Rebranding JOC Sales
June 17, 2020
JOC SALES is the preferred supplier of HVAC Equipment, Parts and Services.
Recently, Behind Your Design had the honor of working with JOC Sales
to create a new brand that better represented their company. The rebrand included a new logo, responsive website, business cards, brochure, rack card and more.
For those who are not familiar with JOC Sales, the are one of the leading companies in implementing HVAC Technologies. Their mission is to provide innovative solutions to their customers to meet heating, cooling, ventilation and refrigeration requirements. Their team of engineers is dedicated to providing customer satisfaction while sustaining the environment with energy efficient equipment.
There are many reasons why a company may want to rebrand. Maybe they merged with another business? Maybe they want to reposition themselves within the market? No matter the reason, the goal of a brand redesign is to tell the company's story in a way that creates loyalty, consumer awareness, and excitement.
At Behind Your Design, we offer complete rebranding packages
that include all of the details you need to display a cohesive brand and message to your customers. One of our most popular packages includes the following items:
- Logo/Brand Design (Colors, Typography)
- Digital Letterhead Template
- Digital Envelope Template
- Business Card Design (includes 500 printed)
- Website Design and Development (Online Brochure)
- Rack Card/Leave Behind (includes 250 printed)
- Email Set Up Assistance
- Email Signature Design
Do you need help rebranding
your business? Contact Behind Your Design
today and launch your business to the next level of success!
We’re proud to share the new website for Shiawassee Shores Retirement Community.
New Responsive Website Design!
We’re excited to unveil the new brand identity for our long-time client, BRSi Retirement Solutions—now proudly known as Green Ivy Financial .
Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked. If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past. It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat. Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business. That “Stock Photo” Energy? Yeah, People Can Tell You know what’s worse than old team photos? Generic ones. We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?) Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore. What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.
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