Making Waves: The Evolution of MSU Rec Fest Shirts - A SeaLife Spectacle

January 9, 2024

We have worked with Jody for a couple of years to design unique shirts for her events. What set this particular request apart was the unique twist she envisioned – a sea-life theme featuring marine creatures actively participating in various sports. To tie it all together, she suggested the tagline "Don't stop moving," a nod to the wisdom of Dory from Finding Nemo. From the beginning, it was clear that Jody was not just a coordinator but a passionate individual with a creative eye. As our design team dove into the challenge, Jody's excitement fueled the creative process.


After several rounds of collaboration and refinement, we presented Jody with a collection of vibrant and dynamic designs that perfectly captured the event's spirit. The sea-life-themed sports designs, paired with the motivational tagline, resonated strongly with Jody and the MSU community.


As the event day approached, anticipation built. When the custom shirts were revealed, they surpassed expectations. The sea-life-themed sports designs became an instant hit, bringing a burst of color and energy to the sports festival. More than just event merchandise, these shirts became cherished keepsakes, embodying the spirit of the day.


In the end, the custom shirts not only adorned the participants but became a visual representation of a collective commitment – to keep moving forward, just like the sea creatures on the shirts, overcoming challenges with determination and resilience. The collaboration between Jody, MSU, and our design studio was more than a successful project; it was a shared experience that left a lasting impact on all involved.

Get started on your next project! Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Contact Us!
By Chelsea Mills March 11, 2026
How Alive & Well IV Therapy found the right marketing pieces to reach their audience while staying on budget.
March 9, 2026
At Behind Your Design, we enjoy partnering with businesses that are passionate about what they do. That is exactly what we found while working with Superior Lawn & Landscape. From launching a new website to developing branded merchandise and planning a grand opening celebration, this project focused on supporting the continued growth of a company proud to serve its clients. A Website Designed to Reflect the Brand One of the first steps was creating a website that showcases the professionalism, experience, and range of services Superior Lawn & Landscape offers. The goal was to build a strong digital presence that clearly communicates the company’s capabilities while making it easy for potential clients to explore their services. Clean layouts, organized service pages, and strong visuals guide visitors through the site while highlighting the company’s landscaping expertise and portfolio. The website also incorporates content from clients and partners, allowing real voices and experiences to help tell the story of the brand.
March 6, 2026
Custom branded floor mats are a simple yet effective way to strengthen your business’s brand while improving the functionality of your space. With customizable options from InStyle Mats, businesses can feature their logo, colors, or messaging directly at entrances, reception areas, or throughout their facility. High-definition printing allows detailed logos and graphics to appear crisp and professional, helping create a strong first impression for customers and visitors the moment they walk through the door. 
March 6, 2026
When you're choosing a spring or summer promo item, the real question is simple: Will someone actually use this? If you live anywhere near lakes, boats, kayaks, camping, or summer travel, dry bags are a no-brainer. These aren’t just cute swag items. They’re so functional. You put your phone, wallet, keys, towel, inside, anything you don’t want getting wet. Roll the top down. Clip it shut. It seals everything in. If it falls in the water? Your stuff stays dry. That alone makes it valuable. And here’s what we love about them from a branding standpoint, not many companies are doing them yet. Everyone has water bottles and tote bags. A dry bag stands out. Even better? It actually lives with someone all summer long. In their kayak. On their boat. In their camper. At the beach. At tournaments. On vacation. That’s real visibility. If you're planning a golf outing, marina promotion, summer festival, or outdoor corporate event, this is the kind of promo piece people will thank you for and keep. 
By Chelsea Mills March 6, 2026
From dock to digital. Built to book.
By Chelsea Mills February 22, 2026
Dimension You Can Feel.
Show More