DBusiness Magazine's 30 in Their Thirties

October 10, 2019

Behind Your Design's own Chelsea Mills was recognized as one of DBusiness's 30 in Their Thirties this year!

DBusiness Magazinecelebrates 30 in Their Thirties making a difference in neighborhoods and the lives of those living in them. Chelsea took part in a 6-day remodeling project in Detroit this past August, just one more way she gives back to the community. DBusiness's 30 in Their Thirties recognizes business leaders who move their company, industry and community forward. Chelsea is honored to be recognized along with several other driven industry leaders. Check out Chelsea's excerpt below:

Growing up in Flint with entrepreneurial and artistic grandparents, it was a pretty good bet that Chelsea Mills wouldn’t end up in the banking world, which is what she studied in college.

Before accepting any of the offers she received from various banks around the country upon graduation, she decided to work as a ranch director at a summer camp. That’s where she met her U.K.-born husband. After a year at the camp, she was hired by the Flint City School District to work at the Base Camp Challenge Center, which teaches people how to communicate and work better together via group activities. From there, Mills went to the Fenton Regional Chamber of Commerce.

“When I worked for the chamber, I realized how important chambers are to a community and how important it is to make those connections,” says Mills, who left the chamber when one of its members hired her to build his company’s website, which she could do from home while raising her 2-year-old child.

When the Great Recession hit and businesses were laying off their marketing people, her original employer started sending his associates to her for things like logo designs, websites, business card designs, and brochures.

Now, Behind Your Design has 300 clients. “We do everything that has to do with a company’s brand,” Mills says. “Our clients started to figure out that it was much easier to have everything done in the same place. That’s how we ended up growing.”

In addition to her professional career, Mills was appointed chair of the Fenton Regional Chamber of Commerce in 2015. Under her leadership, the chamber acquired a building where they rent out office space to small or home-based businesses. She also has chaired a program called Career Connections since 2008. Twice a year, Career Connections introduces 100 high school juniors and seniors from three local high schools to 11 influential business people.

“I really enjoy teaching people about these tools and little tips that can help them succeed and spread their brand,” Mills says. “I also enjoy working on things that make my community better, making it a great place to live and work.” — Tim Keenan

Click hereto view the full spread by DBusiness Magazine.

< Older Post

Newer Post >

Smart Marketing Within Budget: How We Helped Alive & Well Choose the Right Promotional Pieces

By Chelsea Mills • March 11, 2026

How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.

From a New Website to a Grand Opening: Supporting the Growth of Superior Lawn & Landscape

March 9, 2026

At Behind Your Design, we enjoy partnering with businesses that are passionate about what they do. That is exactly what we found while working with Superior Lawn & Landscape. From launching a new website to developing branded merchandise and planning a grand opening celebration, this project focused on supporting the continued growth of a company proud to serve its clients. A Website Designed to Reflect the Brand One of the first steps was creating a website that showcases the professionalism, experience, and range of services Superior Lawn & Landscape offers. The goal was to build a strong digital presence that clearly communicates the company’s capabilities while making it easy for potential clients to explore their services. Clean layouts, organized service pages, and strong visuals guide visitors through the site while highlighting the company’s landscaping expertise and portfolio. The website also incorporates content from clients and partners, allowing real voices and experiences to help tell the story of the brand.

Branding That Starts at the Door: The Power of Custom Mats

March 6, 2026

Custom branded floor mats are a simple yet effective way to strengthen your business’s brand while improving the functionality of your space. With customizable options from InStyle Mats, businesses can feature their logo, colors, or messaging directly at entrances, reception areas, or throughout their facility. High-definition printing allows detailed logos and graphics to appear crisp and professional, helping create a strong first impression for customers and visitors the moment they walk through the door.

Dry Bags Might Be the Smartest Spring & Summer Promo Item

March 6, 2026

When you're choosing a spring or summer promo item, the real question is simple: Will someone actually use this? If you live anywhere near lakes, boats, kayaks, camping, or summer travel, dry bags are a no-brainer. These aren’t just cute swag items. They’re so functional. You put your phone, wallet, keys, towel, inside, anything you don’t want getting wet. Roll the top down. Clip it shut. It seals everything in. If it falls in the water? Your stuff stays dry. That alone makes it valuable. And here’s what we love about them from a branding standpoint, not many companies are doing them yet. Everyone has water bottles and tote bags. A dry bag stands out. Even better? It actually lives with someone all summer long. In their kayak. On their boat. In their camper. At the beach. At tournaments. On vacation. That’s real visibility. If you're planning a golf outing, marina promotion, summer festival, or outdoor corporate event, this is the kind of promo piece people will thank you for and keep.