How to Find YOUR Logo

Heather Douglas • January 7, 2020

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design , will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options.

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Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked. If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past. It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat. Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business. That “Stock Photo” Energy? Yeah, People Can Tell You know what’s worse than old team photos? Generic ones. We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?) Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore. What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.