OAW Branding Package

July 15, 2024

New Branding for Oakland All Weather Construction

Oakland All Weather Construction Inc. purchased our branding package and we were able to provide them with the materials for a comprehensive branding strategy. We created a logo and brand guide which we used to create a new website showcasing their services. We also provided them with additionally purchased branded promotional products and merchandise to show off their brand and service. This included custom folders, pens, business cards, envelopes and letterheads, apparel, and signage for them to have a put together and professional look to match their services.


About OAW Construction

"The owners of OAW Construction bring a rich legacy of experience and dedication to their family-owned business. Jerry, a third-generation roofer born and raised in Oakland County, Michigan, carries forward a proud tradition of craftsmanship and excellence. Licensed as a builder in the state of Michigan, Jerry’s journey in roofing began early—he started working for his father at the age of 14 and was running a roofing crew by 16. In 2014, Jerry founded OAW Construction, Inc. to continue the family tradition, and over the past decade, the company has earned a solid reputation for quality and reliability. With a strong foundation in community values and a commitment to excellence, OAW Construction stands as a trusted choice for homeowners seeking top-quality roofing and construction services."


Included in our Basic Branding Package

Logo Design

Includes: Logo design and mini brand guide

An initial meeting to discuss design inspiration and 3 subsequent rounds of concept presentation based on feedback.


Website Design

Responsive, clean, modern site style with easy to use page navigation including 5 pages (services, gallery, about, blog, contact) with SEO optimization, Google Analytics, integration to compatible 3rd party programs, and training on how to update.


Social Media Graphics

Facebook, Instagram & Google My Business set up or update, and the creation of Canva or Adobe Express graphic templates.


Business Cards

Design and print first set of 500 business cards using your final logo design.


Rack Cards

Design and print first set of 500 4x9 Rack Cards


Need new branding? Contact us!


Check Out OAW's New Website
July 27, 2026
The Ally Challenge 2026 returns to Warwick Hills Golf & Country Club in Grand Blanc, Michigan, August 27–30. As one of the premier PGA TOUR Champions tournaments in the country, tournament week brings championship golf, live entertainment, family-friendly activities, and community events to Genesee County. Behind Your Design is proud to once again participate in the tournament's Small Business Campaign, helping connect local businesses with one of Michigan's premier annual sporting events.
July 2, 2026
Check out these videos of all the different finishes for enamel pins!
July 2, 2026
Some promotional products are practical. Some are useful. And some simply make the whole event more fun. Foldable cowboy hats fall into that last category. They bring instant energy to an event and create a shared moment people actually participate in. Whether you're hosting a company picnic, sponsoring a festival, organizing a golf outing, or planning a community celebration, foldable cowboy hats are an easy way to add personality and interaction right away. A Giveaway That Sets the Tone Foldable cowboy hats are lightweight, packable, and made for events where people are moving around and having fun. They fold into a compact pouch, making them easy to distribute and easy for guests to keep. Once opened, they pop right into shape and become part of the experience almost immediately. Perfect for Summer Events Foldable cowboy hats fit right in at: Company picnics County fairs Music festivals Rodeos Golf outings Customer appreciation events Campgrounds and outdoor recreation School events Community festivals Beach and lake events They are fun to wear, easy to carry, and naturally encourage participation and photos. A Simple Way to Add More Energy One of the best parts is how quickly they change the feel of an event. People put them on right away, start interacting more, and suddenly the environment feels more relaxed and engaging. It’s a small touch that creates a shared experience without adding complexity to your event planning.
July 2, 2026
Back-to-school season is one of the busiest times of year for schools, community organizations, and family-focused businesses. Open houses, orientations, festivals, and school supply giveaways all provide opportunities to connect with local families. While everyone else is handing out another pencil or notebook, consider giving them something they'll actually enjoy using: a coloring book. Coloring books are interactive, memorable, and offer a fun way to keep your brand in front of families. Better yet, there are two ways to make them work for your organization. Branded vs. Custom Coloring Books Branded Coloring Books A branded coloring book starts with a professionally designed, ready-to-print book. Your logo, business name, and contact information are added to the cover, creating an affordable giveaway that's quick to produce and easy to distribute. Branded coloring books are a great fit for school open houses, community festivals, health fairs, pediatric and dental offices, libraries, parks and recreation departments, banks, credit unions, and other family-focused events. Custom Coloring Books A custom coloring book is created specifically for your organization. Instead of placing your logo on an existing design, every page features original artwork and content that reflects your business, mission, or message. You can include your mascot, products or services, local landmarks, educational topics, safety tips, puzzles, activities, or just-for-fun pages. Whether you're introducing students to a new school, teaching healthy habits, celebrating your community, or explaining what your business does, a custom coloring book tells your story in a creative and engaging way. Give Families Something They'll Remember Back-to-school season is the perfect time to think beyond the standard promotional products. Whether you're looking for a branded coloring book featuring your logo or a completely custom coloring book with original illustrations and content, Behind Your Design can help you create something families will be excited to take home. Sometimes the best promotional products aren't the ones everyone expects. They're the ones everyone remembers.
July 1, 2026
When Superior Lawn & Landscape completed its new facility, they wanted an event that felt as professional and polished as the company they’ve built. Behind Your Design partnered with their team to bring that vision to life, creating an experience where every detail reinforced their brand. From the moment guests arrived, the Superior Lawn & Landscape brand was present. We managed signage, catering, beverages, entertainment, photography, and overall layout, along with rental coordination to create a cohesive, functional space. We also created branded giveaways and promotional items, including aluminum cups, koozies, journals, chapstick, bug spray, sunglasses, and lots more. Door prizes and a raffle featuring company merchandise added excitement and gave guests keepsakes from the day. The biggest visual impact came from something simple: the custom Hawaiian shirts. Seeing the team and staff in coordinated branded apparel instantly created unity. It transformed individuals into one team with one identity and reinforced the company’s personality in a way traditional marketing materials can’t. That’s the power of branded apparel.
July 1, 2026
Some projects are about creating great branding. Others are about helping bring a piece of community history back to life. This spring, Behind Your Design had the privilege of supporting the return of the Flint Soap Box Derby to Cronin Derby Downs, the original home of the Flint Soap Box Derby, where racing first began in 1969. On May 30, 2026, the newly restored track welcomed racers, families, volunteers, sponsors, and supporters back to the hill for the inaugural race at its historic location. It was a day filled with excitement, nostalgia, and community pride, but the impact of the Soap Box Derby extends far beyond a single race day.
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