DBusiness Magazine's 30 in Their Thirties

October 10, 2019

Behind Your Design's own Chelsea Mills was recognized as one of DBusiness's 30 in Their Thirties this year!

DBusiness Magazinecelebrates 30 in Their Thirties making a difference in neighborhoods and the lives of those living in them. Chelsea took part in a 6-day remodeling project in Detroit this past August, just one more way she gives back to the community. DBusiness's 30 in Their Thirties recognizes business leaders who move their company, industry and community forward. Chelsea is honored to be recognized along with several other driven industry leaders. Check out Chelsea's excerpt below:

Growing up in Flint with entrepreneurial and artistic grandparents, it was a pretty good bet that Chelsea Mills wouldn’t end up in the banking world, which is what she studied in college.

Before accepting any of the offers she received from various banks around the country upon graduation, she decided to work as a ranch director at a summer camp. That’s where she met her U.K.-born husband. After a year at the camp, she was hired by the Flint City School District to work at the Base Camp Challenge Center, which teaches people how to communicate and work better together via group activities. From there, Mills went to the Fenton Regional Chamber of Commerce.

“When I worked for the chamber, I realized how important chambers are to a community and how important it is to make those connections,” says Mills, who left the chamber when one of its members hired her to build his company’s website, which she could do from home while raising her 2-year-old child.

When the Great Recession hit and businesses were laying off their marketing people, her original employer started sending his associates to her for things like logo designs, websites, business card designs, and brochures.

Now, Behind Your Design has 300 clients. “We do everything that has to do with a company’s brand,” Mills says. “Our clients started to figure out that it was much easier to have everything done in the same place. That’s how we ended up growing.”

In addition to her professional career, Mills was appointed chair of the Fenton Regional Chamber of Commerce in 2015. Under her leadership, the chamber acquired a building where they rent out office space to small or home-based businesses. She also has chaired a program called Career Connections since 2008. Twice a year, Career Connections introduces 100 high school juniors and seniors from three local high schools to 11 influential business people.

“I really enjoy teaching people about these tools and little tips that can help them succeed and spread their brand,” Mills says. “I also enjoy working on things that make my community better, making it a great place to live and work.” — Tim Keenan

Click hereto view the full spread by DBusiness Magazine.

Eastown Distributors

By Chelsea Mills • October 14, 2025
Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Shine Bright Against The Competition with Neon Signage

By Angela Hanners • October 14, 2025
Create Your Own Custom Neon Signage for Your Company
A new website design for Tanglewood Assisted Living Memory Care

Our Work with Tanglewood Assisted Living and Memory Care

October 8, 2025
Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
A black blanket is sitting on a white chair

Wrap Yourself in The Blissful Comfort of a Cloud Nine Blanket

October 2, 2025
Experience Buttery Soft Comfort

New Website, Logo and Vinyl Wall Signage for Covenant Aero

By Chelsea Mills • September 24, 2025
Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.

Custom Hats and Belts by Imperial

By Chelsea Mills • September 18, 2025
🎩 Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. 🧢 Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. 👖 Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. ✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.
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