CREATING JEWELRY THAT SPEAKS THE UNIQUE LANGUAGE OF YOU

April 20, 2018

Buying fine jewelry can be like learning a new language, which can be intimidating for some people. It involves many facets, which makes it next to impossible for an untrained eye to navigate the process and grasp the quality of a particular piece.

People experience an emotional roller coaster while shopping for and picking out fine jewelry because this is not something they do every day. Most people make fine jewelry purchases multiple times throughout their lives to mark their moments filled with emotional significance. This is why it’s so important to find a reputable jeweler you can trust so that you don’t leave your fine jewelry purchases to chance.



Custom designed jewelry at Medawars.

“The biggest thing I hear from my clients is ‘I don’t want the same ring or earrings my friend has.’ They want something different, unique to their personality,” explains Ronny Medawar, owner of Medawar Jewelers in Flint Township, Fenton and Lansing Frandor. “If you go to the mall, you’ll see several jewelry stores with the same selection because they are all owned by the same people.”

I don’t wear a lot of jewelry, but when I do, I want to make sure it’s a piece that holds significance to me and that reflects my own personality. A few years ago, I was out shopping at a clothing store and found a unique costume jewelry ring that I absolutely loved. Upon closer inspection, I could see it was cheaply made, but I didn’t care. I figured if I got a couple of months out of it, it would be worth it.

A few weeks after I purchased the ring, and many compliments from friends and family, I went to Medawar Jewelers in Fenton to see if I could find a similar ring. I wanted this piece, in real gold and diamonds, to mark a huge moment in my professional life and to be a constant reminder of how hard work and integrity will always pay off. As many business owners know, owning a business has many ups and downs, so it’s important to learn from the downs and celebrate the ups.

As I was looking through the ring selection, Ronny came out of the office to say hi, and I started to show him my ring and how I thought it was unique. I explained why I was trying to find a real piece to replace it.



Custom designed jewelry at Medawars.

You should have seen the look on her face when I told her we could make something custom, just for her.” —Ronny Medawar

Custom designed jewelry at Medawars.

Another customized ring crafted by Ronny Medawar

“I remember when Chelsea came in, she was showing me her ring and explaining that she wasn’t able to find any rings similar to it which were made with real gold and diamonds,” Ronny says. “You should have seen the look on her face when I told her we could make something custom, just for her.”

I told him I thought custom rings were only for engagement or wedding rings, and I winced as I asked him how much it was going to cost me. I totally expected the custom ring to cost a fortune and was shocked when it was the same price as some of the other pieces I was looking at. Plus, it took only about 25 minutes for Ronny to explain what the process was and that the ring would be complete in two to three weeks. I decided to go ahead with the custom design experience.

After one week, I received a call from the store that my 3-D rendering was completed, and I was able to make any final adjustments to the drawing before they cast the mold and created my unique ring. Just one week after the approval, I got the call saying the ring was ready. I went into the store to pick it up, and it was perfect, exactly what I wanted. Now it is a piece of fine jewelry that will stay in the family and that I can pass down to my daughter one day.

It is critical to understand that the best deal on fine jewelry can come from an independent jeweler as opposed to a major chain jeweler. In celebrating life’s special and important moments, it’s important to know that when you choose an independent jeweler, you are choosing a family-owned business that has been supplying genuine fine jewelry for decades.

I also was encouraged to bring all my rings for complimentary routine cleanings and checkups to make sure that all the stones are secure. Because I wear my rings daily, damage could occur, or stones could become loose without my knowledge.

Every person is unique, just like diamonds themselves, and I learned that Medawar Jewelers was able to create my perfect ring. One of the benefits of choosing Medawar Jewelers is that they have jewelers in-house, at every location, so you can get the custom design without paying the custom price.

Medawar Moments
#MarriedWithMedawar

Custom designed jewelry at Medawars.
Custom designed jewelry at Medawars.

“How do you get the perfect ring for the perfect girl? You go to Ronny. I had something very specific in mind of what I wanted it to look like, but it took Ronny’s vision and imagination to create it. He listens, asks questions and truly cares about staying within budget while surpassing expectations. I remember when I showed my mom the finished product for the first time, and tears of happiness started to flow. I can’t wait to start the process again with the wedding band.”
—Michael Zureikat

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Expo and trade show season is an exciting time for many businesses. It is your chance to show up in person, meet potential customers, and put your brand front and center. It can also feel overwhelming when you start thinking about everything that needs to be done. From booth design and signage to giveaways and marketing materials, there are a lot of moving parts. That is where planning ahead and having the right support can make all the difference. Behind Your Design works with businesses every year to help make expo season easier and more successful. Start with clear goals Before anything is designed or ordered, it helps to define what you want to get out of the show. Are you focused on generating leads, building brand awareness, launching something new, or making connections? Behind Your Design helps clients walk through these questions, because your goals should help guide every decision. When your goals are clear, it becomes much easier to determine what your booth should look like, what materials you need, and what giveaways will make the most sense.

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Some projects mean a little more than others. Cummings Property Management is one of those. We’ve been working with the Cummings team for nearly 15 years, and our relationship goes back even further. We’ve known the family since high school, so this rebrand wasn’t just another project. When they reached out about updating their logo and website, we knew how important it was to do it the right way. Cummings Property Management has been serving community associations since 1977. What started in the Flint and Genesee County area has grown into a company that now manages more than 130 communities across mid-Michigan. Over the years, the company has evolved, but their brand hadn’t quite caught up with who they are today. The goal of this refresh wasn’t to change who they are. It was to better reflect their experience, professionalism, and commitment to communication and education. We started with a clean, modern logo that still feels timeless, followed by a new website designed to be clear, easy to navigate, and useful for boards, homeowners, and prospective clients. The site supports their focus on education and communication while presenting a professional, approachable look. We’re really proud of how this project came together. The new logo and website feel like a true reflection of Cummings Property Management and position them well for what’s next. Even better, it’s always a win getting to work with people you’ve known and trusted for so long.
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