Over 44 Years In Our Community

  • By Chelsea Mills
  • 23 Jan, 2015

Tia Helita's has an authentic family atmosphere and a dish for everyone

Tia Helitas Mexican Cuisine in Flint, Michigan
Tia Helita’s has been a Flint staple since 1970 when the restaurant first opened on Fenton Road in Flint. Growing up on the east side of Flint, in Burton, my family frequently went to both of the locations, the other being on Richfield Road near Western Highway. Some of my favorite dishes from when I was little are still my favorite dishes today. The chips and salsa are still exactly the same today as they were years ago, and I found out they still use the same recipe from when the restaurant first opened. I can even remember when it was in the small white building on Richfield, with parking behind the restaurant and with an entrance through the kitchen…just like if we were going to Grandma’s house. Tia Helita’s has always had that safe, family-welcoming atmosphere.

I had the pleasure of meeting and sitting down with Monica Reed, one of the third generation owners of Tia Helita’s. Monica has been working in the restaurant since she was 13 years old. She told me that “the best thing about a family business is having your family be part of it. Although it can be hard at times, you always know your family has your back.” My friend Tom Hicks joined me for lunch; his 46 year- old, Flint-based company has always enjoyed catered lunches from Tia Helita’s, and the restaurant also hosted their company Christmas party there too.

For those who don’t know, Tia Helitas has a full, authentic Mexican menu, which includes prime T-Bone Steaks, and their famous BBQ Ribs. Many patrons don’t realize that the BBQ sauce is homemade, the recipe including Dos Equis Beer and other special spices to make it sweet yet savory. There is full bar service with amazing margaritas and a full line of domestic and imported beers. Once the lunch rush was over, Monica was able to sit down with us so we could ask her a couple questions about her family business. Some of them included the following:

What is your favorite dish to serve?

“The fajitas, hands down, are one of the most popular dishes we serve because they come with all the sides and include chips and salsa. Another one of my favorites is the Carnita Taco Dinner which [consists of] pork taco, topped with Piico de Gallo and cilantro,   and served with rice, beans or famous stew beef, Carne Guisada.”

What is your favorite dish to make?

“I love the fish tacos and the shrimp tacos! It’s funny because when I am talking to a table [of customers,] explaining some of the dishes they have not tried, the guests will listen to me, but they always go back to order their favorites. It’s hard for people to try new things when they have their minds set on one of our favorites. But if they do venture out and try it, they love it, and it usually becomes part of their new favorite list.”

What dish do the customers rave about?

“The Wet Beef Burrito, hands down. It’s made with our Carne Guisada and our guests absolutely love it. We start cooking it every day at 7:30 AM, along with all our food. Everything is made fresh each morning.”

What is the oldest recipe or dish, one which has been served continuously since 1970?
“My grandparents opened the restaurant with the exact same Carne Guisada, Chips and Salsa recipes we still use today. Those definitely hold a special place in our kitchen and in the hearts of our guests.”

What is one thing you’d like people to know about your restaurant?

“[At] our restaurant, we welcome everyone like family. We want to have the same feeling and atmosphere as our grandparents did years ago. Although many of our guests come back for their favorite dishes, we are continuously introducing new items on the menu or in the bar. As a result, some of those new items have become new favorites, such as our seafood burrito and seafood enchilada.

Oh! Another thing I keep meaning to add to the menu is sliced avocado. Our guests know they can order guacamole, but they don’t know they can order sliced avocados, which are an amazing addition to any of their favorite dishes.”

Can you rent out your restaurant for parties?

“Of course! We have two banquet rooms, which seat 35-40 people and also have our large dining area which seats 80 people for big parties. We also have the ability to host fundraisers for different groups. We believe that it is important to give back to the community which supports us… that is one of our core values.”

What is something you’d like people to know about your catering?

“We can deliver the food right to your door or venue. We even have the ability to stay onsite and service the food if you’d like. We also have many guests who come and pick up food for parties they are having, from First Communions, to Super Bowl [ functions] or even a low key Friday Family Game Night.”
“Many of our patrons have become family and that’s what make us happy; we pride ourselves in good Food, Drinks, Family and Friends!” Monica Reed, 3rd Generation Owner of Tia Helitas.

Around The Town with Chelsea

By chelseajaie 09 Aug, 2017

Starting a new business? Looking to give your current logo a 'refresh'? It can be easy to just think  'I need a logo!'  - what you are saying is that you want a graphic representation of your business to use on your marketing materials. What you  need however is a memorable overall ' brand' that will attract customers to your business. Luckily, at Behind Your Design, we can help you with all your needs, even the ones you don't know yet.

How do I create a brand? 

It's important to know your brand values and aspirations. Basically, your WHY? What made you start your business in the first place? What problem are you solving and what are your passions? Long term, where do you want to be in 2, 5, 10 years? The answers to those questions are the core of your brand. We want to give you the tools you need to reach your greatest potential.

Next, we'll work on the personality of your brand. What will your brand look like? Sound, feel, act like? Knowing your business' personality allows it to shine through everything we do. It also helps narrow down your target customer and decide how your business will interact with them. Appealing to a certain audience makes marketing efforts meaningful and effective.

Consistency is key. We work together to create an entire brand concept and easy guidelines to follow. Colors, fonts, patterns... Anything to make your look consistent will be part of your brand. Then, we use those elements across all platforms (website, social media, business cards, etc) to ensure your voice, mission and design flow fluidly and works together.

Once you've created this brand, it's time to go beyond that and uphold the reputation. Your customers have to truly believe in your brand, just like you do, and will, in turn, become loyal advocates of your business. Not only will they stay local to you but they'll also recommend you to others.

Your business is so much more than just a logo. We believe building a solid brand can become a company's greatest asset, so we cover every step:

  • Web Design
  • Graphic Design
  • Email Marketing
  • Facebook Marketing
  • Mobile App Design
  • Trade Show Booth Design
  • Custom Photo Gifts
  • Speaking Engagements
To view our design portfolio, click here.

By chelseajaie 25 Jul, 2017
Behind Your Design is excited to announce the launch of JDLab's new responsive website and logo design. JDLab is a family owned business dedicated to delivering high quality work in every department. Founder J.D. Hicks’ goals in 1950 remain their goals today:  "Provide every professional photographer with the highest standard of quality and service, and to work as partners to help studios grow as successful businesses."   To learn more about what JDLab can do for you please click   here . Contact us at   Behind Your Design   to help you design your next website.
By chelseajaie 18 Jul, 2017
Behind Your Design is excited to announce that we have created a new logo for Wayne Contracting Services, LLC. Wayne Contracting Services, LLC is a licensed and insured construction company providing a variety of construction and remodeling services to SE Michigan. Give them a call for all your contracting and remodeling needs! If you are in need of a new logo contact us at  Behind Your Design   today to get started!

By Chelsea Mills 18 Jul, 2017
Join the growing team at Behind Your Design at 100 S. Adelaide St. in Fenton, Michigan!

- 40 Hours A Week (Mon-Fri - 8:30 AM - 4:30 PM with working lunch)
- Paid Holidays
- Opportunity for 401k Retirement Matching
- Must be able to multi-task, delegate and prioritize jobs that come in
- Must be able to track time spent on projects
- Responsible for ordering from vendors
- Responsible for managing multiple tasks and keeping jobs moving forward by following up with clients and our designers
- Friendly pleasant personality
- Responsible to answer phones, greet customers, take messages and packages
- Team environment
- Time Management and Organizational Skills
- Matching expenses/orders with client billing
- Approximately 25% of the job will be coordinating photo booth jobs including contracts, graphics, staff, programming booths, posting photos, burning DVD’s and communicating with clients.

Technical skills needed, but not required to apply, we would train qualified applicants:
- HTML Email Blasts (Constant Contact, MailChimp)
- Website Building
- Basic Photoshop Skills
- Professional Email Skills
- Word, Excel
- Asana Task Management System
- Social Media Posting
- QuickBooks

Click Here to Apply

By Chelsea Mills 11 Jul, 2017
Behind Your Design recently had the pleasure of designing a new website for Bennett Communication Solutions. Bennett Communication Solutions is a local family company that opened its doors in 1945. They provide telephone answering services, remote receptionist services, voice mail, and other services to meet the needs of their business customers. While they maybe local they have clients nationwide. Their clientele includes health care services, property management and real estate, contractors and of course business professions. To learn more about their services please click here . Contact us at  Behind Your Design  to help you design your next website.
By Chelsea Mills 03 Jul, 2017
Behind Your Design is excited to announce that we have created a new logo and business card design for DaniJo Hawkins Pottery a local Genesee County artist. Danielle Hawkins owner of DaniJo Hawkins Potter loves to create in clay. She believes in recreating, repurposing, up cycling. She believes you can beautify someone else's trash into your treasure and that is seen in her pottery! To view her amazing work please click here . If you are in need of a new logo contact us at Behind Your Design  today to get started!
By Chelsea Mills 27 Jun, 2017
Behind Your Design is excited to announce the logo design and responsive website launch for Linda Lucas Design. Linda Lucas owner of Linda Lucas Design is dedicated to creating an environment that reflects her client’s personality and lifestyle, by capturing their design dreams and making them a reality. With over 13 years’ experience, Linda offers a wealth of knowledge in both new construction, and remodeling an existing space. Linda understands that listening to a client’s needs is key, and is committed to working with you to create a beautiful living environment, while embracing your style through inspiration and imagination. She completed her interior design studies through Interior Design Institute, a Certified Interior Design (C.I.D.) approved program. To learn more about Linda and her services please click here . Contact us at  Behind Your Design  to help you design your next website.
By Chelsea Mills 02 Jun, 2017
Behind Your Design is excited to announce the launch of Bella Vita's new responsive website. Bella Vita Senior Living will be opening their doors this summer in Grand Blanc, Michigan.  At Bella Vita they believe in an  our all-inclusive service and care with an all-inclusive rate makes the decision of placement for your loved one a lot simpler. It allows you to budget your family member finances consistently without the stress of a changing add-on rate provided by other companies. They provide many services such as life enrichment programs, laundry, housekeeping, beauty shop, dining services and more. To learn more about the Bella Vita and their services please click  here   . Contact us at  Behind Your Design  to help you design your next website.
By Chelsea Mills 02 Jun, 2017
Behind Your Design is excited to announce the launch of the Corner Bar and Grill's new responsive website. The Corner Bar and Grill is a rock ‘n’ roll gastro pub located in Fenton.  If you are looking for a great place to dine with a terrific atmosphere the Corner Bar is the place to be! Their weekend brunch menu is sure to please everyone in your family with plate such as chicken and waffles, speciality brew cakes and loaded omelettes and lets not forget their mimosas and beermosas! They also feature live music every Saturday. So make sure to check them out the next time you are in Fenton! To learn more about their menu please click here Contact us at   Behind Your Design    to help you design your next website.
By Chelsea Mills 10 Apr, 2017
Behind Your Design is excited to announce the launch of Mansour Realty's new responsive website. Mansour Realty, Inc  is local company provides strategic, high-quality services and solutions for commercial real estate owners, investors, managers and users. Although their named changed from Mansour Developments to Mansour Realty, Inc. they have 50 years of experience in researching, purchasing, developing and selling properties. And for the last 15 years they have been putting their expertise to help other companies with their commercial real estate needs. To learn more about the Mansour Realty and its services please click here . Contact us at  Behind Your Design  to help you design your next website.
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