It's Expo Season - Attract New Customers and Retain Your Current Ones

January 15, 2023

Attracting new customers in 2023 is as easy as 1, 2, 3 with Behind Your Design

photo of the JD Lab expo booth at the WPPI Trade Show in Las Vegas, NV

Whether you are attending a trade specific conference or are displaying at a community wide expo, an expo booth is a great way to showcase your company's products or services to a large audience of new and current customers. Some key benefits of having a booth at an expo include:


  • Increased brand awareness: Expos typically attract a large number of attendees, which can help raise awareness of your company and its offerings.
  • Direct customer engagement: Having a booth at an expo gives you the opportunity to directly interact with potential customers, answer their questions, and demonstrate your products or services.
  • Networking opportunities: Expos are a great place to network with other industry professionals and make valuable connections.
  • Lead generation: Expos can be a great way to generate leads for your business.


Overall expos are great opportunity to increase awareness of your brand, direct customer engagement, network with others in the industry and generate leads. It can help companies to connect with potential customers and showcase their products or services in a face-to-face setting. Continue reading to learn about how Behind Your Design can help make expo season as easy as 1, 2, 3!

photo of the Custom Lawncare Expo booth at an expo in Flint, MI

Step 1 - Expo Booth Design


When considering your expo booth design it is important to consider the design and layout of a booth or display area used at trade shows, conventions, and other events. You booth should be designed to effectively showcase your company's products or services and attract visitors to the booth.


 A well-designed booth should be visually appealing, easy to navigate, and provide clear messaging about your company and its offerings. Elements such as lighting, color, and branding should be carefully considered in the design process. Behind Your Design can assist with creating a custom design for a company's booth as well as producing the products, including table cloths, banners, backdrops, lighted signs, pull-up and retractable banners and much more.

Step 2 - Branded Apparel


Branded clothing and apparel can be used by your business to increase brand awareness and promote your company, both during a trade show and beyond.


Wearing branded clothing can make employees easily identifiable to customers, and can also serve as a walking advertisement for your business.


Additionally, it can promote a sense of unity and professionalism among employees.


Whether you are looking for t-shirts, polo shirts, sweaters, hats, socks or anything else your employees (and customers!) might wear Behind Your Design can help.


A green and brown truckers hat with a Fenton Tigers Marching Band logo patch
Promotional items including pencils, backscratchers, mints, mug, charcuterie board and apple shaped stressball with the Peabody Insurance, Fenton MI, logo

Step 3 - Printed Marketing Materials and Promotional Products


You've attracted a customer to your booth, now what? Promotional products can be an effective way to market a business because they can help to increase brand awareness, generate leads, and build customer loyalty.


They can also be used as a way to thank customers for their business or to incentivize them to make a purchase. Additionally, promotional products can be a cost-effective way to reach a large audience, as they can be distributed at trade shows, events, or through direct mail campaigns.


In addition to promotional products it's important to have information ready to hand out to customers in the form of printed materials like flyers, rack cards, as well as your business cards.  Behind Your Design can help with the design and printing of a variety of print products that will help your business stand out from the others.


Contact Behind Your Design today to get started.

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Reusable bags are one of those promotional products that just make sense. They’re practical, versatile and give your brand plenty of room to be seen. But there’s always one problem: remembering to actually bring them with you.  That’s what makes a foldable reusable bag such a smart option. Instead of taking up space when it’s not being used, it folds down into a compact size that’s easy to keep close by. Toss it in a purse, backpack, glove compartment or desk drawer, and it’s ready when you need it.

Celebrate It. Promote It. Put It on a Banner.

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Get Your Brand in the Halloween Spirit

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Halloween isn’t just for costumes and candy. It’s also a fun opportunity to get your brand out into the community! From business trick-or-treating and trunk-or-treats to Witches Night Out events, fall festivals , and Halloween parties , there are plenty of ways to join in the fun with promotional products people will be excited to receive. Candy is always a crowd-pleaser, and custom packaging, treat bags, or branded sweets can turn a simple giveaway into a memorable touchpoint. But Halloween promo doesn’t have to stop at the candy bowl. Think glow sticks and safety lights for trick-or-treaters, reusable bags for collecting goodies, festive drinkware for adults, or other Halloween-themed giveaways that fit the occasion. Whether you’re planning something for kids, adults, or a little bit of both, there are plenty of ways to find something fun and useful. Getting your brand into the holiday spirit is an easy way to create a positive association with your business while increasing visibility in your community. A little Halloween fun can go a long way toward keeping your name top of mind. We’ve rounded up 12 Halloween promotional product ideas to help you get started. Take a look, find your favorites, and let Behind Your Design help you make them your own!
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