Unleashing the Power of Branded Promo Items: Lewis & Knopf, CPAs

November 8, 2023

Lewis & Knopf, CPAs is a dynamic and forward-thinking company, understands the importance of creating a strong and lasting impression with their employees, potential recruits, and the general public. They have realized that the key to successful branding and engagement lies in the careful curation of promotional items. Let's delve into the three distinct scenarios where Lewis & Knopf, CPAs uses their branded promo items:


1. Onboarding New Employees


Lewis and Knopf recognizes that the onboarding process is a critical moment in an employee's journey. New employees often feel a mix of excitement and uncertainty as they start their new roles. To make this transition smoother and memorable, the company has invested in creating comprehensive employee kits. These kits are thoughtfully designed to welcome new team members into the Lewis & Knopf, CPAs family.


The products ordered for these employee kits may include branded merchandise such as shot glasses, chapstick, zippered clear pouches, backpacks, sticky notes, and notebooks with attached pens.


These items not only serve a practical purpose but also reinforce a sense of belonging and identity within the organization. They showcase the company's culture and values, creating a positive first impression and fostering a deeper connection with the brand.


2. Recruitment at Career Fairs


Participating in career fairs is a strategic move for Lewis & Knopf, CPAs to attract top talent. During these events, the company uses branded promotional items to stand out from the competition and leave a lasting impression on potential candidates. The products ordered for these events may include eye-catching banners, brochures, promotional swag like branded stress balls, USB drives, and more.


These promotional items not only grab the attention of prospective employees but also reinforce the company's commitment to excellence and professionalism. They serve as a tangible reminder of the Lewis & Knopf, CPAs brand, which can influence a candidate's decision to consider the company for employment.


3. Expos for the General Public


Lewis & Knopf, CPAs recognizes the importance of showcasing its brand to a wider audience. Whether at trade shows, expos, or public events, the company uses branded promo items to engage with the general public. The products ordered for these expos may include branded tote bags, keychains, A-MAZE-ing games, silicone slap bracelets, custom USB drives, golf balls, golf ball markers, and informational brochures.


These items are not only promotional tools but also valuable giveaways that can spark interest and curiosity among event attendees. They serve as tangible reminders of the company's presence, creating opportunities for brand recognition and interaction with potential clients, partners, and customers.


Lewis & Knopf, CPAs understands that creating employee kits, recruiting materials, and expo giveaways with branded promotional items is a powerful way to build a strong brand presence and foster meaningful connections. These items go beyond mere marketing; they create a sense of belonging, professionalism, and engagement, making Lewis and Knopf an attractive and memorable choice for new employees, potential recruits, and the general public.


Have questions? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact


Contact Us!

Eastown Distributors

By Chelsea Mills • October 14, 2025
Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Shine Bright Against The Competition with Neon Signage

By Angela Hanners • October 14, 2025
Create Your Own Custom Neon Signage for Your Company
A new website design for Tanglewood Assisted Living Memory Care

Our Work with Tanglewood Assisted Living and Memory Care

October 8, 2025
Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
A black blanket is sitting on a white chair

Wrap Yourself in The Blissful Comfort of a Cloud Nine Blanket

October 2, 2025
Experience Buttery Soft Comfort

New Website, Logo and Vinyl Wall Signage for Covenant Aero

By Chelsea Mills • September 24, 2025
Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.

Custom Hats and Belts by Imperial

By Chelsea Mills • September 18, 2025
🎩 Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. 🧢 Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. 👖 Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. ✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.
Show More