What Do You Need for a Trade Show Booth?

You've set aside the time. You've paid the fees. The next step is to make sure you have an eye-catching, memorable booth that shares your message and attracts your audience with a consistent and cohesive design reflecting your branding.

You may see some booths that look really impressive with bright colors, lights, and tech like screens or music. It's great for catching eyes, but if it doesn't speak to their brand, you may walk away thinking, "Who were they and what the heck do they do?" As you work on developing your presence, remember to ask yourself that question as well. To attract your audience, be sure your booth clearly communicates what you have to offer. If someone can't figure it out in 5 seconds, they are likely to become disinterested. Backdrop and banner displays are great for communicating what your company has to offer and is likely the first place a visitor will look to seek this information. 

Every piece of your booth should be able to be a sole representative of your brand. This includes business cards, rack cards, flyers, and giveaways. Trade shows give you a chance to connect with clients face to face. You'll work hard to build foundations for future business partnerships at a trade show, so make sure to include something in your booth that they walk away with that represents you and your brand so they can connect the experience later. 

Finally, give people who visit your booth a way to interact with you, your brand, or your product. A hands-on element leaves a greater impression than a well-designed booth alone. Hands-on could mean product for your future client to test out, creative selfie cut-outs or stand-ups for them to snap a picture with (doubles as grassroots marketing when they share it on their social media accounts!), fun giveaways, or informational flyers that are immersive and easy to understand.