What is a Fuel Jobber?
Heather Douglas • June 26, 2019
BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW LOGO, TANKER TRUCK AND CUSTOM RESPONSIVE WEBSITE FOR TRI-LAKES PETROLEUM
Most projects teach us something we didn't know before. Working with Tri-Lakes Petroleum
, we discovered what a fuel jobber is, as well as how it keeps us on the go and helps us heat our homes. A "jobber" is the industry term for a person or company that sells fuel to retailers (like your local gas station) or directly to the end users (like farms or for home heating).
That may sound simple, but a fuel jobber does so much more than that! They:
- Work with customers in retail, wholesale, commercial, agricultural and residential to meet their fuel needs
- Help update existing or install new equipment so stations stay competitive and up-to-date
- Provide branding assistance which grows business for retail stations
- Offer options for financing or sale of stations
Behind Your Design had the honor of creating a new logo and custom responsive website for Tri-Lakes Petroleum , as well as working with Bill Carr Signs to create custom tanker trucks! Be on the look out for Tri-Lakes Petroleum's beautiful new tankers on the road, delivering quality petroleum all around the Great Lakes region. The trucks feature the new logo we designed and tri-color details. Snazzy!
Do you have a branding dream you need help bringing to life? Contact Behind Your Designand bring CONCEPT to REALITY!
We’re proud to share the new website for Shiawassee Shores Retirement Community.
New Responsive Website Design!
We’re excited to unveil the new brand identity for our long-time client, BRSi Retirement Solutions—now proudly known as Green Ivy Financial .
Let’s be honest—when’s the last time you actually looked at the “Meet the Team” section on your website? Not skimmed it. Not clicked past it. I mean really looked. If it’s been a few years, there’s a good chance that what’s up there doesn’t match the reality of your team today. Maybe Susan grew out her bangs, or Greg hasn’t worn a tie since 2019. Maybe two of the smiling faces in your header moved on ages ago—and yet, there they are, frozen in pixels like ghosts of small business past. It's nothing to be ashamed of. We've all been there. But here's the thing: your team photos aren't just filler. They're first impressions. They're trust-builders. And if they’re out-of-date, awkward, or clearly cropped from someone's wedding—well, you’re not exactly rolling out the welcome mat. Let’s talk about why updating those photos is one of the simplest, most effective ways to level up how people see your business. That “Stock Photo” Energy? Yeah, People Can Tell You know what’s worse than old team photos? Generic ones. We’ve all seen those painfully stiff group shots—everyone lined up like they’re auditioning for a corporate crime drama. Or worse, the fake handshake photos. (Why are those still a thing?) Customers and clients can smell fake a mile away. In a time when people crave authenticity—real faces, real stories—those overly polished, clearly staged images just don’t cut it anymore. What works? Real teams, real smiles, real settings. We recently worked with Women’s Integrated Health Care , which has locations in Grand Blanc, Clarkston, Davison, Fenton, Marlette, and Sandusky. Their team was incredible—warm, welcoming, and passionate about what they do. Our photo shoot focused on capturing that exact energy. Not just headshots, but moments that reflect how they care for their patients and support each other. That authenticity? It jumps off the screen.
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