More Tips for a Successful Social Media Marketing Campaign

You might remember, in our last article , we introduced the concept of creating a successful social media campaign. We are facing a time when organic reach on social media continues to drop more and more, where the ability to rank is becoming even more difficult because we are competing against more ad space. In addition, there are more and more companies out there.

Here are 5 MORE tips to help you stand out among the noise:

1. Woo Influencers
Did you know that almost 50% of buyers seek influencer reviews when looking out for a product to buy? That’s how big the influencers’ recommendations are. Why? Well, probably because they trust these influencers. These people have already established their credibility thus their recommendations matter to most users.

2. Grow Your Audience
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service.

3. Engage Your Audience
For social media marketing to be successful, companies need to find ways to increase engagement in the followers they have and the ones they want. Some ways to do this: respond, tag, link, use hashtags.

4. Measure Your Results
Look at the likes/shares/comments on your page. Measure the amount of engagement the audience has with the posts. It’s favorable if you are receiving retweets, shares, comments, and likes. Take note of which type of content gets the biggest responses and be sure to use those type of posts frequently.

5. Lather. Rinse. Repeat.
Successful social media marketing poses a variety of challenges to businesses, and it’s easy to take the wrong turn and end up with less than thrilling results. It’s also common to start out excited and get burned out resulting in a loss of commitment in the middle of your efforts.

Stay with it! Stay focused and your company will be stunned at the amount of followers you will gain, the website traffic you will boost, and the new leads you will enjoy.

Need more help? Don't have the time to commit to your social media accounts? Contact Behind Your Design to discuss a personalized social media marketingplan today!