How to Create A Successful Social Media Campaign

Keri Cleasby • January 14, 2020

5 tips to get you started

A successful social media marketing campaign is a tool you can use to help grow your business. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales. Or, it can be a big time-wasting, task-oriented dud. The key is to know how to strategically create, carry out, and measure the overall plan.

Businesses trying to achieve successful social media marketing must overcome several common challenges: carving out enough time, creating high-performing content, and properly measuring the results. If handled incorrectly, these can tank the plan and leave you with a big goose egg as the outcome. Don’t do that! With some planning, your company is more likely to reach and exceed the payoff that got you excited about social media marketing in the first place.

Here are 5 tips to help you get started:

1. Identify Your Goals
It’s smart business practice to start with goal setting before all new plans, and social media marketing’s no different. After all, you can be the best bicycle salesperson in the state, but still fail if you are supposed to be selling ice cream. Goals should be: specific, attainable, measurable, relevant & timely.

2. Identify Your Audience
Your message won’t be effective unless it's specifically designed for who you are trying to target. Developing a relevant buyer persona is essential for successful social media marketing.

3. Select the Best Platforms
Successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.

4. Employ a Qualified Manager ( Hire a professional)
It takes unique qualities to be a savvy social media manager. One of the mistakes companies frequently make is to choose the person who has the lightest schedule or the cheapest per hour rate with no regard for whether or not they are “built” for the job.

5. Deliver Consistently
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy.

Stay tuned for more tips, and if you would like to talk about a personalized social media marketingplan, contact Behind Your Designtoday!

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