What Do You Need for a Trade Show Booth?

December 9, 2024

From simple solutions to a full overhaul, we have options for every timeline and budget!

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You've set aside the time. You've paid the fees. The next step is to make sure you have an eye-catching, memorable booth that shares your message and attracts your audience with a consistent and cohesive design reflecting your branding.

To be able to be memorable in the first place, people have to know who you are! Having elements that clearly match your brand and message that also work well together are a must. Tablecloths, displays, signage, and promotional material should all clearly represent your brand.  If you hand out a business card or flyers with a design that is not represented in your booth design, your future client won't make the connection. Or, if your old logo featured a bubbly design and was used on your rack cards but you've since updated to a more modern angular design that was used in your banner, backdrop or other display feature, your client may not be able to connect the rack card to the informative, friendly person they met at "that one booth". Cohesiveness is key.

Stunning Business Cards

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Informational Rack Cards

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You may see some booths that look really impressive with bright colors, lights, and tech like screens or music. It's great for catching eyes, but if it doesn't speak to their brand, you may walk away thinking, "Who were they and what the heck do they do?" As you work on developing your presence, remember to ask yourself that question as well. To attract your audience, be sure your booth clearly communicates what you have to offer. If someone can't figure it out in 5 seconds, they are likely to become disinterested. Backdrop and banner displays are great for communicating what your company has to offer and is likely the first place a visitor will look to seek this information. 

Every piece of your booth should be able to be a sole representative of your brand. This includes business cards, rack cards, flyers, and giveaways. Trade shows give you a chance to connect with clients face to face. You'll work hard to build foundations for future business partnerships at a trade show, so make sure to include something in your booth that they walk away with that represents you and your brand so they can connect the experience later. 

Shop Branded Promotional Items to Give Away at Trade Shows

Sublimated Tablecloth

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10' Display

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Retractable Banner Display

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Finally, give people who visit your booth a way to interact with you, your brand, or your product. A hands-on element leaves a greater impression than a well-designed booth alone. Hands-on could mean product for your future client to test out, creative selfie cut-outs or stand-ups for them to snap a picture with (doubles as grassroots marketing when they share it on their social media accounts!), fun giveaways, or informational flyers that are immersive and easy to understand.

We're in the business of making your business stand out to your audience, so trust us to design your next show stopping trade show booth!

View Behind Your Design 's Trade Show Booth portfolio HERE .

Already have a booth and just need to add some details? Have the basics covered, but want to upgrade? Just starting out and want help working out the best options to faithfully represent your business? Contact Behind Your Design to discuss options that will launch your trade show booth to the next level!


Contact Us to Take Your Booth to The Next Level!

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