Introducing Green Ivy Financial: A Name Rooted in Growth and Heritage

June 3, 2025

We’re excited to unveil the new brand identity for our long-time client, BRSi Retirement Solutions—now proudly known as Green Ivy Financial.

The name Green Ivy Financial is more than just a fresh coat of paint. It’s a thoughtful reflection of the founders themselves: Keith Green and Jim Maguire IV. “Green” draws inspiration from Keith’s last name, symbolizing renewal, growth, and financial vitality. The “Ivy” comes from the Roman numeral “IV” in Jim’s name, representing his family legacy and the strength and longevity of their firm’s commitment to clients.


Since our first collaboration in 2011—when BRSi Retirement Solutions was known as Innovative Retirement Solutions—we’ve proudly supported their brand evolution. Each step, from logos and websites to business cards, tents, and promotional materials, has reflected their unwavering dedication to client service and financial expertise.


Now, with an office in Davison and an additional location opening in the Fenton & Linden Chamber of Commerce building (right next to our Behind Your Design office!), Green Ivy Financial is well-positioned to serve clients in both communities with personalized retirement planning, wealth management, and financial services.


Heather Green, one of the owners at Green Ivy Financial, shared her experience working with us:

“It was so much fun collaborating with Behind Your Design on our new logo. The process was creative and seamless—plus, they came through in a pinch and got us branded apparel on short notice for our golf outing. We love having a partner that makes us look great, inside and out!”

We’re honored to have been part of this journey, and we look forward to continuing to support Green Ivy Financial as they grow and thrive under their new name and brand.


Welcome to Green Ivy Financial—where your future grows.


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