Design That Welcomes You Home: A Custom Website + Embroidered Touch for Shiawassee Shores

Heather Nevicato • June 12, 2025

We’re proud to share the new website for Shiawassee Shores Retirement Community.

At Behind Your Design, we believe that every brand should reflect the heart of the people behind it—and when it comes to Shiawassee Shores, that heart is all about community, comfort, and connection. Nestled in the peaceful surroundings of Linden, Michigan, Shiawassee Shores offers maintenance-free manufactured home living for adults 55 and over. We were proud to help bring their message to life both online and off.


A Website That Reflects Community Living

When Shiawassee Shores came to us, they were ready for a website that not only looked great but made it easy for visitors to explore everything their community has to offer. From showcasing available homes to highlighting amenities and the lifestyle that sets them apart, we designed a clean, modern site that’s easy to navigate and welcoming to their target audience.

The website includes:

  • An intuitive layout for browsing home listings
  • High-quality visuals to reflect the calm, scenic environment
  • Easy-to-use forms for inquiries and contact
  • Mobile-friendly design so users can browse from anywhere

Every element was thoughtfully created to give visitors a genuine feel for the Shiawassee Shores experience before they even schedule a tour.

🚪 Explore the live site here:

View Site

The Perfect Branded Detail: Custom Embroidered Keytags

To complement their beautiful new website and make move-in day even more special, we also designed custom embroidered keytags. These sleek, personalized tags add a memorable, branded touch for new residents—and they align perfectly with the sense of quality and care Shiawassee Shores puts into everything they do.

View Product

🔑 Want to elevate your brand online and off?

More Than Design—It’s a Full Experience

This project is a great example of how digital and physical branding can work hand in hand to create a cohesive, memorable experience. From the first website visit to a branded keytag in hand, every detail was designed to feel thoughtful, friendly, and professional. The custom embroidered keytags we created are a simple yet impactful way to extend that brand experience beyond the screen—perfect for welcome packages, client gifts, or everyday visibility. It’s branding that leaves a lasting impression, right down to the smallest detail.

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