How to Find YOUR Logo

January 7, 2020

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design, will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options.

August 7, 2026
How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton Area Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.
August 6, 2026
When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.
August 6, 2026
When most people think of Hawaiian shirts, they picture tropical flowers and palm trees. Today' s custom Hawaiian shirts offer something much more exciting: a completely custom design built around your brand, event, or organization. At Behind Your Design, we've been creating custom dye sublimated Hawaiian shirts that are as unique as the people wearing them. Every shirt is designed from scratch , allowing us to incorporate your logo, colors, artwork, and custom patterns into apparel that's both memorable and fun to wear. Designed Around Your Brand Unlike stock Hawaiian shirts with a logo added afterward, our shirts are fully customized from edge to edge. Using full-color dye sublimation, the artwork becomes part of the fabric for vibrant graphics that won't crack, peel, or fade. Here are a few recent projects we've created:
August 6, 2026
When it comes to promotional products that combine practicality, durability, and everyday value, custom coolers are hard to beat. They're more than just a way to keep drinks cold. They're the kind of branded item people reach for again and again, whether they're heading to a football game, packing lunch for work, or spending the weekend outdoors. As back-to-school season kicks off and football returns, custom coolers become especially relevant. They're also one of the most appreciated employee holiday gifts because they continue to be useful long after the holidays are over. Perfect for Back-to-School and Tailgating Season Back-to-school doesn't just mean students are heading back to class. It also marks the return of football season, weekend tournaments, and tailgating events. A branded cooler is the perfect companion for college football games, youth sports tournaments, camping trips, beach days, road trips, and family picnics. Every time it's packed for another adventure, your logo goes along for the ride, creating lasting brand visibility.
August 6, 2026
When it comes to fall promotional products , it's easy to think about the usual giveaways like pens, tote bags, or drinkware. While those all have their place, sometimes the best promotional products are the ones people didn't know they needed until they have them. That's exactly why we love the Port Authority® Picnic Blanket . Whether you're cheering from the sidelines at a Friday night football game, spending the afternoon at a soccer tournament, enjoying an outdoor concert, or heading to the park for a picnic, this is the kind of item that gets packed, used, and appreciated again and again. Every time it comes along, your brand does too. A Promotional Blanket Built for Fall Events Fall is packed with opportunities to get outside. From youth sports and community festivals to tailgates and company events, having a blanket in the car is one of those little conveniences that makes a big difference. This branded picnic blanket features a soft fleece top for comfort and a water-resistant backing to help keep moisture from damp grass off your clothes. When you're done, it zips neatly into itself and includes an over-the-shoulder carrying strap, making it easy to store until the next adventure. That's what makes it such an effective custom promotional product . It's practical enough to earn a permanent spot in someone's vehicle instead of being tucked away in a drawer.
July 27, 2026
The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.
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