DBusiness Magazine's 30 in Their Thirties

October 10, 2019

Behind Your Design's own Chelsea Mills was recognized as one of DBusiness's 30 in Their Thirties this year!

DBusiness Magazinecelebrates 30 in Their Thirties making a difference in neighborhoods and the lives of those living in them. Chelsea took part in a 6-day remodeling project in Detroit this past August, just one more way she gives back to the community. DBusiness's 30 in Their Thirties recognizes business leaders who move their company, industry and community forward. Chelsea is honored to be recognized along with several other driven industry leaders. Check out Chelsea's excerpt below:

Growing up in Flint with entrepreneurial and artistic grandparents, it was a pretty good bet that Chelsea Mills wouldn’t end up in the banking world, which is what she studied in college.

Before accepting any of the offers she received from various banks around the country upon graduation, she decided to work as a ranch director at a summer camp. That’s where she met her U.K.-born husband. After a year at the camp, she was hired by the Flint City School District to work at the Base Camp Challenge Center, which teaches people how to communicate and work better together via group activities. From there, Mills went to the Fenton Regional Chamber of Commerce.

“When I worked for the chamber, I realized how important chambers are to a community and how important it is to make those connections,” says Mills, who left the chamber when one of its members hired her to build his company’s website, which she could do from home while raising her 2-year-old child.

When the Great Recession hit and businesses were laying off their marketing people, her original employer started sending his associates to her for things like logo designs, websites, business card designs, and brochures.

Now, Behind Your Design has 300 clients. “We do everything that has to do with a company’s brand,” Mills says. “Our clients started to figure out that it was much easier to have everything done in the same place. That’s how we ended up growing.”

In addition to her professional career, Mills was appointed chair of the Fenton Regional Chamber of Commerce in 2015. Under her leadership, the chamber acquired a building where they rent out office space to small or home-based businesses. She also has chaired a program called Career Connections since 2008. Twice a year, Career Connections introduces 100 high school juniors and seniors from three local high schools to 11 influential business people.

“I really enjoy teaching people about these tools and little tips that can help them succeed and spread their brand,” Mills says. “I also enjoy working on things that make my community better, making it a great place to live and work.” — Tim Keenan

Click hereto view the full spread by DBusiness Magazine.

January 19, 2026
Some projects mean a little more than others. Cummings Property Management is one of those. We’ve been working with the Cummings team for nearly 15 years, and our relationship goes back even further. We’ve known the family since high school, so this rebrand wasn’t just another project. When they reached out about updating their logo and website, we knew how important it was to do it the right way. Cummings Property Management has been serving community associations since 1977. What started in the Flint and Genesee County area has grown into a company that now manages more than 130 communities across mid-Michigan. Over the years, the company has evolved, but their brand hadn’t quite caught up with who they are today. The goal of this refresh wasn’t to change who they are. It was to better reflect their experience, professionalism, and commitment to communication and education. We started with a clean, modern logo that still feels timeless, followed by a new website designed to be clear, easy to navigate, and useful for boards, homeowners, and prospective clients. The site supports their focus on education and communication while presenting a professional, approachable look. We’re really proud of how this project came together. The new logo and website feel like a true reflection of Cummings Property Management and position them well for what’s next. Even better, it’s always a win getting to work with people you’ve known and trusted for so long.
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At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships. 
January 7, 2026
Behind Your Design was honored to collaborate with Gerych’s Flowers & Events on a stunning 70th birthday celebration that blended elevated design with deeply personal touches. Hosted at the chic and modern MAD NICE , this event was a beautiful example of how the right details can transform a milestone birthday into an unforgettable experience. This celebration came together thanks to an incredible group of collaborators: Floral & Event Design: Alexis Gerych, Kristen Sims, Jon Gerych Rentals: Gerych’s Flowers & Events Lighting & AV: Band Ayd Venue: MAD NICE Cake: Frost This by Amy Adams-Means Signage & Accessories: Behind Your Design Photography: Emily Engler The Power of Personalized Details Behind Your Design created several custom pieces for the event, each designed to feel intentional, meaningful, and seamlessly integrated into the overall aesthetic. These details played a big role in making the celebration feel one-of-a-kind.
January 7, 2026
 In July 2025, Behind Your Design had the pleasure of partnering with John P. O’Sullivan Distributing, Inc. for a full-day photoshoot celebrating some exciting milestones for the company. The shoot highlighted several key initiatives, including the Yuengling draft launch , upcoming bottles and cans launch on January 12, 2026 , and President/Owner Joanie O’Sullivan-Butler’s upcoming role as Chair of the Michigan Beer and Wine Wholesaler’s Association . We also captured content for their management team and website.
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