Space and Services
Marketing Materials, Promotional Products, and Apparel
We also created several pieces to help Fenton Pilates Studio introduce and promote the new business, including:
- Business cards
- Rack cards
- Custom stickers
- Branded hair ties
- Branded pens
- Branded lip balm
- Custom apparel
- An online apparel store
Each piece gives the studio another way to carry its branding into the community, whether someone is picking up a rack card, wearing studio apparel, or taking home a promotional item.
One Creative Partner from Logo to Launch
Working with Fenton Pilates Studio from the beginning allowed us to build each piece around the same brand identity. Instead of coordinating separate designers, website developers, sign companies, promotional product vendors, and other partners, the studio could work with one creative team throughout the process.
That’s one of our favorite parts of projects like this. We can see how everything fits together, keep the branding consistent, and help move the project forward as the business gets closer to opening day.
We’re excited to see Fenton Pilates Studio open its doors and become part of the downtown Fenton community.
If you’re starting a new business or refreshing an existing brand, Behind Your Design can help with everything from logo and website design to signage, marketing materials, promotional products, apparel, and more. Let’s build a brand that’s ready for what comes next.
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