OAW Branding Package

A modern decoration method with low minimums and major impact

At Behind Your Design, we enjoy working with companies that are clear on who they are and ready to make sure their marketing reflects it. Benecor was a great example of this. Benecor is a national, family-owned systems integrator that works with Tier 1 and Tier 2 suppliers across multiple industries. Their previous website leaned heavily toward an ecommerce experience, but it did not fully communicate what truly sets them apart: custom-engineered fueling and storage solutions designed around each customer’s operation. Our objective was to shift Benecor’s brand and website from a product-first approach to one that clearly highlights their engineering expertise, problem-solving process, and long-term partnerships. 

Reflections on My Final Year Leading Young Men in the Workforce

From Past to Presents: Gifts That Wow This Holiday Season

Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.