Smith, Peabody, Stiles: Celebrating 95 Years

February 23, 2015

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The leaves on the family tree may have changed, but the roots are still the same. Since 1919, these three families have had roots in the Flint, Fenton, Linden, and Holly communities. Stiles Insurance was founded then by D. R. Stiles, who passed the leadership position on to his son, Edison, in 1955, and then to Edison’s son, Jeri, in 1972. “The competition started [back in] 1934 with the late Ray Hunt, [whose company was] just two doors down from my grandfather, D. R. Stiles and his business, Stiles Insurance,” Jeri Stiles explains.

Ray Hunt started his insurance business in his home, calling it Hunt Insurance, sometime during the depression in 1934, with only two employees. Then in 1961, Jim Smith came to Fenton from the Flint area, met with Hunt, and they decided to merge their companies, forming the Hunt-Smith Agency, Inc. And Smith now has a whole philosophy built around what he does. “Life is made up of liabilities and goals from birth to death,” he says. “The service which my companies provided was all-encompassing – and that is very exciting,” he adds. The part that excited Jim Smith back then is still the part that excites his son-in-law, Jim Peabody, who joined
the insurance business with his father-in-law in 1991, forming Hunt-Smith-Peabody Insurance. They strive to cement a common bond with their customers in order to do business – and finding the right coverage to really help their clients has led them to become lifelong friends as a result.

In 1998, Smith Peabody and Stiles decided to merge together into one agency to better serve their customers. It was at this time that the name Hunt was dropped from the business’ title and Smith-Peabody-Stiles Insurance was born. Brown & Brown purchased Smith-Peabody-Stiles in 2008, and after a couple of years, Jim Peabody decided to step away from the insurance industry. But he didn’t stay away for long – he and his wife, Patty, opened up Peabody Insurance Agency in Holly by purchasing the Addis Insurance Agency, which had local roots dating back to 1921. The husband and wife team missed being in business and the excitement that comes from meeting new people and helping customers with their insurance needs. Thus, the focus of the Peabody Insurance business model is to help their clients reduce risk, which then allows them to save money in the long term.

“Our specialty is in helping clients identify the types of risk they are facing and what areas of operation are most exposed to risk through our unique four-step system, the Risk Reduction Process. We are now able to identify exposures and implement strategies which provide our clients a way to lower their total cost of risk while protecting their balance sheets,” Peabody explains, adding that “by reducing risk, clients may be able to lower their premiums and thereby increase profitability.” He goes on to detail some of the benefits he can offer. “We provide our clients with added value and service, as well as experience and industry knowledge. This ability is amplified by the tools Peabody Insurance utilizes, such as the Risk Reduction Toolbox and the [aforementioned] Risk Reduction Process. These tools give our clients a map of how to become more profitable, and the agents at Peabody Insurance provide the experience and knowledge that is needed to get there,” he says. This process has proven to be very beneficial for many of their customers, some of whom have discovered that they had not been properly insured in the past. “If someone is curious to see how we compare to [his or her] current provide, we are happy to provide a free premium price quote,” Peabody states. “We’ve helped over 3,000 companies reduce their overall cost of risk through our trademarked Risk Reduction Approach.”

As many things do, these three families have come full circle again, and the Peabody’s are happy to announce that Jeri Stiles is back in their office with Stiles Tax Service. Peabody Insurance Agency is a full-service, independent agency specializing in home, auto, life, and commercial business insurance.

PEABODY INSURANCE AGENCY
611 N. SAGINAW ROAD | HOLLY, MICHIGAN 48442
WWW.PEABODYINC.COM
FENTON: (810) 629-1504 | HOLLY: (248) 634-7731

Custom Silky Pajama Pants for Pure Barre Grand Blanc

By Chelsea Mills • February 12, 2026
One of my favorite parts of what we do at Behind Your Design is taking an idea and turning it into something completely custom. For Pure Barre in Grand Blanc, we had the opportunity to design silky custom pajama pants for their instructors. We started with a custom pattern created in Adobe Illustrator, tailored specifically to reflect their brand. From there, we applied the design to a digital mockup and brought it to life in production. There’s something so satisfying about seeing a design go from a computer screen to a finished product and even better, seeing a team proudly wearing something made just for them. Custom pajama pants are just one example of the creative, outside-the-box branded apparel we can produce. If you’re looking for something different, memorable, and fully customized for your team or event, we’d love to design something just for you. Because custom hits different.

Grow Your Brand this Earth Day with Custom Seed Packets 🌱

February 11, 2026
Are you looking for a creative, eco-friendly way to connect with clients, customers, or friends? Custom seed gifts are the perfect solution. They are memorable, sustainable, and by the time Earth Day arrives on April 22, your gift will already be growing.

Mini Tote, Maximum Brand Impact

February 10, 2026
Canvas totes are having a moment. Thanks to Trader Joe's, what started as a simple grocery bagsare now widely recognized as stylish, everyday accessories that businesses are using to increase brand visibility. As Forbes notes, Trader Joe’s tote bags have become “an unlikely status symbol,” driven by scarcity, cultural cachet, and social signaling. Outside the U.S., owning one suggests access, travel, and a certain worldview, proving that “the object accrues value through scarcity.” That same psychology makes these bags especially effective as promotional products. Why we are paying attention and your brand should too: Canvas tote bags tap into perceived exclusivity Limited-feeling, small-format canvas totes come across as intentional and collectible, creating perceived value without a luxury price tag. Canvas totes act as social signals, not just swag A well-designed tote aligns your brand with style and lifestyle, not giveaways people forget at the bottom of a drawer. Their size encourages daily use Perfect for phones, wallets, keys, and small essentials, mini totes are easy to grab for errands, lunch runs, events, or travel. Canvas totes feel premium and practical Durable canvas, reinforced bases, sturdy handles, front stash pockets, and modern color options give these bags a retail-quality look. They align with modern brand values Reusable, PVC-free, and built to last, canvas totes naturally support sustainability and thoughtful branding. Mini canvas totes blend trend-driven psychology with everyday function. They give brands a stylish, affordable way to stay visible wherever life happens. At Behind Your Design , we believe the best promotional products are the ones people actually want to use. Mini canvas totes check every box: on-trend, functional, and easy to customize in a way that feels intentional, not overbranded. Whether you’re planning an event, creating client gifts, or building branded merchandise, we help you turn a simple bag into a lasting brand impression that shows up in everyday life.

Rain or Shine: A Practical Promo That Delivers Real Brand Visibility

February 6, 2026
Umbrellas may not be the first item that comes to mind for promotions, but they deliver impressive value when it comes to visibility, usefulness, and longevity. More than just rain gear, umbrellas offer year-round protection and everyday practicality, making them a promotional item people actually keep and use. Why umbrellas work as promotional items: Year-round usefulness – Provide rain coverage and help block harmful UV rays, adding a health-conscious benefit. High brand visibility – Large canopies create prime space for logos and messaging that can be seen from a distance. Repeated exposure – Stored in cars, offices, and bags, umbrellas are reused often, extending brand impressions. Wide audience appeal – Practical for all ages and lifestyles, making them ideal for diverse audiences. Long lifespan – Quality umbrellas can last for years, continuing to promote your brand long after distribution. Strong return on investment – Durable, useful items outperform smaller or disposable promotional products. Whether you go traditional or try something a little more fun, umbrellas remain a smart way to keep your brand visible rain or shine.

From Trends to Touchpoints: Making Branded Merch Work Smarter

February 5, 2026
Branded merchandise is more than a giveaway. When used strategically, it becomes a marketing tool that builds visibility, connection, and loyalty. According to PPAI Research, 83% of business leaders say branded merchandise improves brand recall and campaign performance (PPAI Research, 2025). The key is thinking beyond the logo and choosing products people will actually use. Make Recognition Matter Recognition is one of the simplest ways to strengthen relationships. The best gifts are practical, high-quality, and thoughtfully timed. Apparel, lifestyle items, or accessories paired with custom details or packaging become keepsakes, not throwaways. Tying gifts to milestones like promotions or anniversaries helps reinforce your brand story. Companies with strong recognition programs see 31% lower turnover and 12 times higher engagement (Gallup Workplace Report, 2025).

Top New Promo Items from PPAI: Matt & Chelsea’s Favorite Finds

February 4, 2026
Matt and I traveled to Las Vegas last month to the PPAI Show where our suppliers and manufacturers from around the world come to showcase their new and current products, educate us on trends for the upcoming year and learn more about what we are hearing is important to you, our customers. We will be featuring these products we saw and more over the next couple months in our newsletters and on our social media channels. If you'd like to schedule a time to come in and check out all the samples we brought home, just let us know! We'd love to show you what we found.
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