Peabody Magazine - October 2023
October 16, 2023
Custom Publications Made Just For You!
Peabody Insurance Agency teamed up with us to build their annual magazine publication. They use these as part of their marketing plan to bring awareness to their clients about all the different aspects of their company.
Custom publications can be a valuable tool in your marketing strategy for several reasons:
- Tailored Content: Custom publications are designed specifically for your target audience. You can create content that speaks directly to their interests, needs, and pain points. When your content resonates with your audience, it's more likely to engage and convert them.
- Brand Authority: Custom publications allow you to showcase your expertise and thought leadership in your industry. By consistently delivering high-quality, informative content, you establish your brand as a trusted source of information, boosting your credibility and authority.
- Differentiation: In a crowded marketplace, custom publications help your brand stand out. It sets you apart from competitors who might rely on generic, one-size-fits-all marketing materials. A custom publication demonstrates your commitment to going the extra mile for your customers.
- Engagement: Quality content can drive engagement and build stronger relationships with your audience. Whether it's a magazine, newsletter, or other content type, if it's well-crafted and provides value, it can encourage readers to stay connected with your brand.
- Nurturing Leads: Custom publications can be an excellent tool for lead nurturing. By providing valuable content over time, you can move potential customers through the sales funnel, turning leads into loyal customers.
- Personalization: Personalization is a key trend in marketing. Custom publications enable you to tailor content to individual preferences, behavior, and demographics, further enhancing the relevance and impact of your marketing efforts.
- Long-Term Impact: Custom publications often have a longer shelf life than other forms of content. A well-produced magazine, for example, can sit on someone's coffee table for months, providing ongoing exposure and reinforcement of your brand message.
- Tangibility: Physical custom publications, such as brochures, magazines, or catalogs, provide a tangible and memorable experience for your audience. People often remember what they can touch and hold, enhancing brand recall.
- Data Collection: Custom publications can also be a source of data collection. You can track reader engagement and responses to various content pieces, helping you refine your marketing strategies and better understand your audience.
- Multi-Channel Marketing: Custom publications can be used across various marketing channels. You can repurpose content from your custom publication for your website, social media, email marketing, and more, maximizing its reach and impact.
However, it's important to note that the effectiveness of custom publications depends on the quality of content, the relevance to your audience, and how well they align with your overall marketing strategy. Additionally, the cost and resources required to create and distribute custom publications should be carefully considered to ensure they provide a positive return on investment. Check out the images below for a sneak peak of the magazine!
In need of printing services? Look no further. We offer high quality design, with exceptional pricing packages. Contact us today:
(810) 373-9293
Old friends, favorite traditions and an awesome Homecoming weekend
Plan Christmas gifts for clients, customers and employees with Behind Your Design. Explore branded merch ideas and a timeline for ordering before the rush.
A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.
Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.
We had a fantastic time at the 2026 Michigan State University Vendor Fair ! It was a great day of connecting with so many wonderful people including current customers, new faces and plenty of potential future clients from departments and organizations across campus. One of the biggest hits at our booth was our T-shirt bags , which definitely got people talking. We also had lots of interest in the fully sublimated, two-sided umbrella we created for the CRIM Fitness Foundation. It was a great example of how a promotional product can go beyond simply adding a logo and become something truly custom and memorable.
There’s something special about taking the time to recognize the people who support your business throughout the year. Whether you’re thanking loyal clients or celebrating your employees, a thoughtful holiday gift is a simple way to show your appreciation. We love working with Hackney Jones Wealth Management , and this year, we’re helping their team get an early start on their holiday client gifts. Together, we curated several gift package options so they can choose something that feels just right for each recipient. Their custom gifts include cappuccino/soup mugs, stemless wine glasses, blankets and travel mugs. Each item was chosen with quality and function in mind because a great branded gift doesn’t have to be elaborate. Sometimes the most appreciated gifts are simply the ones people will use again and again.