Behind Your Design Coordinates Successful Grand Opening for John P. O’Sullivan Distributing’s New Warehouse

October 15, 2024

Grand Blanc Township, MI - October 11, 2024


Behind Your Design is proud to have played a crucial role in the grand opening celebration of John P. O’Sullivan Distributing’s new 200,000-square-foot warehouse in Grand Blanc Township. As a leader in promotional products and event coordination, Behind Your Design was responsible for organizing every detail of the event, including vendor management, entertainment, promotional materials, and overall event logistics, ensuring a seamless and memorable experience for all attendees.


Event Coordination & Logistics

Behind Your Design coordinated the event from the ground up, managing multiple aspects to ensure smooth operations. We meticulously organized the event floor plan, mapping out vendor areas and guest seating, while ensuring traffic flow and accessibility. With an eye for detail, our team crafted the run of show, managing the schedule for speeches, entertainment, and the ribbon-cutting ceremony.


Our staffing efforts ensured that the event was well-supported by knowledgeable personnel, from the event registration team to the on-site assistance for city, state, and government officials. We were also responsible for managing the entertainment, coordinating a local band and background music, enhancing the celebratory atmosphere throughout the day.


Vendor Management

Behind Your Design worked with a variety of trusted vendors to bring the event vision to life. From caterers to audiovisual technicians, we curated a team that delivered top-notch services. Each vendor was carefully selected and managed to ensure that all aspects of the event ran smoothly, and that guests experienced a first-class grand opening.


Promotional Items & Branding

A key part of our involvement was providing high-quality promotional items that captured the brand and spirit of John P. O’Sullivan Distributing. Behind Your Design supplied custom signage, banners, koozies, mouse pads, pens, and swag bags, which were distributed to guests. These branded materials created lasting impressions and reflected the company's commitment to both innovation and community.


In addition to these items, we also designed and manufactured custom Hawaiian shirts for the event staff. These shirts featured the John P. O’Sullivan Distributing logo as well as logos from some of the well-known brands they distribute. The eye-catching, personalized shirts helped unify the event’s theme and made the staff stand out while reinforcing the company’s partnerships with key brands.


We also produced large-scale event signage and banners, ensuring visual branding was prominent throughout the warehouse and event space.


Successful Grand Opening

The event, attended by city, state, and government officials as well as key industry leaders, was a tremendous success. Attendees praised the smooth coordination, entertainment, and professional atmosphere. Our contribution to the grand opening reflects our commitment to excellence and our ability to deliver full-scale event services for our clients.


By providing not only promotional products but also managing every aspect of event logistics, Behind Your Design ensured that John P. O’Sullivan Distributing’s grand opening was a standout success, showcasing their new state-of-the-art facility and reaffirming their place as a leader in the beer distribution industry.


About Behind Your Design

Behind Your Design is a full-service creative agency specializing in promotional products, event coordination, and branding solutions. With years of experience in delivering high-impact marketing and event services, we work with clients to bring their vision to life. Whether it’s large-scale corporate events or everyday branding needs, Behind Your Design ensures that every detail is taken care of, from planning to execution.


For more information on how we can help coordinate your next event, contact us!

Promotional Items in This Article

Mousepads

Breathtaking colors of our planet
View Options

Pens

Portraits of people from around the globe
View Options

Hawaiian Shirts

Stark beauty of desolate dunes
View Options

Koozies

Visual odyssey across continents
View Options

Photos from the event

A Brand Touchpoint and a Keepsake: Enamel Pins Are Back

July 2, 2026
Check out these videos of all the different finishes for enamel pins!

A Hint of Western Style That Adds Real Event Energy

July 2, 2026
Some promotional products are practical. Some are useful. And some simply make the whole event more fun. Foldable cowboy hats fall into that last category. They bring instant energy to an event and create a shared moment people actually participate in. Whether you're hosting a company picnic, sponsoring a festival, organizing a golf outing, or planning a community celebration, foldable cowboy hats are an easy way to add personality and interaction right away. A Giveaway That Sets the Tone Foldable cowboy hats are lightweight, packable, and made for events where people are moving around and having fun. They fold into a compact pouch, making them easy to distribute and easy for guests to keep. Once opened, they pop right into shape and become part of the experience almost immediately. Perfect for Summer Events Foldable cowboy hats fit right in at: Company picnics County fairs Music festivals Rodeos Golf outings Customer appreciation events Campgrounds and outdoor recreation School events Community festivals Beach and lake events They are fun to wear, easy to carry, and naturally encourage participation and photos. A Simple Way to Add More Energy One of the best parts is how quickly they change the feel of an event. People put them on right away, start interacting more, and suddenly the environment feels more relaxed and engaging. It’s a small touch that creates a shared experience without adding complexity to your event planning.

Beyond Pencils and Backpacks: Coloring Books Make Your Brand Stand Out

July 2, 2026
Back-to-school season is one of the busiest times of year for schools, community organizations, and family-focused businesses. Open houses, orientations, festivals, and school supply giveaways all provide opportunities to connect with local families. While everyone else is handing out another pencil or notebook, consider giving them something they'll actually enjoy using: a coloring book. Coloring books are interactive, memorable, and offer a fun way to keep your brand in front of families. Better yet, there are two ways to make them work for your organization. Branded vs. Custom Coloring Books Branded Coloring Books A branded coloring book starts with a professionally designed, ready-to-print book. Your logo, business name, and contact information are added to the cover, creating an affordable giveaway that's quick to produce and easy to distribute. Branded coloring books are a great fit for school open houses, community festivals, health fairs, pediatric and dental offices, libraries, parks and recreation departments, banks, credit unions, and other family-focused events. Custom Coloring Books A custom coloring book is created specifically for your organization. Instead of placing your logo on an existing design, every page features original artwork and content that reflects your business, mission, or message. You can include your mascot, products or services, local landmarks, educational topics, safety tips, puzzles, activities, or just-for-fun pages. Whether you're introducing students to a new school, teaching healthy habits, celebrating your community, or explaining what your business does, a custom coloring book tells your story in a creative and engaging way. Give Families Something They'll Remember Back-to-school season is the perfect time to think beyond the standard promotional products. Whether you're looking for a branded coloring book featuring your logo or a completely custom coloring book with original illustrations and content, Behind Your Design can help you create something families will be excited to take home. Sometimes the best promotional products aren't the ones everyone expects. They're the ones everyone remembers.

More Than a Grand Opening: Building a Brand People Remember

July 1, 2026
When Superior Lawn & Landscape completed its new facility, they wanted an event that felt as professional and polished as the company they’ve built. Behind Your Design partnered with their team to bring that vision to life, creating an experience where every detail reinforced their brand. From the moment guests arrived, the Superior Lawn & Landscape brand was present. We managed signage, catering, beverages, entertainment, photography, and overall layout, along with rental coordination to create a cohesive, functional space. We also created branded giveaways and promotional items, including aluminum cups, koozies, journals, chapstick, bug spray, sunglasses, and lots more. Door prizes and a raffle featuring company merchandise added excitement and gave guests keepsakes from the day. The biggest visual impact came from something simple: the custom Hawaiian shirts. Seeing the team and staff in coordinated branded apparel instantly created unity. It transformed individuals into one team with one identity and reinforced the company’s personality in a way traditional marketing materials can’t. That’s the power of branded apparel.

Bringing the Flint Soap Box Derby Back to Its Historic Home

July 1, 2026
Some projects are about creating great branding. Others are about helping bring a piece of community history back to life. This spring, Behind Your Design had the privilege of supporting the return of the Flint Soap Box Derby to Cronin Derby Downs, the original home of the Flint Soap Box Derby, where racing first began in 1969. On May 30, 2026, the newly restored track welcomed racers, families, volunteers, sponsors, and supporters back to the hill for the inaugural race at its historic location. It was a day filled with excitement, nostalgia, and community pride, but the impact of the Soap Box Derby extends far beyond a single race day.

Simple. Clean. Branded. The Impact of Vinyl Lettering

June 29, 2026
When it comes to creating a polished, professional space, the details matter. One of the most effective and affordable ways to elevate your workplace is with custom vinyl lettering for walls, windows, and other smooth surfaces. Whether you’re branding a storefront, organizing an office, or adding clarity to a facility, vinyl lettering helps turn everyday spaces into intentional brand experiences. 
Show More