More Tips for a Successful Social Media Marketing Campaign

January 14, 2020

5 more tips to help you standout

You might remember, in our last article, we introduced the concept of creating a successful social media campaign. We are facing a time when organic reach on social media continues to drop more and more, where the ability to rank is becoming even more difficult because we are competing against more ad space. In addition, there are more and more companies out there.

Here are 5 MORE tips to help you stand out among the noise:

1. Woo Influencers
Did you know that almost 50% of buyers seek influencer reviews when looking out for a product to buy? That’s how big the influencers’ recommendations are. Why? Well, probably because they trust these influencers. These people have already established their credibility thus their recommendations matter to most users.

2. Grow Your Audience
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

3. Engage Your Audience
For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want. Some ways to do this: respond, tag, link, use hashtags.

4. Measure Your Results
Look at the likes/shares/comments on your page. Measure the amount of engagement the audience has with the posts. It’s favorable if you are receiving retweets, shares, comments, and likes. Take note of which type of content gets the biggest responses and be sure to use those type of posts frequently.

5. Lather. Rinse. Repeat.
Successful social media marketing poses a variety of challenges to businesses, and it’s easy to take the wrong turn and end up with less than thrilling results. It’s also common to start out excited and get burned out resulting in a loss of commitment in the middle of your efforts.

Stay with it! Stay focused and your company will be stunned at the amount of followers you will gain, the website traffic you will boost, and the new leads you will enjoy.

Need more help? Don't have the time to commit to your social media accounts? Contact Behind Your Design to discuss a personalized social media marketingplan today!

There's Still Time to Make Holiday Gifting Special!

November 6, 2026
Christmas is getting closer, and if you haven't ordered gifts for your clients, customers, or employees yet, now is the time! A thoughtful holiday gift is a great way to show appreciation to the people who support your business throughout the year. Whether you're thanking loyal customers, recognizing hardworking employees, or strengthening client relationships, the right gift can make the season a little more special.  At Behind Your De sign, we make holiday gifting easy! With a wide variety of high-quality branded merchandise and promotional products, we can help you find something that fits your business, your recipients, and your budget.

Custom Merch Made Easy for Clubs & Organizations

November 6, 2026
More choices, no minimums, and an easier way to order custom merchandise for your group! Creating custom merchandise for your club, team, or organization shouldn't mean guessing how many items to order or worrying about leftover inventory. At Behind Your Design, we can create custom online stores with no minimum order quantities, allowing members to choose from a variety of products, designs, and price points. Everyone orders what they want, and we produce only what's purchased!

Take Note of This Practical Promo Idea

November 6, 2026
Sometimes the best promotional products are the ones that fit right into your everyday routine! To celebrate an incredible 50 years in business , Interiors by Bonnie wanted to give guests something special to take home from their anniversary celebration. We helped them create custom-branded spiral notebooks to include in their event swag bags, and we love how practical this little giveaway is!

A Classic Way to Show School Spirit!

November 6, 2026
There's something special about showing off your school pride, especially when it supports a great cause! The Lake Fenton High School Marching Band recently partnered with Behind Your Design to create a variety of custom spirit items for their fundraising efforts, including these classic felt pennants! Featuring Lake Fenton's school colors and bold lettering, these pennants are a fun way for students, families, and community members to show their Blue Devil pride. Whether displayed in a classroom, office, or at home, they're a timeless keepsake that celebrates school spirit. Even better? With support from a local business sponsor, this project is a great example of how schools, businesses, and community members can come together to support student programs.

A Small Promo Product That Makes a Big Impact

November 6, 2026
Sometimes the most effective promotional products are the simplest ones! Dr. Wax Orthodontics recently put a creative spin on their giveaways by including custom-branded antibacterial wipes in snack bags for the Linden Youth Football team. It's a thoughtful, practical addition that helps families tackle sticky fingers and post-game messes while keeping the Dr. Wax name front and center. And with cold and flu season kicking off, the timing couldn't be better! It's a small but thoughtful touch that comes in handy right when you need it most. That's the beauty of a useful promotional product. It puts your brand in the right place at just the right time. Whether you're putting together event giveaways, team snack bags, or c ustomer appreciation gifts, custom antibacterial wipes are a convenient way to give people something they'll be glad to have on hand.

Building a Personal Brand People Remember

November 5, 2026
Watch this video to learn more about the event!
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