Super Bowl Commercials’ Star Products
February 5, 2020
Get the J-Lo look!

This years Superbowl was certainly an exciting game on the field with the Kansas City Chiefs beating the San Francisco 49ers 31 -20.
For many of us though, the Superbowl is more about food, parties, the half-time show and of course the commercials! As well as performing at half-time with Shakira, Jennifer Lopez (J-Lo) was also the star of a commercial for the Hard Rock Hotel. The commercial was focused around J-Lo and a variety of other Miami based celebrities chasing down a window washer who stole J-Lo's bejeweled travel mug.
For many of us though, the Superbowl is more about food, parties, the half-time show and of course the commercials! As well as performing at half-time with Shakira, Jennifer Lopez (J-Lo) was also the star of a commercial for the Hard Rock Hotel. The commercial was focused around J-Lo and a variety of other Miami based celebrities chasing down a window washer who stole J-Lo's bejeweled travel mug.
Behind Your Design has some great news - we can help you get your businesses logo on the same tumbler! Perfect for give aways to clients, or as an employee appreciation gift. (Note - The tumbler featured in the video was covered in actual Swarovski stones worth about $1,000, ours are a lot more affordable)
These Custom Rhinestone Emblazoned Tumblers start at $34.00 for a minimum order of 200 (art setup fees and shipping not included). Contact us today to learn more
Didn't get a chance to see the commercial check it out below.

Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.

Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.



