Creating Innovation Value:

  • By chelseajaie
  • 16 Jan, 2015

The key to success, growth and survival

Dee Cramer Heating & Cooling
There is a lot of talk about innovation being the key to growing American businesses, but exactly how companies get innovative remains less clearly defined. I had the opportunity to sit down with Matt and Rich Cramer from Dee Cramer in Holly, Michigan, to talk about how diversity has kept them on the forefront of innovation and allowed them to become a business fixture in our community since 1937. Dee Cramer had been featured on the cover of onthetown Magazine in September 1992, and that cover was included again inside the 40th Anniversary edition, earlier in February of this year.

Dee Cramer, Inc. is a third generation, family owned company, which was started by Dee Cramer, and then led by his son Dick, before Matt and Rich took the helm in 2005. Over the past decades, these leaders have been honored with several prestigious awards, including such distinguished recognition as Dick Cramer (2nd generation) being inducted into the 2012 Michigan Construction Hall of Fame, Dee Cramer (grandfather) being SMACNA Contractor of the Year 1983, Dick Cramer as SMACNA Contractor of the Year 1998, and Matt Cramer (3rd generation) as SMACNA Contractor of the Year 2011.

Studies claim that fewer than 10% of family businesses survive to a 3rd generation, which makes Dee Cramer very unique. President Matt Cramer says, “Our grandfather raised our father to be a well-rounded individual and did not force him into the family business. When he was ready, he came onboard. Our father also raised us to be very well-rounded, so we both worked other jobs in other industries, and later, we came back to the family business, [then] by choice.”

There are 88 employees of its 190 employees who have been with the company for over 10 years, 43 employees for over 15 years and 23 employees who have been with the company for over 20 years, showing the loyalty and dedication they have for the company. Many of the employees are 2nd and 3rd generation workers as well. Matt explains, “Our company was built on the core values from my grandfather. Our dad continued to build the company on those same values. We proudly continue to build on those same values over 70 years later. We are proud to have a company which allows our employees to live and work in the same community.”

Since its inception, Dee Cramer has prided itself on excellence in design, workmanship, competitive pricing and customer service. “Everything we do is intentional,” Vice-President Rich Cramer explains. “We stick to things we excel at.” And then he adds, “We focus on customer service and provide value when we identify a need in the community.” Matt continues, saying, “We are able to take care of our customers better than anyone else.” Furthermore, Dee Cramer represents the definition of diversity in our community. From residential heating and cooling services to taking the lead on the one million square foot C.S. Mott Children’s & Women’s Hospital project, Dee Cramer has proven over and over again to be truly a leader and innovator in their industry.

Many people locally believe Dee Cramer is just a residential company, with few realizing that they are the 13th largest sheet metal contractor in America. While a good portion of their work is on new buildings, they take pride in the work they do servicing mechanical
systems in existing buildings. “Mechanical systems represent a significant capital investment for any building owner. We provide a valuable service maintaining those systems to extend the life of that equipment. The latest technology allows us to measure the capacity and efficiency of existing equipment to help owners know when it makes financial sense to replace it,” explains Rich.

Dee Cramer is recognized nationally as an industry leader, with state of the art headquarters, right here in Grand Blanc Township, Michigan. This is not their only location, for they also have a 18,000 square foot fabrication facility in Saginaw, a 20,000 square foot fabrication facility in Wixom, and another 3,300 square foot branch office in Lansing. “We specialize in making difficult projects look easy for customers, primarily in the Midwest, Matt says. And to clarify further, “We are on the cutting edge – we are not inventors, but we are early adopters of new technology,” Rich explains. He is speaking of the BIM technology and IPD Projects which Dee Cramer has adopted early on and allowed to become industry leaders.

BIM (Building Information Modeling) is 3D technology that Dee Cramer has been drawing models in for over 20 years. “By drawing the building in 3D, we are able to allow all the trades to lay in all their contents and systems to ensure [that] everything fits and installs properly before on site construction starts,” Matt says, adding, “We are a recognized industry leader in building information modeling.” BIM keeps projects under budget and allows them to be completed in a shorter time span when compared to buildings built with traditional methods. One example of how BIM creates efficiencies is represented in how, in the construction of the C.S. Mott Children’s and Women’s Hospital, BIM was used to map out the hanging points for all the duct work in the entire one million square-foot building. This allowed the crew to install the hangers using GPS coordinates as the floors were being poured so that when the ductwork arrived, the install time was significantly reduced.

In addition, IPD (Integrated Project Delivery) is a new Construction delivery method that Dee Cramer uses to streamline projects by bringing all the key components of the project together for collaboration earlier than they would be in traditional building methods. This brings the owner directly in contact with the trades and allows brainstorming for the best possible way to achieve certain project objectives and project goals. IPD utilizes various specific talents of team members to improve cost effectiveness, minimize waste and ultimately focus on achieving specific owner objectives. The end result of IPD projects is a higher quality project, delivered more quickly, often times under budget, with much higher customer satisfaction in the final product. The Paul F. Reinhart Emergency Trauma Center at Hurley Children’s Hospital was the first IPD project in Michigan, and since then, Dee Cramer has successfully completed five more IPD jobs to date.

The innovative technologies Dee Cramer adopts come from their participation in the Sheet Metal & Air Conditioning Contractors’ National Association (SMACNA) and also from a peer group of other like companies across the country. Dee Cramer is recognized nationally as an industry leader for their peer group and SMACNA. Dee Cramer is also a big believer in giving back and investing in their local communities. They change the sign in front of their Grand Blanc Twp. facility every October for breast cancer awareness, participate in the breast cancer walk, support the Boys and Girls Club of Flint, as well as Big Brothers Big Sisters, United Way, Habitat for Humanity, Christmas in Action and Hurley Children’s Hospital.  

For additional information about Dee Cramer or to contact them for their services, visit www.DeeCramer.com .

Around The Town with Chelsea

By chelseajaie 27 Jun, 2017
Behind Your Design is excited to announce the logo design and responsive website launch for Linda Lucas Design. Linda Lucas owner of Linda Lucas Design is dedicated to creating an environment that reflects her client’s personality and lifestyle, by capturing their design dreams and making them a reality. With over 13 years’ experience, Linda offers a wealth of knowledge in both new construction, and remodeling an existing space. Linda understands that listening to a client’s needs is key, and is committed to working with you to create a beautiful living environment, while embracing your style through inspiration and imagination. She completed her interior design studies through Interior Design Institute, a Certified Interior Design (C.I.D.) approved program. To learn more about Linda and her services please click here . Contact us at  Behind Your Design  to help you design your next website.
By chelseajaie 02 Jun, 2017
Behind Your Design is excited to announce the launch of Bella Vita's new responsive website. Bella Vita Senior Living will be opening their doors this summer in Grand Blanc, Michigan.  At Bella Vita they believe in an  our all-inclusive service and care with an all-inclusive rate makes the decision of placement for your loved one a lot simpler. It allows you to budget your family member finances consistently without the stress of a changing add-on rate provided by other companies. They provide many services such as life enrichment programs, laundry, housekeeping, beauty shop, dining services and more. To learn more about the Bella Vita and their services please click  here   . Contact us at   Behind Your Design   to help you design your next website.
By Chelsea Mills 02 Jun, 2017
Behind Your Design is excited to announce the launch of the Corner Bar and Grill's new responsive website. The Corner Bar and Grill is a rock ‘n’ roll gastro pub located in Fenton.  If you are looking for a great place to dine with a terrific atmosphere the Corner Bar is the place to be! Their weekend brunch menu is sure to please everyone in your family with plate such as chicken and waffles, speciality brew cakes and loaded omelettes and lets not forget their mimosas and beermosas! They also feature live music every Saturday. So make sure to check them out the next time you are in Fenton! To learn more about their menu please click here Contact us at   Behind Your Design    to help you design your next website.
By chelseajaie 10 Apr, 2017
Behind Your Design is excited to announce the launch of Mansour Realty's new responsive website. Mansour Realty, Inc  is local company provides strategic, high-quality services and solutions for commercial real estate owners, investors, managers and users. Although their named changed from Mansour Developments to Mansour Realty, Inc. they have 50 years of experience in researching, purchasing, developing and selling properties. And for the last 15 years they have been putting their expertise to help other companies with their commercial real estate needs. To learn more about the Mansour Realty and its services please click here . Contact us at  Behind Your Design  to help you design your next website.
By chelseajaie 24 Mar, 2017
Behind Your Design is pleased to announce the launch of the Holly Hotel's new website. The Historic Holly Hotel is a family owned large restaurant in the heart of downtown Holly. It has been a hub for social activity since the early 1900's. Known for its themed events and dinners it is a the perfect venue for group outings. From comedy club nights to Sunday brunch the Holly Hotel is the place to be. While The Historic Holly Hotel is known as a destination restaurant for elegant dining, it is also a perfect setting for weddings and other private social gatherings. Even the smallest dinner party takes on an air of panache and sophistication when held at the Holly Hotel, and weddings, anniversaries, and other milestone events become memories of a lifetime. To learn more about the Holly Hotel and its services please click here . Contact us at  Behind Your Design  to help you design your next website

By chelseajaie 06 Mar, 2017
Behind Your Design is pleased to announce the launch of a responsive website for Prescription Exercise. Prescription Exercise is a personal training, lecturing and consulting business. Frank Musumeci owner and founder of Prescription Exercise created the company in 2004. His mission is to educate the active aging population through lectures, seminars and individual assessments, on how to make proper exercise choices to lessen one's need for pills, shots, and surgeries, for common age related pathologies. To learn more about Exercise prescription and their services please click here . Contact us at  Behind Your Design  to help you design your next website
By chelseajaie 03 Mar, 2017
Behind Your Design had the pleasure of recently launching a new website for GFAC Goal. GFAC Goal is a special needs activity club/support group based out of Genesee County. This group provides special needs kids and their families the opportunity to participate in activities without having the demands of leagues and competition. GOAL provides families living with loved ones with disabilities the opportunity to share life’s adventures. They support and celebrate with one another other through life and its many surprises. The families are there for each other to exchange stories, good, bad and indifferent. To learn more about this wonderful support please click here . Contact us at Behind Your Design to help you design your next website.
By chelseajaie 23 Feb, 2017
Behind Your Design is excited to announce the launch of a responsive website for Evolution Soccer Training. Evolution Soccer Training is  Mid-Michigan's premier soccer training program. Based out of Fenton, Michigan, they offer classing, clinics and training camps all year round. They offer small group training  to help your child or teen take their game to the next level. Their coaches are highly certified with years of experience playing and coaching soccer. To learn more about their classes please click here.  To learn more about how Behind Your Design can help you create your new website please click  here  . 

By chelseajaie 14 Feb, 2017
Behind Your Design is excited to announce the launch of a new responsive website for GenStar Management. GenStar Management is a full-service management team designed to provide everyone with the opportunity to own thoroughbreds regardless of their level of knowledge of the industry. They provide an approach that maximizes the opportunity to win races and make money.  From brand new to seasoned owners, including existing stables, they can help manage all facets of ownership including horse selection to trainer communication. To learn more about GenStar Management please click here . To learn more about how Behind Your Design can help you create your new website please click here
By chelseajaie 10 Feb, 2017
Behind Your Design had the pleasure of creating a new website for their sister company Freeze Frame Photo Lounge. Freeze Frame Photo Lounge is a photo booth company based out of Fenton, Michigan. Unlike most photo booth companies Freeze Frame Photo Lounge is an open air photo booth. Having an open air photo booth allows more people into the photo as well as giving you the option of green screen usage. They also have many  add on options such as ipad digital uploader (where you can upload a digital copy of your photos onto social media), TV Slideshow, 4x6 prints and much more! Freeze Frame Photo Lounge has been in the industry for over 5 years and is capable of handling any of your photo booth needs from open houses to corporate events. To learn more about their packages please click here . To have Behind Your Design create your next website please visit our website here .
More Posts
Share by: