How to Find YOUR Logo

January 7, 2020

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design, will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options.

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How Thoughtful Details Made Connor & Gabrielle's Celebration Unforgettable

September 21, 2026

When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

Custom Branded Christmas Cards for Your Business

September 21, 2026

There’s something about getting a Christmas card in the mail that still feels special, especially when it comes from a business you know and love. Custom Christmas and holiday cards for businesses are a simple way to thank your clients, employees, vendors and community partners for being part of your year. Add your logo, incorporate your brand colors, showcase your team or create something completely unique to your business.

Two people posing under an umbrella in front of a green hedge wall and neon sign

Join Us at a 2026 Promotional Product Showcase!

By Chelsea Mills • September 11, 2026

Join us for the 2026 Promotional Product Showcase! Experience innovative products on June 23 & October 13. Register for complimentary access!

More Ways to Wear Your Brand With Custom Stores

September 9, 2026

Branded apparel doesn’t have to mean choosing one shirt, one color and hoping everyone likes it. A custom online store gives people more ways to find something that fits their personal style while still representing your brand. At Behind Your Design, we create custom pop-up stores year-round for businesses, organizations, teams, events and special campaigns. With more options for apparel styles, colors, sizes and decoration methods, a custom store can turn branded apparel into something people are genuinely excited to order and wear. A Fresh Take on Pure Barre Apparel We recently created custom stores for Pure Barre that show just how much personality you can bring to branded apparel. For our local Pure Barre studio, we created a collegiate-inspired collection featuring block chenille lettering reminiscent of classic game-day apparel. It gave the Pure Barre brand a completely different look while still feeling cohesive, recognizable and wearable. We also created a seasonal Halloween and Breast Cancer Awareness store that was made available to Pure Barre studios across the country. The collection combined a timely theme with a larger purpose, giving studios access to special apparel while also supporting a breast cancer fundraiser. These stores can be seasonal, tied to a fundraiser or event, or simply created to give your brand a fresh, creative twist.