Peabody Magazine - October 2023
October 16, 2023
Custom Publications Made Just For You!
Peabody Insurance Agency teamed up with us to build their annual magazine publication. They use these as part of their marketing plan to bring awareness to their clients about all the different aspects of their company.
Custom publications can be a valuable tool in your marketing strategy for several reasons:
- Tailored Content: Custom publications are designed specifically for your target audience. You can create content that speaks directly to their interests, needs, and pain points. When your content resonates with your audience, it's more likely to engage and convert them.
- Brand Authority: Custom publications allow you to showcase your expertise and thought leadership in your industry. By consistently delivering high-quality, informative content, you establish your brand as a trusted source of information, boosting your credibility and authority.
- Differentiation: In a crowded marketplace, custom publications help your brand stand out. It sets you apart from competitors who might rely on generic, one-size-fits-all marketing materials. A custom publication demonstrates your commitment to going the extra mile for your customers.
- Engagement: Quality content can drive engagement and build stronger relationships with your audience. Whether it's a magazine, newsletter, or other content type, if it's well-crafted and provides value, it can encourage readers to stay connected with your brand.
- Nurturing Leads: Custom publications can be an excellent tool for lead nurturing. By providing valuable content over time, you can move potential customers through the sales funnel, turning leads into loyal customers.
- Personalization: Personalization is a key trend in marketing. Custom publications enable you to tailor content to individual preferences, behavior, and demographics, further enhancing the relevance and impact of your marketing efforts.
- Long-Term Impact: Custom publications often have a longer shelf life than other forms of content. A well-produced magazine, for example, can sit on someone's coffee table for months, providing ongoing exposure and reinforcement of your brand message.
- Tangibility: Physical custom publications, such as brochures, magazines, or catalogs, provide a tangible and memorable experience for your audience. People often remember what they can touch and hold, enhancing brand recall.
- Data Collection: Custom publications can also be a source of data collection. You can track reader engagement and responses to various content pieces, helping you refine your marketing strategies and better understand your audience.
- Multi-Channel Marketing: Custom publications can be used across various marketing channels. You can repurpose content from your custom publication for your website, social media, email marketing, and more, maximizing its reach and impact.
However, it's important to note that the effectiveness of custom publications depends on the quality of content, the relevance to your audience, and how well they align with your overall marketing strategy. Additionally, the cost and resources required to create and distribute custom publications should be carefully considered to ensure they provide a positive return on investment. Check out the images below for a sneak peak of the magazine!
In need of printing services? Look no further. We offer high quality design, with exceptional pricing packages. Contact us today:
(810) 373-9293
One of my favorite parts of what we do at Behind Your Design is taking an idea and turning it into something completely custom. For Pure Barre in Grand Blanc, we had the opportunity to design silky custom pajama pants for their instructors. We started with a custom pattern created in Adobe Illustrator, tailored specifically to reflect their brand. From there, we applied the design to a digital mockup and brought it to life in production. There’s something so satisfying about seeing a design go from a computer screen to a finished product and even better, seeing a team proudly wearing something made just for them. Custom pajama pants are just one example of the creative, outside-the-box branded apparel we can produce. If you’re looking for something different, memorable, and fully customized for your team or event, we’d love to design something just for you. Because custom hits different.
Are you looking for a creative, eco-friendly way to connect with clients, customers, or friends? Custom seed gifts are the perfect solution. They are memorable, sustainable, and by the time Earth Day arrives on April 22, your gift will already be growing.
Canvas totes are having a moment. Thanks to Trader Joe's, what started as a simple grocery bagsare now widely recognized as stylish, everyday accessories that businesses are using to increase brand visibility. As Forbes notes, Trader Joe’s tote bags have become “an unlikely status symbol,” driven by scarcity, cultural cachet, and social signaling. Outside the U.S., owning one suggests access, travel, and a certain worldview, proving that “the object accrues value through scarcity.” That same psychology makes these bags especially effective as promotional products. Why we are paying attention and your brand should too: Canvas tote bags tap into perceived exclusivity Limited-feeling, small-format canvas totes come across as intentional and collectible, creating perceived value without a luxury price tag. Canvas totes act as social signals, not just swag A well-designed tote aligns your brand with style and lifestyle, not giveaways people forget at the bottom of a drawer. Their size encourages daily use Perfect for phones, wallets, keys, and small essentials, mini totes are easy to grab for errands, lunch runs, events, or travel. Canvas totes feel premium and practical Durable canvas, reinforced bases, sturdy handles, front stash pockets, and modern color options give these bags a retail-quality look. They align with modern brand values Reusable, PVC-free, and built to last, canvas totes naturally support sustainability and thoughtful branding. Mini canvas totes blend trend-driven psychology with everyday function. They give brands a stylish, affordable way to stay visible wherever life happens. At Behind Your Design , we believe the best promotional products are the ones people actually want to use. Mini canvas totes check every box: on-trend, functional, and easy to customize in a way that feels intentional, not overbranded. Whether you’re planning an event, creating client gifts, or building branded merchandise, we help you turn a simple bag into a lasting brand impression that shows up in everyday life.
Umbrellas may not be the first item that comes to mind for promotions, but they deliver impressive value when it comes to visibility, usefulness, and longevity. More than just rain gear, umbrellas offer year-round protection and everyday practicality, making them a promotional item people actually keep and use. Why umbrellas work as promotional items: Year-round usefulness – Provide rain coverage and help block harmful UV rays, adding a health-conscious benefit. High brand visibility – Large canopies create prime space for logos and messaging that can be seen from a distance. Repeated exposure – Stored in cars, offices, and bags, umbrellas are reused often, extending brand impressions. Wide audience appeal – Practical for all ages and lifestyles, making them ideal for diverse audiences. Long lifespan – Quality umbrellas can last for years, continuing to promote your brand long after distribution. Strong return on investment – Durable, useful items outperform smaller or disposable promotional products. Whether you go traditional or try something a little more fun, umbrellas remain a smart way to keep your brand visible rain or shine.
Branded merchandise is more than a giveaway. When used strategically, it becomes a marketing tool that builds visibility, connection, and loyalty. According to PPAI Research, 83% of business leaders say branded merchandise improves brand recall and campaign performance (PPAI Research, 2025). The key is thinking beyond the logo and choosing products people will actually use. Make Recognition Matter Recognition is one of the simplest ways to strengthen relationships. The best gifts are practical, high-quality, and thoughtfully timed. Apparel, lifestyle items, or accessories paired with custom details or packaging become keepsakes, not throwaways. Tying gifts to milestones like promotions or anniversaries helps reinforce your brand story. Companies with strong recognition programs see 31% lower turnover and 12 times higher engagement (Gallup Workplace Report, 2025).
Matt and I traveled to Las Vegas last month to the PPAI Show where our suppliers and manufacturers from around the world come to showcase their new and current products, educate us on trends for the upcoming year and learn more about what we are hearing is important to you, our customers. We will be featuring these products we saw and more over the next couple months in our newsletters and on our social media channels. If you'd like to schedule a time to come in and check out all the samples we brought home, just let us know! We'd love to show you what we found.