Exploring Innovation at the PPAI Expo & Inviting You to Join Us

Chelsea Mills • January 19, 2025

Discover the Latest in Promotional Products and Be Our Guest at an Exclusive Showcase!

Last week, Matt and I had the incredible opportunity to attend the PPAI Expo in Las Vegas. For those unfamiliar, the PPAI Expo is the largest and longest-running trade show in the promotional products industry. This four-day event is packed with opportunities to learn, network, and explore the latest and greatest offerings from the industry’s leading suppliers.

The expo kicked off with a professional development conference, which provided invaluable classes and sessions designed to enhance our knowledge and skills. We participated in a variety of workshops that covered everything from innovative marketing strategies to emerging trends in promotional products. The insights we gained will undoubtedly help us continue to provide the best solutions for our clients.

Once the show floor opened, the real excitement began. With thousands of exhibitor booths and hundreds of thousands of promotional products on display, it was like stepping into a creative wonderland. Suppliers from around the globe showcased their latest designs, products, and ideas, offering inspiration for campaigns and projects we can bring to our clients.

In addition to discovering new products, we took the opportunity to build relationships with both established and new suppliers. These connections are key to ensuring we have access to high-quality products and cutting-edge solutions that make a difference for the brands we work with.

Some highlights of the show included:

Innovative eco-friendly products that align with the growing demand for sustainable solutions.
Unique customization techniques that elevate branding to the next level.
Exploring international brands and gaining insight into global trends.

Attending the PPAI Expo is always an inspiring experience, and this year was no exception. We returned energized, with fresh ideas and a renewed passion for what we do. It’s exciting to think about how these learnings and connections will shape our projects in the year ahead.

Looking ahead, we’re thrilled to invite our clients to join us at one of three upcoming promotional product showcases. These events provide an incredible opportunity to see a wide range of products in person, brought together by our trusted suppliers. Pricing discussions are off the table, allowing you to focus entirely on exploring the latest ideas and innovations.

The three shows will be held during the work day on the following dates - Behind Your Design will cover your entry

May 15th in Grand Rapids at the Meijer Gardens
July 15th in Lansing at the Kellogg Center
September 17th in Detroit at the Lions Stadium

If you’d like to be our guest at one of these events, please reach out to let us know which date works best for you. We’d love to share this experience with you and help bring fresh inspiration to your promotional strategies.

Be Our Guest At A Promotional Product Expo - Meet our Suppliers

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Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked. If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past. It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat. Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business. That “Stock Photo” Energy? Yeah, People Can Tell You know what’s worse than old team photos? Generic ones. We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?) Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore. What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.