Making Waves: The Evolution of MSU Rec Fest Shirts - A SeaLife Spectacle

January 9, 2024

We have worked with Jody for a couple of years to design unique shirts for her events. What set this particular request apart was the unique twist she envisioned – a sea-life theme featuring marine creatures actively participating in various sports. To tie it all together, she suggested the tagline "Don't stop moving," a nod to the wisdom of Dory from Finding Nemo. From the beginning, it was clear that Jody was not just a coordinator but a passionate individual with a creative eye. As our design team dove into the challenge, Jody's excitement fueled the creative process.


After several rounds of collaboration and refinement, we presented Jody with a collection of vibrant and dynamic designs that perfectly captured the event's spirit. The sea-life-themed sports designs, paired with the motivational tagline, resonated strongly with Jody and the MSU community.


As the event day approached, anticipation built. When the custom shirts were revealed, they surpassed expectations. The sea-life-themed sports designs became an instant hit, bringing a burst of color and energy to the sports festival. More than just event merchandise, these shirts became cherished keepsakes, embodying the spirit of the day.


In the end, the custom shirts not only adorned the participants but became a visual representation of a collective commitment – to keep moving forward, just like the sea creatures on the shirts, overcoming challenges with determination and resilience. The collaboration between Jody, MSU, and our design studio was more than a successful project; it was a shared experience that left a lasting impact on all involved.

Get started on your next project! Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

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Back to Albion: 25 Years Later

By Chelsea Mills • October 4, 2026
Old friends, favorite traditions and an awesome Homecoming weekend
Holiday catalog cover with two people carrying gift baskets outside a cabin, titled “The Heart of the Season.”

Christmas Gifts for Clients and Employees: Why October Is the Time to Start

By Chelsea Mills • October 2, 2026
Plan Christmas gifts for clients, customers and employees with Behind Your Design. Explore branded merch ideas and a timeline for ordering before the rush.

Inside and Out: Custom Umbrellas for Crim Fitness Foundation

September 30, 2026
A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.

Custom Jerseys Put a New Spin on Spirit Wear

September 29, 2026
Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.

A Successful Day at the 2026 MSU Vendor Fair

September 29, 2026
We had a fantastic time at the 2026 Michigan State University Vendor Fair ! It was a great day of connecting with so many wonderful people including current customers, new faces and plenty of potential future clients from departments and organizations across campus. One of the biggest hits at our booth was our T-shirt bags , which definitely got people talking. We also had lots of interest in the fully sublimated, two-sided umbrella we created for the CRIM Fitness Foundation. It was a great example of how a promotional product can go beyond simply adding a logo and become something truly custom and memorable.

Plan Ahead, Gift Better: Custom Client Gifts for the Holiday Season

September 29, 2026
There’s something special about taking the time to recognize the people who support your business throughout the year. Whether you’re thanking loyal clients or celebrating your employees, a thoughtful holiday gift is a simple way to show your appreciation. We love working with Hackney Jones Wealth Management , and this year, we’re helping their team get an early start on their holiday client gifts. Together, we curated several gift package options so they can choose something that feels just right for each recipient. Their custom gifts include cappuccino/soup mugs, stemless wine glasses, blankets and travel mugs. Each item was chosen with quality and function in mind because a great branded gift doesn’t have to be elaborate. Sometimes the most appreciated gifts are simply the ones people will use again and again.
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