Kettering University Pins and Cord Keepers
October 16, 2023
Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business.
Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag:
Benefits:
- Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement.
- Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business.
- Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company.
- Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event.
- Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database.
- Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk.
- Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts.
Challenges:
- Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge.
- Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications.
- Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience.
- Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations.
- Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable.
- ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive.
- Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions.
In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness.
If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact
When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and develo ped a custom website wh ere future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors. Creating Content Before Opening Day We also coordinated a professional video shoot to capture the studio before its official opening. Photo and video content can sometimes feel like something to tackle after a business launches, but creating it ahead of time gave Fenton Pilates Studio a head start. The shoot provided authentic visuals for the website, social media, and future marketing while also giving the studio content to build excitement leading up to opening day. Bringing the Brand Into the Studio One of the biggest parts of this project was carrying the Fenton Pilates Studio brand into the physical space. We created and inst alled custom vinyl lettering throughout the studio, using the new branding to comp lement the clean, modern aesthetic of the space. These details help connect the physical studio to the brand clients have already seen online and create a polished, cohesive experience when they walk through the door.
How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton Area Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.
When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.
When most people think of Hawaiian shirts, they picture tropical flowers and palm trees. Today' s custom Hawaiian shirts offer something much more exciting: a completely custom design built around your brand, event, or organization. At Behind Your Design, we've been creating custom dye sublimated Hawaiian shirts that are as unique as the people wearing them. Every shirt is designed from scratch , allowing us to incorporate your logo, colors, artwork, and custom patterns into apparel that's both memorable and fun to wear. Designed Around Your Brand Unlike stock Hawaiian shirts with a logo added afterward, our shirts are fully customized from edge to edge. Using full-color dye sublimation, the artwork becomes part of the fabric for vibrant graphics that won't crack, peel, or fade. Here are a few recent projects we've created:
Custom coolers are useful year-round, from packing lunch for work to football games, road trips, camping, and weekends at the beach. With plenty of sizes and styles available, they’re an easy promotional product to match to your audience, event, or budget. Why Choose a Custom Cooler? A cooler has a simple purpose: keep food and drinks cold on the go. Add your logo or custom design, and you have a functional promotional product that can be used at work, games, vacations, events, and everyday outings. Custom Coolers for Fall Events and Tailgating Football season, weekend tournaments, and fall events are perfect opportunities for a branded cooler . Use them for company tailgates, youth sports, customer giveaways, or event gifts. Coolers keep food and drinks cold while putting your branding on an item that can travel well beyond the event.